SOG Service

What SOG Service does

SOG Service (legal entity: Beijing 直信创邺数码科技有限公司 / SOG Service (Beijing) Limited) is a Beijing-headquartered authorized third-party IT services provider and a wholly foreign-owned enterprise (WFOE) under ServiceOne Network Limited Group, founded in 2001. The company runs two primary lines of business: (1) OEM-authorized after-sales service for major hardware brands — including Apple, Dell, Microsoft, OnePlus, NetApp, HPE, H3C, Huawei Enterprise, Honeywell, Unisoc Computer, and others — covering warranty and out-of-warranty repair, spare parts, and device maintenance; and (2) enterprise IT managed services that bundle Workspace Management Service (WMS), hardware Maintenance Agreement (MA) extended warranties, dispatched engineer Secondment, pre-purchased Token service hours, and IT Project deployments (cabling, hardware rollouts, migrations). Its enterprise customers include Fortune 500 multinationals in financial services, manufacturing, retail, and pharmaceuticals with documented engagements running into thousands of seats and devices. A third revenue stream is its role as an authorized Zoho China agent, reselling Zoho's SaaS applications (CRM, Books, Desk, People, Analytics, Zoho One, Creator and others) with implementation and support services.

The technical foundation is the ServiceOne Network Limited management platform — a unified national call center, service management system, and 56 wholly-owned branch network spanning 44 key Chinese cities that delivers next-business-day on-site coverage to over 1,400 cities including Hong Kong and Macau. Supporting infrastructure includes the ZXCloud (直信云) platform for partner registration and service coordination, a public online booking system for Apple and Dell repairs, and an OEM-branded WeChat content channel. Core operational technology focuses on service-ticket management, dispatch, and SLA enforcement rather than AI-driven automation.

Revenue mechanics split across three streams: OEM-authorized after-sales service (mix of OEM warranty reimbursements and direct out-of-warranty fees, with annual published Apple price lists), enterprise IT managed services priced per contract on device/seat/engineer/SLA terms (e.g., 1.5–4 hour on-site response), and Zoho SaaS reselling which combines subscription-based commissions with implementation services. Headcount is reported in the 1,001–5,000 employee band; revenue is not publicly disclosed. Go-to-market is hybrid: a sales-led model combines direct B2B enterprise contracts (financial services, manufacturing, retail, pharma) with OEM-channel-referred consumer traffic flowing through 44-city service centers and online booking.

Name

SOG Service

Legal name

北京直信创邺数码科技有限公司 (SOG Service (Beijing) Limited)

Website

https://sogservice.com.cn

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

SOG Service is a Beijing-based WFOE under ServiceOne Network Limited that provides authorized OEM after-sales service (Apple, Dell, Microsoft, NetApp, HPE, H3C, Huawei, etc.) and enterprise IT managed services (WMS, MA, Secondment, Token, Project), serving consumers via 56 wholly-owned branches in 44 Chinese cities and Fortune 500 enterprises across financial services, manufacturing, retail, and pharmaceuticals, while also reselling Zoho SaaS in China.

Ownership category

akta.pro rank

Product category

IT Services and Authorized Hardware Repair

NAICS

Computer Systems Design and Related Services (54151), Computer Facilities Management Services (541513)

SIC

Services-Computer Integrated Systems Design (7373), Services-Management Services (8741)

akta.pro primary industry

ITSM Managed Services (Run/Operate/Optimize) (BPAEAJAN)

akta.pro secondary industries

Service Desk & ITSM Outsourcing (BPAEAMAF), IT Service Desk & End-User Support (L1/L2) (BPAAACAA), Lease, Warranty & Maintenance Management Services (BPAEAOAL)

Keywords

• Authorized repair services
• Enterprise IT services
• OEM warranty services
• Workspace management services
• Hardware extended warranty

