What Coram Showers does

Coram Showers is a UK-based manufacturer of shower enclosures and complementary bathroom products, founded in 1990 and operating as a brand within the Coram UK Holding Limited group alongside sister brands Impey, Sealskin, Geesa and Tiger. The company's product portfolio spans three enclosure collections — Optima 6 (6mm glass, 1.9m height, contemporary finishes), Premier 8 (8mm glass, premium soft-close), and GB 5 (entry-level) — together with glass shower panels, bath screens, stone resin shower trays, and installation accessories. Core technical differentiators include proprietary screwless installation systems (Quick Fit, Level and Lock, Cam and Lock, Push/Click/Fit), stay-clean glass coatings, and UV-resistant soft seals, backed by a 10-year guarantee on enclosures and trays.

The business sells exclusively through B2B and trade channels rather than direct-to-consumer e-commerce, distributing via national UK plumbing merchants (Plumbase, Plumb Center, Buildbase, Wolseley, Travis Perkins, Graham), independent bathroom retailers, and the company's own showrooms, with end customers being residential homeowners, plumbers/installers, and architects/designers. Pricing is set by stockists rather than Coram directly. Headquartered in Ilton, Somerset, with 101–250 employees, the company serves the United Kingdom and Republic of Ireland markets.

The operating model centres on continued product range refresh (notably the October 2023 transition from plastic ABS to stone resin shower trays, and the January 2025 introduction of Brushed Gold and Brushed Black finishes) plus trade-marketing initiatives such as the PlumberParts installation video collaboration with industry figure Hattie Hasan. Revenue is not publicly disclosed, and the company operates as a privately held subsidiary within the broader Coram UK corporate group with no venture funding or public listing.

Name

Coram Showers

Legal name

Coram UK Holding Limited

Website

https://coram.co.uk

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Shower Enclosures

NAICS

Other Pressed and Blown Glass and Glassware Manufacturing (327212)

SIC

Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)

akta.pro primary industry

Shower Remodel & Installation (Walk-in, Tile, Glass Enclosures) (HSAPABAB)

akta.pro secondary industry

Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms (CRAIAFAD)

Keywords

• Shower enclosures
• Bathroom products
• Shower trays
• Glass shower panels
• Bath screens

Headquarters

HQ city

Bridgnorth

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Shower Enclosures and Related Products: Revenue generated from the sale of physical shower enclosure products including shower enclosures, bath screens, glass shower panels, shower trays, and accessories. Products are sold through distributor and retail channels across the UK market.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Coram Showers designs and manufactures contemporary residential shower enclosures and complementary bathroom products, including the Optima 6, Premier 8 and GB 5 enclosure collections, glass shower panels, bath screens, and stone resin shower trays. Products feature proprietary screwless installation systems, stay-clean glass coatings and minimalist finishes (including Brushed Gold and Brushed Black) and are sold primarily through a UK network of plumbing merchants, bathroom specialists, independent retailers and the company's own showrooms.

Product overview

Coram Showers is a UK-based manufacturer of contemporary bathroom showering solutions. The product portfolio includes three main shower enclosure collections (Optima 6, Premier 8, and GB 5) offering various door styles (pivot, sliding, bi-fold, quadrant) and configurations. Supporting products include glass shower panels (Premier 8 and Column ranges), bath screens (curved, square, sail designs), and stone resin shower trays available in multiple shapes and configurations. Accessories include fixing brackets and installation components. The company operates as part of Coram UK along with Impey, Sealskin, Geesa, and Tiger brands, supplying through UK retailers and stockists.

Differentiator

Problem solved

Functional benefit

Brands

• Optima 6: Contemporary shower enclosure collection featuring 6mm glass, 1.9m height, with minimalist design and Quick Fit installation system. Available in Chrome, Brushed Black, Brushed Gold, and White finishes.
• Premier 8
• GB 5

