What Hoi Publishing does

Hoi Publishing is a Swedish publishing group founded in 2010 by Lars Rambe and Sölve Dahlgren, operating a multi-imprint portfolio across Sweden and Denmark. The group runs seven Swedish imprints (Hoi förlag for general fiction, Lilla hoi for children's/YA, Kunskapshuset förlag for non-fiction, Tallbergs förlag for LGBTQ+/rainbow literature, Lusthuset förlag for erotica, plus poetry imprint Lyrikhuset and literary imprint Ekström & Garay) and previously operated Danish subsidiaries (Hoi Forlag Aps, Historia Group Aps, Lysthuset, Superlux) that have entered forced liquidation in 2025. Hoi also operates a media division launched in 2024 through the acquisitions of Eleven Stories and Script 46, extending publishing IP into film, TV, theater, and gaming rights.

The company operates a co-publishing model in which authors invest in publication packages (starting from 39,000 SEK ex-VAT) plus an interest-free loan for printing costs, with optional audiobook investment of at least 39,000 SEK. Authors receive 100% of net sales until the package is repaid, after which revenue is split 70/30 (author/publisher) with quarterly royalty payments. The company distributes through its own e-commerce store (shop.hoi.se), major Swedish retailers (Adlibris, Bokus, Ugglan), and audiobook/streaming platforms (Storytel, Nextory, Bookbeat). GTM is sales-led, driven by direct manuscript submissions, professional critique readings, and in-house marketing/PR.

Hoi Publishing AB has been publicly listed since 2022 and is currently undergoing significant financial distress, including a 19.6M SEK net loss in 2024, EBITDA of -1.25M SEK, unpaid author royalties, forced liquidation of Danish subsidiaries, staff reductions, and an ongoing restructuring action plan. The parent has been converted to a non-operating holding company with publishing activities consolidated into Hoi Förlag Sverige AB.

Name

Hoi Publishing

Legal name

Hoi Publishing AB

Website

https://hoi.se

Company type

Public

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Hoi Publishing is a Swedish multi-imprint publishing group offering co-publishing services to authors across fiction, non-fiction, children's, poetry, and LGBTQ+ literature, with a media division for film and TV rights, currently undergoing financial restructuring.

Ownership category

akta.pro rank

Product category

Book Publishing Services

NAICS

Book Publishers (513130), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Books: Publishing Or Publishing & Printing (2731), Book Printing (2732)

akta.pro primary industry

Rights, ISBN & Publishing Administration Services (Identifiers, Metadata, Royalties) (MPAJAJAK)

akta.pro secondary industries

Mass Market & Paperback Publishing (MPAJAAAD), Audiobook Rights & Licensing (Territorial/Format Rights, Agencies) (MPAJAIAG)

Keywords

• Book publishing services
• Co-publishing model
• Print and digital books
• Audiobook distribution
• Media rights representation

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Book publishing and sales: Hoi Publishing generates revenue through the sale of physical books, e-books, and audiobooks. Authors invest in publication packages (starting from 39,000 SEK plus VAT) and provide an interest-free loan to cover printing costs. Royalty payments are made quarterly with a one-month lag. Before the publication package is repaid, the author retains 100% of net sales; thereafter, net revenue is split 70% to author and 30% to Hoi. Audiobook production may involve an additional author investment of at least 39,000 SEK.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Hoi Publishing AB operates a multi-imprint book publishing group headquartered in Malmö, Sweden, publishing print, e-book, and audiobook editions through several imprints (Hoi förlag, Lilla hoi, Kunskapshuset förlag, Tallbergs förlag, Lusthuset förlag, Lyrikhuset) in Sweden and Denmark. The group offers a co-publishing model in which authors fund publication packages, retain 100% of net revenue until repaid, and then share a 70/30 profit split with the publisher. The group also runs a media division (Eleven Stories, Script 46) and a media rights agency (Hoi Agency) for ancillary rights and adaptations.

Product overview

Hoi Publishing is a publishing group consisting of multiple imprints operating in Sweden and Denmark, with a co-publishing model where authors invest in publication packages. The Swedish operations include Hoi förlag (general fiction), Lilla hoi (children's and youth), Kunskapshuset förlag (non-fiction), Tallbergs förlag (rainbow literature), Lusthuset förlag (erotica), Lyrikhuset (poetry), and Ekström & Garay. In Denmark, operations span Hoi forlag DK, Historia, Lysthuset, and Superlux (bankrupt). The group also operates a media division launched in 2024, encompassing Eleven Stories and Script46, which manages rights to international productions including film, TV series, theater, and games. Authors invest in publication packages starting from 39,000 SEK and receive quarterly royalty payments.

