Kerr's Tyres & Auto
Kerr's Tyres & Auto is a Northern Ireland-headquartered private tyre fitting and automotive repair operator running ~27 retail and service centres across Ireland plus 24/7 mobile fitting vans across Europe, serving individual motorists, commercial fleets, and EV/specialist vehicle owners.
- Company typePrivate
- Founded2002
- HeadquartersAntrim, United Kingdom
- Headcount—
- GTM typeB2C
- OfferingServices
What Kerr's Tyres & Auto does
Kerr's Tyres & Auto is a private Northern Ireland-headquartered tyre fitting and automotive repair company that operates a network of 27 retail and service centres across Northern Ireland and the Republic of Ireland, supported by 24/7 mobile tyre fitting vans covering Ireland and continental Europe. Founded in 2002 with a staff of three, the company has grown over two decades into one of the larger tyre and general automotive service platforms on the island of Ireland, with a stated strategic target of reaching 250 sites. Its service portfolio spans tyre fitting for cars, 4x4/SUVs, vans, motorhomes, caravans, and commercial/plant/agricultural/industrial vehicles; general car and van servicing (brakes, batteries, exhausts, clutches, timing belts, engine and electrical diagnostics, MOT preparation, and air conditioning); commercial fleet tyre management with on-site service; and newer specialist lines including EV servicing, motorbike fitting, 4x4 and hi-performance fitting, and vehicle detailing, the latter concentrated at its Coleraine Automotive Superstore.
The underlying technology is conventional automotive service equipment rather than proprietary software: digital wheel balancing, computerised wheel alignment, TPMS installation, electrical and engine diagnostics, and EV-specific servicing tooling. The company is affiliated with UK and Irish trade bodies (NTDA and ITIA), sponsors the Northwest 200 road race, and operates marketing via Facebook, LinkedIn, email newsletter, and website content. Revenue mechanics are predominantly transactional — quote-based pricing at each centre or service call, paid as consumed — with no disclosed subscription or contracted pricing. Customer segments are explicitly horizontal: individual consumers, commercial fleets, EV owners, and specialist vehicle owners. In April 2026 the company acquired Scotland-based Farmer Autocare (21 sites, ~200 employees) for an undisclosed sum, roughly doubling the group's size and adding Scotland as a third geographic market; Farmer Autocare is being operated as a retained brand under its existing management.
Kerr's Tyres & Auto firmographics
Firmographics- Name
- Kerr's Tyres & Auto
- Legal name
- Kerr's Tyres & Auto
- Website
- https://kerrstyres.co.uk
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Short description
- Kerr's Tyres & Auto is a Northern Ireland-headquartered private tyre fitting and automotive repair operator running ~27 retail and service centres across Ireland plus 24/7 mobile fitting vans across Europe, serving individual motorists, commercial fleets, and EV/specialist vehicle owners.
- Ownership category
- akta.pro rank
Kerr's Tyres & Auto industry classification
Industry- Product category
- Automotive Tyre Services
- NAICS
- Tire Dealers (441340), Tire Dealers (44134), Automotive Parts, Accessories, and Tire Retailers (4413)
- SIC
- Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)
- akta.pro secondary industries
- Wheel Services (Mount/Balance, Alignment, Rotation) (TLAKADAF), Mobile Tire Service & Emergency Roadside (On-Site) (TLAKADAC), Tire & Wheel-End Preventive Inspections (Rotation/Pressure/Alignment Checks) (TLAKAGAE)
Keywords
Where Kerr's Tyres & Auto is headquartered
LocationHeadquarters
- HQ city
- Antrim
- HQ country
- United Kingdom
- HQ region
- Europe
Offices20 records
Markets served
Kerr's Tyres & Auto business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Tyre Sales: One-time tyre sales for cars, 4x4/SUV, vans, motorhomes, caravans, commercial vehicles, plant, agricultural, and industrial tyres
- Vehicle Servicing & Repairs: Comprehensive car and van servicing including oil changes, brake service, exhausts, clutch replacement, timing belts, engine diagnostics, and MOT preparation
- Mobile Tyre Fitting: 24/7 mobile tyre fitting service with emergency roadside assistance across Ireland and Europe
- Commercial Fleet Tyre Management: Proactive tyre maintenance services for commercial vehicle fleets including on-site tyre checks and fleet tyre management
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing through individual service centres |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Kerr's Tyres & Auto product offering
Product offeringCore offering
Kerr's Tyres & Auto is a Northern Ireland-based tyre fitting and automotive repair company that sells and fits tyres for cars, 4x4/SUVs, vans, motorhomes, caravans, commercial vehicles, plant, agricultural, and industrial vehicles, alongside comprehensive car and van servicing including brakes, exhausts, clutches, electrical diagnostics, and MOT preparation. It also operates a 24/7 mobile tyre fitting service with vans operating across Ireland and Europe, and provides proactive tyre management for commercial fleets.