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices14 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. OEM Authorized After-Sales Service: Revenue generated from authorized repair and maintenance services for OEM brands (Apple, Dell, NetApp, HPE, H3C, Honeywell, etc.). Services include warranty repairs, out-of-warranty repairs, spare parts replacement, and device maintenance. Services are provided under authorization agreements with OEMs, with revenue flowing from OEM warranty reimbursements and direct customer payments for out-of-warranty services.
2. Enterprise IT Services (WMS, MA, Secondment, Project): B2B enterprise IT managed services including Workspace Management Service (WMS), Maintenance Agreement (MA), Engineer Secondment, and IT Project services (cabling, deployments, migrations). Revenue is generated through service contracts with enterprise clients, typically billed on a per-device, per-seat, or project basis.
3. Zoho SaaS Reseller/Distribution: As a Zoho China agent/reseller, SOG earns commissions and service fees for reselling Zoho SaaS products (CRM, Books, Desk, People, Zoho One, etc.) and providing implementation, training, and technical support services to Chinese enterprise customers adopting Zoho's cloud platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

SOG Service is a professional third-party authorized service provider offering after-sales warranty and out-of-warranty repair, maintenance, and spare parts replacement for major OEM brands (Apple, Dell, NetApp, HPE, H3C, Microsoft, Honeywell, OnePlus, etc.) through a national network of 56 wholly-owned service center branches. The company also delivers enterprise IT managed services (Workspace Management Service, hardware extended warranty, dispatched engineer secondment, pre-purchased service hours, and IT project implementation) to Fortune 500 multinationals, and resells Zoho's SaaS portfolio as Zoho's authorized China agent.

Product overview

SOG Service operates as both a professional IT services provider and a Zoho SaaS reseller in China. The company provides authorized after-sales service for Apple and Dell products, along with enterprise IT services including WMS (Workspace Management Service), MA (hardware extended warranty), Secondment (dispatched engineers), TOKEN (pre-purchased service hours), and PROJECT services (cabling, deployment, migration). Additionally, as a Zoho China Premium Partner, SOG resells Zoho's SaaS product portfolio including Zoho One (enterprise all-in-one suite with 40+ apps), CRM, Books, Desk, People, Analytics, Creator, and other business applications. The company also operates the 直信云 (ZXCloud) platform for partner registration and service coordination.

Differentiator

Problem solved

Functional benefit

Brands

• SOG Service: SOG Service is a professional third-party service management team providing authorized after-sales services for major technology vendors including Apple and Dell, enterprise IT services (WMS, MA, Secondment, Token, Project), and Zoho SaaS product distribution in China.

Products and services

• Apple Product After-Sales Service (Apple 产品售后服务) Authorized Apple product after-sales service including repair, maintenance, and support for iPhone, Mac, and other Apple devices. SOG has been an Apple authorized service provider since 2002 and holds consecutive Premium Service Partner (PSP) designation. Targeted at individual consumers and enterprise customers using Apple hardware in China.
• Dell Product After-Sales Service (Dell 产品售后服务) Authorized Dell product after-sales service including repair, maintenance, and enterprise IT services covering desktops, notebooks, servers, storage, networking, and deployment. SOG has been a Dell authorized service provider since 2001, with multiple Gold Service Station designations. Targeted at Dell hardware owners across China.
• WMS - Workspace Management Service (工作环境管理服务) Comprehensive IT infrastructure management service providing service desk, asset management, and on-site support through a nationwide network of service centers. Targeted at large enterprises (Fortune 500 multinationals) with multi-city operations in China requiring consistent IT service quality and 4-hour on-site SLAs.
• MA - Maintenance/Extended Warranty Service (IT硬件资产延保服务) Extended warranty service for IT hardware assets covering multiple mainstream vendors, helping clients extend device lifecycle and reduce IT operational costs through a unified service interface. Targeted at enterprises seeking cost optimization of IT hardware maintenance, with service across 15+ cities and SLA response times as fast as 1.5 hours on-site.
• Secondment - Dispatched Engineer Service (外派工程师服务) On-site IT service engineer deployment (full-time or periodic visits) to supplement client IT staffing, covering client support engineers, help desk staff, system administrators, and IT project managers. Targeted at enterprises lacking in-house IT staffing for branch offices across multiple Chinese cities.
• TOKEN - Pre-purchased Service Hours (代币服务产品) Pre-purchased service hours allowing clients to flexibly consume IT support services across ServiceOne's nationwide coverage. Targeted at small branch offices without dedicated IT staff who need on-demand access to qualified engineers.
• PROJECT - Comprehensive IT Project Services (综合IT项目服务) Comprehensive IT project services including structured cabling (security and monitoring systems), IT project management for new facilities, hardware/software deployment at scale (single projects covering 2,000+ units), and equipment migration. Targeted at enterprises opening new branches or undertaking large-scale IT rollouts.
• Zoho SaaS Product Suite (Zoho China Agent Reseller) Reseller of Zoho's SaaS business application suite as Zoho's authorized China agent. Includes Zoho One (enterprise all-in-one suite with 40+ apps), Zoho CRM, Books (accounting), Desk (customer service), People (HR), Analytics (BI), Creator (low-code), Bigin (SMB CRM), Campaigns (email marketing), Project, Invoice, Inventory, and Expense. Targeted at SMB and mid-market Chinese enterprises seeking affordable, integrated business management SaaS.
• ZXCloud (直信云) Partner and Service Management Platform Cloud-based platform enabling enterprise partner registration and management (individual and corporate), connecting partners and technicians with SOG Service's nationwide service network for service ticketing and operational coordination.

