Nine Hats Wines

What Nine Hats Wines does

Nine Hats Wines, operated as Hat Rack Wines, LLC, is a Washington State winery and subsidiary brand of Long Shadows Vintners, producing approachable premium wines at $15-$40 price points for everyday consumption. The company was established in 2013 to leverage Long Shadows' winemaking facilities, expertise, and Columbia Valley AVA vineyard relationships to deliver accessible, unpretentious wines with critic recognition at 90+ points from James Suckling, Owen Bargreen, Vinous, Wine Enthusiast, and Jeb Dunnuck. The product portfolio spans a core line of still wines (Riesling, Pinot Gris, Chardonnay, Red Blend, Merlot, Cabernet Sauvignon, Sangiovese, Syrah, Malbec), Julia's Dazzle Rosé, a Reserve tier (Reserve Cabernet Sauvignon, Reserve GSM Blend, Reserve Chardonnay with production capped at 251-252 cases), and a recently launched sparkling line including the Blanc de Blancs Brut produced via Méthode Champenoise. Production techniques include concrete and French oak barrel aging, cool fermentation, and multi-vineyard blending across Columbia Valley, Yakima Valley, Wahluke Slope, and Red Mountain AVAs.

Name

Nine Hats Wines

Legal name

Hat Rack Wines, LLC

Website

https://ninehatswines.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Nine Hats Wines is a Washington State winery subsidiary of Long Shadows Vintners that produces approachable, premium-quality wines at $15-$40 price points, selling through tasting rooms, wine club subscriptions, and a 50+ distributor wholesale network across 46 US states and 7 international markets.

Ownership category

akta.pro rank

Product category

Winery / Premium Washington Wines

NAICS

Wineries (31213), Beer, Wine, and Liquor Retailers (445320), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wineries & Vineyards (Tasting Rooms) (THAFALAE)

Keywords

• Washington winery
• Columbia Valley wines
• Wine club subscription
• Tasting room experiences
• Approachable premium wines

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Direct wine sales: Direct-to-consumer wine sales through online shop, tasting rooms, and wine club shipments. Bottle prices range from $15-$40 with wines sold at retail.
2. Social Club wine club subscriptions: Wine club membership with bi-annual allocations (spring and fall), 6 or 12 bottle shipments, discounts on wine purchases, complimentary tastings, and exclusive event access. Approximate cost $105-$130 for 6-bottle or $185-$225 for 12-bottle allocations.
3. Tasting room experiences: Tasting flights, glass pours, and bottle sales at two tasting room locations. Tastings range from $15-$25/person depending on selection.
4. Private event rentals: Bowler Room rental (up to 18 people, 200 sq ft) and full tasting room rental (up to 120 people, 1250 sq ft) for private parties, business meetings, and wedding receptions with catering from Nine Pies Pizzeria.
5. Wholesale distribution: Sales through network of 50+ regional distributors across US states and international markets.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Nine Hats Wines produces and sells a portfolio of approachable, premium-quality Washington wines (Riesling, Pinot Gris, Chardonnay, Rosé, Red blends, Merlot, Cabernet Sauvignon, Sangiovese, Syrah, Malbec, and sparkling) at $15-$40 per bottle. The company sells directly through two owned tasting rooms (Seattle SODO and Walla Walla), an online shop, a wine club (Social Club) subscription, and private events, alongside wholesale distribution through 50+ regional distributors in the US and internationally.

Product overview

Nine Hats Wines is a Washington State winery offering a portfolio of approachable, everyday wines including Riesling, Pinot Gris, Chardonnay, Julia's Dazzle Rosé, Red Wine (Cabernet Sauvignon-Merlot-Cabernet Franc blend), Merlot, Cabernet Sauvignon, Sangiovese, Syrah, Malbec, and sparkling wines (Blanc de Blancs Brut). The portfolio includes a Reserve line featuring Reserve Cabernet Sauvignon and Reserve GSM Blend. The company operates two tasting rooms in Seattle (SODO) and Walla Walla, offers a Social Club wine subscription membership, and hosts private events. Wine prices range from $15-$40 for current releases, with Reserve wines priced higher. All wines are sourced from Columbia Valley AVA vineyards including Bacchus, Boushey, Gamache, Candy Mountain, Weinbau, and others.

Differentiator

Problem solved

Functional benefit

Brands

• Nine Hats Reserve: Premium reserve wines including Reserve Cabernet Sauvignon, Reserve GSM Blend, and Reserve Chardonnay, typically priced higher and produced in limited quantities.

