Dance Dojo
Dance Dojo is a Vancouver, Canada-based online education company founded in 2014 by Robin Campbell that offers salsa and bachata courses aimed at adult learners seeking to become confident social dancers.
- Company typePrivate
- Founded2014
- HeadquartersVancouver, Canada
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Dance Dojo does
Dance Dojo is a privately held, for-profit company founded in 2014 by Robin Campbell and headquartered in Vancouver, Canada. Its stated offering is online salsa and bachata courses designed to take learners from beginner level to confident social dancing. The product is positioned as self-directed online instruction rather than in-person studio classes, implying a digital distribution model where course content is delivered to individual learners online.
Beyond this positioning, the company provided to input sources contains almost no verifiable operating data. No products, pricing tiers, customer segments, marketing channels, distribution partners, integrations, certifications, funding events, or AI capabilities are disclosed. No headcount or revenue figures are available, and the firm's own website at thedancedojo.com currently displays only a "Please wait while your request is being verified" loader rather than an active storefront, product catalog, or sign-up flow.
The leadership record lists a single principal, Robin Campbell, in the Founder role, suggesting a founder-led operating model without disclosed additional executives. No subsidiary structure, parent company, M&A activity, or geographic expansion beyond the Canadian domicile is recorded in the input. As a result, any product, revenue model, or scale claims beyond the founder, founding year, location, and course-subject positioning cannot be made from the supplied material.
Dance Dojo firmographics
Firmographics- Name
- Dance Dojo
- Website
- https://thedancedojo.com
- Company type
- Private
- Founded year
- 2014
- Headcount range
- 1–10 employees
- Short description
- Dance Dojo is a Vancouver, Canada-based online education company founded in 2014 by Robin Campbell that offers salsa and bachata courses aimed at adult learners seeking to become confident social dancers.
- Ownership category
- akta.pro rank
Dance Dojo industry classification
Industry- Product category
- Online Dance Education
- NAICS
- Sports and Recreation Instruction (611620), Fine Arts Schools (611610), Fine Arts Schools (61161)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Dance & Movement (Ballroom, Contemporary, Social Dance) (EDAAAGAD)
- akta.pro secondary industry
- Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)
Keywords
Where Dance Dojo is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Markets served
Dance Dojo business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Dance Dojo product offering
Product offeringCore offering
Dance Dojo provides online Salsa and Bachata dance courses designed for individual learners who want to become confident social dancers. The courses are delivered digitally via the company's website and aim to take students from being clumsy and confused on the dance floor to smooth and confident social dance performers.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Salsa and Bachata Courses Structured online Salsa and Bachata dance courses aimed at adult beginners and improvers who want to become confident social dancers, delivered via the company's website.
Companies that use Dance Dojo
Customer profileIdeal customer profiles1 record
Dance Dojo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Dance Dojo partnerships and signals
Strategic signalRecent moves2 records
Dance Dojo competitors and assessment
Company assessmentDirect peers
- Latin Dance Network: Online resource for Latin dance instruction, events, and community. Comparable as a salsa/bachata-focused digital education and content hub targeting social dancers.
- DancePlug: Online dance instruction marketplace and learning platform covering multiple styles. Comparable as a digital dance education business targeting adult social and performance dancers.
- Steezy Studio: Online dance education platform offering on-demand video lessons across multiple styles. Directly comparable as a subscription-based digital dance school serving adult learners globally.
- CLI Studios: Online dance class platform with a large catalog of choreographed and social dance lessons. Competes in the same online dance instruction category with similar self-serve video learning model.
- Addicted2Salsa: Salsa-focused online dance instruction site offering lessons, tutorials, and dance resources. Closely comparable as a niche salsa education brand serving similar student demographics.
- Dance Vision: Online ballroom and Latin dance instruction platform offering structured curriculum from beginner to advanced. Comparable in teaching partner/Latin dance styles via digital video courses.
- SalsaKings: Online salsa learning platform with structured video lessons. Comparable as a niche direct-to-consumer salsa instruction brand competing for the same learner audience.
Emerging players
- Take the Lead: Online Latin and ballroom dance instruction brand offering video lessons and curated programs. Comparable as a digital dance education business in the Latin/ballroom segment.
Broad incumbents
- Skillshare (Dance Category): Subscription-based online learning platform hosting dance classes across styles. Comparable as a broad incumbent offering consumer dance instruction alongside many other creative categories.
- Udemy (Dance Category): Major online learning marketplace with a substantial dance course catalog including Salsa and Bachata. Comparable as an alternative online channel where consumers can buy dance instruction content.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat1 record
Key risks5 records
Key highlights5 records
Customer concentration
Dance Dojo social profiles
Digital presenceDance Dojo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dance Dojo leadership team
Management profileNumber of profiles
Profiles1 record
Dance Dojo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dance Dojo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dance Dojo
What does Dance Dojo do?
Dance Dojo provides online Salsa and Bachata dance courses designed for individual learners who want to become confident social dancers. The courses are delivered digitally via the company's website and aim to take students from being clumsy and confused on the dance floor to smooth and confident social dance performers.
When was Dance Dojo founded?
Dance Dojo was founded in 2014. It employs 1 to 10 people.
Where is Dance Dojo based?
Dance Dojo is headquartered in Vancouver, Canada, in the North America region.
Who are Dance Dojo's main competitors?
Direct peers on record are Latin Dance Network, DancePlug, Steezy Studio, CLI Studios, Addicted2Salsa, Dance Vision and SalsaKings. Take the Lead is listed as an emerging player. Broad incumbents are Skillshare (Dance Category) and Udemy (Dance Category).
Does Dance Dojo have an API?
No public API is recorded for Dance Dojo.
What industry is Dance Dojo in?
Dance Dojo's product category is Online Dance Education. Its primary akta.pro industry code is EDAAAGAD, Dance & Movement (Ballroom, Contemporary, Social Dance), with a secondary code of EDAMAAAH, Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance). Its NAICS code is 611620 and its SIC code is 7900.