EUROSPIN ITALIA SPA

What EUROSPIN ITALIA SPA does

Eurospin Italia S.p.A. is a privately held Italian discount supermarket chain founded in 1993 and headquartered in San Martino Buon Albergo (Verona), Veneto. It operates approximately 1,200 stores across Italy through a dual model of directly managed locations (roughly 850) and franchise stores operated by over 350 independent Partner Affiliati, some relationships spanning nearly 30 years. The company has expanded internationally under the Eurospin brand into Slovenia, Croatia, and Malta, and has published a 2024 Sustainability Report.

The core offer is value-oriented grocery and household products, anchored by an extensive private-label portfolio under the Amo Essere umbrella (Eccellente for gourmet, Veg for plant-based, Bio for certified organic, Senza Glutine for gluten-free, Senza Lattosio for lactose-free, Eco for eco-friendly household and personal care), plus Pascoli Italiani dairy and Vini Integralmente Prodotti wines. These own-brand products are either proprietary or exclusively licensed from selected suppliers. The company has extended beyond grocery into branded small domestic appliances under ENKHO (including the Chef Robot) and into adjacent lines such as Keiros, Eurogarden, Stars-Light, and Sistema Casa, as well as the Eurospin Viaggi travel agency.

Eurospin generates revenue primarily through one-time retail sales across its physical store network, with secondary streams from e-commerce (eurospin.it) and franchise fees/royalties. It reaches customers through a multi-channel approach combining in-store promotion, weekly flyers (volantini), email newsletters, recipe content (including partnerships with Sonia Peronaci and Verdiana Ramina), and in-store radio. Operationally, the company runs its own logistics and distribution centers, employs 10,000+ people, and maintains a Development Office ([email protected]) to support network expansion. The company is GDPR-compliant and operates within the European Economic Area for data processing.

Name

EUROSPIN ITALIA SPA

Legal name

Eurospin Italia S.p.A.

Website

https://eurospin.it

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Eurospin Italia S.p.A. is a privately held Italian discount supermarket chain operating approximately 1,200 stores across Italy (plus Slovenia, Croatia, and Malta) via directly managed and franchised locations, serving value-oriented consumers with private-label groceries, household goods, and branded appliances under the Amo Essere and ENKHO lines.

Ownership category

akta.pro rank

Product category

Discount Supermarket / Grocery Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511), Supermarkets and Other Grocery Retailers (except Convenience Retailers) (445110)

SIC

Retail-Grocery Stores (5411)

akta.pro primary industry

Supermarket Operators with In-Store Foodservice/Prepared Foods Focus (CRAHAAAJ)

akta.pro secondary industries

Specialty Kitchen Appliances Retail (Sous Vide, Dehydrators, Ice Cream) (CRACADAF), Grocery & Specialty Food Marketplaces (CRAFABAE)

Keywords

• Discount supermarket
• Grocery retail
• Private label brands
• Franchise network
• Household products

Headquarters

HQ city

San Martino

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Sales: Revenue is generated from retail sales of grocery and household products through nearly 1200 physical store locations in Italy, operating on a discount supermarket model offering quality products at competitive prices.
2. E-commerce: Online sales through the eurospin.it e-commerce platform allowing customers to purchase products for delivery or pickup.
3. Franchise Fees and Royalties: Revenue from franchise network with over 350 franchisee-operated stores, including franchise fees and ongoing royalties from partner stores.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

EUROSPIN ITALIA SPA operates a discount supermarket chain with approximately 1,200 stores across Italy, combining directly managed stores with over 350 franchisee-operated locations. The company sells grocery, fresh produce, household, and personal care products—largely under its proprietary 'Amo Essere' private-label umbrella (including gourmet, vegan, organic, gluten-free, lactose-free, and eco lines)—alongside ENKHO-branded kitchen appliances, and provides franchise operations, e-commerce shopping, and travel agency services (Eurospin Viaggi).