Products and services

• Riesling Columbia Valley Riesling sourced from German clone plantings at Bacchus Vineyard and Rattlesnake Hills AVA. Features tropical pineapple, citrus zest, jasmine, ripe pear, and honeydew with stony minerality and crisp acidity. 100% Riesling, 12.0% alcohol. Priced at $15 per bottle.
• Pinot Gris White wine sourced from McNary Vineyard in Horse Heaven Hills. Medium-bodied with aromas of ripe melon, honeysuckle, and grapefruit with lively acidity. 12.5% alcohol. Priced at $15 per bottle. Awarded 90 points from James Suckling and Wine Enthusiast Best Buy for 2024 vintage.
• Chardonnay Columbia Valley Chardonnay sourced primarily from Gamache Vineyard with French Creek Vineyard in Yakima Valley. Notes of Meyer lemon, pear, apple blossom, white peach, and honeycomb. Fermented and aged 9 months in concrete and French oak barrels. 14.1% alcohol. Priced at $20 per bottle.
• Julia's Dazzle Rosé Rosé crafted from Pinot Gris grapes from Horse Heaven Hills AVA. Opens with wild strawberries, white peach, citrus zest, rose petal, and watermelon with lively acidity and dry finish. 13.8% alcohol. Priced at approximately $15-$20 per bottle. Awarded 90 points from Owen Bargreen and Wine Enthusiast for 2024 vintage.
• Red Wine (Blend) Red blend of 54% Cabernet Sauvignon, 34% Merlot, and 12% Cabernet Franc with ripe plum, cocoa, and subtle tobacco notes. 14.5% alcohol. Priced at $20 per bottle. Awarded 91 points from James Suckling for 2023 vintage.
• Merlot Columbia Valley Merlot from Bacchus Vineyard with Candy Mountain and Weinbau contributions, plus 9% Cabernet Franc. Aromas of blackberry, dark cherry, cocoa, dried herbs, and spice. Aged 18 months in 70% neutral, 30% new oak barrels. Priced at $25 per bottle. Awarded 93 points from Owen Bargreen for 2022 vintage.
• Cabernet Sauvignon Red wine blend of 92% Cabernet Sauvignon and 8% Syrah with black cherry, espresso beans, and bittersweet chocolate aromatics. 14.6% alcohol. Priced at $20 per bottle. Awarded 91 points from James Suckling for 2022 vintage.
• Sangiovese Red wine sourced predominantly from Boushey Vineyard and Candy Mountain Vineyard. Vivid ruby hue with red cherry, raspberry, and sun-dried tomato aromas. Blend of 80% Sangiovese, 15% Cabernet Sauvignon, 3% Malbec, 2% Syrah.
• Syrah Columbia Valley Syrah blended from Boushey Vineyard (Yakima Valley), StoneTree Vineyard (Wahluke Slope), and Grenache from Red Mountain AVA. Intense sweet spice, black olive tapenade, and blueberry with richly textured mid-palate. Aged 18 months in 80% neutral, 20% new oak barrels. 94% Syrah, 6% Grenache. Priced at $25 per bottle. Awarded 93 points from Owen Bargreen for 2021 vintage.
• Malbec Red wine sourced mainly from Wahluke Slope with Petit Verdot from Red Mountain. Deep color with inky violet edge, crushed blueberry and blackberry aromas, savory undertones and spice. Aged 18 months in 70% neutral, 30% new oak barrels. Blend of 83% Malbec and 17% Petit Verdot.
• Blanc de Blancs Brut Sparkling wine crafted exclusively from Chardonnay grapes sourced from Columbia Valley using traditional Méthode Champenoise technique. Brilliant pale straw color with elegant effervescence. Notes of peaches, nectarines, lemon curd, sweet apple, and brioche. 100% Chardonnay, 12.6% alcohol, 8.1 g/L dosage. Priced at $25 per bottle. Awarded 92 points from Owen Bargreen.
• Reserve Cabernet Sauvignon Premium red wine sourced predominantly from Walla Walla Valley with Petit Verdot from Dionysus Vineyard, Merlot from Weinbau Vineyard, and Syrah from Boushey Vineyard. Deep crimson with blackberry cobbler and oak spice. Aged 18 months in 50% new French oak barrels. Blend of 78% Cabernet Sauvignon, 15% Merlot, 5% Petit Verdot, 2% Cabernet Franc. Priced at $40 per bottle.
• Reserve GSM Blend Premium red blend of 50% Syrah, 35% Grenache, and 15% Mourvèdre. Deep garnet color with black currant, baked raspberry, wild cherry, savory sage, and dried herbs. Predominately sourced from Boushey Vineyard and Heart of the Hill Vineyard. Production limited to 252 cases. Priced at $40 per bottle.
• Social Club (Wine Club Membership) Wine club membership offering priority access to releases, exclusive events, complimentary tastings, and discounts up to 20%. Two shipment options: 6-bottle mixed or red-only allocation ($105-$130) or 12-bottle mixed or red-only allocation ($185-$225). Bi-annual allocations (spring and fall). Includes complimentary Bingo and Trivia Nights, access to limited edition wines, and tasting room reservation priority.
• Tasting Room Experiences In-person wine tasting experiences at SODO (Seattle) and Walla Walla locations. Offers tasting flights ($15-$25 per person), glass pours ($6-$12), and bottle sales. SODO location includes access to Nine Pies Pizzeria next door for food pairings. Tastings are waived with minimum purchase thresholds.
• Private Event Rentals Event hosting services including private parties, business meetings, and wedding receptions. Bowler Room accommodates up to 18 guests (65-inch TV, A/V equipment, 200 sq ft). Full Tasting Room accommodates up to 120 guests (55-inch TV, projector, 13-foot big screen, 1,250 sq ft). Catering available from adjacent Nine Pies Pizzeria at the SODO location.

