Squishiverse
Squishiverse is a Web3-native NFT brand founded in 2022 that sells 24 unique digital collectible slime characters inspired by Asian media, supported by a custom marketplace, ERC-20 token, and physical merchandise for global Web3 collectors.
- Company typePrivate
- Founded2022
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
Squishiverse firmographics
Firmographics- Name
- Squishiverse
- Legal name
- Squishiverse
- Website
- https://squishiverse.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Squishiverse is a Web3-native NFT brand founded in 2022 that sells 24 unique digital collectible slime characters inspired by Asian media, supported by a custom marketplace, ERC-20 token, and physical merchandise for global Web3 collectors.
- Ownership category
- akta.pro rank
Squishiverse industry classification
Industry- Product category
- NFT Digital Collectibles
- NAICS
- Hobby, Toy, and Game Retailers (45912)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- NFT Marketplaces & Aggregators (primary/secondary, discovery, cross-market routing) (FSAPAFAB)
- akta.pro secondary industries
- Trading Cards & Collectibles NFT Marketplaces (FSADANAI), In-Game Asset Standards & Infrastructure (NFT items, marketplaces, royalties, asset registries) (FSAPAGAE)
Keywords
Squishiverse business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Supply Chain, Personnel
Revenue model
- NFT Marketplace Transactions: Revenue generated from primary sales and secondary market trading of Squishiverse NFT collectibles on their custom marketplace.
- ERC-20 Token Economy: Token-based transactions and utility within the Squishiverse ecosystem.
- Lootbox Mechanics: Revenue from gamified lootbox mechanics for distributing collectibles.
- Merchandise Sales: Physical merchandise sales through squishi.shop storefront.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Squishiverse product offering
Product offeringCore offering
Squishiverse operates a Web3-native NFT ecosystem centered on 24 unique slime-inspired digital collectibles built on Ethereum (ERC-721). The company runs a proprietary marketplace for trading its NFTs, integrates an ERC-20 token for in-ecosystem transactions, and offers gamified lootbox mechanics for randomized collectible acquisition, complemented by branded physical merchandise sold through squishi.shop.
Differentiator
Problem solved
Functional benefit
Products and services
- Squishiverse NFT Collection A collection of 24 unique slime-character digital collectibles built as ERC-721 NFTs on the Ethereum blockchain, designed for individual collectors and fans of Asian-inspired aesthetics who want to own, trade, and engage with cute on-chain characters.
- Custom NFT Marketplace A proprietary marketplace platform enabling collectors to buy, sell, and trade Squishiverse NFTs, integrated with gamified lootbox mechanics for collectible acquisition.
- ERC-20 Token A native cryptocurrency token providing transaction and utility functionality within the Squishiverse ecosystem, supporting marketplace activity and lootbox interactions.
- Squishiverse Merchandise Physical branded merchandise featuring Squishiverse characters sold globally through the squishi.shop storefront, giving fans tangible representations of the digital collectibles.
Quantifiable outcome
- $3,000,000+ in revenue generated by the ecosystem
- +1 more outcomes
Companies that use Squishiverse
Customer profileSegments2 records
Ideal customer profiles2 records
Squishiverse technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Squishiverse partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- AllThingsWeb3coreAllThingsWeb3 is the development partner that built the Squishiverse NFT ecosystem. They provide technical development services including the custom marketplace, ERC-20 token integration, and gamified lootbox mechanics. The partnership has resulted in a complete Web3-native NFT ecosystem with over $3M in revenue.
- itk.digitalcoreitk.digital is the core marketing arm behind the Squishiverse brand, providing brand growth and marketing services. They are responsible for marketing strategy and execution for the Web3-native brand, supporting community growth across Discord, Twitter, Instagram, and other channels.
Scale indicators3 records
Squishiverse competitors and assessment
Company assessmentDirect peers
- Doodles: Character-driven PFP NFT brand that has expanded into consumer products, media, and experiences. Comparable as a community-led cute-collectible brand pursuing lifestyle extensions beyond the NFT.
- Pudgy Penguins: Iconic PFP NFT collection of cute penguin characters that has built a parallel physical merchandise business (e.g., toy lines at major retailers) — directly comparable to Squishiverse's cute-character, digital-plus-physical model.
- Cool Cats: Cute blue-cat PFP NFT collection with merchandise, storytelling IP, and a community-led growth motion — closely comparable in aesthetic, target demographic, and product extensions to Squishiverse.
- Invisible Friends: Animated character NFT collection with cute, minimalist aesthetic and IP licensing deals. Comparable as a character-led PFP brand expanding into merchandise and media.
- World of Women: Character-driven PFP NFT brand with merchandise, gallery partnerships, and brand IP licensing. Comparable as a community-led, IP-extension-focused collectibles brand on Ethereum.
- Azuki: Anime-inspired PFP NFT collection with a strong Asian aesthetic, brand extensions into physical apparel, and a dedicated secondary marketplace — directly comparable on IP origin, target collector, and omnichannel strategy.
- Moonbirds: Pixel-owl PFP NFT collection that has built out proprietary tooling and ecosystem features. Comparable as an Ethereum-native character NFT brand pursuing long-term IP and community extensions.
- Milady Maker: Cute-aesthetic PFP NFT collection with meme-native community distribution. Directly comparable on visual style, collector persona, and reliance on social channels like Twitter/X and Discord.
Broad incumbents
- OpenSea: The dominant general NFT marketplace on which Squishiverse's collection is listed. Although not a direct competitor, OpenSea is the primary venue through which Squishiverse's secondary-market transaction revenue is generated and is therefore an essential ecosystem peer.
- Bored Ape Yacht Club: The benchmark PFP NFT brand with deep merchandise, IP licensing (e.g., Otherside), and brand-collaboration revenue. Squishiverse operates a comparable ecosystem archetype at a meaningfully smaller scale.
Market position
Customer concentration
Squishiverse social profiles
Digital presenceSquishiverse financial estimates
Financial estimateRevenue estimate
Valuation estimate
Squishiverse leadership team
Management profileNumber of profiles
Profiles1 record
Squishiverse funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Squishiverse M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Squishiverse
What does Squishiverse do?
Squishiverse operates a Web3-native NFT ecosystem centered on 24 unique slime-inspired digital collectibles built on Ethereum (ERC-721). The company runs a proprietary marketplace for trading its NFTs, integrates an ERC-20 token for in-ecosystem transactions, and offers gamified lootbox mechanics for randomized collectible acquisition, complemented by branded physical merchandise sold through squishi.shop.
Is Squishiverse a public or private company?
Squishiverse is a private company. It is classified as unknown and is currently operating.
When was Squishiverse founded?
Squishiverse was founded in 2022. It employs 1 to 10 people.
How does Squishiverse make money?
Four revenue lines are on record. NFT Marketplace Transactions are the primary driver. The others are ERC-20 Token Economy, lootbox Mechanics and merchandise Sales.
Who are Squishiverse's main competitors?
Direct peers on record are Doodles, Pudgy Penguins, Cool Cats, Invisible Friends, World of Women, Azuki, Moonbirds and Milady Maker. Broad incumbents are OpenSea and Bored Ape Yacht Club.
Does Squishiverse have an API?
No public API is recorded for Squishiverse.
What industry is Squishiverse in?
Squishiverse's product category is NFT Digital Collectibles. Its primary akta.pro industry code is FSAPAFAB, NFT Marketplaces & Aggregators (primary/secondary, discovery, cross-market routing), with a secondary code of FSADANAI, Trading Cards & Collectibles NFT Marketplaces. Its NAICS code is 45912 and its SIC code is 5945.