Product overview

EUROSPIN ITALIA SPA operates as a discount supermarket chain with approximately 1,200 stores across Italy, including both directly managed stores and over 350 franchised locations. The company offers a portfolio of private-label brands under the 'Amo Essere' umbrella line, which includes Amo Essere Eccellente (gourmet products), Amo Essere Veg (plant-based), Amo Essere Bio (organic certified), Amo Essere Senza Glutine (gluten-free), Amo Essere Senza Lattosio (lactose-free), and Amo Essere Eco (eco-friendly home care). Additional private labels include Pascoli Italiani (Italian dairy) and Vini Integralmente Prodotti (Italian wines). Eurospin also offers ENKHO-branded kitchen appliances and small domestic appliances through its manual download section. The company provides e-commerce services, franchise opportunities, and operates a travel agency under the Eurospin Viaggi brand.

Differentiator

Problem solved

Functional benefit

Brands

• Amo Essere: Private label brand featuring product lines including Amo Essere Eccellente (gastronomic excellences), Amo Essere Veg (plant-based products), Amo Essere Bio (certified organic products), Amo Essere Senza Glutine (gluten-free products), Amo Essere Senza Lattosio (lactose-free products), Amo Essere Eco (eco-friendly products for home and personal care)
• Pascoli Italiani
• Vini Integralmente Prodotti
• ENKHO
• Keiros
• Eurogarden
• Stars-Light
• Sistema Casa
• Eurospin Viaggi

Products and services

• Amo Essere Eccellente

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Franchise PartnerscoreChannel Partner/ Reseller/ DistributorOver 350 independent entrepreneurs operating franchise stores under the Eurospin brand. These partners invest in store construction and operation while benefiting from the Eurospin brand, standardized systems, training, supply chain, and ongoing operational support. The franchise network represents a significant portion of Eurospin's total store count and is a core component of the company's expansion strategy.
• AssofranchisingminorOthersEurospin is associated with Assofranchising, the Italian franchise association, indicating membership in the national franchise industry organization.
• SpinserviceminorOthersService company providing gloves and safety equipment to Eurospin, located at Via Campalto, San Martino BA (same location as Eurospin headquarters), operating under the Spinservice brand.
• Selected SupplierscoreOthersEurospin works with carefully selected suppliers for its private label products and exclusive brands. Products are either proprietary to Eurospin or granted exclusively by selected suppliers.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Conad: Italy's largest grocery retailer by store count; competes with Eurospin across mainstream grocery and increasingly in promotional price tiers, but operates a wider assortment and traditional supermarket model.
• Auchan Retail Italia: Hypermarket-led grocery operator in Italy; overlaps with Eurospin on non-food and grocery assortment, particularly on value-tier items and private label.
• Carrefour Italia: Multinational grocer with a sizable Italian store base and growing e-commerce; competes with Eurospin on private label, promotions, and increasingly on omnichannel grocery.
• Esselunga: Premium-leaning Italian supermarket chain; competes with Eurospin via its private-label range and strong digital/loyalty ecosystem, but with a different price-positioning and assortment breadth.
• Coop Italia: Large Italian retailer-cooperative operating supermarkets and hypermarkets; a broad incumbent that competes with Eurospin on price promotions and private label in overlapping geographies.

Direct peers

• MD (MD SpA): Italian discount grocery chain with a comparable store-based discount model; competes head-to-head with Eurospin in regional Italian markets on price, private label, and convenience.
• IN's Mercato: Italian proximity/discount grocery banner owned by Selex Gruppo Commerciale; overlaps Eurospin in value-positioned supermarket space with a focus on smaller-format stores.
• Lidl Italia: Discount supermarket chain operating in Italy under the Lidl/Stiftung banner; directly competes with Eurospin on the same hard-discount grocery proposition, store-network rollout, and private-label penetration.
• Penny Market Italia: Discount supermarket banner of the REWE Group operating in Italy; directly comparable to Eurospin on discount grocery positioning and store-network expansion.
• Aldi Italia: European hard-discount chain with an Italian footprint; directly comparable to Eurospin on discount format, private-label share, and store-network strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/eurospinitalia

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EUROSPIN ITALIA SPA