JRM

What JRM does

JRM, Inc. is a privately-held, specialty manufacturer of precision turfgrass maintenance consumables, founded in 1992 and headquartered in Clemmons, North Carolina. The company designs and produces aeration tines, mower reels, bedknives, and mower blades for golf courses, sports fields, and professional landscaping operations, supported by ancillary products such as grinding wheels, deburring stones, lapping compound, mounting blocks for Toro Procore aerators, and more recently Nordic Plow and Foliar Fertility product lines.

The company's core technical proposition rests on proprietary, trademarked metallurgy and component design — including INFINITY® steel, which can be heat-treated up to 40% harder than standard steel; DILLENNIUM® tip tines; DURANIUM-801® bedknives marketed as the most durable in the industry; and INFINITY® DURANIUM-24 reels (Gen II) with a refined blade helix and through-hardened blades. A patent-pending Imperial Tip™ technology extends the DILLENNIUM line. Products are sold via three coordinated channels: a direct e-commerce site (jrmonline.com), an authorized dealer network spanning the U.S. and 28+ international markets, and a regionally-segmented direct sales representative force covering the Southeast and Mid-Atlantic. Unit pricing is published publicly and ranges from approximately $3.68 for entry-level solid tines to over $200 for premium blocks.

JRM's go-to-market is reinforced by content marketing (tutorial videos, digital catalog), industry training events (the Equipment Manager Training Series), and community engagement through the annual Eric Duncanson Memorial Golf Tournament benefitting TETAC. The company appears to be founder- and family-operated with no disclosed outside equity, no parent entity, and no institutional shareholders, and it does not disclose revenue, headcount, or unit volumes. JRM was founded by Jim Merritt, whose biblical motto ("Look at all the great things the Lord has done") features prominently on the company homepage.

Name

JRM

Legal name

JRM, Inc.

Website

https://jrmonline.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

JRM, Inc. is a privately-held, 30+ year manufacturer of precision turfgrass maintenance consumables — aeration tines, mower reels, bedknives, and blades — built on proprietary steel alloys such as INFINITY® and DURANIUM-801®, serving golf courses, sports fields, and professional landscapers via direct e-commerce, U.S. and international dealers, and a regional sales rep force.

Ownership category

akta.pro rank

Product category

Turfgrass Maintenance Equipment Parts

NAICS

Lawn and Garden Tractor and Home Lawn and Garden Equipment Manufacturing (333112), Farm and Garden Machinery and Equipment Merchant Wholesalers (42382), Outdoor Power Equipment Retailers (444230)

SIC

Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524), Farm Machinery & Equipment (3523)

akta.pro primary industry

Turf Management (Sports Fields, Golf Courses) (BPABADAC)

akta.pro secondary industries

Athletic Field & Golf Course Groundskeeping (IMAIAIAH), Turf & Ornamental Specialty Fertilizers (Golf, Sports Turf, Landscaping) (AFABACAM)

Keywords

• Turfgrass maintenance parts
• Aeration tines
• Mower reels
• Bedknives
• Golf course equipment

Headquarters

HQ city

Clemmons

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Turfgrass Maintenance Products: JRM generates revenue through the sale of aeration tines, mower reels, bedknives, mower blades, and related turf maintenance equipment. Products are sold directly through their e-commerce website and through authorized dealer networks.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

JRM manufactures and sells turfgrass maintenance hardware, including aeration tines, mower reels, bedknives, and mower blades used on professional turf equipment. The company develops proprietary wear components such as DILLENNIUM tip tines, INFINITY steel reels, and DURANIUM-801 bedknives, and markets these parts to golf course superintendents, sports field managers, and professional groundskeepers who replace wear parts on reel and rotary cutting equipment.

Product overview

JRM is a turfgrass maintenance products company offering a portfolio of precision turf care equipment and replacement parts. The core product lineup consists of Tines (aeration tines including DILENNIUM and INFINITY® steel variants), Bedknives (DURANIUM-801®), Reels (INFINITY® DURANIUM-24), and Mower Blades. Supporting products include Nordic Plow, Foliar Fertility (nutrients and fertilizers), and Miscellaneous accessories (grinding wheels, deburring stones, lapping compound, rake prongs). The company also offers Blocks as mounting components for Toro Procore equipment.

Differentiator

Problem solved

Functional benefit

Brands

• DILLENNIUM: Premium tine product line featuring DILLENNIUM tip tines known for high-quality aerification performance
• INFINITY
• DURANIUM-24
• DURANIUM-801

Products and services

• Aeration tines Replacement tines for turf aeration equipment, used by golf course superintendents and sports field managers to relieve soil compaction and manage thatch on fine turf surfaces.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• TETAC (Turf Equipment Technicians of the Carolinas)coreOthers · 12 October 2026JRM hosts the annual Eric Duncanson Memorial Golf Tournament to benefit TETAC, a non-profit organization. The tournament raises scholarship funds for turfgrass students and memorial funds. For the first 10 years it was called the TETAC 'TINE' Open. TETAC EIN#45-0466474.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• R&R Products: Direct competitor in aftermarket turf equipment parts, offering replacement parts for mowers, aerators, and other turf maintenance equipment. R&R Products targets the same golf course, sports field, and commercial landscaping customer base as JRM with a broader catalog.
• Bernhard and Company: Specialist in reel grinding equipment and turf maintenance solutions with strong presence in the golf industry. Competes with JRM in bedknife-related tooling and precision reel maintenance categories serving golf course equipment managers.
• Foley Company: Manufacturer of precision grinding equipment for reels and bedknives used in turf maintenance. Overlaps with JRM in the bedknife and reel tooling ecosystem that golf course equipment managers rely on for precision cutting.

Broad incumbents

• John Deere: Global leader in turf and golf maintenance equipment, offering mowers, aerators, and integrated parts/service programs. Overlaps with JRM in the broader golf and sports turf customer base, with stronger scale and dealer network.
• Jacobsen (Textron Specialized Vehicles): Manufacturer of premium turf maintenance equipment for golf courses, sports fields, and groundscare. Competes with JRM at the equipment level and increasingly in the aftermarket parts ecosystem serving similar superintendents and equipment managers.
• Redexim: Manufacturer of specialized turf maintenance equipment including aerators, overseeders, and topdressers. Competes with JRM at the equipment level and offers its own consumable ecosystem that overlaps with JRM's tine and blade categories.
• Toro Company: Major OEM of turf maintenance equipment including the Procore aerator line that JRM's Blocks product supports. Toro competes broadly across commercial and golf turf equipment and increasingly offers bundled parts and service programs that overlap with JRM's aftermarket positioning.

Regional players

• Earthway Products: Manufacturer of spreaders, seeders, and turf application equipment with strong North American distribution. Tangentially competes with JRM in turf maintenance categories and shares overlapping customer segments in golf and sports field markets.

Emerging players

• Stens: Aftermarket parts distributor serving outdoor power equipment markets with broad replacement part coverage. While not specialized in turf consumables like JRM, Stens competes in the same channel through equipment dealers and competes on convenience and breadth of catalog.

Others

• NGK Spark Plug / NTK (aeration tine alternative reference): While primarily an automotive components manufacturer, NGK's materials expertise and precision manufacturing capabilities position it as a potential adjacent competitor or supplier in the wear parts category if it entered the turf aeration consumables market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/jrmturfproducts
• LinkedInlinkedin.com/company/jrm-inc-innovative-turf-technology

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JRM