What Freedom Pizza does

Freedom Pizza is a UAE-based pizza chain founded in 2015 and headquartered in Dubai, operating five retail and fulfillment locations across Dubai (JLT, Meydan, Silicon Oasis, Studio City, and DAFZ) with delivery coverage extending into Abu Dhabi. The company produces and delivers pizzas emphasizing natural, organic ingredients free from preservatives and added hormones, with dedicated options for gluten-free, vegan, and vegetarian consumers alongside meat-heavy and classic variants. Its core menu consists of fourteen named pizzas on a proprietary multi-grain base, complemented by sandwiches, chicken tenders, and catering packages for corporate events and kids' birthday parties.

The business operates a digital-first go-to-market model through its own ordering platform (powered by Locale) combined with five third-party delivery aggregator partnerships (Deliveroo, Talabat, Careem, Keeta, and Locale), giving it multi-channel reach across the UAE's two largest cities. Pricing is unit-based in AED, with pizzas ranging from AED 42 to AED 54, and there is no subscription model. Revenue is generated through direct consumer transactions (delivery and store pickup), marketplace commissions via aggregators, and higher-value catering orders. The company employs 101–250 staff and is privately held with no disclosed venture funding, acquisitions, or parent company. Founder and CEO Ian Ohan leads the business, with no other management team disclosed.

Name

Freedom Pizza

Legal name

Freedom Pizza

Website

https://freedompizza.ae

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Freedom Pizza is a UAE-based pizza chain founded in 2015 that operates five stores in Dubai with delivery in Abu Dhabi, producing organic, gluten-free, and vegan pizzas sold direct-to-consumer and through catering services.

Ownership category

akta.pro rank

Product category

Pizza Chain / Food Service

NAICS

Limited-Service Restaurants (722513), Caterers (722320)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Pizza Fast Casual (THAFABAB)

akta.pro secondary industries

Full-Service Catering (Off-Premise) (HSACAGAA), Specialty & Dietary Catering (Vegan, Kosher, Halal, Allergy-Friendly) (HSACAGAH)

Keywords

• Pizza restaurant chain
• Food delivery service
• Catering services
• Gluten-free pizza
• Vegan pizza menu

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Pizza Sales: Direct consumer sales through owned digital ordering platform and retail store locations. Customers order online and opt for delivery or store pickup.
2. Third-Party Delivery Partnerships: Revenue generated through delivery aggregators (Deliveroo, Talabat, Careem, Keeta, Locale) where customers order through third-party apps. This represents a marketplace/commission-based revenue stream.
3. Catering Services: Corporate catering, outdoor catering for events, and kids' birthday party packages. Provides bulk order revenue with higher transaction values.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Freedom Pizza operates a Dubai-based pizza restaurant chain that prepares and sells its own branded pizzas, sandwiches, and chicken tenders directly to consumers through company-owned stores, an in-house digital ordering channel, and major third-party delivery aggregators. It also offers a dedicated catering service for parties, events, and corporate orders, with a menu engineered around dietary inclusivity options such as vegan and gluten-free pizzas.

Product overview

Freedom Pizza is a UAE-based food service company offering a unified product portfolio centered on real, clean pizza. The core offering consists of 14 named pizza products (Sweet Heat, Margherita, Double Down, Smokey Joe, Saatchi, Carnivore, Mother Earth, Fired Up, All-In, The Roma, Vegan Love, Plant Eater, Free-Gan, and Kahuna Matada) available in multiple sizes (Small, Medium, Large, and Pizza 15 inch), complemented by supporting menu categories including Savoury Sandwiches and The Softest Tenders. The company also offers Catering Services for outdoor events, corporate gatherings, and kids' birthday parties. The digital ordering platform enables direct online ordering and delivery. All products emphasize natural, organic ingredients free from preservatives and added hormones, with specific focus on dietary options including gluten-free and vegan offerings. The company operates multiple physical store locations (JLT, Meydan, Silicon Oasis, Studio City, and DAFZ) and partners with third-party delivery platforms (Locale, Deliveroo, Talabat, Careem, and Keeta) for order fulfillment.

