Folx TV

What Folx TV does

Folx TV (Folx Music Television) is a German-language private television broadcaster founded on April 15, 2013, and operated by BoldFrame Productions d.o.o., a private limited company registered in Maribor, Slovenia. The channel is dedicated to volkstümliche Musik (folk music) and Schlager, serving German-speaking audiences in the DACH region (Germany, Austria, Switzerland). The company occupies an uncontested niche where mainstream broadcasters have largely abandoned traditional folk programming, and positions itself as the leading dedicated TV destination for the genre.

The core product is a 24/7 linear television channel with over 90% self-produced content, distributed via IPTV platforms (MagentaTV/Deutsche Telekom, Zattoo, O2 TV, A1 Xplore TV, Swisscom blue TV) and regional cable networks across the DACH region, plus a worldwide online livestream via folx.tv. Flagship programming includes Folx Stadl (a weekly live variety show hosted by Hansi Berger producing 30+ episodes per season), Gipfelstammtisch (an Alpine-region talk and music show), and Die Geschichte des Liedes (a documentary series profiling folk and Schlager artists). Supplementary content includes news, music videos, photo galleries, horoscopes, and traditional Alpine recipes. Production operates out of the Prime-Time-Studio in Bad Tölz, Germany.

The business model is advertising-funded: Folx TV is free-to-view with no subscription or transactional pricing, generating revenue through ad inventory during programming breaks and livestream broadcasts. The company is founder/small-group controlled with no documented external PE, VC, or institutional investment, and operates without disclosed financial transparency. Distribution partnerships with major DACH telcos provide reach to millions of subscribers, while the content model relies on a portfolio of featured artists (Kastelruther Spatzen, Grubertaler, Sašo Avsenik, Wildecker Herzbuben) who receive promotional exposure rather than payment.

Name

Folx TV

Legal name

BoldFrame Productions d.o.o.

Website

https://folx.tv

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Folx TV is a German-language private television broadcaster specializing in Volksmusik and Schlager, serving DACH-region audiences via IPTV, cable, and online livestream with over 90% self-produced niche content and advertising-funded revenue.

Ownership category

akta.pro rank

Product category

Music Television Broadcasting

NAICS

Television Broadcasting Stations (516120)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

International Broadcast Networks (Operating Domestic Feeds) (MPABAAAN)

Keywords

• Volksmusik television
• Schlager TV channel
• Folk music broadcasting
• Alpine music television
• DACH entertainment TV

Headquarters

HQ city

Klagenfurt

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Advertising Revenue: FOLX TV generates revenue through advertising, likely sold during programming breaks on the linear TV channel and potentially during livestream broadcasts

Go-to-market motion1 record

Distribution channels7 records

Marketing channels6 records

Core offering

Folx TV is a German-language private television broadcaster specializing in Volksmusik (folk music) and Schlager. It operates a 24/7 linear channel distributed via IPTV platforms, cable networks, and online livestream across Germany, Austria, and Switzerland, with over 90% of programming produced in-house including flagship shows such as Folx Stadl, Gipfelstammtisch, and Die Geschichte des Liedes.

Product overview

FOLX TV is a German-language private television broadcaster founded on April 15, 2013, and operated by BoldFrame Productions d.o.o. in Maribor, Slovenia. The company functions as a single unified platform delivering volkstümliche Musik and Schlager content, with over 90% of programming produced in-house. The core product is the FOLX TV channel, available via IPTV platforms (MagentaTV, Zattoo, O2 TV, A1 Xplore TV, Swisscom blue TV) and regional cable networks in Germany, Austria, and Switzerland, as well as online via official livestream. The flagship programming includes the Folx Stadl variety show (the primary own production featuring live musical performances with Hansi Berger as host), the Gipfelstammtisch talk and music program, and the Die Geschichte des Liedes documentary series profiling folk music artists. Supplementary content sections cover news, music videos, photo galleries, horoscopes, and traditional Alpine recipes. The company positions itself as a niche broadcaster dedicated to preserving and modernizing volkstümlicher Musik and Schlager traditions.

