IMA PROTECT
IMA Protect is a French home and small-business security provider operating since 2000 under Groupe IMA, delivering 24/7 APSAD P5-certified alarm monitoring subscriptions, equipment rental, smart-home integrations, and insurance-mutual referral distribution to 115,000+ customers across France.
- Company typePrivate
- Founded2000
- HeadquartersNantes, France
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What IMA PROTECT does
IMA Protect, headquartered in Nantes, France, is a wholly-owned subsidiary of Groupe IMA (the French mutual insurance group) that has delivered home and small-business security services since 2000. The company sells alarm hardware, sensors, cameras, and smart-home accessories exclusively under an equipment-rental model, packaged into subscription tiers: 'À la carte' from €23.99/month for self-managed security with delegation during absences, 'Tout inclus' at €37.99/month for fully delegated 24/7 monitoring, a 'Pro' tier at €40.50/month excl. VAT for commercial customers, and 'Sites déjà équipés' at €26/month for retrofit monitoring on third-party hardware. Monitoring is delivered from two APSAD P5-certified surveillance stations in Nantes and Beaucouzé operated under CNAPS authorisations and audited by CNPP Cert, with 24/7/365 verification, image verification on motion events, dual IP+4G transmission, and police dispatch on confirmed intrusion.
The product catalog spans roughly 30 SKUs, including door/window and shock detectors, pet-immune infrared motion detectors with image capture, an outdoor solar/4G camera, indoor/outdoor sirens, smoke, carbon monoxide, and flood sensors, emergency SOS buttons, badges and keypads, smart locks, smart plugs, and a security-synchronized 'Télé surveillance Plus+' module that integrates Netatmo cameras and thermostats, Legrand connected lighting and plug kits, and Nuki smart locks into alarm-triggered automation scenarios. Distribution combines three concurrent motions: a sales-led phone quote and diagnostics flow, a direct-to-consumer website/online-quote funnel, and a B2B2C channel that routes referrals from twelve French insurance mutuals (MAIF, MACIF, MAE, MACSF, Matmut, AGPM, MAPA, Thélém, UNEO, Mutuelle des Motards, Monceau, BRED) into IMA Protect's installation pipeline handled by an in-house technician workforce distributed across France.
The business model is recurring subscription with ancillary one-time installation and accessories revenue; equipment stays on IMA Protect's balance sheet, which locks customers into ongoing contracts and produces predictable monthly recurring revenue. The company is structured as a S.A.S.U. with €1.3M of capital under the French Interior Security Code, serving 115,000+ active customers with 300+ employees, and operating exclusively within France as certified by the AFRC 'Relation Client 100% France' label.
IMA PROTECT firmographics
Firmographics- Name
- IMA PROTECT
- Legal name
- IMA Protect
- Website
- https://imaprotect.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- IMA Protect is a French home and small-business security provider operating since 2000 under Groupe IMA, delivering 24/7 APSAD P5-certified alarm monitoring subscriptions, equipment rental, smart-home integrations, and insurance-mutual referral distribution to 115,000+ customers across France.
- Ownership category
- akta.pro rank
Where IMA PROTECT is headquartered
LocationHeadquarters
- HQ city
- Nantes
- HQ country
- France
- HQ region
- Europe
Offices4 records
Markets served
IMA PROTECT business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Monthly Subscription (Tiers): Recurring monthly subscription revenue from three main tiers: À la carte (€23.99/mo), Tout inclus (€37.99/mo), and Pro (€40.50/mo HT). Also includes Sites déjà équipés at €26/mo for customers with existing equipment.
- Equipment Rental: Security equipment (alarms, cameras, detectors) provided via rental model rather than purchase. All equipment remains IMA Protect property. Enables predictable recurring revenue and maintains customer lock-in.
- Add-on Services (Option): Premium add-on: Télésurveillance Plus+ at €3/month for enhanced smart home integration with third-party devices (Netatmo, Legrand), offering energy savings and automation scenarios.
