Social Marketing

What Social Marketing does

Social Marketing Inc. (ソーシャルマーケティング株式会社) is a privately held Japanese B2B SaaS company founded on January 11, 2023, and headquartered in Bunkyo-ku, Tokyo. The company operates a single product, the Soshama (ソシャマ / SocMa) platform, which provides Twitter/X marketing campaign analytics and reward distribution for businesses running social media-driven campaigns. The product is positioned around numerically quantifying marketing performance and visualizing campaign outcomes, with a Streamline Rewards system that automates distribution of incentives (e.g., gift cards, NFTs) to participants based on social media actions.

The platform is built on cloud infrastructure with public assets hosted on Amazon S3 (ap-northeast-1), distributed as a browser-based SaaS accessible without installation. Pricing is not publicly disclosed and is quote-based, with annual subscription contracts that auto-renew unless cancelled one month prior; payment is accepted via bank transfer and credit card. The go-to-market is hybrid: a self-serve signup flow with free trial supports product-led acquisition for SMB and individual users, while a consultation-based inquiry form (collecting company details and implementation timeline) supports direct enterprise sales.

The company's visible customer base is concentrated in Web3, NFT, crypto media, and blockchain gaming verticals, including IZUMO, Genso Meta (Gensokishi), CoinPost, and Tsubasa RIVALS. Geographic operations are confined to the Tokyo metropolitan area, with no international presence disclosed. The company is founder-led under Representative Director Aihara Kazuaki (相原和明), with no disclosed investors, funding rounds, parent company, or subsidiary relationships.

Name

Social Marketing

Legal name

ソーシャルマーケティング株式会社

Website

https://social-marketing.io

Company type

Private

Founded year

2023

Operating status

Operating

Short description

Social Marketing operates Soshama, a B2B SaaS platform for Twitter/X marketing campaign analytics and automated reward distribution, primarily serving Web3, NFT, crypto, and gaming startups in Japan via subscription and self-serve signup.

Ownership category

akta.pro rank

Product category

Social Media Marketing Analytics Software

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Paid Social Advertising Management (MPAAACAC)

akta.pro secondary industries

Paid Social Advertising (BPAFACAB), Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD)

Keywords

• Social media analytics
• Twitter marketing platform
• Campaign performance tracking
• Marketing SaaS Japan
• Reward campaign management

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Infrastructure, Operations

Revenue model

1. SaaS Subscription: The company operates a SaaS subscription model where users pay for access to the social media marketing analytics platform. Contracts are annual with auto-renewal unless cancelled 1 month prior. Payment is made via bank transfer for subscription fees, with credit card payment also mentioned.
2. Platform Access Fees: Users pay subscription fees for access to the service. Pricing is displayed during the purchase process rather than publicly listed. The company accepts credit card payments.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Social Marketing Inc. provides the Soshama (ソシャマ) B2B SaaS platform, a Twitter/X-focused marketing analytics tool that numerically quantifies and visualizes campaign performance metrics in real time. The platform includes an integrated automated reward distribution system (Streamline Rewards) for distributing incentives to campaign participants based on Twitter engagement actions. It is sold via annual subscription contracts with free trial onboarding and is aimed at businesses running Twitter-based marketing campaigns in Japan.

Product overview

Social Marketing Inc. operates as a single-product SaaS company. Its sole offering is the ソシャマ (SocMa) platform — a Twitter/X marketing analytics SaaS that quantifies campaign performance metrics and provides visualization dashboards. The platform is sold as a unified product with tiered subscription plans (free and paid tiers), targeting businesses that run marketing campaigns on Twitter.

Differentiator

Problem solved

Functional benefit

Products and services

• Soshama (ソシャマ) Soshama is a B2B SaaS platform that numerically quantifies and visualizes Twitter (X) marketing campaign performance in real time and includes an automated reward distribution system (Streamline Rewards) for distributing incentives to campaign participants based on engagement actions. It is sold to Japanese businesses running Twitter marketing campaigns via annual subscription contracts with free trial onboarding.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Regional players

• Sotrender: Poland-based social media analytics and marketing platform offering campaign and content performance analytics. Regional peer because it offers comparable paid-social analytics functionality but primarily serves European markets rather than the Japanese and APAC focus of SocMa.

Broad incumbents

• Brandwatch: Enterprise social media analytics and consumer intelligence platform with Twitter/X listening and campaign analytics. Broad incumbent serving similar enterprise and agency customers but with a much wider analytics portfolio.
• Talkwalker: Social analytics and consumer intelligence platform offering hashtag, campaign, and engagement analytics across multiple networks. Broad incumbent with overlapping Twitter campaign-measurement capabilities aimed at brand marketers.
• Hootsuite: Established social media management platform offering scheduling, publishing, and analytics across many networks including Twitter/X. Broad incumbent because it provides overlapping paid-social analytics and campaign management but as part of a multi-channel suite rather than Twitter-specialized.
• Sprout Social: Multi-channel social media management and analytics platform serving enterprises and agencies. Broad incumbent with comparable Twitter/X analytics, engagement reporting, and campaign measurement features, but positioned as a generalist suite.
• Sprinklr: Enterprise-grade customer experience and social media management platform with deep Twitter/X analytics and campaign reporting. Broad incumbent competing for the same enterprise social marketing budgets but across many channels and use cases beyond Twitter.

Direct peers

• Hypefury: Twitter/X growth and automation tool for creators and brands, including analytics, thread scheduling, and engagement automation. Direct peer in the Twitter-first marketing tooling space, especially for individual marketers and small teams running tweet-based campaigns.
• Keyhole: Hashtag and social media analytics platform with strong Twitter/X campaign tracking and influencer measurement. Direct peer because it serves the same use case — quantifying Twitter campaign performance for marketers running hashtag, launch, and promotional campaigns.
• Social Insider: Social media analytics platform offering in-depth Twitter/X, Instagram, Facebook and LinkedIn performance reports for marketers. Direct peer because it sells very similar paid social analytics to brand and agency marketers, including hashtag and campaign performance dashboards.
• Tweet Binder: Specialized Twitter hashtag and campaign analytics tool providing reports on tweet reach, contributors, and impressions. Direct peer given its narrow focus on Twitter campaign measurement, closely aligned with SocMa's core proposition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Sociama

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Social Marketing