Product overview
Kerr's Tyres & Auto operates as a multi-service automotive centre offering a unified portfolio of tyre and vehicle maintenance services. The core offering consists of tyre fitting services (car, 4x4, van, caravan, motorhome tyres) and vehicle repairs and servicing, supported by a 24-hour mobile tyre fitting operation. Additional specialised services include EV servicing, motorbike fitting, high-performance vehicle fitting, wheel balancing, wheel alignment, and air conditioning services. The company operates 27 retail and commercial centres across Ireland and Northern Ireland.
Differentiator
Problem solved
Functional benefit
Companies that use Kerr's Tyres & Auto
Customer profileSegments4 records
Ideal customer profiles3 records
Kerr's Tyres & Auto technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Kerr's Tyres & Auto partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Farmer AutocarecoreKerr's Tyres Group acquired Farmer Autocare in a deal that roughly doubles its size. Farmer Autocare operates 21 sites across Scotland with nearly 200 employees and will continue operating under its existing management team led by Colin McNeill. This acquisition expands Kerr's footprint from Northern Ireland into Scotland.
Scale indicators6 records
Recent moves8 records
Expansion highlights5 records
Kerr's Tyres & Auto competitors and assessment
Company assessmentDirect peers
- ATS Euromaster: Major UK and Ireland tyre fitting, wheel alignment, and fleet management operator. Closest direct competitor in commercial fleet tyre management and B2B roadside service.
- Black Circles: UK online tyre retailer that routes fitment through a national installer network. Competes for the same tyre-fitting customer wallet, though via a different channel mix.
- Mr Tyre: UK regional tyre fitting and auto service chain. Directly comparable on multi-site tyre and light-mechanical service to Kerr's Irish network.
- National Tyres: Long-established UK fast-fit chain offering tyres, brakes, exhausts, servicing across multiple locations. Comparable service offering and customer profile to Kerr's retail centres.
- Point S UK & Ireland: International tyre dealer and service network with growing UK/Ireland footprint. Comparable dealer-network model with associated service operations.
- Halfords Autocentres: UK chain of car service centres offering tyres, MOT, servicing, and repairs. Comparable one-stop automotive service model with broader consumer brand reach.
- Farmer Autocare: Scotland-based tyre and autocare chain operating 21 sites, recently acquired by Kerr's. Closest apples-to-apples historical peer for unit economics, geography, and operating model.
Broad incumbents
- Kwik Fit: UK and Ireland's largest fast-fit tyre and auto service chain (~600+ centres). Directly comparable business model (tyre sales, fitting, servicing, MOT, repairs) at substantially greater scale; bellwether for Kerr's competitive landscape.
- Goodyear UK & Ireland: Major tyre manufacturer with extensive UK/Ireland retail and service partner network. Competes via brand power and dealer programmes rather than owned service centres in Kerr's footprint.
- Continental Tyres UK: Premium tyre manufacturer with a UK retail/service partner network. Indirect competitor supplying the same end customers via dealer relationships Kerr's also relies on.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Kerr's Tyres & Auto social profiles
Digital presenceKerr's Tyres & Auto financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kerr's Tyres & Auto leadership team
Management profileNumber of profiles
Profiles1 record
Kerr's Tyres & Auto subsidiaries and ownership
Company hierarchySubsidiaries1 record
Kerr's Tyres & Auto funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kerr's Tyres & Auto M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kerr's Tyres & Auto
What does Kerr's Tyres & Auto do?
Kerr's Tyres & Auto is a Northern Ireland-based tyre fitting and automotive repair company that sells and fits tyres for cars, 4x4/SUVs, vans, motorhomes, caravans, commercial vehicles, plant, agricultural, and industrial vehicles, alongside comprehensive car and van servicing including brakes, exhausts, clutches, electrical diagnostics, and MOT preparation. It also operates a 24/7 mobile tyre fitting service with vans operating across Ireland and Europe, and provides proactive tyre management for commercial fleets.
Is Kerr's Tyres & Auto a public or private company?
Kerr's Tyres & Auto is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kerr's Tyres & Auto founded?
Kerr's Tyres & Auto was founded in 2002.
Where is Kerr's Tyres & Auto based?
Kerr's Tyres & Auto is headquartered in Antrim, United Kingdom, in the Europe region.
How does Kerr's Tyres & Auto make money?
Four revenue lines are on record. Tyre Sales are the primary driver. The others are vehicle Servicing & Repairs, mobile Tyre Fitting and commercial Fleet Tyre Management.
Who are Kerr's Tyres & Auto's main competitors?
Direct peers on record are ATS Euromaster, Black Circles, Mr Tyre, National Tyres, Point S UK & Ireland, Halfords Autocentres and Farmer Autocare. Broad incumbents are Kwik Fit, Goodyear UK & Ireland and Continental Tyres UK.
Does Kerr's Tyres & Auto have an API?
No public API is recorded for Kerr's Tyres & Auto.
What industry is Kerr's Tyres & Auto in?
Kerr's Tyres & Auto's product category is Automotive Tyre Services. Its primary akta.pro industry code is TLAKAAAD, Tire & Wheel Services (Mount/Balance/Alignment), with a secondary code of TLAKADAF, Wheel Services (Mount/Balance, Alignment, Rotation). Its NAICS code is 441340 and its SIC code is 7500.