Pin People

Name

Pin People

Legal name

Pin People

Website

https://pinpeople.com.br

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Employee Experience / HR Analytics Software

NAICS

Computer Systems Design and Related Services (54151), Other Computer Related Services (541519), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro primary industry

iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)

akta.pro secondary industries

Model Governance, Risk & Compliance (GRC) Platforms (HDAAAKAA), Employer/Member Engagement Platforms for Provider-Sponsored Plans (HLACAEAM)

Keywords

• Employee experience platform
• HR survey software
• Engagement analytics
• Organizational research
• Talent management

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS subscription (Platform): Recurring subscription access to the Employee Experience platform with four journey modules (Candidate, Onboarding, Journey, Offboarding) plus specialized surveys (eNPS, Climate, Psychosocial Risks, Diversity, Leadership, Remote Work). Billed to enterprise HR teams on a contract basis.
2. Pin People Consulting (Professional Services): Consulting engagements covering Advanced Analytics, Research Methodology, EX education and Action Plan design, delivered alongside the platform subscription.
3. Lead-generation content offers (Ebooks, Checklists, Calculators, Webinars): Gated downloadable content (DE&I checklists, Turnover Calculator, Panorama de EX report, Guides) used to capture leads and feed the enterprise sales funnel; primary monetization is downstream subscription/consulting revenue.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels10 records

Core offering

Pin People provides a cloud-based Employee Experience (EX) management SaaS platform that enables HR teams to design, distribute and analyze organizational surveys across the full employee lifecycle (Candidate, Onboarding, Journey/eNPS and Offboarding). The platform combines validated research methodology with AI-driven qualitative comment analysis, predictive turnover analytics, Organizational Network Analysis, real-time stratified dashboards, federated SSO and LGPD-compliant security. It is complemented by specialized solutions (Leadership Insights, Psychosocial Risk Mapping aligned with NR-01), a professional consulting service (Pin People Consulting), and a Brazilian EX community plus recognition program.

Product overview

Pin People offers a unified Employee Experience platform composed of four integrated journey modules — Candidate Experience, Onboarding Experience, Journey Experience (eNPS), and Offboarding Experience — that together cover the full employee lifecycle from selection to exit. The core platform is complemented by specialized solutions such as Leadership Insights (leadership assessment with AI-powered qualitative analysis) and Mapeamento de Riscos Psicossociais (psychosocial risk mapping aligned with Brazil's NR-01), as well as the Pin People Consulting service for analytics, methodology, training, and action planning. Around this platform-plus-modules architecture sit the Selo Echo Pin People recognition program, the EXchange community, the annual Panorama de EX research publication, and free tools such as the Calculadora de Turnover.

Differentiator

Problem solved

Functional benefit

Brands

• Selo Echo Pin People: Recognition seal for companies that practice organizational listening consistently, with 4 maturity levels.
• Comunidade EXchange
• Panorama da Experiência da Pessoa Colaboradora

Products and services

• Pin People Employee Experience Platform Core cloud-based SaaS platform that enables HR teams to design, distribute and analyze employee experience surveys across four lifecycle modules (Candidate, Onboarding, Journey/eNPS and Offboarding). Combines validated EX research methodology with real-time dashboards, AI-driven qualitative analysis, predictive turnover analytics and Organizational Network Analysis. Targets medium and large Brazilian enterprises' HR and People Analytics teams.
• Leadership Insights Specialized solution for assessing and developing leadership effectiveness across technical skills, socio-emotional competencies and organizational support. Uses AI-driven qualitative analysis of open-text feedback, identifies reference networks and leadership styles, and recommends personalized training priorities. Supports annual or biannual assessment cycles.
• Mapeamento de Riscos Psicossociais (Psychosocial Risk Mapping) 13-question survey solution that maps psychosocial risks associated with mental health and work relationships, aligned with Brazil's NR-01 regulatory framework and supporting the Programa de Gerenciamento de Riscos (PGR). Produces one-page insights reports flagging intervention needs and outlier groups.
• Pin People Consulting Consulting service combining Advanced Analytics, research methodology, employee experience education and Action Plan creation. Includes training, workshops, leadership awareness, custom questionnaire design, advanced result analysis (Turnover Prediction, ONA) and strategic action plan construction for HR teams.

