Height 4 Hire

What Height 4 Hire does

Height 4 Hire Pty Ltd is a Queensland-based, privately held access equipment hire company operating across South East Queensland from four depot locations (Richlands HQ, Northgate, Kuluin, and Virginia). Established in 2010 and owned by brothers Ken and Geoff Baker, the company rents scissor lifts, boom lifts (knuckle and straight), rough terrain scissor lifts, electric manlifts, forklifts, telehandlers, ductlifters, and trailer-mounted booms, sourced from major OEMs including Genie, Haulotte, Skyjack, and Snorkel. The business serves construction, warehousing, specialised trades, property maintenance, and DIY customers, with named enterprise accounts including Macrack, Dexion Acadia Ridge, Gutter Solutions, and Select Fire, alongside sporting and community clients such as Brisbane Lions and GPS Rugby Club.

The company's revenue model is primarily usage-based rental billed on daily (8-hour), weekly (40-hour), and weekend/public holiday increments, supplemented by delivery and transport fees, optional damage waiver (12.5% of hire charges), and in-house training for EWPA Yellow Card and High Risk Work Licence (WP Class) certification. Go-to-market is multi-channel: phone-based direct sales (1800 HEIGHT), website enquiries, walk-in branch traffic, and field delivery with free site inspections for complex jobs. Credit terms of 30 days from month end are offered to approved account holders, while non-account customers prepay.

Height 4 Hire differentiates on reliability, a large 800+ unit fleet, and locally concentrated coverage across Brisbane, the Gold Coast, and the Sunshine Coast. The company reports 1,000+ clients served and emphasizes safety, well-maintained equipment, and community engagement including McGrath Foundation fundraising and local sports sponsorships. The business has grown organically with no disclosed external funding, expanding its fleet, branch footprint, and equipment categories over 14+ years of operation.

Name

Height 4 Hire

Legal name

Height 4 Hire Pty Ltd

Website

https://height4hire.com.au

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Height 4 Hire is a Queensland-based, privately owned access equipment hire company renting scissor lifts, boom lifts, forklifts, and telehandlers across South East Queensland from four depots, serving construction, warehousing, trades, and DIY customers since 2010.

Ownership category

akta.pro rank

Product category

Equipment Rental Services

NAICS

Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350), Construction, Mining & Materials Handling Machinery & Equip (3530)

akta.pro primary industry

Aerial Work Platforms (MEWPs) Rental/Leasing (TLABAFAE)

akta.pro secondary industries

Cranes & Heavy Lifting Equipment Rental/Leasing (TLABAFAD), Lifting Platforms & Aerial Work Platforms (MEWPs) (IMAHAJAJ)

Keywords

• Access equipment hire
• Scissor lift rental
• Boom lift hire
• Elevating work platforms
• Telehandler rentals

Headquarters

HQ city

Richlands

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Equipment Hire/Rental: Rental of access equipment including scissor lifts, boom lifts, forklifts, telehandlers on daily, weekly, and extended hire periods. Daily rate based on 8 hours usage, weekly rate based on 40 hours. Additional charges for overtime, weekend work, and public holidays.
2. Delivery and Transport Services: Charges for delivery and collection of equipment, freight charges, and waiting time charges based on time and distance involved
3. Training Services: In-house training for EWP Operator Licence (Yellow Card) and High Risk Work Licence (WP Class) for operating elevating work platforms
4. Damage Waiver: Optional damage waiver protection at 12.5% of plant hire charges to limit hirer's liability for loss, theft or damage of hired plant up to specified excess

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Height 4 Hire rents access equipment for working at heights to construction, trade, warehousing, and individual customers across South East Queensland. The 800+ machine fleet includes scissor lifts (electric and rough terrain), boom lifts (knuckle and straight), forklifts, telehandlers, electric manlifts, ductlifters, and trailer-mounted booms, available on daily, weekly, and extended hire terms. The company also provides in-house operator training for EWP licences and equipment delivery/collection services.

Product overview

Height 4 Hire is Queensland's largest privately owned and operated supplier of access hire and scissor lift hire equipment. The company operates a diverse fleet of over 800 machines available for hire, including Electric Scissor Lifts (15-40 feet) for indoor use, Rough Terrain Scissor Lifts (26-43 feet) with 4WD for outdoor applications, Knuckle Boom Lifts (30-135 feet) offering articulating up-and-over capabilities in both electric and diesel variants, Straight Boom Lifts (45-86 feet) for telescopic high reach, Electric Manlifts (12-30 feet) for confined spaces, Forklifts for material handling, Ductlifters for lifting materials up to 300kg, Telehandlers for versatile material movement, and Trailer Mounted Booms for mobile towing applications. The company also provides in-house training services for EWPA Yellow Card and High Risk Work Licences. Equipment is available for hire with flexible terms including daily, weekly, and weekend rates with delivery and collection services across South East Queensland.