Quantifiable outcome

• 90+ point scores from James Suckling, Owen Bargreen, Wine Enthusiast, and Wine Spectator across multiple wine varietals
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• Nine Pies PizzeriacoreStrategic or Co-development PartnerAdjacent pizzeria co-located at SODO tasting room. Nine Pies provides full food menu for tasting room guests, with 10% discount for Social Club members. Features Italian cuisine including pizzas, calzones, pastas, and appetizers. Nine Hats wines pair with Nine Pies menu items. The partnership creates a complete dining and wine experience at the Seattle location.
• Long Shadows VintnerscoreStrategic or Co-development PartnerParent winery from which Nine Hats was born. Long Shadows Vintners is dedicated to making world-class wines from Washington fruit. Nine Hats was created to make everyday wines using Long Shadows' tremendous winemaking facilities and knowledge. Nine Hats leverages the expertise, facilities, and vineyard relationships of Long Shadows to produce their wines.
• SODO UrbanworkscoreStrategic or Co-development PartnerMulti-tenant complex housing Nine Hats tasting room in South Seattle. Located near T-Mobile Park, Showbox SODO, and Lumen Field. SODO Urbanworks houses nine premium Washington wineries in a single location. Provides ample free parking and central location for wine enthusiasts.
• Southern Glazer's Wine and SpiritscoreChannel Partner/ Reseller/ DistributorMajor national wine and spirits distributor. Distributes Nine Hats wines across multiple states including Alaska, Arizona, California, Hawaii, Massachusetts, Oregon, Pennsylvania, Tennessee, Texas, and Washington. One of the primary distribution partners for wholesale sales.
• Breakthru Beverage GroupmajorChannel Partner/ Reseller/ DistributorWine and spirits distributor serving Florida, Maryland, Virginia, and Washington DC markets for Nine Hats wines.
• Frederick WildmanmajorChannel Partner/ Reseller/ DistributorWine importer and distributor representing Nine Hats in New York state.
• Mark Anthony Wine & SpiritsmajorChannel Partner/ Reseller/ DistributorCanadian wine and spirits distributor handling Nine Hats distribution in Canada.
• Orca InternationalminorChannel Partner/ Reseller/ DistributorInternational distributor handling Nine Hats wines in Japan market.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Chateau Ste. Michelle: Washington's largest and most established winery with a broad varietal portfolio spanning value ($10) to premium ($50+) tiers and a national tasting-room estate; competes with Nine Hats for the same Washington-sourced, quality-value consumer across wholesale and DTC channels.

Direct peers

• Bogle Vineyards: Family-owned California winery specializing in quality wines at everyday price points ($10-$20), with broad national wholesale distribution and a tasting-room experience; comparable to Nine Hats on price-to-quality positioning and multi-channel GTM.
• Charles Smith / Wines of Substance: Charles Smith (K Vintners, Wines of Substance) is a Washington State producer known for high-quality, varietally-expressive wines at approachable price points (many $15-$30 bottles), mirroring Nine Hats' everyday-premium positioning and SODO Seattle tasting-room ecosystem.
• La Crema: California coastal-cool-climate winery targeting approachable quality at $20-$35 with broad national wholesale and DTC fulfillment; comparable to Nine Hats on varietal breadth (Chardonnay, Pinot Noir, Rosé) and approachable-premium positioning.
• Decoy by Duckhorn Vineyards: Premium 'second label' of Duckhorn Vineyards built around affordable luxury ($20-$50) wines with broad wholesale distribution and DTC channels; analogous to Nine Hats as a parent-back-anchored approachable sub-brand.

Others

• Long Shadows Vintners: The parent winery of Nine Hats, producing ultra-premium ($40-$100+) single-vineyard Columbia Valley wines; comparable as the flagship brand sharing winemaking facilities and vineyard sourcing relationships that Nine Hats leverages.
• Chase's Wine Club Services: Third-party wine club fulfillment and subscription services infrastructure provider; relevant peer for evaluating the operations and economics of Nine Hats' Social Club subscription business model.
• Mark Anthony Wine & Spirits: Major Canadian wine and spirits distributor (also the parent of Mike's Hard Lemonade, White Claw) and a current Nine Hats distribution partner in Canada; representative of the distributor-tied GTM model that defines much of Nine Hats' wholesale reach.

Regional players

• Cayuse Vineyards: Biodynamic Walla Walla Valley producer with cult-level allocation wines; geographically adjacent and shares Walla Walla terroir with Nine Hats' new tasting room, though positioned at substantially higher price points ($60+).
• Snoqualmie Vineyards / Latah Creek: Established Washington State wineries with tasting rooms in the greater Seattle/Columbia Valley corridor; comparable as direct Pacific Northwest competitors for foot-traffic-driven tasting-room wine sales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NineHatsWines
• Instagraminstagram.com/NineHats
• Xx.com/NineHats
• LinkedInlinkedin.com/company/hat-rack-wines-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nine Hats Wines