What Wilson Homes does

Wilson Homes Tasmania Pty Ltd is Tasmania's largest residential home builder, founded in 1989 and operating as part of the NEX Building Group. The company designs, sells, and constructs detached residential homes across Northern, Southern, and North-West Tasmania via a portfolio of 150+ customisable designs organised into six ranges: Discovery Series (entry-level), Designer Range (mid-tier), NextGen Portfolio (modern architectural), Barn House Range, NOW by Wilson (streamlined 3-step process), and the Acreage Collection. Core offerings include new home construction on customer-owned land, fixed-price house & land packages (priced $415,000–$823,000), knockdown rebuild services, and the turnkey "Complete by Wilson Homes" product line. Ancillary services comprise the MyChoice Design Studio (interior selections in Hobart and Launceston), MyChoice Home Loans (captive construction financing), the MyHome customer portal, 3D virtual house tours, and a 30-year structural guarantee.

The business model is direct-to-consumer with no third-party resellers. Distribution is anchored by five permanent display home locations (Prospect Vale, Kingston, Rokeby, Hawley Beach, Carrick) plus two regional head offices (New Town/Hobart and Launceston) and dedicated CustomerCARE offices. Revenue is generated through one-time fixed-price construction contracts, with upgrade and personalisation revenue captured through the MyChoice Design Studio. Active marketing channels include digital (website, blog, newsletter, virtual tours), community sponsorships (Cricket Tasmania, Penguin Football Club), and a six+ charity partnership portfolio.

The company operates a wholly-owned subsidiary, Wilson Multi, focused on low and medium density housing, broadening its addressable market beyond single-family detached. Wilson Homes has been recognised as Tasmania's "Most Professional Builder" by the Housing Industry Association for 17 consecutive years. The overall strategy is best characterised as a regional depth play: dominant share within Tasmania via scale, brand, warranty, and physical retail presence, rather than geographic expansion interstate.

Name

Wilson Homes

Legal name

Wilson Homes Tasmania Pty Ltd

Website

https://wilsonhomes.com.au

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Short description

Wilson Homes is Tasmania's largest residential home builder, designing and constructing 150+ customisable single-family homes across six design ranges, serving first home buyers, families, and investors throughout Tasmania via five display villages and two regional offices.

Ownership category

akta.pro rank

Product category

Residential Home Building

NAICS

New Housing For-Sale Builders (236117), Residential Building Construction (23611)

akta.pro primary industry

Spec Home / Production Homebuilding (Tract & Volume Builders) (IMAFABAD)

akta.pro secondary industry

Custom Home Building (IMAFABAC)

Keywords

• Residential home building
• House and land packages
• Custom home design
• Knockdown rebuild services
• Construction financing

Headquarters

HQ city

Hobart

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. New Home Construction: Custom residential home construction services for individual customers building on their own land or through house and land packages. Revenue generated through fixed-price construction contracts.
2. House & Land Packages: Bundled land acquisition and home construction packages sold as a single fixed-price offering. Company sources premium land and matches it with suitable home designs.
3. Knockdown Rebuild Services: Demolition of existing structures and construction of new homes on the same land for customers who wish to stay in their current location.
4. Complete by Wilson Homes: Turnkey ready-to-move-in homes available for immediate purchase without the build wait period.
5. Customisation and Upgrade Packages: Additional revenue from MyChoice Design Studio selections, structural upgrades, and premium appliance packages beyond base specifications.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Wilson Homes designs, builds and sells new residential homes across Tasmania through fixed-price construction contracts. Core offerings include architecturally designed home ranges (Discovery, Designer, NextGen, Barn House, NOW, and Acreage), house and land packages combining sourced land with home designs, knockdown rebuild services for existing blocks, and Complete by Wilson Homes ready-built properties. Supporting services include interior design personalisation via MyChoice Design Studio, construction financing via MyChoice Home Loans, and post-handover CustomerCARE warranty support.

Product overview

Wilson Homes operates as Tasmania's largest residential home builder offering a comprehensive portfolio of home building products and services. The core offering consists of architecturally designed home design ranges (Discovery Series, Designer Range, NextGen Portfolio, Barn House Range, NOW by Wilson, and Acreage Collection) available as single-storey, double-storey, or acreage configurations. These designs are offered through multiple channels: direct purchase with customer's own land, house and land packages with land sourced from developers, Complete by Wilson for move-in-ready homes, and knockdown rebuild services. The company provides complementary services including MyChoice Design Studio for interior selections, MyChoice Home Loans for construction financing, CustomerCARE warranty service, Customer Portal for online account management, and Virtual House Tours for remote home exploration. The MyChoice Design Studio is available at Hobart and Launceston locations, while Wilson Multi handles multi-density housing projects. The product portfolio is unified under a 30-year structural guarantee and supported by display homes across Northern, Southern, and North-West Tasmania.

Differentiator

Problem solved

Functional benefit

Brands

• NOW by Wilson: Seamless 3-step home building process
• Complete by Wilson Homes
• Wilson Multi
• MyChoice Design Studio
• MyChoice Home Loans
• Discovery Series
• Designer Range
• NextGen Portfolio
• Barn House Range