Differentiator

Problem solved

Functional benefit

Products and services

• Electric Scissor Lifts Electric-powered scissor lifts designed for indoor use with non-marking tires, providing vertical elevation for maintenance, construction, and installation work. Available in heights from 15-40 feet.
• Rough Terrain Scissor Lifts Diesel-powered rough terrain scissor lifts equipped with 4WD, positive traction control, and foam-filled tires for outdoor use on uneven surfaces. Available in sizes from 26-43 feet.
• Knuckle Boom Lifts Articulating boom lifts (also called cherry pickers) with knuckle-style joints that provide up, over, and out capabilities for accessing hard-to-reach areas. Available in electric and diesel variants ranging from 30-135 feet.
• Straight Boom Lifts Telescopic boom lifts with a straight, non-articulated mast that extends to reach high and wide areas. Ideal for large open spaces. Available in diesel models from 45-86 feet.
• Electric Manlifts Compact electric vertical lifts designed for confined spaces with non-marking tires. Available in heights ranging from 12-30 feet with two-person platform capacity.
• Forklifts Power-operated forklift equipment with forked platforms that can be raised and lowered for lifting and moving heavy loads in warehouses and storage facilities.
• Ductlifters Hand-operated telescopic material lifts (hoists) for lifting heavy building materials. Capable of lifting up to 300kg to heights of up to 18 feet (5.5m), ideal for tight access areas.
• Telehandlers Telescopic handlers (telehandlers) for lifting and moving materials. Height 4 Hire added a 2.5T Genie Telehandler to their fleet.
• Trailer Mounted Booms Trailer-mounted knuckle boom lifts that can be towed behind a 4WD or work ute. Mobile access solution with hydraulic stabilisers, reaching heights of up to 12m.
• Light Weight Booms Lightweight boom lifts suitable for applications requiring portability and temporary mobile height access.
• Athena Access Equipment Access equipment in the Athena product line available for hire.
• EWP Training Services In-house training services for EWP operators including EWPA Yellow Card certification for platforms up to 11m and High Risk Work Licence (WP Class) for boom-type EWPs with boom lengths of 11 metres or more. Training conducted in accordance with Occupational Health and Safety Act and Work Health and Safety Act 2011.
• Equipment Delivery and Collection Freight delivery and collection services for hired equipment. Additional charges apply for delivery, collection, waiting times, and delays caused by the hirer.

Quantifiable outcome

• 1000+ happy clients served
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• GPS Rugby ClubcoreGTM or Marketing Partner · 1 January 2018Height 4 Hire is the Principal Partner of GPS Rugby Club after being a major sponsor for over six seasons. They donate scissor lifts to help film training and games and have been sponsoring the club to victory for five seasons. Partnership provides brand visibility at local sporting events and community engagement.
• HaulottecoreTechnology or Integration · 1 January 2017Equipment supplier partnership with Haulotte who supplied the 500th machine (Compact 14 scissor lift) at cost in support of McGrath Foundation fundraising. Haulotte is a key equipment brand in the Height 4 Hire fleet.
• Greater Springfield Storm AFL TeamminorGTM or Marketing Partner · 1 January 2017Newest sponsorship with Greater Springfield Storm AFL Team. Height 4 Hire welcomes these athletes to their family as part of community sponsorship program.
• Triple MminorGTM or Marketing Partner · 1 January 2015Major sponsor of Triple M's Men's Health Breakfast in May 2015 raising awareness for men's health. Also sponsored the HaynePlane competition in 2015.
• McGrath FoundationcoreStrategic or Co-development PartnerCorporate partner of McGrath Foundation supporting breast cancer care nurses. Height 4 Hire contributed 20% of hire price from their 500th machine (pink 'Pinkie' scissor lift) to the foundation with a target of $15,000. Previously organised and sponsored a 22.5km hike that raised over $50,000 for Breast Care Nurses.
• Brisbane LionsminorGTM or Marketing PartnerFor three consecutive seasons, Height 4 Hire donated trailer mounted booms and scissor lifts to help the Brisbane Lions film their training sessions from height. Brand visibility through association with AFL club.
• Variety - The Children's CharityminorGTM or Marketing PartnerHeight 4 Hire donated a boom lift for Variety's event at Brisbane Convention Centre. Variety helps Australian children who are sick and disabled with their freedom, future and caring programs.

Scale indicators7 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Boom Logistics: Australian provider of crane and access equipment hire including elevated work platforms. Comparable to Height 4 Hire in the lifting/access equipment segment, with national reach and similar industrial customer base.
• Access Hire Australia: Specialist access equipment hire company operating across Australia with focus on Elevated Work Platforms (EWPs). Highly comparable to Height 4 Hire in product specialization and customer segments.
• Onsite Rentals: Australian specialist in access equipment rental including scissor lifts, boom lifts, and telehandlers. Directly comparable to Height 4 Hire in product focus, customer base, and regional branch model.
• United Equipment Rentals: Equipment rental company serving Australian construction, industrial, and mining sectors with access and material handling equipment. Comparable to Height 4 Hire in customer verticals and fleet composition.
• Ahern Australia: Distributor and rental operator of JLG and Snorkel access equipment in Australia. Directly comparable as a specialist access equipment hire provider with overlapping fleet composition.
• HRR Hire (formerly HE Group): Australian specialist equipment hire company with focus on access platforms and lifting equipment. Operates with similar fleet types (scissor lifts, boom lifts) and serves comparable construction and industrial customers.

Broad incumbents

• Coates Hire: Australia's largest equipment rental company offering a broad range of access, earthmoving, and materials handling equipment nationally. Directly competes with Height 4 Hire in MEWPs and access equipment hire across Queensland, but at a much larger scale and with a broader product portfolio.
• Tutt Bryant Equipment: Australian distributor and hirer of construction, materials handling, and access equipment from major OEMs. Adjacent competitor to Height 4 Hire in the access equipment rentals space with broader national footprint.
• Kennards Hire: Major Australian equipment hire company with extensive national branch network covering access equipment, forklifts, and tools. Competes with Height 4 Hire in the SE Queensland market on access equipment rentals, particularly through dedicated access/lift branches.

Regional players

• Brooks Equipment Services: Equipment rental and sales company operating in Queensland and northern NSW serving construction, mining, and industrial customers. Comparable regional focus and access equipment offering to Height 4 Hire.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Height 4 Hire