- Professional Installation: One-time professional installation fees for equipment setup (e.g., garage door detector installation at €99 TTC, connected lock installation at €199 TTC). Charged separately from subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Self-managed security with professional monitoring on-demand |
| Subscription | Monthly | Full-service 24/7 professional monitoring |
| Subscription | Monthly | For customers with existing third-party alarm systems |
| Subscription | Monthly | Business security with professional monitoring |
| Subscription | Monthly | Smart home integration with major brands (Netatmo, Legrand) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
IMA PROTECT product offering
Product offeringCore offering
IMA PROTECT sells and rents home and small-business alarm equipment bundled with 24/7 remote monitoring delivered from two APSAD P5 certified stations. Customers subscribe to one of three core plans (À la carte €23.99/month, Tout inclus €37.99/month, Pro €40.50/month excl. VAT) plus an optional Télésurveillance Plus+ smart home integration at €3/month. Equipment is provided exclusively via a rental model and installed by certified technicians, with separate offerings for existing-equipment customers and a B2B2C distribution channel through twelve insurance mutual partners.
Product overview
IMA Protect is a French home security and remote monitoring service provider operating since 2000, offering a comprehensive ecosystem of alarm systems, cameras, sensors, and smart home integrations for residential and professional protection. The core offering consists of two subscription plans: the À la carte plan (starting €23.99/month) for self-managed monitoring with professional backup during absences, and the Tout inclus plan (€37.99/month) for fully managed 24/7 monitoring. An add-on Télésurveillance Plus+ option (€3/month) enables integration with major smart home brands including Netatmo cameras and thermostats, Legrand lighting and plug kits, and Nuki smart locks. The product portfolio encompasses perimeter sensors (door/window opening detectors, shock detectors, garage door sensors), motion detection devices (standard and image-capture variants), indoor and outdoor cameras from both IMA Protect and Netatmo brands, environmental safety sensors (smoke detectors, carbon monoxide detectors, flood detectors), alert systems (indoor and outdoor sirens, emergency buttons), access control devices (security badges, keypads, remote controls, smart locks), connected home devices (thermostats, smart plugs, energy monitoring), and supporting infrastructure (4G transmission modules, storage cards, networking equipment). All offerings are supported by APSAD P5 certified monitoring stations in Nantes and Beaucouzé.
Differentiator
Problem solved
Functional benefit
Products and services
- Offre À la carte Consumer subscription plan at €23.99/month where the customer manages their own security day-to-day and delegates professional monitoring to IMA Protect teams during weekends, holidays and extended absences. Includes APSAD P5 certified 24/7 station monitoring, professional installation, and mobile app control.
- Offre Tout inclus Full-service consumer subscription at €37.99/month where IMA Protect fully manages and monitors the alarm system 24/7/365 with certified operator response and police dispatch on confirmed intrusion. Customer does not manage daily security.
Quantifiable outcome
- 97.8% customer satisfaction rate (survey of 564 clients, December 2025)
- +2 more outcomes
Companies that use IMA PROTECT
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
IMA PROTECT technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
IMA PROTECT partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- SéréliaminorPartnership for teleassistance services for elderly and vulnerable individuals. Sérélia provides remote assistance and emergency response for people with disabilities or those living alone, complementing IMA Protect's security offerings.
- NetatmocoreSmart home product integration. Netatmo cameras (interior and exterior), thermostats, and sensors integrate with IMA Protect alarm systems via the Télésurveillance Plus+ option, enabling automation scenarios and enhanced monitoring.
- LegrandcoreSmart home product integration. Legrand smart plugs, light bulbs, and wireless switches integrate with IMA Protect alarm systems via the Télésurveillance Plus+ option for home automation and energy savings.
- MAIFcoreInsurance mutual partner recommending IMA Protect security services to MAIF policyholders. Long-standing partnership from the company's inception.
- MACIFcoreInsurance mutual partner recommending IMA Protect security services to MACIF members. Long-standing partnership from the company's inception.
- CNPP CertcoreIndependent certification body conducting regular audits of IMA Protect's monitoring stations. Awards APSAD P5 certification (n° 170.01.31 and 192.05.31). Located in Saint Marcel (CS22265 - F27950).
