Fitzroys
Fitzroys is a Melbourne-based, independent commercial property agency delivering sales, leasing, property management, and valuation & advisory services across retail, office, and industrial assets in Victoria for owners, investors, developers, tenants, and government clients.
- Company typePrivate
- Founded1970
- HeadquartersMelbourne, Australia
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Fitzroys does
Fitzroys Pty Ltd is an independent, privately held commercial property agency headquartered at Level 27, 360 Collins Street, Melbourne, Australia. Founded in the early 1970s and operating for over 50 years, the firm offers an integrated four-line service platform covering Sales, Leasing, Property Management, and Valuation & Advisory across retail, office, and industrial property markets in Melbourne and surrounding Victoria. Its customers include property owners, investors, developers, tenants, ASX-listed companies, financial institutions, private investors and family offices, and government agencies.
Revenue is generated through three primary streams: transaction-based commissions on property sales and lease placements (with auction services), managed-services fees from ongoing property management mandates covering commercial, retail, and owners-corporation portfolios, and professional-services fees for valuations, rating and land tax appeals, expert witness work, and strategic advisory. The go-to-market is sales-led, relying on a field agent team, direct client engagement, the firm's website listing portal, and recurring thought-leadership research products such as the Walk the CBD (Volume 4) and Walk the Strip (Volume 8) reports and the Q1 2026 Melbourne CBD Office Market Report. Distribution combines direct sales, listings, auctions, and a Partner Network with referrals and earned media as the principal bottom-of-funnel channel.
The firm operates without disclosed proprietary technology, AI/ML capabilities, mobile apps, public APIs, or external integrations, and its competitive positioning rests on local market knowledge, established client relationships, proprietary research content, and senior personnel with sector-specific expertise. No funding rounds, acquisitions, mergers, leadership changes, or restructuring events are disclosed, and ownership remains private with no parent company, no subsidiaries, and no public listing. Operating geography is restricted to Victoria, with no evidence of interstate or international expansion.
Fitzroys firmographics
Firmographics- Name
- Fitzroys
- Legal name
- Fitzroys Pty Ltd
- Website
- https://fitzroys.com.au
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Fitzroys is a Melbourne-based, independent commercial property agency delivering sales, leasing, property management, and valuation & advisory services across retail, office, and industrial assets in Victoria for owners, investors, developers, tenants, and government clients.
- Ownership category
- akta.pro rank
Fitzroys industry classification
Industry- Product category
- Commercial Real Estate Services
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- akta.pro primary industry
- Retail Brokerage (BPAJABAB)
- akta.pro secondary industry
- Retail Tenant Representation (BPAJALAB)
Keywords
Where Fitzroys is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Fitzroys business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D
Revenue model
- Property Sales Commission: Commission-based revenue from commercial property sales transactions. The company facilitates property sales for owners and investors, earning fees typically calculated as a percentage of the sale price.
- Leasing Services: Commission and fees from tenant placement and lease negotiation services for commercial, retail, and industrial properties.
- Property Management: Ongoing property management fees, typically calculated as a percentage of rental income or fixed management fees for commercial and retail properties under management.
- Valuation and Advisory Services: Fees for property valuations, rating and land tax appeals, expert witness services, compensation and acquisition consulting, and strategic advice for clients including ASX listed companies, financial institutions, and private investors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Commission-based transaction fees for property sales |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Fitzroys product offering
Product offeringCore offering
Fitzroys is a Melbourne-based commercial property agency that brokers the sale, lease, and ongoing management of retail, office, and industrial properties, and provides professional valuation and advisory services. The firm operates four integrated service lines (Sales, Leasing, Property Management, and Valuation & Advisory) supported by in-house market research publications such as Walk the CBD and Walk the Strip.
Product overview
Fitzroys is a Melbourne-based commercial property agency offering a unified service platform with four core service lines: Sales, Leasing, Property Management, and Valuation & Advisory. These services are delivered as integrated offerings rather than separate products, with the Sales and Leasing divisions handling property transactions across retail, office, industrial, and development sectors, while Property Management provides ongoing portfolio management. The Valuation & Advisory division complements the transactional services with professional valuations and consultancy. Research & Insights publications (Walk the CBD, Walk the Strip reports) support these core services with market intelligence.
