What textilwaren24.de does

textilwaren24.de is a German online retailer operating under the legal entity printwear.eu GmbH & Co. KG, headquartered in Thurnau, Germany. It sells branded apparel, workwear, sportswear, and accessories across more than 100 textile brands — including Fruit of the Loom, Russell, B&C, Gildan, and Reebok — and offers customization services (DGT printing, screen printing, transfer printing, flocking, and embroidery) suitable for promotional, team, and corporate wear. The business runs a direct-to-consumer e-commerce storefront that also serves business customers through a dedicated merchant login with wholesale conditions, making it a hybrid B2C/B2B operator.

The commercial model is one-time transactional: per-unit pricing (e.g., basic t-shirts from €2.68, premium jackets up to €127), plus shipping fees of €5.95 within Germany and €13.95 to Austria via DHL, with PayPal and prepayment (Vorkasse) as the only disclosed payment methods. The company holds Trusted Shops certification and SSL encryption as trust signals, but has no disclosed funding, no proprietary technology beyond the storefront, no AI/ML capabilities, and no leadership or headcount data beyond a 1–10 employee band. The business is a small, privately held niche promotional-apparel reseller with a deliberately narrow geographic footprint (Germany and Austria only) and no disclosed plans for international expansion.

Name

textilwaren24.de

Legal name

printwear.eu GmbH & Co. KG

Website

https://textilwaren24.eu

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

textilwaren24.de is a German online retailer (printwear.eu GmbH & Co. KG) selling branded apparel, workwear, sportswear, and customizable promotional textiles from over 100 brands to both private consumers and business wholesale customers in Germany and Austria.

Ownership category

akta.pro rank

Headquarters

HQ city

Thurnau

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Product Sales: One-time transaction model selling textiles and clothing through e-commerce platform. Products include branded apparel, workwear, sportswear, and accessories. Additional revenue from shipping fees for deliveries to Germany (5.95 EUR) and Austria (13.95 EUR).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

textilwaren24.de operates an online retail shop selling branded clothing and textiles across more than 15 product categories (T-shirts, polos, sweatshirts, fleece, shirts/blouses, pants/shorts, children's wear, underwear, caps, sportswear, jackets/vests, safety/workwear, bags/backpacks, accessories, towels, plus-size fashion) drawing from a portfolio of 100+ apparel brands such as Fruit of the Loom, Russell, B&C, Gildan, and Reebok. It serves both private consumers for everyday apparel purchases and business/wholesale customers for customizable promotional, team, and workwear via printing and embroidery services.

Product overview

Textilwaren24 is a German B2B and B2C online textile retailer specializing in promotional wear and basic fashion clothing. The platform offers a comprehensive portfolio organized into product categories (T-shirts, polo shirts, sweatshirts, fleece, shirts/blouses, pants/shorts, children's clothing, underwear, caps/hats, sportswear, jackets/vests, workwear, bags/backpacks, accessories, kitchen items, towels, and plus-size fashion) and features over 100 major clothing brands including Fruit of the Loom, Russell, B&C, Gildan, Reebok, Quikflip, Quadra, Rabbit Skins, Stedman, Tee Jays, James+Nicholson, BagBase, and Build Your Brandit. The business focuses on customizable promotional wear suitable for screen printing, transfer printing, flocking, and embroidery, serving both private customers and business clients with wholesale options for large orders.

