Great People

What Great People does

Great People is a São Paulo–based B2B professional services firm that delivers HR and people-management consulting to Brazilian organizations, combining what the company describes as applied neuroscience with HR expertise. Its service portfolio is organized as an integrated ecosystem of verticals covering organizational consulting, diversity and inclusion, leadership development, workplace mental health, ESG advisory, mentoring, and international HR practices, alongside climate diagnostics and organizational assessments. The firm's underlying capability stack rests on senior human-expert advisory rather than proprietary software; the closest analog to a 'platform' is its content distribution footprint, which includes the B2Bench podcast, the News2People newsletter, an online library, and a blog, all functioning as thought-leadership and demand-generation channels.

Great People monetizes through three streams: (i) customized B2B consulting engagements, (ii) proprietary recurring research publications such as the Relatório de Tendências de Gestão de Pessoas, Trabalho Ideal, and Engajamento do RH, and (iii) subscription-style educational content accessed through its library and newsletter. Pricing is not publicly disclosed and is structured around bespoke quotes rather than standardized tiers. The company serves primarily Brazilian HR departments and organizational leaders, with a stated cumulative impact of more than 10,000 organizations and 10 million people, and operates a strategic co-branded relationship with Great Place to Work Brasil within the 'Ecossistema Great People & GPTW'.

The company is private, privately held, and operates as a single-domicile Brazil-based entity from its headquarters on Av. Brigadeiro Faria Lima in São Paulo. No external funding rounds, institutional investors, M&A activity, or leadership transitions were disclosed in the available data, and the firm relies on direct B2B sales motions and inbound content marketing rather than channel partners or marketplaces for customer acquisition.

Name

Great People

Legal name

Great People

Website

https://greatpeople.com.br

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Great People is a São Paulo-based B2B HR consulting firm that combines applied neuroscience with people-management expertise to help Brazilian organizations transform workplaces across consulting, leadership, mental health, ESG, and diversity verticals.

Ownership category

akta.pro rank

Product category

HR Consulting Services

NAICS

Human Resources Consulting Services (541612), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro industry

PRIMARYBPAHAGAH

People Analytics, Assessment & Psychometrics Consulting

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Human Capital & Organizational Consulting

SECONDARYBPAHACAB

Operations & Process Improvement Consulting

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Management Consulting

Keywords

• HR consulting services
• Organizational transformation
• Leadership development
• People management solutions
• Workplace mental health

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Consultoria em gestão de pessoas: Serviços de consultoria para diagnóstico de clima organizacional, desenvolvimento de lideranças, construção de cultura inclusiva e transformação organizacional.
2. Publicações e relatórios de pesquisa: Publicação de relatórios proprietários como 'Relatório de Tendências de Gestão de Pessoas', 'Relatório Trabalho Ideal', 'Pesquisa Engajamento do RH', que também servem como ferramentas de geração de demanda.
3. Conteúdo educacional e biblioteca: Biblioteca de conteúdos, artigos, podcasts (B2Bench) e newsletter com conteúdos exclusivos sobre gestão de pessoas.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Great People provides B2B consulting services to Brazilian organizations to transform their workplaces and business practices by applying neuroscience expertise to people management. Its offerings span an integrated ecosystem of solutions including organizational climate diagnostics, leadership development, diversity and inclusion advisory, mental health programs, ESG strategy, mentoring, and international HR support. The company also monetizes thought leadership through proprietary research reports, a newsletter, a podcast (B2Bench), and a content library.

Product overview

Great People is an integrated ecosystem of HR and people management solutions that combines consulting services with content platforms. The portfolio includes Great People Consulting (core consulting services), various service verticals (diversity, leadership development, mental health, ESG, mentoring, international), and content platforms (Biblioteca, Artigos blog, Podcast B2Bench, Newsletter). The ecosystem is connected to Great Place to Work (GPTW) and publishes the annual Relatório de Tendências de Gestão de Pessoas research report. The company focuses on workplace transformation using neuroscience expertise to help organizations build inclusive cultures, develop leaders, support mental health, and implement strategic HR practices.

