What Champion Communications does

Champion Communications is a London-based B2B public relations consultancy that helps North American technology companies enter, expand within, and grow in the UK market. Founded in 2008 and operating as a privately held limited company in England, the firm serves clients ranging from fast-growth disruptors to blue-chip multinationals across three primary verticals: Enterprise Tech, Hospitality Tech, and HR Tech. The consultancy engineers third-party endorsement through earned media campaigns, framing PR outcomes in business terms — generating leads, supporting sales enablement, reducing churn, attracting investors, and recruiting channel partners — rather than as vanity coverage metrics.

The firm's service portfolio is anchored in four core offerings: PR to Make Selling Easier, PR to Attract Investors, PR to Attract Partners, and International PR. Layered on top are differentiated features including a Coverage Impact Monitor (linking earned media to business development outcomes), a LinkedIn Lead Attractor service, and an Organic Demand Generation capability. Champion also produces proprietary research assets (B2B PR for Growth whitepaper, Cloud Industry Report, Supply Chain Technology Growth Accelerator Report, Crisis Management Protocol) and runs the Crossing the Pond podcast hosted by founder Richard Cook, all functioning as top-of-funnel content marketing for the firm itself. Internal capability development is formalized through the Champion Academy, structured around five PR pillars: Planning, Preparation, Content, Press Office, and Measurement.

The business model is sales-led professional services, generating revenue through client retainers and project-based engagements on quote-based commercial terms. Delivery is supported by a global partner network that enables coordinated campaigns across 27+ countries while retaining local nuance. The firm is founder-led by Richard Cook, who also serves as Data Protection Officer, and operates with a stated team of approximately 10 employees across London offices in Holborn and Fitzrovia. Champion holds no external investment and has no disclosed funding rounds, consistent with a profitable, independent boutique consultancy.

Name

Champion Communications

Legal name

Champion Communications Ltd

Website

https://championcomms.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Champion Communications is a London-based B2B PR consultancy helping North American technology companies — across Enterprise Tech, Hospitality Tech, and HR Tech — land, expand, and thrive in the UK market through targeted earned media campaigns. Founded in 2008 and operating with a boutique team of approximately 10 employees.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Technology & B2B PR (BPAFADAI)

akta.pro secondary industries

Product & Brand PR (Consumer & B2B) (BPAFADAH), PR, Reputation Management & Earned Media Platforms (BPAMALAO)

Keywords

• B2B public relations
• Earned media campaigns
• Tech PR consultancy
• UK market entry
• Media relations services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. PR Consulting Services: Professional B2B PR consulting services for North American tech companies entering or expanding in the UK market. Revenue generated through client retainers and project-based engagements.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Champion Communications is a London-based B2B PR consultancy that delivers targeted earned media campaigns for North American Enterprise Tech, Hospitality Tech, and HR Tech companies seeking to land, expand, and thrive in the UK market. Services are structured around four core offerings — PR to Make Selling Easier, PR to Attract Investors, PR to Attract Partners, and International PR — supported by measurement, LinkedIn, and SEO services. Revenue is generated through professional-services retainers and project-based engagements.

Product overview

Champion Communications is an award-winning B2B PR consultancy offering a portfolio of specialised services including PR to Make Selling Easier, PR to Attract Investors, PR to Attract Partners, and International PR. The firm operates across three industry verticals: Enterprise Tech, Hospitality Tech, and HR Tech. Supporting these core services are specialised offerings such as the Coverage Impact Monitor (media impact measurement), LinkedIn Lead Attractor (social selling tool), and Organic Demand Generation (SEO-driven growth). The firm also produces proprietary research reports including the B2B PR for Growth whitepaper, Cloud Industry Report, Supply Chain Technology Growth Accelerator Report, and Crisis Management Protocol. Additionally, Champion Communications produces the Crossing the Pond podcast as a content platform. The Champion Academy provides internal professional development across five PR pillars: Planning, Preparation, Content, Press Office, and Measurement.

Differentiator

Problem solved

Functional benefit

Brands

• Crossing the Pond: A podcast hosted by Richard Cook, serving as the go-to podcast for B2B leaders and decision-makers seeking expansion in the UK.

Products and services

• PR to Make Selling Easier PR service focused on using earned media coverage as a sales enablement tool to help B2B technology companies generate leads, start conversations, nurture relationships, and close deals in the UK market.
• PR to Attract Investors PR service designed to help B2B technology companies build shareholder value and attract investment through targeted earned media campaigns and thought leadership positioning.
• PR to Attract Partners PR service that helps companies attract partners, resellers, and vendors to their partner programme through third-party endorsement and media coverage.
• International PR Global PR service that coordinates consistent messaging across different regions while incorporating local nuances, leveraging a network of international partner agencies to deliver multi-country programmes.
• Enterprise Tech PR Specialised PR services for North American enterprise technology companies (cloud, fintech, cybersecurity, automation/AI, MSP) looking to land, expand, and thrive in the UK market.
• Hospitality Tech PR Specialised PR services for North American hospitality technology companies seeking UK market entry and credibility with UK hospitality buyers.
• HR Tech PR Specialised PR services for North American HR technology companies entering the UK market and seeking to build trust and authority with UK HR professionals and enterprise buyers.

Quantifiable outcome

• 43% of business development teams state they do not see or use editorial coverage as a sales enablement tool - Champion fills this gap
• +2 more outcomes

Named customers21 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• PRCAminorImplementation/ SI/ Consulting PartnerPR trade body providing all-round PR skills training at all levels of seniority for Champion team members

Scale indicators3 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Clarity PR: UK-headquartered PR agency focused on B2B technology brands, including North American tech companies expanding into Europe. Closely comparable niche, vertical specialism, and London footprint.
• Walker Sands: US-based B2B marketing and PR agency focused on technology and professional services clients, frequently supporting US tech brands expanding internationally. Comparable in vertical focus and GTM motion.
• WE Communications: Global communications agency with deep technology and B2B expertise, operating across the US, EMEA and APAC. Directly comparable in serving enterprise tech brands entering new geographies via earned media and integrated campaigns.
• Fight or Flight: UK-based B2B tech PR and content agency serving enterprise technology vendors across Europe. Comparable in scale, vertical focus and earned-media-led approach targeting enterprise tech buyers.
• Hotwire: Global communications consultancy with a strong B2B technology PR practice, helping tech brands build awareness across markets including the UK and Europe. Highly comparable in target customer, vertical focus, and earned-media-led GTM.

Emerging players

• Muckle Media: UK PR agency with technology and B2B clients, comparable in scale and focus but typically serving smaller, more regional accounts.

Regional players

• Threepipe: London-based integrated PR, content and performance agency with B2B tech clients. Comparable in UK regional positioning and B2B tech specialism, though broader in scope.

Broad incumbents

• Brunswick Group: Global advisory firm with a strong corporate and technology communications practice, frequently retained by large North American tech firms for UK and EMEA communications. Comparable at the high end of enterprise tech PR mandates.
• FleishmanHillard: Large global PR and communications network with an established technology practice and transatlantic delivery. Overlaps Champion's enterprise tech PR offering but as part of a much broader portfolio of services.
• Edelman: World's largest PR firm with deep technology and B2B capabilities and global office footprint. Competes for enterprise tech PR mandates, especially large cross-border programmes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/championcomms
• LinkedInlinkedin.com/company/champion-communications

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Champion Communications