Pascoe’s
Pascoe's is a privately held Australian chemical manufacturer, established in 1946, producing household cleaning, pest control, floor care, and automotive products under four sub-brands (Glitz, Hovex, Long Life, Mechanix) from three Sydney sites for distribution across Australia and New Zealand.
- Company typePrivate
- Founded1946
- HeadquartersSydney, Australia
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Pascoe’s does
Pascoe's Pty Ltd is an Australian privately held chemical products manufacturer established in 1946, operating through the legal ownership umbrella of Pact Group Holdings Ltd. The company designs, formulates, and manufactures a diversified portfolio of household and industrial chemical products across four sub-brand families: Glitz (household cleaning for kitchens, bathrooms, glass, and outdoor surfaces), Hovex (pest control solutions including insecticides, moth and termite treatments, and automatic insect control systems), Long Life (floor care for carpets, tiles, timber and sealed surfaces), and Mechanix (automotive care including car wash, tyre care, degreasers, and vehicle protection). Manufacturing is conducted in-house at three sites across Sydney, New South Wales, under an ISO9001 quality management system, with products distributed through retail partners and direct consumer enquiry across Australia and New Zealand.
The company's underlying capability is multi-category chemical formulation and contract-grade manufacturing rather than any software, platform, or digital technology layer; the core technology is proprietary formulation know-how, packaging, and production infrastructure. Product descriptions emphasize active ingredients (eucalyptus oil, sodium hydroxide, plant-based actives), formulation formats (concentrates, foams, wipes), and use-case positioning (antibacterial, anti-bore water stain, anti-termite) rather than digital integration. Pascoe's holds a registered trademark portfolio covering Pascoe's, Glitz, Bare Essentials, Scotts, Green Care, Drain Clean, Bluo, Long Life, Sparkle, White Tulip, Hovex, Mechanix, and ProChef.
The business model is a traditional branded consumer goods and industrial chemicals revenue stream, selling through retail/D2C channels to household consumers and industrial buyers in Australia and New Zealand. Pricing is not publicly disclosed and B2B enquiries are handled through website contact forms. The company is privately held with no external funding rounds recorded; the Pact Group relationship provides contract manufacturing services and legal ownership of the digital property while Pascoe's retains independent trademark and brand identity. No AI/ML, software platform, API, mobile app, or data-driven product capability is evidenced in the operating footprint.
Pascoe’s firmographics
Firmographics- Name
- Pascoe’s
- Legal name
- Pascoe's Pty Ltd
- Website
- https://pascoes.com.au
- Company type
- Private
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Pascoe's is a privately held Australian chemical manufacturer, established in 1946, producing household cleaning, pest control, floor care, and automotive products under four sub-brands (Glitz, Hovex, Long Life, Mechanix) from three Sydney sites for distribution across Australia and New Zealand.
- Ownership category
- akta.pro rank
Pascoe’s industry classification
Industry- Product category
- Household Cleaning Products
- NAICS
- Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Specialty Cleaning, Polishing And Sanitation Preparations (2842)
- akta.pro primary industry
- Home Care Tools & Consumables (Sponges, Wipes, Brushes, Gloves, Mop Refills) (CRADAKAM)
- akta.pro secondary industries
- Insect & Pest Control (Indoor/Outdoor Insecticides, Repellents, Traps) (CRADAKAJ), Household Insecticide Aerosols & Sprays (CRAJAHAA), Water & Home System Care (Water Softeners, Septic Treatments, Drain/Openers, Appliance Cleaners) (CRADAKAK)
Keywords
Where Pascoe’s is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Pascoe’s business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Consumer Chemical Products: Sale of branded household cleaning, car care, pest control, and floor care products to consumers and industrial customers through retail and direct sales channels in Australia and New Zealand
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Pascoe’s product offering
Product offeringCore offering
Pascoe's manufactures and supplies a diversified portfolio of household and industrial chemical products across four brand families: Glitz (household cleaning for kitchen, bathroom, glass, and outdoor surfaces), Hovex (pest control including insecticides, termite treatments, and traps), Long Life (floor care for carpets, tiles, and timber), and Mechanix (automotive care including car wash, tyre care, and vehicle protection). Products are manufactured at three sites across Sydney, New South Wales, and distributed to consumers and industrial customers across Australia and New Zealand.