Differentiator
Problem solved
Functional benefit
Products and services
- Sales (Commercial Property Sales Agency)
- Leasing (Commercial Property Leasing Agency)
- Property Management
- Valuation & Advisory
Companies that use Fitzroys
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles2 records
Fitzroys technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fitzroys partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights3 records
Fitzroys competitors and assessment
Company assessmentDirect peers
- Burgess Rawson: Australian commercial property agency specialising in investment sales and auctions of retail, office, and industrial assets, with strong Melbourne presence. Comparable transaction-led model and CRE sector focus.
- Gross Waddell ICR: Melbourne-based commercial real estate agency providing sales, leasing, and property management services. Similar scale and local focus to Fitzroys, with overlapping retail and office submarket coverage.
- m3property: Melbourne-based commercial property agency offering sales, leasing, and property management services across retail, office, and industrial. Closest direct peer to Fitzroys given shared city focus, service mix, and mid-market positioning.
- Charter Keck Cramer: Melbourne-headquartered commercial property advisory offering valuations, transactions, and property management services. Comparable local footprint, valuation capability, and CRE sector focus to Fitzroys.
Broad incumbents
- JLL (Jones Lang LaSalle): Global CRE services firm with Australian operations spanning capital markets, leasing, property management, and valuations. Competes with Fitzroys for institutional Melbourne mandates but operates a much broader portfolio.
- CBRE Group: Global commercial real estate services firm with a substantial Melbourne office offering sales, leasing, property management, and valuation services — directly overlapping Fitzroys' service lines but at national and international scale.
- Cushman & Wakefield: Global CRE services firm with Australian operations covering investment sales, leasing, and valuations. Overlaps with Fitzroys' transaction-led model but serves larger institutional clients.
- Colliers International: Global real estate services firm with strong Australian and Melbourne presence across sales, leasing, valuations, and property management. Comparable service platform to Fitzroys at greater scale.
- Knight Frank Australia: International CRE firm offering sales, leasing, property management, and valuations in Melbourne. Similar service mix to Fitzroys with global brand recognition and cross-border investor reach.
- Savills Australia & New Zealand: International CRE firm with Australian operations providing sales, leasing, valuations, and advisory. Overlaps with Fitzroys' service platform, with global investor network access for larger mandates.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Fitzroys social profiles
Digital presenceFitzroys compliance and trust
Trust signalCompliance1 record
Fitzroys financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fitzroys leadership team
Management profileNumber of profiles
Profiles5 records
Fitzroys funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fitzroys M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fitzroys
What does Fitzroys do?
Fitzroys is a Melbourne-based commercial property agency that brokers the sale, lease, and ongoing management of retail, office, and industrial properties, and provides professional valuation and advisory services. The firm operates four integrated service lines (Sales, Leasing, Property Management, and Valuation & Advisory) supported by in-house market research publications such as Walk the CBD and Walk the Strip.
Is Fitzroys a public or private company?
Fitzroys is a private company. It is classified as unknown and is currently operating.
When was Fitzroys founded?
Fitzroys was founded in 1970. It employs 101 to 250 people.
Where is Fitzroys based?
Fitzroys is headquartered in Melbourne, Australia, in the Oceania region.
How does Fitzroys make money?
Four revenue lines are on record. Property Sales Commission is the primary driver. The others are leasing Services, property Management and valuation and Advisory Services.
Who are Fitzroys's main competitors?
Direct peers on record are Burgess Rawson, Gross Waddell ICR, m3property and Charter Keck Cramer. Broad incumbents are JLL (Jones Lang LaSalle), CBRE Group, Cushman & Wakefield, Colliers International, Knight Frank Australia and Savills Australia & New Zealand.
Does Fitzroys have an API?
No public API is recorded for Fitzroys.
What industry is Fitzroys in?
Fitzroys's product category is Commercial Real Estate Services. Its primary akta.pro industry code is BPAJABAB, Retail Brokerage, with a secondary code of BPAJALAB, Retail Tenant Representation. Its NAICS code is 53121.