Differentiator

Problem solved

Functional benefit

Products and services

• FOLX TV Channel
• Folx Stadl
• Gipfelstammtisch
• Die Geschichte des Liedes
• FOLX TV Livestream

Quantifiable outcome

• 32 episodes of Folx Stadl produced in a single season

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• MagentaTV (Telekom Deutschland)coreChannel Partner/ Reseller/ DistributorIPTV distribution partnership providing FOLX TV access to Telekom Deutschland's subscriber base of millions of customers in Germany.
• ZattoocoreChannel Partner/ Reseller/ DistributorInternet TV platform partnership enabling FOLX TV distribution to viewers across Germany, Austria, and Switzerland.
• O2 TVminorChannel Partner/ Reseller/ DistributorIPTV distribution partnership providing FOLX TV access to O2's customer base in Germany.
• A1 Xplore TVcoreChannel Partner/ Reseller/ DistributorAustrian IPTV distribution partnership providing FOLX TV access to subscribers of A1, Austria's leading telecommunications provider.
• Swisscom blue TVcoreChannel Partner/ Reseller/ DistributorSwiss IPTV distribution partnership providing FOLX TV access to Swisscom's subscriber base in Switzerland.
• Salzburg AG CableLinkminorChannel Partner/ Reseller/ DistributorRegional cable network partnership in Austria for local distribution in the Salzburg region.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Bayerischer Rundfunk (BR Fernsehen): Bavarian public broadcaster with dedicated Volksmusik and Alpine lifestyle programming. Comparable as a regional DACH broadcaster that produces niche folk content directly competitive with FOLX TV's core genre.
• MDR (Mitteldeutscher Rundfunk): Central German public broadcaster with Volksmusik programming ('Musiksommer' etc.) targeting German-speaking audiences. Comparable as a regional incumbent with significant folk-music content competing for similar advertiser demographics.
• ORF (Österreichischer Rundfunk): Austrian public broadcaster with Volksmusik and Schlager programming serving the same German-speaking DACH audience. Comparable as a regional incumbent that produces significant folk-music content overlapping with FOLX TV's genre.
• SRF (Schweizer Radio und Fernsehen): Swiss public broadcaster serving German-speaking Switzerland with regional content including Alpine music traditions. Comparable as a DACH public broadcaster carrying Volksmusik-adjacent programming in the same geographic footprint.

Others

• ARD Mediathek / Das Erste: Germany's primary public broadcaster and OTT platform, which carries some Volksmusik/Schlager content in regional feeds. Comparable as a free-to-view DACH broadcaster whose on-demand platform competes for the same niche audience's attention.

Emerging players

• smago!: German online Schlager music portal/community covering the same genre and artist roster. Comparable as a Schlager-focused media platform with overlapping content, audience, and advertising relevance.

Direct peers

• ServusTV: Austrian private free-to-air TV broadcaster with strong regional and lifestyle programming focus, distributed across DACH. Comparable as a niche-positioned private broadcaster serving German-speaking audiences with curated content beyond mainstream channels.
• Deluxe Music: German-language music TV channel distributed via IPTV/cable across DACH. Comparable as a free-to-view niche music broadcaster in the same geographic market with similar advertising-supported revenue model.

Broad incumbents

• ProSiebenSat.1 Media: Major German commercial broadcaster with multiple free-to-air channels. Comparable as a DACH advertising-supported broadcaster competing for the same regional ad spend, though without FOLX TV's genre focus.
• RTL Group: Largest commercial broadcaster in DACH, operating multiple TV channels. Comparable as an advertising-supported TV operator in the same market, though at vastly broader scale and not specializing in folk/Schlager.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@folxmtv
• Facebookfacebook.com/folxtv
• Instagraminstagram.com/folxtv
• TikToktiktok.com/@folxtv
• Xx.com/folxtv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Folx TV