Product overview
Pascoe's is an Australian-owned chemical products company established in 1946, offering a diversified portfolio of household and industrial cleaning products. The company's product ecosystem comprises four main brand families: Glitz (household cleaning products including kitchen, bathroom, glass, and surface cleaners), Hovex (pest control solutions including insecticides, traps, and termite treatments), Long Life (floor care products including carpet cleaners, tile cleaners, and timber floor maintenance), and Mechanix (automotive care products including car wash, tyre care, and vehicle protection). Products are manufactured at three sites across Sydney, New South Wales, with distribution to Australia and New Zealand.
Differentiator
Problem solved
Functional benefit
Brands
- Glitz: Household cleaning products gentle enough to care for modern household surfaces, efficiently wiping away grease, bacteria and dirt. Includes indoor, outdoor and specialty cleaning products.
- Hovex
- Long Life
- Mechanix
Products and services
- Glitz (Household Cleaning Brand) Glitz is Pascoe's household cleaning brand offering gentle yet effective products for modern household surfaces. The range includes indoor, outdoor and specialty cleaning solutions that efficiently wipe away grease, bacteria and dirt, including products such as Anti-Bacterial Eucalyptus Spray, Degreaser, Dishwashing Liquid, Bathroom Cleaner, Glass Cleaner, and Outdoor Cleaner.
- Hovex (Pest Control Brand) Hovex is Pascoe's pest control brand offering highly effective, value-for-money pest solutions described as 'The Australian Experts'. The product range targets ants, bed bugs, carpet beetles, cockroaches, fleas, flies, mosquitoes, moths, silverfish, spiders, termites, ticks, and wasps, including barrier sprays, insect control bombs, automatic insect control systems, moth traps, and termite defender products.
- Long Life (Floor Care Brand) Long Life is Pascoe's floor care brand committed to quality products for carpets, tiles, timber and other hard sealed surfaces. The range includes carpet cleaners, carpet freshener, floor polish, tile cleaners, grout cleaners, timber floor cleaners, cloudy ammonia, and all-purpose floor cleaner.
- Mechanix (Automotive Care Brand) Mechanix is Pascoe's automotive care brand for keeping vehicles in top condition. The range includes ready-to-use, concentrated, and heavy-duty formulas covering car wash, tyre care, windscreen wash, liquid car polish, auto protectant, and degreaser products.
- Contract Manufacturing Services Pascoe's, through its association with Pact Group, offers contract manufacturing services in Australia. The website directs interested parties to Pact Group's Contract Manufacturing services for brand owners looking to have products manufactured.
Companies that use Pascoe’s
Customer profileSegments2 records
Ideal customer profiles2 records
Pascoe’s technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Pascoe’s partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Pact GroupcorePascoe's operates as part of the Pact Group portfolio. The website is owned and operated by Pact Group Holdings Ltd. Pact Group is described as a trusted advisor within Contract Manufacturing services in Australia, sustainably bringing brands to life. The parent company provides contract manufacturing services that may include Pascoe's products.
Scale indicators4 records
Recent moves4 records
Expansion highlights4 records
Pascoe’s competitors and assessment
Company assessmentDirect peers
- Pental Limited: Australian manufacturer of household cleaning products (White King, Janola, Ajax, Big Brite, etc.). Most direct comparable — similar product mix focused on cleaning and hygiene chemicals, Australian-owned and operated, and a comparable regional market footprint.
