Cru Custom Wine Cellars and Saunas
- Company typePrivate
- Founded2004
- HeadquartersOrlando, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Cru Custom Wine Cellars and Saunas firmographics
Firmographics- Name
- Cru Custom Wine Cellars and Saunas
- Legal name
- CRu Custom Wine Cellars and Saunas
- Website
- https://crucellarsandsaunas.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Cru Custom Wine Cellars and Saunas industry classification
Industry- Product category
- Custom Wine Cellar and Sauna Design and Installation
- NAICS
- Plumbing, Heating, and Air-Conditioning Contractors (23822)
- SIC
- Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430), Refrigeration & Service Industry Machinery (3580)
- akta.pro primary industry
- Sauna & Steam Bath Facilities (HSADAKAC)
- akta.pro secondary industry
- Wine Collection Moving & Cellar Relocation (HSAKAEAJ)
Keywords
Where Cru Custom Wine Cellars and Saunas is headquartered
LocationHeadquarters
- HQ city
- Orlando
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Cru Custom Wine Cellars and Saunas business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- Custom Wine Cellar Projects: Project-based custom wine cellar design and installation services. Customers pay the same as buying directly with manufacturers while receiving on-site guidance and service.
- Custom Sauna Installation: Custom sauna design and installation services, representing Helo saunas with full on-site consultation and installation.
- Wine Cellar Accessories: Sale of custom doors and cooling systems for wine cellars.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Cru Custom Wine Cellars and Saunas product offering
Product offeringCore offering
Cru Custom Wine Cellars and Saunas designs, supplies, and installs custom wine cellars, custom saunas, and related accessories (custom doors and cooling systems) for residential and commercial clients. The company provides complimentary on-site consultation, CAD-based design, and full installation services, working either directly with homeowners or in collaboration with their builders and designers. It serves Central Florida and the broader Southeast US from its Winter Park headquarters and Orlando showroom.
Product overview
CRu Custom Wine Cellars and Saunas is a custom construction and installation business offering three core product lines: Custom Wine Cellars (the primary offering with design, racking, and climate control), Custom Saunas (delivered through partnership with Helo Saunas), and Wine Cellar Accessories (custom doors and cooling systems). The company operates as a single unified service rather than a platform architecture, providing end-to-end consultation, design using CAD drawings, and professional installation for both residential and commercial clients in the Southeast region.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Wine Cellars Custom-designed and constructed wine cellars for residential and commercial properties, featuring climate-controlled storage, custom racking systems, VintageView label-forward display, Wine Guardian cooling, and on-site design consultation with full installation.
- Custom Saunas Custom-cut saunas provided in partnership with Helo Saunas, featuring custom insulation, premium craftsmanship, complimentary on-site consultation, and full installation services for residential clients.
- Wine Cellar Accessories Range of custom doors and Wine Guardian cooling systems supplied as accessories for wine cellar installations and standalone climate-control solutions.
Quantifiable outcome
- 20+ years of expertise in wine cellar construction industry
- +1 more outcomes
Companies that use Cru Custom Wine Cellars and Saunas
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Cru Custom Wine Cellars and Saunas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Cru Custom Wine Cellars and Saunas partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Helo SaunascoreCRu Custom Wine Cellars and Saunas is pleased to work with Helo Saunas to provide customers with a variety of choices that fit their individual needs. With custom cut saunas, the possibilities are endless. CRu represents Helo saunas direct from their factory in North America, using the same principles of insulation and finest craftsmanship.
- Wine GuardiancoreCRu Custom Wine Cellars has been a featured Wine Guardian Distributor for the last 8 years. Wine Guardian provides wine cellar cooling systems and the partnership allows CRu to offer climate control solutions as part of their full-service installations.
- VintageView Wine Storage SystemscoreCRu uses VintageView label-forward, contemporary wine storage systems for commercial and residential installations. VintageView acknowledges CRu as a builder partner who understands how to design wine spaces to look fabulous while ensuring wines are stored safely in climate controlled settings.
- Kessick Wine CellarsminorKessick Wine Cellars describes an exciting collaboration with CRu on wine cellar projects, noting Gary's great sense of design and understanding of wine storage building science.