Differentiator

Problem solved

Functional benefit

Products and services

• Great People Consulting Core consulting arm offering organizational culture assessments, leadership development, and HR strategy consulting services for companies seeking workplace transformation.
• Diversity and Inclusion Solutions Services aimed at building inclusive cultures and promoting diversity and inclusion within organizations.
• Leadership Development Solutions Programs and services focused on developing leaders and managerial capabilities within organizations.
• Mental Health Solutions Services addressing mental health in the workplace, including programs for psychological support and wellbeing.
• ESG Solutions Environmental, Social, and Governance advisory services helping companies integrate ESG principles into their people strategies.
• Mentoring Solutions Mentoring programs designed to support professional growth and leadership development.
• International Solutions Services supporting organizations with international expansion and global HR practices.
• Climate Survey and Organizational Diagnostics Organizational climate assessment tools and methodologies to evaluate employee satisfaction and workplace culture.
• Newsletter News (News2People) A subscription-based newsletter delivering exclusive content, market data, and strategic insights on people management directly to subscribers.
• Podcast B2Bench A podcast series providing insights on HR trends, management practices, and business benchmarking for professionals and organizations.
• Relatório de Tendências de Gestão de Pessoas Annual research report published by the Great People & GPTW ecosystem analyzing trends in people management, employee engagement, and organizational practices in Brazil.

Quantifiable outcome

• As empresas com melhores índices de bem-estar registraram um número até 78% maior de candidatos por vaga (Relatório Tendências em Gestão de Pessoas 2025)
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Great Place to Work (GPTW) BrasilcoreStrategic or Co-development PartnerA Great People mantém uma relação estratégica próxima com o Great Place to Work Brasil, formando o 'Ecossistema Great People & GPTW'. Juntas, as organizações produzem relatórios de pesquisa compartilhados (como 'Tendências de Gestão de Pessoas 2025', 'Trabalho Ideal', 'Engajamento do RH') e oferecem serviços complementares de consultoria e certificação de melhores empresas para trabalhar. A empresa também comercializa vagas em plataformas vinculadas ao GPTW (greatplacetowork.gupy.io).
• Great People Mental HealthcoreStrategic or Co-development PartnerA Great People Mental Health é uma vertical do ecossistema Great People especializada em saúde mental no ambiente de trabalho. Produz pesquisas e dados sobre bem-estar emocional e afastamentos por causas psicológicas, usados como referência nos conteúdos e soluções da Great People.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mercer: Global HR and benefits consultancy with Brazilian operations; competes for HR strategy, total rewards, and organizational effectiveness budgets from the same enterprise HR buyers.
• Robert Half Brasil: Global staffing and HR consulting firm with strong Brazilian operations; competes for HR budget across talent acquisition, leadership, and culture work and serves the same enterprise buyer.
• Accenture Brasil: Global consultancy with a large Brazilian HR/people practice delivering transformation and change programs; competes for the same large-enterprise HR transformation mandates.
• Korn Ferry: Global organizational consulting firm with a leadership/talent practice; competes in Brazil for executive search, leadership development, and organizational transformation engagements.
• Deloitte Brasil: Big Four with a sizable Human Capital practice in Brazil offering organizational transformation, change management, and HR strategy — overlapping with Great People across mid-market and enterprise HR projects.

Regional players

• Falconi: Top Brazilian management consultancy with strong presence in culture, leadership, and operational transformation; a comparable Brazilian-rooted advisory competing for the same C-suite buyers.

Emerging players

• Pin People: Brazilian culture and employee experience platform competing in organizational climate diagnostics, engagement, and people analytics — a direct overlap with Great People's consulting and diagnostic offerings.
• Cultura Builder: Brazilian culture and engagement platform/solutions provider with overlap in organizational climate, employer branding, and culture transformation services.

Direct peers

• Leque: Brazilian HR consultancy focused on leadership development, culture, and organizational transformation — closely comparable in service mix and target buyer (HR leaders and executives) to Great People.
• Great Place to Work Brasil: Strategic partner and direct adjacent player in the Brazilian people-management ecosystem; co-produces research with Great People and serves overlapping HR leader buyer personas around certification, climate, and engagement.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@greatpeopleoficial
• LinkedInlinkedin.com/company/greatpeoplebr
• Instagraminstagram.com/greatpeoplebr
• Facebookfacebook.com/greatpeoplebr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Great People