Products and services

• Discovery Series Affordable home designs unlocking a refreshingly affordable way to live, suitable for first-time buyers and budget-conscious families in Tasmania.
• Designer Range Luxury-inspired home designs offering affordable luxury everyday living with premium finishes and sophisticated architectural styling.
• NextGen Portfolio Architectural homes capturing the essence of modern Tasmanian lifestyles with contemporary design and innovative features.
• Barn House Range Barn-style home designs celebrating a lifestyle in harmony with nature, featuring traditional barn aesthetics with modern functionality.
• NOW by Wilson Streamlined 3-step home building process designed to take the headache out of home building with a simplified customer experience.
• Acreage Collection House designs specifically for larger blocks and acreage properties, suited to rural and semi-rural Tasmanian living.
• House & Land Packages Fixed-price packages combining premium land in sought-after Tasmanian estates with Wilson's home designs, offering complete turnkey solutions with quality inclusions.
• Complete by Wilson Homes Ready-built homes allowing customers to move in immediately without waiting for construction, available at select locations.
• MyChoice Design Studio Interior design studio with expert designers assisting customers with home selections including tapware, flooring, tiles and finishes across thousands of products.
• Virtual House Tours 3D virtual walk-through tours of display homes allowing customers to explore homes remotely from anywhere with internet access.
• CustomerCARE Service & Warranty Post-construction customer service program including 90-day defect liability period inspections, rectification work coordination, and ongoing warranty support.
• Knockdown Rebuild Services Demolition and rebuild services for customers wanting to stay in their existing location while constructing a new home on the same block.
• MyChoice Home Loans Construction loan services providing access to exclusive construction loans and competitive rates for home building financing.
• Wilson Multi Specialist division focusing on low and medium density housing projects across Tasmania for multi-unit developments.
• Display Homes Physical display homes across Tasmania (Kingston, Rokeby, Prospect Vale, Carrick, Hawley Beach) allowing customers to experience designs in person with on-site building and design consultants.
• Single Storey House Designs Single-storey home designs offering convenient single-level living suitable for all life stages and accessibility needs.
• Double Storey House Designs Double-storey home designs maximising land use while providing spacious living across two levels.

Quantifiable outcome

• 30-year structural guarantee covering foundation, footings, structural timbers and steel framing
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• Penguin Football ClubminorStrategic or Co-development Partner · 1 January 2024Wilson Homes sponsors both senior and junior teams until 2028, supporting players, families and the local community in the North-West Tasmania region.
• NEX Building GroupcoreOthersParent company of Wilson Homes Tasmania. As part of the NEX Building Group, Wilson Homes taps into over 25 years of award-winning home building experience. The parent company provides strategic direction, brand backing, and access to shared resources across the building group.
• Cricket Tasmania (Tasmanian Tigers & Hobart Hurricanes)minorStrategic or Co-development PartnerOfficial partner of Cricket Tasmania supporting grassroots cricket through to the Hobart Hurricanes in the national competition. Partnership includes supporting local clubs, Tasmanian schools, and creating cricket experiences for customers.
• Home BaseminorStrategic or Co-development PartnerThree-year partnership with Tasmania's oldest independent charity helping young Tasmanians experiencing homelessness. Wilson Homes committed $20,000 annually for three years providing safety upgrades, maintenance, and household equipment to Mara House and Colville Place supporting 12 to 20-year-olds.
• Cancer Council TasmaniaminorStrategic or Co-development PartnerCharitable partnership supporting cancer awareness and research initiatives in Tasmania.
• Ronald McDonald House Charity TASminorStrategic or Co-development PartnerCharitable partnership supporting families of seriously ill children who need to travel for medical treatment in Tasmania.
• Variety TasmaniaminorStrategic or Co-development PartnerCharitable partnership supporting children with special needs through equipment, experiences and support services.
• Make a Wish Australia - Tasmanian BranchminorStrategic or Co-development PartnerCharitable partnership granting wishes to children with life-threatening medical conditions in Tasmania.
• Stay ChatTYminorStrategic or Co-development PartnerCharitable partnership supporting mental health awareness and suicide prevention initiatives in Tasmania.
• Movember FoundationminorStrategic or Co-development PartnerCharitable partnership supporting men's health initiatives including mental health, prostate cancer, and testicular cancer awareness.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Metricon Homes: Australia's largest volume home builder, offering fixed-price house and land packages across multiple states. Highly comparable business model with customisable design ranges and display home networks; operates nationally versus Wilson's Tasmania focus.
• Eden Brae Homes: NSW-focused residential builder offering a tiered design portfolio and house & land packages. Comparable scale and product segmentation approach to Wilson's series-based offering.
• Simonds Group: Listed Australian home builder offering display homes, fixed-price contracts and a tiered design portfolio across multiple states. Comparable in product segmentation (entry, mid, premium) and display-led sales motion.
• Rawson Homes: East-coast residential builder with display homes, fixed-price contracts and multi-tier design ranges. Similar customisation and fixed-price model with broader geographic reach than Wilson.
• Henley Properties: Established Victorian residential builder with multiple design collections, display villages and a multi-decade operating history. Comparable scale and product segmentation; broader geographic footprint than Wilson.
• Porter Davis Homes: Major Australian residential volume builder with fixed-price contracts, design studios, and display villages across Victoria, NSW and Queensland. Direct overlap on house & land packages, customisation studios, and fixed-price selling motion.
• Carlisle Homes: Victorian-focused residential builder with display homes, customisable designs and house & land packages. Strongly comparable to Wilson on regional dominance model, although operating in a larger market.
• Burbank Australia: National residential builder offering house and land packages with design ranges across multiple price points. Comparable fixed-price contract model, design studio offerings, and display home network approach.

Direct peers

• GJ Gardner Homes: Franchise-based residential builder with strong regional presence across Australia and New Zealand, offering customisable designs and fixed-price contracts. Closest like-for-like model to Wilson's display-network-led, customisable regional builder approach.

Regional players

• McDonald Jones Homes: NSW/ACT-based residential builder operating under a regional-volume-builder model with multiple design collections. Notably, the Wilson Homes website features a McDonald Jones branding element ("find yourself at home"), suggesting close parent-group affiliation; highly comparable product portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wilsonhomestasmania

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wilson Homes