- Wine Guardian (Testimonial)coreWine Guardian provides a testimonial stating CRu has built several amazing wine cellars and they confidently lead clients to CRu because of their excellent service and knowledge of wine cellar construction.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Cru Custom Wine Cellars and Saunas competitors and assessment
Company assessmentBroad incumbents
- ThermaSol: Long-established manufacturer of residential steam, sauna, and shower products sold through dealers and installers; broader wellness portfolio than CRu and operates at national scale.
- Mr. Steam: Residential steam shower and sauna systems distributed through a national dealer/installer network; competes for the same luxury home wellness budget as CRu's sauna installs.
Direct peers
- Wine Cellar Innovations: Custom wine cellar design, manufacturing, and installation firm serving residential and commercial clients nationwide; closest like-for-like to CRu but with broader geographic reach and deeper product line.
- Finlandia Sauna: Established North American sauna manufacturer with dealer-based custom and prefab sauna sales; parallels how CRu represents Helo and adds on-site consultation and installation.
- Coastal Custom Wine Cellars: Florida-based custom wine cellar installer serving residential and hospitality clients; competes head-to-head with CRu in overlapping Central Florida and Southeast markets.
- Wine Racks America: Designs and sells custom and modular wine storage racks and full cellars, with both DIY kit and full-service install options; overlaps with CRu's cellar and accessory offerings.
- Almost Heaven Saunas: U.S. sauna manufacturer selling through dealer/installer networks; closely analogous to CRu's Helo distribution-plus-installation model on the wellness side.
Others
- California Closets: National custom residential storage solutions company targeting affluent homeowners for premium built-ins; adjacent rather than directly competitive, but pursues the same high-end renovation buyer.
- VintageView: Manufacturer of label-forward wine storage systems that names CRu as a builder partner; functions as a supplier channel today, but could become a competitor if it expands direct installation services.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Cru Custom Wine Cellars and Saunas social profiles
Digital presenceCru Custom Wine Cellars and Saunas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cru Custom Wine Cellars and Saunas leadership team
Management profileNumber of profiles
Profiles1 record
Cru Custom Wine Cellars and Saunas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cru Custom Wine Cellars and Saunas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cru Custom Wine Cellars and Saunas
What does Cru Custom Wine Cellars and Saunas do?
Cru Custom Wine Cellars and Saunas designs, supplies, and installs custom wine cellars, custom saunas, and related accessories (custom doors and cooling systems) for residential and commercial clients. The company provides complimentary on-site consultation, CAD-based design, and full installation services, working either directly with homeowners or in collaboration with their builders and designers. It serves Central Florida and the broader Southeast US from its Winter Park headquarters and Orlando showroom.
Is Cru Custom Wine Cellars and Saunas a public or private company?
Cru Custom Wine Cellars and Saunas is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cru Custom Wine Cellars and Saunas founded?
Cru Custom Wine Cellars and Saunas was founded in 2004. It employs 1 to 10 people.
Where is Cru Custom Wine Cellars and Saunas based?
Cru Custom Wine Cellars and Saunas is headquartered in Orlando, United States, in the North America region.
How does Cru Custom Wine Cellars and Saunas make money?
Three revenue lines are on record. Custom Wine Cellar Projects are the primary driver. The others are custom Sauna Installation and wine Cellar Accessories.
Who are Cru Custom Wine Cellars and Saunas's main competitors?
Broad incumbents on record are ThermaSol and Mr. Steam. Direct peers are Wine Cellar Innovations, Finlandia Sauna, Coastal Custom Wine Cellars, Wine Racks America and Almost Heaven Saunas. Others are California Closets and VintageView.
Does Cru Custom Wine Cellars and Saunas have an API?
No public API is recorded for Cru Custom Wine Cellars and Saunas.
What industry is Cru Custom Wine Cellars and Saunas in?
Cru Custom Wine Cellars and Saunas's product category is Custom Wine Cellar and Sauna Design and Installation. Its primary akta.pro industry code is HSADAKAC, Sauna & Steam Bath Facilities, with a secondary code of HSAKAEAJ, Wine Collection Moving & Cellar Relocation. Its NAICS code is 23822 and its SIC code is 3430.