Quantifiable outcome

• SOG MA service covering 5,500+ devices across 15 cities for a Fortune 500 financial institution, with 1.5-hour on-site SLA
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

23 partnerships are on record, tiered minor and core.

• Mechanical Revolution (机械革命)minorChannel Partner/ Reseller/ Distributor · 1 April 2025Since April 2025, Mechanical Revolution authorized commercial product service provider.
• HPE (Hewlett Packard Enterprise)coreChannel Partner/ Reseller/ Distributor · 1 April 2025Since April 2025, HPE authorized high-end product service provider.
• H3C (新华三)coreChannel Partner/ Reseller/ Distributor · 1 April 2025Since April 2025, H3C authorized certified agent and service provider.
• Honeywell (霍尼韦尔)minorChannel Partner/ Reseller/ Distributor · 1 November 2023Since November 2023, Honeywell authorized industrial printer service provider.
• Baidu (百度)minorChannel Partner/ Reseller/ Distributor · 1 February 2020Since February 2020, Baidu authorized smart speaker repair service provider.
• Huawei Enterprise (华为政企)coreChannel Partner/ Reseller/ Distributor · 1 February 2020Since February 2020, Huawei authorized enterprise computer service provider.
• Unisoc Computer (紫光计算机)coreChannel Partner/ Reseller/ Distributor · 1 February 2020Since February 2020, Unisoc Computer authorized service provider. Awarded as Unisoc Best Service Provider, with additional recognition for Best Operation Management and Best Customer Satisfaction.
• OnePlus (一加手机)minorChannel Partner/ Reseller/ Distributor · 1 January 2019Since 2019, OnePlus authorized mobile phone repair service provider.
• Fujitsu (富士通)minorChannel Partner/ Reseller/ Distributor · 1 January 2018Since 2018, Fujitsu authorized computer repair service provider.
• Meituan (美团)minorChannel Partner/ Reseller/ Distributor · 1 January 2018Since 2018, Meituan authorized service provider for catering system installation and maintenance.
• ZohocoreChannel Partner/ Reseller/ Distributor · 1 January 2018SOG serves as Zoho's authorized China agent/reseller (中国代理商), providing sales, implementation, training, and technical support for Zoho SaaS products (CRM, Books, Desk, People, Analytics, Project, Creator, Zoho One) to Chinese enterprise customers. Zoho is a global SaaS platform with 50+ business applications serving 90M+ users across 180+ countries.
• JD.com Insurance (京东保险)minorStrategic or Co-development Partner · 1 January 2016Since November 2016, authorized 3C product extended warranty and fulfillment service provider for JD Insurance, handling out-of-warranty protection plans and service fulfillment for 3C products sold on JD.com.
• Lexmark (利盟)minorChannel Partner/ Reseller/ Distributor · 1 January 2012Since 2012, Lexmark authorized service provider for printer services.
• Netgear (美国网件)minorChannel Partner/ Reseller/ Distributor · 1 January 2010Since 2010, Netgear authorized service provider for network product maintenance and repair.
• NetAppcoreChannel Partner/ Reseller/ Distributor · 1 January 2009Since 2009, authorized NetApp service provider for storage device maintenance and repair. Multiple consecutive years received NetApp's national winner award for service quality.
• MicrosoftminorChannel Partner/ Reseller/ Distributor · 1 January 2008Since 2008, Microsoft authorized service provider providing nationwide Microsoft hardware product after-sales repair services.
• NECminorChannel Partner/ Reseller/ Distributor · 1 January 2004Since 2004, NEC authorized service provider for server maintenance and repair.
• ServiceOne Network Limited (Parent Group)coreStrategic or Co-development Partner · 1 January 2004SOG Service (Beijing) Limited is a wholly foreign-owned enterprise (WFOE) under ServiceOne Network Limited Group. The group provides the management platform, service management system, and operational framework that SOG leverages for its China-wide service operations.
• ASUSminorChannel Partner/ Reseller/ Distributor · 1 January 2003Since 2003, ASUS authorized service provider for desktop and notebook repair services.
• ApplecoreChannel Partner/ Reseller/ Distributor · 1 January 2002Since 2002, SOG has been an authorized service provider for Apple desktop and notebook products. Since 2003, expanded to iPod products. Since 2009, authorized iPhone repair services. Multiple consecutive years awarded Apple Premium Service Partner (PSP) status. SOG provides Apple product repairs, maintenance, and service across its nationwide network.
• DellcoreChannel Partner/ Reseller/ Distributor · 1 January 2001Since 2001, SOG has been an authorized service provider for Dell products (desktops, notebooks, servers). Starting 2010, expanded to include Dell walk-in repair services for consumer PCs. Dell enterprise service capabilities expanded to include servers, storage, networking, virtualization, and OS deployment. Dell service operations cover all major cities in China through SOG's service center network.
• HP/Hewlett-PackardminorChannel Partner/ Reseller/ Distributor · 1 January 2001Since 2001 founding, authorized HP consumer PC and printer/DOA (Dead On Arrival) testing and replacement service provider.
• SamsungminorChannel Partner/ Reseller/ Distributor · 1 January 2001Since 2001 founding, authorized Samsung notebook service provider.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• CompuCom: US-based managed IT services provider offering workplace support, device lifecycle management, and enterprise help desk services. Comparable to SOG's WMS/MA/Secondment portfolio but operating primarily in North America at larger enterprise scale.
• Teleperformance: World's largest customer experience management and outsourced services firm with IT support and help desk capabilities. Comparable to SOG in providing outsourced technical support and call center operations, though at global enterprise scale.
• Unisys: Global IT services and solutions company specializing in managed services, digital workplace, and infrastructure support for large enterprises. Comparable to SOG in enterprise IT service management but at much larger global scale.
• Concentrix: Global customer experience and IT services provider with technology support and device lifecycle offerings. Comparable to SOG in help desk / technical support outsourcing and OEM-aligned service delivery, though at global scale.

