Laguna Produkter

Name

Laguna Produkter

Legal name

Laguna Produkter AS

Website

https://lagunaprodukter.no

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Frozen Beverage Manufacturing

NAICS

Ice Cream and Frozen Dessert Manufacturing (31152)

SIC

Ice Cream & Frozen Desserts (2024)

akta.pro primary industry

Ice Cream, Frozen Desserts & Novelties Manufacturing (AFAKAKAE)

akta.pro secondary industry

Ice Cream & Refrigerated Desserts (CRADACAE)

Keywords

• Slush concentrates
• Shave ice products
• Frappe beverages
• Frozen drink manufacturing
• Foodservice beverage supply

Headquarters

HQ city

Holmestrand

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Slush products (BrainCooler): Laguna Produkter manufactures and sells BrainCooler slush concentrates to B2B customers across Norway. Products are available in original (sugary) and sugar-free variants with multiple flavors. Sold through wholesalers and directly to businesses.
2. Tropical Shave Ice products: Production and supply of Tropical Shave Ice products including concentrates and related supplies for shave ice machines.
3. Blizz Drinks frappe products: Manufacture and sale of Blizz frappe powder concentrates and related products. Launched in 2014, sold year-round as a non-seasonal product.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Laguna Produkter manufactures and sells frozen beverage products in Norway, including BrainCooler slush concentrates (original and sugar-free), Tropical Shave Ice, and Blizz Drinks frappe powders. All products are produced in their own facility in Holmestrand and distributed to B2B customers through wholesalers and direct sales channels across Norway. The company also supplies related equipment such as slush machines, blenders, and ice shavers, along with branded accessories like cups and lids.

Product overview

Laguna Produkter is a Norwegian food and beverage company specializing in cold frozen drinks and desserts, operating since 1991 from Holmestrand. The product portfolio centers on three main branded product lines: BrainCooler (slush beverages in both regular sugar and sugar-free variants with 12+ flavors), Blizz Drinks (frappe beverages in 4 flavors launched in 2014), and Tropical Shave Ice (Hawaiian-style shaved ice in 7 flavors). The company also manufactures and sells specialized equipment including the V-AIR digital slush machine, Sencotel FastFreeze GHZ, Swan Block Ice Shaver, and Vitamix Quiet One blender for preparing their products. Accessories include cups, lids, straws, and mixing containers. All products are developed and produced in-house at their Holmestrand facility, with distribution through wholesalers across Norway and equipment/ingredients sold directly to businesses.

Differentiator

Problem solved

Functional benefit

Brands

• BrainCooler: Norway's most popular slush ice brand, available in multiple flavors including original (sugary) and sugar-free variants. Includes V-AIR slush machines developed exclusively for BrainCooler retailers.
• Blizz Drinks
• Tropical Shave Ice

Products and services

• BrainCooler Original Norway's most sold slush brand, produced in Holmestrand. Available in 12 flavors including Blå Bringebær, Cola, Fersken, Grønt Eple, Jordbær, Jubilee, Mango, Mystique, Sitronsplash, Supersur Appelsin, Verry Cherry, and Julebrus. Contains no allergens and is GMO-free. Sold as concentrate to B2B foodservice customers.
• BrainCooler Sukkerfri (Sugar-Free) Sugar-free slush line launched in 2020, featuring high fiber content and low calorie count (~14-15 kcal per 100g). Available in three variants: Cola, Fruit Crush, and Tropical Dream. All variants are vegan and allergen-free. Uses proprietary glycerol-based formulation to achieve slush consistency.
• Blizz Drinks Norwegian frappe product line produced in Holmestrand. Available in four flavors: Caramel (with soft caramel aroma and salted caramel sauce), Mocha (using Arabica coffee beans), Chocolate (with Belgian chocolate bits), and Vanilla (caffeine-free). Sold year-round to B2B customers.
• Tropical Shave Ice Hawaiian-style shaved ice product from Norway's largest producer and supplier. Made from frozen ice blocks shaved to fine snowflakes and topped with natural fruit flavors. Available in flavors including Blue Raspberry, Jordbær, Fersken, Verry Cherry, Eple, Cola, and Mango. Sold to B2B customers.
• BrainCooler V-AIR Slush Machine Proprietary slush machine developed exclusively for BrainCooler dealers. Fully digitalized with smart functions including plug & play setup, easier maintenance, faster freezing with eco-friendly R290 propane gas, lower noise levels, and 3x12 liter capacity. Dimensions: 66x49x82 cm, 70kg weight, 1000W power consumption.
• BrainCooler Cups and Accessories Disposable cups in 0.3L, 0.5L, and 0.6L sizes with lids, paper straws with spoons, and 5L mixing containers for commercial use.

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

20 partnerships are on record, tiered major, core and minor.

