Superior Laundry
Superior Laundry operates five laundromat locations across Orange County and the San Gabriel Valley, delivering self-service, fluff-and-fold, dry cleaning, and commercial B2B laundry for residential customers, hotels, dental and medical offices, restaurants, and vacation rentals.
- Company typePrivate
- Founded-
- HeadquartersAnaheim, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Superior Laundry does
Superior Laundry, Inc. is a privately held, multi-location laundromat operator headquartered in Anaheim, California, serving residential and small-business customers across Orange County and the San Gabriel Valley. The company operates five physical laundromats (two in Anaheim, two in La Puente, and an additional Hacienda Boulevard location) staffed during long daily hours, and offers a layered service stack that includes self-service coinless card-operated laundry, drop-off fluff-and-fold, dry cleaning, and pickup-and-delivery across more than 25 service-area cities. Commercial B2B modules extend the same infrastructure into dental offices, medical facilities, restaurants, hotels, uniform programs, and vacation rentals, with separate laundering per client and no contract requirement.
The company's core technical differentiator is an ozone water-washing system that dissolves ozone gas into cold wash water to sanitize laundry while reducing chemical and energy use versus conventional hot-water/bleach processes. Hardware also includes large-capacity washers (2- to 10-load) and dryers (30–80 lb) plus reloadable payment cards with bonus-value incentives, replacing coin handling and supporting both retail and B2B throughput.
Revenue is generated entirely on a usage-based pricing model at the transactional level, with a subscription overlay for recurring pickup service and add-on minimums for commercial pickup. Commercial accounts are sold through direct outreach, web-based bid requests, and hotel-partner referrals (Best Western, Castle Inn, Desert Palms, Best Western Plus Pavilions), while consumer demand is captured through local SEO, Google AdWords remarketing, Yelp, and walk-in traffic. The company is bootstrapped, founder/owner-operated, and operates without disclosed external capital, funding history, M&A activity, or leadership turnover.
Superior Laundry firmographics
Firmographics- Name
- Superior Laundry
- Legal name
- Superior Laundry, Inc.
- Website
- https://superiorlaundryservice.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Superior Laundry operates five laundromat locations across Orange County and the San Gabriel Valley, delivering self-service, fluff-and-fold, dry cleaning, and commercial B2B laundry for residential customers, hotels, dental and medical offices, restaurants, and vacation rentals.
- Ownership category
- akta.pro rank
Superior Laundry industry classification
Industry- Product category
- Laundry Services
- NAICS
- Drycleaning and Laundry Services (8123), Industrial Launderers (812332), Coin-Operated Laundries and Drycleaners (81231), Linen Supply (812331)
- akta.pro primary industry
- Laundromat + Wash-and-Fold Hybrid Locations (HSAJAAAI)
- akta.pro secondary industries
- Commercial / Small-Business Wash-and-Fold (Salons, Gyms, Spas, Airbnb Hosts) (HSAJABAE), Commercial / B2B Laundry Pickup & Delivery (SMBs, Gyms, Salons, Restaurants) (HSAJACAE), Uniform Laundry (Corporate/Facilities) (HSAJAEAE)
Keywords
Where Superior Laundry is headquartered
LocationHeadquarters
- HQ city
- Anaheim
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Superior Laundry business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Self-Service Laundry: Coinless card-operated washers and dryers at retail laundromat locations. Customers pay per load using reloadable laundry cards.
- Fluff and Fold (Drop-off Laundry): Drop-off service where customers bring laundry, staff washes, dries, and folds. Priced at $1.80/lb with $20 minimum. Orders placed by noon ready next day. Same-day service available at higher rate.
- Dry Cleaning: Professional dry cleaning service available at select locations. Two-day turnaround for pickup and delivery orders.
- Pickup and Delivery: Door-to-door laundry and dry cleaning pickup and delivery service. Includes free ozone sanitization. Minimum orders range $29.99-$49.99 depending on location.
- Commercial Laundry Service: B2B laundry and linen services for hotels, restaurants, medical facilities, dental offices, uniform services, and vacation rentals. Priced by pound with separate laundering (no mixing of client orders).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Wash and Fold Drop-off Service |
| Usage-based | Pay-as-you-go | One-Time Laundry Pickup Service |
| Subscription | Monthly | Recurring Laundry Pickup Service |
| Usage-based | Pay-as-you-go | Commercial Laundry Minimum Orders |
| Usage-based | Pay-as-you-go | Commercial B2B Laundry |
| Usage-based | Pay-as-you-go | Self-Service Laundry Card Bonus |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Superior Laundry product offering
Product offeringCore offering
Superior Laundry operates a multi-location laundromat chain in Southern California providing self-service card-operated laundry facilities, drop-off wash and fold, professional dry cleaning, pickup and delivery, and B2B commercial linen and uniform services for hotels, restaurants, medical facilities, and vacation rentals. The company runs five physical locations across Orange County and the San Gabriel Valley and includes proprietary ozone sanitization technology free with every order.