Differentiator

Problem solved

Functional benefit

Products and services

• Pizza Menu (Signature and Specialty Pizzas) Freedom Pizza's core pizza offering, comprising 14 named signature and specialty pizzas (including dietary-inclusive options such as vegan and gluten-free) available in Small, Medium, and Large sizes, sold to consumers for dine-in, takeaway, home delivery, and catering use across Dubai.
• Sandwiches Sandwich items offered alongside pizzas as part of Freedom Pizza's menu for dine-in, takeaway, delivery, and catering orders in the UAE.
• Chicken Tenders
• Catering Service Dedicated catering service provided by Freedom Pizza for parties, events, and corporate orders, supplying the restaurant's pizzas, sandwiches, and chicken tenders in bulk for group occasions in the UAE.
• Kids Menu

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• DeliveroocoreChannel Partner/ Reseller/ DistributorThird-party food delivery partnership making Freedom Pizza available on the Deliveroo platform across UAE for extended customer reach and delivery coverage.
• TalabatcoreChannel Partner/ Reseller/ DistributorMajor food delivery aggregator partnership enabling Freedom Pizza orders through Talabat's platform serving customers across UAE.
• CareemcoreChannel Partner/ Reseller/ DistributorDelivery partnership through Careem's food delivery service enabling Freedom Pizza availability on the super-app platform.
• KeetaminorChannel Partner/ Reseller/ DistributorFood delivery partnership on the Keeta platform expanding Freedom Pizza's digital distribution presence in UAE market.
• LocalecoreChannel Partner/ Reseller/ DistributorPrimary digital ordering partner referenced on Freedom Pizza's website as the platform for online ordering and delivery coordination.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• PizzaExpress: UK-origin casual dining pizza chain with a UAE presence. Comparable on dine-in pizza experience, family/casual positioning, and mall/free-zone retail locations in the same Dubai catchment areas.
• 800 Pizza: UAE-headquartered regional pizza chain operating dine-in and delivery across Dubai and Abu Dhabi. Direct competitor on local-market delivery, multi-channel ordering, and family/office catering occasions.
• California Pizza Kitchen: US premium casual pizza concept with UAE locations. Closely comparable on premium ingredient positioning, multi-size menu, and dine-in + delivery hybrid operating model.
• Pizza Hut (UAE): Operated by Americana Group in the GCC, Pizza Hut competes with Freedom Pizza across dine-in, pickup, and delivery, and at similar AED price points across the same UAE geographies.
• Domino's Pizza (UAE): Global pizza QSR leader operating in the UAE through Alamar Foods. Competes head-to-head with Freedom Pizza on delivery, app ordering, and aggregator partnerships in the same Dubai and Abu Dhabi markets.
• Papa John's (UAE): US-headquartered pizza QSR with established UAE franchise presence. Direct competitor on premium positioning, delivery economics, and aggregator-led order acquisition in the UAE market.
• Rossovivo: Artisan Italian pizza concept operating in the UAE. Direct competitor on quality-ingredient, dine-in-forward premium positioning that overlaps with Freedom Pizza's 'clean pizza' identity.

Broad incumbents

• Sizzler (UAE): US-origin casual dining chain with a UAE footprint. Broader-menu incumbent competing for family dine-in occasions and catering contracts in the same Dubai market.

Regional players

• The Pizza Company: Thai-headquartered regional pizza chain with selective MENA presence. Comparable multi-channel pizza delivery operator competing for the same aggregator-driven consumer occasions across the Gulf.

Others

• Talabat: Largest food delivery aggregator in the UAE and a core channel partner of Freedom Pizza. Adjacent ecosystem participant whose commission structure and ranking algorithms directly shape Freedom Pizza's unit economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/freedompizzauae
• Instagraminstagram.com/freedompizza.uae
• Xx.com/freedomdelivers

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Freedom Pizza