Sotrender

What Sotrender does

Sotrender is a Warsaw-based SaaS social media analytics platform, founded in 2010 and operated under the legal entity SmartNet Research & Solutions sp. z o.o. The platform consolidates paid and organic performance data from Facebook, Instagram, TikTok, LinkedIn, YouTube, and X into a single dashboard, offering feature modules for cross-network analytics, automated reporting, competitive benchmarking, influencer verification, and AI-powered ad optimization, all built on a proprietary data asset of approximately one petabyte of historical social media content and engagement metrics.

The product is differentiated by proprietary engagement indicators distinct from native platform metrics (including a recently expanded Activity Index for Instagram, TikTok, and LinkedIn), multilingual social listening powered by in-house NLP, and the Scaletrender reinforcement-learning and Bayesian-optimization system for paid campaign tuning, developed under an NCBR-funded R&D program and filed as a patent. The company serves a base of 3,420+ marketers across marketing agencies, enterprise multi-brand companies, financial services, FMCG, NGOs, public-sector institutions, healthcare, real estate, and research/academia, with named customers including Omnicom Group, Dentsu, VMLY&R, GroupM, Allegro, Rossmann, LPP, Decathlon, Santander, ING, and UNICEF.

Sotrender monetizes through tiered SaaS subscriptions purchased after a 7-day free trial with no credit card required, quote-based enterprise packages, and a separate Sotrender Research professional-services division that delivers custom social listening, benchmark, influencer, strategy, and academic research engagements. Distribution combines product-led self-serve signup with an inside-sales team and a dedicated enterprise field-sales function, supported by a customer success organization that delivers workshops and onboarding. The company is privately held, headquartered at Solec 38 in Warsaw, GDPR compliant, and has historically supplemented modest venture funding (notably a 2015 Inovo.vc seed) with non-dilutive NCBiR/NCBR grant funding for R&D.

Name

Sotrender

Legal name

SmartNet Research & Solutions sp. z o.o.

Website

https://sotrender.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Sotrender is a Warsaw-based SaaS platform that consolidates social media analytics, benchmarking, automated reporting, and AI-powered ad optimization across Facebook, Instagram, TikTok, LinkedIn, and YouTube, serving 3,420+ marketers at agencies, enterprises, NGOs, and research institutions.

Ownership category

akta.pro rank

Product category

Social Media Analytics

NAICS

Marketing Research and Public Opinion Polling (541910), Marketing Research and Public Opinion Polling (54191), Software Publishers (513210)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Computer Processing & Data Preparation (7374), Services-Prepackaged Software (7372)

akta.pro primary industry

Competitive & Market Intelligence (Competitive Tracking, TAM/SAM/SOM) (MPAAALAL)

akta.pro secondary industries

Creator Analytics, Measurement & Attribution Platforms (MPACABAJ), Data Platforms, BI/Reporting & Player Analytics (CDP/Attribution) (MPAEAKAI), App Analytics, Attribution & Deep Linking Platforms (BPAMADAH)

Keywords

• Social media analytics
• Social media reporting
• Competitive benchmarking
• Ad campaign optimization
• Social listening services

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Monthly or annual subscription packages with different feature tiers, number of monitored profiles, report frequency, and access to advanced analysis. Paid after 7-day free trial.
2. Custom Research & Reports: Tailored analytical reports and consulting services for specific client needs, delivered as one-off projects or retainer arrangements

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Sotrender is a SaaS social media analytics platform that lets marketers analyze, benchmark, and report on social media performance across Facebook, Instagram, TikTok, LinkedIn, YouTube, and X from a single dashboard. The platform provides automated reporting, competitive benchmarking, AI-powered ad optimization, influencer profile verification, and a separate Sotrender Research division offering custom analytics, social listening, strategy consulting, and monthly Trends Reports.