Product overview
Superior Laundry operates a multi-location laundromat chain in Southern California (Orange County and San Gabriel Valley) offering both consumer and commercial laundry services. The core offering consists of self-service laundromats with ozone-sanitized washers, drop-off fluff and fold services, dry cleaning, and pickup & delivery. Commercial services target specific industries including hotels, dental/medical facilities, restaurants, and uniform providers. All services include free ozone sanitization technology. The company operates 5 physical locations in Anaheim, La Puente, and Hacienda Boulevard, with pickup/delivery service covering North Orange County, South Orange County, and East San Gabriel Valley.
Differentiator
Problem solved
Functional benefit
Products and services
- Fluff and Fold (Wash and Fold Drop-off Laundry)
Quantifiable outcome
- Kills bacteria and viruses 3,000 times faster than bleach
- +4 more outcomes
Companies that use Superior Laundry
Customer profileNamed customers4 records
Segments7 records
Ideal customer profiles6 records
Superior Laundry technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Superior Laundry partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Superior Laundry competitors and assessment
Company assessmentDirect peers
- Cleanly: On-demand laundry and dry-cleaning pickup/delivery startup operating in select U.S. metros. Comparable to Superior Laundry's digital ordering and recurring-subscription consumer model.
- Pressed4Time: Pickup-and-delivery dry cleaning and laundry franchise serving corporate accounts and consumers. Mirrors Superior Laundry's B2B sales-led motion for office and uniform clients plus consumer drop-off/pickup.
- Lapels Laundry: Dry-cleaning and laundry franchise using a hub-and-spoke pickup-and-delivery model with eco-friendly processes. Closely comparable to Superior Laundry's card-based consumer service and commercial dry-cleaning arm.
- Mulberrys Garment Care: Eco-friendly dry-cleaning and laundry chain with retail locations, pickup/delivery, and commercial accounts. Closely matches Superior Laundry's hybrid retail + B2B linen/uniform service model.
- Tide Cleaners: National laundry and dry-cleaning pickup-and-delivery chain operated by Procter & Gamble. Comparable to Superior Laundry's full-service laundromat plus drop-off and pickup/delivery model across consumer and small-business segments.
- Rinse: Tech-enabled pickup-and-delivery dry cleaning and laundry service operating across multiple U.S. metros. Directly comparable on the consumer drop-off/pickup-delivery motion that Superior Laundry runs across Orange County.
Broad incumbents
- Cintas: Large national uniform rental and linen supply company serving hotels, restaurants, and healthcare. Overlaps with Superior Laundry's commercial uniform, hotel, medical, and restaurant linen services but at vastly greater scale.
- Mission Linen Supply: Regional industrial linen and uniform supplier serving hospitality, healthcare, and food service on the West Coast. Directly comparable to Superior Laundry's hotel, restaurant, medical, and uniform service modules.
- UniFirst: Major uniform rental and linen supply provider with national route-based distribution. Competes with Superior Laundry's commercial uniform and linen services as a large incumbent.
- Alsco: National commercial linen, uniform, and facility services provider with route-based delivery. Comparable to Superior Laundry's commercial linen and uniform cleaning modules for hotels, restaurants, and medical facilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Superior Laundry financial estimates
Financial estimateRevenue estimate
Valuation estimate
Superior Laundry leadership team
Management profileNumber of profiles
Superior Laundry funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Superior Laundry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Superior Laundry
What does Superior Laundry do?
Superior Laundry operates a multi-location laundromat chain in Southern California providing self-service card-operated laundry facilities, drop-off wash and fold, professional dry cleaning, pickup and delivery, and B2B commercial linen and uniform services for hotels, restaurants, medical facilities, and vacation rentals. The company runs five physical locations across Orange County and the San Gabriel Valley and includes proprietary ozone sanitization technology free with every order.
Is Superior Laundry a public or private company?
Superior Laundry is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Superior Laundry founded?
Superior Laundry was founded in -1. It employs 11 to 50 people.
Where is Superior Laundry based?
Superior Laundry is headquartered in Anaheim, United States, in the North America region.
How does Superior Laundry make money?
Five revenue lines are on record. Self-Service Laundry is the primary driver. The others are fluff and Fold (Drop-off Laundry), dry Cleaning, pickup and Delivery and commercial Laundry Service.
Who are Superior Laundry's main competitors?
Direct peers on record are Cleanly, Pressed4Time, Lapels Laundry, Mulberrys Garment Care, Tide Cleaners and Rinse. Broad incumbents are Cintas, Mission Linen Supply, UniFirst and Alsco.
Does Superior Laundry have an API?
No public API is recorded for Superior Laundry.
What industry is Superior Laundry in?
Superior Laundry's product category is Laundry Services. Its primary akta.pro industry code is HSAJAAAI, Laundromat + Wash-and-Fold Hybrid Locations, with a secondary code of HSAJABAE, Commercial / Small-Business Wash-and-Fold (Salons, Gyms, Spas, Airbnb Hosts). Its NAICS code is 8123.