Differentiator

Problem solved

Functional benefit

Products and services

• T-Shirts Basic and fashion T-shirts for men, women, and children available in various styles including basic tees, fashion designs, and ladies-specific cuts.
• Poloshirts Polo shirts for casual and business wear, available in ladies-specific styles.
• Sweat-Shirts Sweatshirts, hooded jackets, and knitwear for men and women including pullover styles.
• Fleeceartikel (Fleece) Fleece products including jackets, half-zip styles, and fleece items for men and women.
• Hemden & Blusen (Shirts & Blouses) Shirts and blouses for casual and business use, including Glencheck, Twill, Popeline, Oxford, and Stretch varieties.
• Hosen & Shorts (Pants & Shorts) Pants and shorts including work pants, rain pants, casual pants, and Bermuda shorts for men and women.
• Kinderbekleidung (Children's Clothing) Children's clothing including pants, jackets, baby wear, sweat shirts, kids T-shirts, polo shirts, fleece, and sports/freizeit pants.
• Unterwäsche (Underwear) Underwear including socks, sneakersocks, underwear, box shorts, sports underwear, and thermal underwear.
• Caps & Mützen (Caps and Hats) Caps and hats including camouflage caps, Cuba caps, hats, mesh/sport caps, safety caps, sun visors, winter beanies, 3-panel, 5-panel, 6-panel caps, and bandanas.
• Sportbekleidung (Sportswear) Sports clothing and jerseys including combination/training wear, sleeveless styles, polo shirts, contrast styles, caps, running gear, long sleeve, and teamwear.
• Jacken & Westen (Jackets & Vests) Jackets and vests including regular jackets, vests/bodywarmers, winter jackets, and college jackets.
• Sicherheits- & Arbeitskleidung (Safety & Workwear) Safety and workwear including high-visibility clothing and general workwear for various professions.
• Taschen & Rucksäcke (Bags & Backpacks) Bags and backpacks including cotton/PP bags, business bags, leisure bags, backpacks, felt bags, shopping bags, weekenders, and children's bags.
• Accessoires (Accessories) Accessories including shoelaces, ties & scarves, umbrellas, winter accessories, teddy bears, and face masks.
• Frottierwaren (Towels & Bathrobes) Toweling products including towels and bathrobes.
• XXL Mode (Plus-Size Fashion) Plus-size fashion for women and men in larger sizes.
• Apparel customization services (printing and embroidery) Customization services for promotional and teamwear including DGT printing, screen printing, transfer printing, flocking, and embroidery, offered to business/wholesale customers for branded apparel.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core.

• DHLcoreChannel Partner/ Reseller/ DistributorShipping and logistics partner for deliveries within Germany and Austria. DHL handles all package deliveries from the online shop.
• Trusted ShopscoreTechnology or IntegrationTrust and buyer protection certification provider. Offers SSL encryption and buyer protection badges for the e-commerce platform.
• PayPalcoreTechnology or IntegrationPayment processing partner offering secure online payment options for customers.
• Fruit of the LoomcoreChannel Partner/ Reseller/ DistributorPrimary brand supplier. Major brand offering heavy cotton t-shirts, polo shirts, sweatshirts and underwear for the shop.
• B&C CollectioncoreChannel Partner/ Reseller/ DistributorBelgian textile brand supplier specializing in high-quality shirts, polos, jackets and workwear.
• GildancoreChannel Partner/ Reseller/ DistributorMajor textile brand supplier offering t-shirts, polo shirts, and underwear products.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Shirtigo: Shirtigo is a German custom apparel platform serving B2B merchants and creators with textile printing and fulfillment—directly comparable on customization technology and target customer.
• shirtcity: shirtcity is a German custom T-shirt and textile printing shop with B2B and B2C offerings—directly comparable on custom apparel focus and German-only market.
• bedruckt.de: bedruckt.de is a German online shop for individual and bulk textile printing including promotional apparel and teamwear—directly comparable on customization-led B2B/B2C positioning and German buyer base.
• shirtinator: Shirtinator is a German custom apparel e-commerce platform offering printed and embroidered shirts and teamwear—directly comparable on the core custom-textile product and target audience.
• Spreadshirt: Spreadshirt is a German-founded custom apparel platform offering B2C and B2B on-demand printing/embroidery on textiles with a similar hybrid merchant model—directly comparable on product, business model, and European geography.
• Kapatcha: Kapatcha is a German promotional products platform with strong emphasis on customizable apparel and corporate giveaways—directly comparable in the B2B promotional apparel category.

Broad incumbents

• Ernsting's family: Ernsting's family is a German multi-category apparel retailer serving families with affordable basics and seasonal clothing—overlaps on German geography, family demographics and broad-based clothing assortment.
• Bonprix: Bonprix is a German apparel-focused e-commerce retailer from the Otto Group serving families with affordable branded and private-label clothing across women's, men's and children's categories—overlaps on broad-based apparel merchandising in Germany.
• Zalando: Zalando is Germany's largest multi-brand fashion e-commerce platform—offers overlapping branded apparel assortment across men's, women's and children's categories but does not focus on customization or promotional wear.
• Otto: Otto is a major German multi-category online retailer carrying branded apparel among many other categories—comparable on German e-commerce breadth and customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/schittenhelm-gmbh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about textilwaren24.de