Products and services

• Optima 6 Collection Customisable shower enclosure range with seamless profiles and concealed fixings for a modern, minimal aesthetic, featuring the Quick Fit screwless installation system and 1.9m tall enclosures with 6mm glass panels.
• Optima 6: Pivot Door Contemporary semi-frameless pivot door shower enclosure ideal for smaller spaces, with smooth rise and fall hinges, ultra-clear seals and stay-clean glass, available in Chrome, Brushed Gold and Brushed Black finishes.
• Optima 6: Quadrant Door Classic contemporary space-saving curved quadrant shower door alternative to corner entry, featuring quick release rollers and ultra-clear seals for easy fitting and reliability in family bathrooms.
• Optima 6: Sliding Door Stylised, spacious sliding door shower enclosure for larger showering areas, featuring quick-release rollers, ultra-clear seals and easy-to-fit assembly systems.
• Optima 6: Side Panel Minimal frameless glass edge side panel available in various sizes for creating corner and three-sided enclosures, with 1900mm height, ultra-clear UV-resistant soft seals and Level and Lock screwless adjustment.
• Optima 6: Bi-Fold Door Space-saving frameless smooth sliding inward folding shower door providing maximum opening access, ideal for en-suites and smaller bathrooms, available in Chrome and White finishes.
• Optima 6: In-Line Panel Frameless minimalist in-line panel used to extend closure width, usable in an alcove or with a side panel for a three-sided enclosure configuration.
• Premier 8 Collection Premium shower enclosure range featuring soft-close mechanisms, double bearing rollers and robust construction, designed for easy installation and durability in high-use applications.
• GB 5 Collection Entry-level shower enclosure collection featuring snap-to-close bi-fold door chrome plated hinges and ultra-clear soft seals on sliding doors.
• Glass Shower Panels Glass shower screens including Premier 8 glass screens and Column glass screens, available in single panel and walk-through configurations for wet room installations.
• Bath Screens Collection Bath screen options including Curved, Compact Curved, Square and Sail designs, available in Brushed Gold and Brushed Black finishes to complement bathroom aesthetics.
• Stone Resin Shower Trays High-performance shower trays manufactured from solid stone resin offering enhanced durability, scratch and crack resistance, stain resistance and a polished modern aesthetic, available with upstands or flat top configurations in rectangular, square, quadrant and offset quadrant shapes.
• Accessories Range of bathroom accessories to complement shower enclosures and bathroom installations, including fixing brackets and other installation components.

Quantifiable outcome

• 10-year guarantee on shower enclosures, shower trays, shower panels and bath screens
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Coram UK Brand PortfoliocoreOthersCoram Showers is part of the Coram UK brand portfolio of showering solutions, operating alongside sister brands Impey, Sealskin, Geesa and Tiger. These brands collectively form a comprehensive showering solutions group.
• PlumberPartsminorStrategic or Co-development PartnerCollaboration with PlumberParts and Hattie Hasan for installer-focused video content. Created installation video for Premier 8 Sliding Door Shower Enclosure featuring industry personality. Supports installer community engagement.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Mira Showers: Mira Showers is a major UK shower brand (part of Kohler) selling showers, enclosures and trays to trade and retail, competing with Coram in shower enclosures while also offering electric and mixer showers that Coram does not produce.
• Ideal Standard UK: Ideal Standard is a broad UK and European bathroom incumbent offering shower enclosures alongside a full sanitaryware and brassware portfolio, competing with Coram at the merchant counter but with substantially wider category reach.
• Bristan: Bristan is a UK shower and tap brand selling to the same plumbing merchant channel and installers as Coram, with a broader portfolio that includes showers and brassware alongside enclosure-adjacent products.

Direct peers

• Aqualisa: Aqualisa is a UK shower brand offering shower enclosures, trays and electric/show mixer systems, with similar trade and consumer go-to-market and overlapping installer customer base to Coram Showers.
• Lakes Bathrooms: Lakes Bathrooms is a UK shower enclosure specialist selling walk-in enclosures, sliding doors and bath screens through independent bathroom retailers and merchants — directly comparable to Coram in product mix, channel strategy and target customer.
• Merlyn Showers: Merlyn Showers is a direct UK competitor specialising in shower enclosures (pivot, sliding, bi-fold, quadrant) and glass shower panels, operating across similar trade and retail channels to Coram Showers and serving the same homeowner and installer customer segments.
• Matki Showers: Matki is a UK-based premium shower enclosure manufacturer with comparable product categories (pivot, sliding, bi-fold doors, wet room panels) and a strong trade presence, directly competing with Coram's Optima 6 and Premier 8 ranges in the mid-to-premium segment.
• Roman Showers: Roman Showers is a UK shower enclosure and bath screen manufacturer with a comparable product range, distribution model via UK merchants, and installer-focused value proposition, positioning it as a direct competitor in the same residential segment as Coram.

Others

• Impey (sister brand under Coram UK): Impey is a sister brand under Coram UK specialising in wet rooms and level-access showering solutions, sharing parent ownership, distribution relationships and manufacturing infrastructure with Coram Showers, making it an internal comparable for category economics and channel dynamics.

Emerging players

• Hudson Reed: Hudson Reed is a UK bathroom retailer-owned brand selling shower enclosures, bath screens and trays via online and trade channels, competing with Coram primarily on price and breadth across the entry-to-mid segment.

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/coramshowers
• YouTubevimeo.com/coramshowers
• Facebookfacebook.com/coramshowers
• LinkedInlinkedin.com/company/coram-showers

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coram Showers