Product overview

Sotrender is a SaaS social media analytics platform consisting of a core unified platform with integrated feature modules (Facebook Analytics, Instagram Analytics, TikTok Analytics) and reporting tools (Social Reporting, Benchmarking, Ads Optimization). The platform connects to social media APIs to aggregate data from multiple networks into a single dashboard for performance monitoring and competitive analysis. Additionally, the company offers Sotrender Research as a separate service division providing custom research capabilities including Social Listening, Benchmarks & Competitive Analysis, Strategy-Driven Research, Influencer Campaign Insights, Science & Public Institutions Research, and Marketing & Communication Solutions. The company also publishes monthly Trends Reports. The overall offering combines a self-service software platform with professional services for deeper analytical needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Sotrender Platform SaaS social media analytics platform that lets marketers analyze, benchmark, and report on social media performance across Facebook, Instagram, TikTok, LinkedIn, YouTube, and X from a single dashboard. Subscribed via monthly or annual packages with a 7-day free trial.
• Sotrender Research Custom research and strategic consulting division offering tailored analytics, industry reports, and expert insights to clients across marketing, public sector, academia, healthcare, real estate, and NGOs. Delivered as one-off projects or retainer engagements.
• Social Listening NLP-powered analysis service monitoring online conversations about brands, topics, or public issues across social media, forums, and news sites. Provides multilingual, language-independent analysis of text, image, and video content with anomaly detection for crisis identification.
• Benchmarks & Competitive Analysis Research service that analyzes competitors' communication strategies, advertising activities, and industry positioning on social media, leveraging Sotrender's 1 PB historical data benchmark.
• Strategy-Driven Research Strategic consulting service helping clients understand market positioning, audience insights, and communication effectiveness on social media.
• Influencer Campaign Insights Research service that supports influencer marketing campaigns through influencer profile analysis, campaign monitoring, and effectiveness measurement.
• Science & Public Institutions Research Academic and public sector research service analyzing social media discourse, public sentiment, political narratives, and disinformation for universities, NGOs, and government clients.
• Marketing & Communication Solutions Research service verifying the effectiveness of paid and organic campaigns, analyzing content performance, and benchmarking against competitors for marketing and communications teams.
• Trends Reports Monthly published reports monitoring social media trends, top-performing content, leading profiles, and most engaging brands across industries on Facebook, Instagram, and Meta Ads.
• Social Reporting Automated social media report generation and scheduling capability within the Sotrender Platform, enabling users to create and distribute professional performance reports in minutes.
• Benchmarking Competitive benchmarking module within the Sotrender Platform that compares a user's social media performance against competitors and industry benchmarks drawn from 1 PB of historical data across 7+ platforms.
• Ads Optimization AI-powered feature within the Sotrender Platform that delivers automated recommendations to optimize paid advertising campaigns across social media platforms, built on the Scaletrender reinforcement learning and Bayesian methods engine.

Quantifiable outcome

• 294% ROI reported by agency user
• +3 more outcomes

Named customers33 records

Segments13 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability9 records

Feature5 records

Partnerships

One partnership is on record.

• Stripe Payments Europe, Ltd.coreTechnology or IntegrationStripe handles credit card payment processing for subscription billing. Part of the standard SaaS payment infrastructure.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sprout Social: Sprout Social (NASDAQ: SPT) is a publicly-traded social media management and analytics platform serving SMBs through enterprise customers with multi-network dashboards, reporting, and competitive benchmarking — competing head-to-head with Sotrender in mid-market segments.
• Emplifi (formerly Socialbakers): Emplifi is a customer engagement and social media analytics platform with AI-driven benchmarking, content scoring, and influencer analytics — directly comparable to Sotrender's social analytics and AI-powered ad/content optimization capabilities, especially in the EMEA market where Emplifi (Czech-based Socialbakers) has strong heritage.
• Brandwatch: Brandwatch (now part of Cision) is a leading enterprise social media analytics and consumer intelligence platform offering benchmarking, listening, and reporting across major social networks — directly comparable to Sotrender's core analytics and benchmarking offering, though at a much larger scale and broader enterprise footprint.
• Sprinklr: Sprinklr (NYSE: CXM) is an enterprise unified customer experience platform with deep social media analytics, listening, and benchmarking capabilities for large global brands — comparable to Sotrender's enterprise tier but targeting Fortune 500 customers with a much broader CX product suite.
• Hootsuite: Hootsuite is a long-established social media management and analytics platform with broad multi-network support, automated reporting, and competitive analysis features — directly overlapping with Sotrender's core SaaS offering, especially in the SMB and mid-market segments.
• Talkwalker: Talkwalker is an enterprise social listening and analytics platform with AI-powered consumer intelligence across social, news, and online sources — highly comparable to Sotrender's research and social listening services, particularly for global brand customers.
• Buffer: Buffer is a widely-used social media scheduling, publishing, and analytics platform for SMBs and creators — overlapping with Sotrender's social reporting and analytics features, though with a stronger content-publishing focus and lighter competitive benchmarking capabilities.
• Quintly: Quintly is a SaaS social media analytics and benchmarking platform for agencies and brands, offering multi-network dashboards, competitor benchmarking, and customizable reporting — closely comparable to Sotrender in size, target customer (agencies and mid-market), and product positioning.
• Fanpage Karma: Fanpage Karma is a German-based social media analytics and management platform offering analytics, reporting, and competitor benchmarking across major networks — a direct competitor in the DACH/CEE region with comparable SMB/mid-market focus and feature set.

Broad incumbents

• Meltwater: Meltwater is a global media intelligence and social analytics company offering enterprise-scale social listening, benchmarking, and PR analytics — overlapping with Sotrender's research and benchmarking services, but at much larger scale and with broader media-monitoring coverage beyond social networks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sotrender
• YouTubeyoutube.com/user/Sotrender
• Facebookfacebook.com/Sotrender
• LinkedInlinkedin.com/company/2594000

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sotrender