Direct peers

• ChinaSoft International (中软国际): Major Chinese IT services provider offering software development, IT outsourcing, managed services, and enterprise cloud solutions. Comparable to SOG in B2B IT managed services delivery and multi-industry enterprise coverage.
• Pactera Technology (文思海辉): Global IT services firm headquartered in China providing enterprise digital transformation, IT outsourcing, and managed services. Comparable to SOG's enterprise IT managed services offering and large China-based delivery workforce.
• iQor: Global provider of business process outsourcing, customer experience, and IT support services with deep relationships in tech OEM support. Comparable to SOG in OEM-authorized device repair, technical support outsourcing, and help desk services.
• Neusoft Corporation (东软集团): Established Chinese IT solutions and services company serving automotive, healthcare, and enterprise customers with managed IT and digital services. Comparable to SOG's enterprise IT services breadth and multi-vertical China footprint.
• Digital China Holdings (神州数码): Largest Chinese IT distribution and services company; provides enterprise IT solutions, supply chain services, and authorized service for major OEMs across China. Closely comparable to SOG's mix of OEM authorized service and B2B IT managed services in the Chinese market.
• iSoftStone (软通动力): Leading Chinese IT services and consulting firm delivering digital transformation, managed services, and enterprise IT support across multiple industries. Comparable to SOG in enterprise IT service scope, workforce scale, and Chinese enterprise client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/serviceone-beijing-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SOG Service