- EcoStore: New Zealand-based manufacturer of household cleaning and personal care products. Directly comparable as an Oceania-focused cleaning CPG brand with similar product categories (laundry, dish, surface cleaners) and retail distribution model.
- McPherson's Limited: Australian-listed consumer products company marketing household, personal care, and health products (Multix, Aroma, Skin Basics). Comparable as an Australian CPG brand owner with a multi-category portfolio across household and consumer chemical products.
- Natures Organics: Australian family-owned manufacturer of household and personal care products (Earth Choice, Natural Selections). Comparable as an Australia-based manufacturer of branded cleaning chemicals sold through grocery and mass retail channels.
Broad incumbents
- SC Johnson: Global household products manufacturer with leading cleaning and pest control brands (Mr Muscle, Raid, Baygon, Drano). Directly competes with Pascoe's in cleaning (Glitz) and pest control (Hovex) categories at significantly larger scale.
- Kao Corporation: Japanese CPG multinational with cleaning and home care brands (Attack, Magiclean). Competitor in household cleaning chemicals with global scale and overlapping product categories with Pascoe's.
- Procter & Gamble: Global CPG giant with cleaning and home care brands (Mr. Clean, Fairy, Cascade). Competes with Pascoe's Glitz range in surface and dish cleaning categories across Australia.
- Reckitt Benckiser: Global CPG multinational owning leading household cleaning and pest control brands (Dettol, Lysol, Mortein). Overlaps directly with Pascoe's Glitz cleaning and Hovex pest control portfolios at a global scale, representing the most significant competitive threat.
- Church & Dwight: US-based CPG company with household cleaning and laundry products (Arm & Hammer, OxiClean, Xtra). Comparable as a cleaning-chemicals focused CPG operator with branded and value-tier products.
- Henkel: Global CPG company operating in laundry & home care (Persil, Purex, etc.). Competes with Pascoe's in household cleaning chemicals and represents a key multinational competitor in Australian retail.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Pascoe’s social profiles
Digital presencePascoe’s compliance and trust
Trust signalCompliance1 record
Pascoe’s financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pascoe’s leadership team
Management profileNumber of profiles
Pascoe’s funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pascoe’s M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pascoe’s
What does Pascoe’s do?
Pascoe's manufactures and supplies a diversified portfolio of household and industrial chemical products across four brand families: Glitz (household cleaning for kitchen, bathroom, glass, and outdoor surfaces), Hovex (pest control including insecticides, termite treatments, and traps), Long Life (floor care for carpets, tiles, and timber), and Mechanix (automotive care including car wash, tyre care, and vehicle protection). Products are manufactured at three sites across Sydney, New South Wales, and distributed to consumers and industrial customers across Australia and New Zealand.
Is Pascoe’s a public or private company?
Pascoe’s is a private company. It is classified as corporate owned and is currently operating.
When was Pascoe’s founded?
Pascoe’s was founded in 1946. It employs 51 to 100 people.
Where is Pascoe’s based?
Pascoe’s is headquartered in Sydney, Australia, in the Oceania region.
How does Pascoe’s make money?
One revenue line is on record: consumer Chemical Products.
Who are Pascoe’s's main competitors?
Direct peers on record are Pental Limited, EcoStore, McPherson's Limited and Natures Organics. Broad incumbents are SC Johnson, Kao Corporation, Procter & Gamble, Reckitt Benckiser, Church & Dwight and Henkel.
Does Pascoe’s have an API?
No public API is recorded for Pascoe’s.
What industry is Pascoe’s in?
Pascoe’s's product category is Household Cleaning Products. Its primary akta.pro industry code is CRADAKAM, Home Care Tools & Consumables (Sponges, Wipes, Brushes, Gloves, Mop Refills), with a secondary code of CRADAKAJ, Insect & Pest Control (Indoor/Outdoor Insecticides, Repellents, Traps). Its NAICS code is 3256 and its SIC code is 2840.