Quantifiable outcome

• R$27 million potential economic savings for a client predicting voluntary exits
• +6 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability7 records

Feature8 records

Partnerships

Six partnerships are on record, tiered minor and core.

• RibonminorGTM or Marketing Partner · 1 November 2024Pin People partnered with Ribon to support evaluation of the CHRO Fórum and benefit people, as reported by ABRH-SP. The collaboration combined Pin People's organizational listening capabilities with Ribon's social-impact platform.
• CubocoreOthersPin People is a resident company of Cubo, the largest digital startup ecosystem in Latin America, providing ecosystem affiliation and access to networks of partners, mentors and investors.
• Facebook Workplace (Meta)coreTechnology or IntegrationPin People integrates with Facebook Workplace as a primary communication and survey-delivery channel. Used by MRV to send "pílulas de conteúdo", automate research dispatches via WorkChat and broadcast results organization-wide.
• Microsoft Azure ADcoreTechnology or IntegrationFederated authentication integration allowing enterprise customers to sign in via Microsoft Azure Active Directory as part of Pin People's identity-provider support (alongside SAML and Google Workspace).
• Google WorkspacecoreTechnology or IntegrationFederated authentication integration allowing enterprise customers to sign in to Pin People via Google Workspace SSO.
• ABRH-SP (Associação Brasileira de Recursos Humanos - São Paulo)coreGTM or Marketing PartnerStrategic partnership with ABRH-SP for the Semana Jornada do Colaborador, co-hosting webinars and case-study sessions with customers such as Claro Brasil, and broader HR community engagement.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Culture Amp: Culture Amp is the leading global employee engagement and performance SaaS platform, offering eNPS, pulse surveys, and leadership analytics for mid-market and enterprise customers — directly comparable to Pin People's core EX platform in product, business model (per-employee SaaS), and target buyer (CHRO/People Analytics leader).
• Officevibe: Officevibe (now part of Workday) is a lightweight employee engagement and pulse-survey SaaS targeting SMB and mid-market — closely comparable to Pin People's Pulse/Journey modules in product scope, pricing model, and customer segment.
• Glint (LinkedIn Talent Insights): Glint was an enterprise engagement-survey platform acquired by LinkedIn and integrated with LinkedIn Talent Insights, offering eNPS, lifecycle surveys, and predictive turnover analytics — a direct competitor to Pin People in enterprise EX, with the additional advantage of LinkedIn labor-market data.
• 15Five: 15Five is a continuous performance and engagement SaaS that combines pulse surveys, eNPS, recognition, and 1-on-1s — directly comparable to Pin People in mid-market enterprise EX, with overlapping go-to-market in HR leadership buyers.
• TinyPulse: TinyPulse is an employee feedback SaaS offering anonymous pulse surveys, eNPS, and peer recognition — a direct competitor to Pin People's Pulse/Journey modules, particularly in the SMB and mid-market segment.

Broad incumbents

• Workday Peakon: Workday Peakon is an enterprise employee listening platform now owned by Workday, offering real-time engagement surveys, analytics, and action planning — competing with Pin People in mid-to-large enterprises and bundled into the broader Workday HRIS suite.
• Qualtrics Employee Experience: Qualtrics EmployeeXM is a broad experience management platform within the larger Qualtrics XM suite, offering employee engagement, eNPS, lifecycle, and 360 surveys with predictive analytics — competing directly with Pin People in mid-to-large enterprise EX, backed by deeper R&D and global reach.

Emerging players

• Leapsome: Leapsome is an emerging HR suite combining engagement surveys, performance reviews, goal tracking, and learning — partial overlap with Pin People's Journey and Leadership Insights modules, typically competing for the same mid-market EX buyer.
• Hibob: Hibob (Bob) is a modern HRIS that bundles people management with an employee engagement/survey module — competing with Pin People as an adjacent HR-platform play for mid-market customers evaluating integrated EX + HRIS suites.

Regional players

• Qulture.Rocks: Qulture.Rocks is a Brazilian HR analytics and organizational climate platform — a regional competitor to Pin People with overlapping customers in Brazil and comparable positioning around EX and culture diagnostics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC3pia_uGk0BCf7lK2NogywA
• LinkedInlinkedin.com/company/pin-people
• Instagraminstagram.com/pinpeoplexp
• Xx.com/pin_people
• Facebookfacebook.com/pinpeople

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pin People