- Avis VérifiésminorThird-party verified review platform (NF ISO 20488 certified) collecting and publishing customer reviews for transparency and trust-building.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
IMA PROTECT competitors and assessment
Company assessmentEmerging players
- Delta Dore: French smart home and security specialist offering wireless alarm systems, smart home automation, and connected devices. Comparable as a French-based home security product and monitoring player in the same geographic market.
- Ajax Systems: Fast-growing wireless security systems manufacturer with professional monitoring integrations expanding across Europe. Comparable as wireless alarm hardware ecosystem targeting both DIY and professional monitoring use cases.
Direct peers
- EPS (European Protection System): French competitor in alarm and remote monitoring using APSAD-certified stations and subscription-based model, directly comparable to IMA Protect's core B2C offering and infrastructure approach.
- Verisure: European market leader in professionally monitored home alarm systems, directly comparable to IMA Protect in the French télésurveillance market with similar subscription/equipment rental model and APSAD-grade monitoring stations.
- Securitas Direct (now Verisure) / Sector Alarm: European home security operator with French presence, offering professionally monitored alarm subscriptions comparable to IMA Protect's Tout inclus tier with similar install-and-monitor delivery model.
- Somfy Protect (Somfy): Smart-home-focused security brand from a larger home automation company (Somfy), offering wireless alarm systems with optional monitoring. Directly comparable in product and target customer to IMA Protect's connected installations.
Others
- Netatmo (Legrand): Smart-home brand (now part of Legrand) whose cameras, thermostats, and sensors integrate into IMA Protect's Télésurveillance Plus+. Adjacent/complementary: a technology partner whose products extend IMA Protect's offering rather than competing directly.
- Sérélia: French teleassistance provider for elderly and vulnerable individuals; not a direct competitor but an established strategic partner of IMA Protect for medical alert / personal emergency response services.
Broad incumbents
- ADT (Tyco / Johnson Controls): Global home and business security incumbent operating in France, offering professionally monitored alarm services; broader portfolio but directly comparable business model to IMA Protect.
- Chubb Security (France): Established European security and fire safety provider with French operations in alarm monitoring and security services. Comparable as a regulated incumbent offering comparable professional monitoring infrastructure.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
IMA PROTECT social profiles
Digital presenceIMA PROTECT compliance and trust
Trust signalCompliance5 records
IMA PROTECT financial estimates
Financial estimateRevenue estimate
Valuation estimate
IMA PROTECT leadership team
Management profileNumber of profiles
Profiles1 record
IMA PROTECT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IMA PROTECT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IMA PROTECT
What does IMA PROTECT do?
IMA PROTECT sells and rents home and small-business alarm equipment bundled with 24/7 remote monitoring delivered from two APSAD P5 certified stations. Customers subscribe to one of three core plans (À la carte €23.99/month, Tout inclus €37.99/month, Pro €40.50/month excl. VAT) plus an optional Télésurveillance Plus+ smart home integration at €3/month. Equipment is provided exclusively via a rental model and installed by certified technicians, with separate offerings for existing-equipment customers and a B2B2C distribution channel through twelve insurance mutual partners.
Is IMA PROTECT a public or private company?
IMA PROTECT is a private company. It is classified as corporate owned and is currently operating.
When was IMA PROTECT founded?
IMA PROTECT was founded in 2000. It employs 251 to 500 people.
Where is IMA PROTECT based?
IMA PROTECT is headquartered in Nantes, France, in the Europe region.
How does IMA PROTECT make money?
Four revenue lines are on record. Monthly Subscription (Tiers) is the primary driver. The others are equipment Rental, add-on Services (Option) and professional Installation.
Who are IMA PROTECT's main competitors?
Emerging players on record are Delta Dore and Ajax Systems. Direct peers are EPS (European Protection System), Verisure, Securitas Direct (now Verisure) / Sector Alarm and Somfy Protect (Somfy). Others are Netatmo (Legrand) and Sérélia. Broad incumbents are ADT (Tyco / Johnson Controls) and Chubb Security (France).
Does IMA PROTECT have an API?
No public API is recorded for IMA PROTECT.