• ASKOmajorChannel Partner/ Reseller/ DistributorASKO is a major Norwegian wholesale distributor. Laguna Produkter products are available through ASKO's distribution network.
• Best StasjonmajorChannel Partner/ Reseller/ DistributorBest Stasjon is a Norwegian gas station chain. They serve BrainCooler slush products at their stations.
• Circle KmajorChannel Partner/ Reseller/ DistributorCircle K is a major convenience store chain in Norway offering BrainCooler products.
• Diplom-iscoreChannel Partner/ Reseller/ DistributorDiplom-is is an ice cream chain in Norway, listed as a collaboration partner.
• MixcoreChannel Partner/ Reseller/ DistributorMix is a Norwegian convenience store chain offering BrainCooler products.
• TusenfrydcoreChannel Partner/ Reseller/ DistributorTusenfryd is Norway's largest amusement park, serving BrainCooler slush and Tropical Shave Ice products.
• Hunderfossen EventyrparkcoreChannel Partner/ Reseller/ DistributorHunderfossen is a major amusement park in Norway, a partner for serving frozen beverages.
• SommarlandcoreChannel Partner/ Reseller/ DistributorSommarland is a water park in Norway serving as a partner for Laguna Produkter products.
• Rush TrampolineparkminorChannel Partner/ Reseller/ DistributorRush is a Norwegian trampoline park chain, offering BrainCooler products.
• PizzabakerencoreChannel Partner/ Reseller/ DistributorPizzabakeren is a Norwegian pizza restaurant chain serving BrainCooler products.
• KollyminorChannel Partner/ Reseller/ DistributorKolly is a Norwegian dining/entertainment venue, listed as a collaboration partner.
• LilleputthammerminorChannel Partner/ Reseller/ DistributorLilleputthammer is a family amusement park in Norway, a collaboration partner.
• HafjellfestminorChannel Partner/ Reseller/ DistributorHafjellfest is an event/festival equipment provider in Norway.
• StorcashcoreChannel Partner/ Reseller/ DistributorStorcash is a Norwegian cash and carry/wholesale chain.
• JafsminorChannel Partner/ Reseller/ DistributorJafs is a Norwegian restaurant/convenience concept, listed as a partner.
• Norsk StorkjøkkencoreChannel Partner/ Reseller/ DistributorNorsk Storkjøkken is a major Norwegian foodservice wholesaler.
• Kysten RundtminorChannel Partner/ Reseller/ DistributorKysten Rundt is a Norwegian food/tourism concept, listed as a partner.
• LundstivoliminorChannel Partner/ Reseller/ DistributorLundstivoli is a Norwegian amusement/attraction provider, listed as a partner.
• SystemkjøpcoreChannel Partner/ Reseller/ DistributorSystemkjøp is a Norwegian foodservice purchasing organization.
• NHO ReiselivminorChannel Partner/ Reseller/ DistributorNHO Reiseliv (The Norwegian Hospitality Association) is a trade organization for the travel and hospitality industry.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• ICEE Company: Major North American frozen carbonated beverage brand with a foodservice machine-and-syrup model. Comparable to Laguna as a B2B supplier of frozen beverage concentrates paired with proprietary dispensing equipment, targeting convenience, gas stations, and entertainment venues.
• Snowie: US-based Hawaiian-style shave ice producer selling syrups, machines, and supplies to operators. Directly comparable to Laguna's Tropical Shave Ice line in product category (shave ice concentrates and equipment) and B2B operator-focused GTM.
• Slush Puppie: The dominant international slush/iced beverage brand operating in foodservice, convenience, and amusement channels worldwide. Directly comparable as a slush concentrate and machine supplier serving similar B2B customers (gas stations, amusement parks, convenience stores) to Laguna's BrainCooler business.
• Margarita King / Arctic Ice: Manufacturer of commercial frozen beverage machines and mix supplies targeting foodservice and retail. Comparable to Laguna's BrainCooler business in combining proprietary equipment with consumable mixes for slush-style frozen beverages.

Broad incumbents

• Taylor Company (Fosdick): US/global commercial foodservice equipment manufacturer producing slush, frozen beverage, and shake machines. Comparable as a supplier of the equipment category that anchors Laguna's BrainCooler and Blizz operations, even though Laguna does not resell Taylor-branded machines.
• Reitan Convenience (Rema 1000 / Narvesen): Major Norwegian convenience retail group operating Narvesen, 7-Eleven, and YX stations. Comparable as a channel partner/buyer of Laguna's BrainCooler products (via Circle K, YX, Best Stasjon adjacency), and as a benchmark for how major Norwegian retailers handle frozen beverage SKUs.

Regional players

• Unil (Norgros / Unil Norge): Norwegian foodservice distributor and brand operator supplying restaurants, canteens, and convenience concepts. Comparable as a domestic B2B foodservice operator that shares Laguna's Norwegian wholesale and foodservice customer base.
• Diplom-is: Norwegian ice cream chain and a named Laguna partner. Comparable as a Norway-based frozen dessert brand operating in the same foodservice and convenience channels, and overlapping in the broader Norwegian 'frozen treats' category.
• Lerum: Norwegian producer of fruit syrups, lemonade concentrates, and beverage bases with broad retail distribution. Comparable as a Norwegian B2B beverage-concentrate manufacturer selling similar product formats (syrups/powders) through the same wholesale channel.
• Hennig-Olsen Is: Major Norwegian ice cream manufacturer and frozen dessert brand serving retail and foodservice across Norway. Comparable to Laguna as a domestic producer of branded frozen treats sold through Norwegian wholesalers and retailers, competing for the same B2B customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lagunaprodukter
• LinkedInlinkedin.com/company/laguna-produkter-as

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laguna Produkter