Differentiator

Problem solved

Functional benefit

Brands

• Hoi förlag: Main publishing imprint with broad fiction publication program
• Lilla hoi
• Kunskapshuset förlag
• Tallbergs förlag
• Eleven Stories
• Script 46
• Ekström & Garay
• Lyrikhuset
• Lusthuset förlag

Products and services

• Co-publishing publication packages
• Hoi förlag (general trade imprint) General trade fiction and non-fiction imprint publishing Swedish-language print, e-book, and audiobook editions for adult readers.
• Lilla hoi (children's imprint) Children's book imprint within the Hoi Publishing group, publishing illustrated and children's titles in print and digital formats for young readers.
• Kunskapshuset förlag (knowledge/educational imprint) Knowledge and educational publishing imprint producing non-fiction and educational titles within the Hoi Publishing group catalog.
• Tallbergs förlag Publishing imprint within the Hoi Publishing group producing titles in its own editorial lane as part of the group's multi-imprint strategy.
• Lusthuset förlag Publishing imprint within the Hoi Publishing group producing titles in its own editorial lane as part of the group's multi-imprint strategy.
• Lyrikhuset (poetry imprint) Poetry publishing imprint within the Hoi Publishing group producing poetry titles in Swedish.
• Eleven Stories (media division) Media division within the Hoi Publishing group, operating as a non-book media arm of the publishing business.
• Script46 (media division) Media division within the Hoi Publishing group, operating as a non-book media arm of the publishing business.
• Hoi Agency (media rights) Media rights agency representing Hoi Publishing titles and authors for screen, translation, and adaptation rights.

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Ekström & GarayminorChannel Partner/ Reseller/ DistributorAn independent imprint operating under the Hoi Publishing group, focusing on a distinct publishing category. Authors publishing under this imprint have different terms than other Hoi imprints. Operates from its own website (ekstromgaray.se).
• LyrikhusetminorChannel Partner/ Reseller/ DistributorAn imprint under the Hoi Publishing umbrella focused on poetry. Associated with Ekström & Garay and operates from ekstromgaray.se/lyrikhuset. Authors on this imprint have separate contractual terms.
• Eleven StoriescoreStrategic or Co-development PartnerA production company acquired in 2024 as part of the media division launch. Holds rights to several international productions with high potential across film, TV, theater, and gaming formats. Through Eleven Stories, Hoi can bring stories to life in the format best suited to the content.
• Script 46coreStrategic or Co-development PartnerAcquired in 2024 to form the media division alongside Eleven Stories. Expands the company's capabilities in moving image content and international rights management for film, TV, and theater adaptations.
• Hoi AgencyminorChannel Partner/ Reseller/ DistributorAn agency associated with Hoi Publishing, operating from hoi-agency.com, handling author representation and rights management.

Scale indicators4 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Norstedts Förlag: One of Sweden's oldest and largest traditional trade publishers, operating across fiction and non-fiction. Directly comparable as a Swedish trade publisher competing for authors and shelf space with Hoi's Hoi förlag and Lilla hoi imprints.
• BookBaby: Hybrid publishing services company offering author-paid publishing, production, and distribution packages. Directly comparable to Hoi's package-based author-invested publishing model.
• FriesenPress: Hybrid/co-publisher offering author-invested publishing packages with shared royalties — the closest international analog to Hoi's co-publishing model where authors fund publication in exchange for retained royalties.
• Wahlström & Widstrand: Long-standing Swedish trade publisher known for literary fiction and quality non-fiction. Comparable to Hoi förlag in catalog positioning and Swedish-language author base.
• Piratförlaget: Swedish independent trade publisher covering fiction and non-fiction with an author-friendly reputation. Closely comparable to Hoi förlag in scope, target audience, and Sweden-only distribution.

Broad incumbents

• HarperCollins Publishers: Global trade publishing incumbent with author-services and self-publishing divisions. Comparable as a broad incumbent competing for the same hybrid/author-paid publishing customers in international markets.
• Penguin Random House: Global trade publishing incumbent with extensive author services and hybrid offerings. Comparable as a broad publishing player whose author-services arm competes for the same self-publishing and hybrid-publishing authors Hoi targets.
• Albert Bonniers Förlag: Sweden's flagship trade publisher and the dominant force in Swedish-language fiction, non-fiction and children's books. Comparable as a Swedish publisher in the same trade space, but vastly larger and incumbent.

Regional players

• Gyldendal Norsk Forlag: Nordic publishing group with Scandinavian reach across Denmark, Norway and adjacent markets. Comparable as a Nordic multi-imprint publisher operating across multiple Nordic territories, similar in geographic ambition to Hoi's Sweden-Denmark footprint.
• Storyside: Swedish audiobook publisher and producer distributing on Storytel and other Nordic platforms. Comparable as a Sweden-based publishing entity leveraging the same audiobook distribution channels Hoi uses.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/hoiforlag
• Facebookfacebook.com/HoiForlag
• LinkedInlinkedin.com/company/about

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hoi Publishing