TowSoft

What TowSoft does

TowSoft is a privately held Canadian SaaS company that develops cloud-based dispatch and fleet management software for the towing, roadside assistance, and impound industries. Founded in 2014 and headquartered in Saint-Eustache, Quebec, the platform manages the end-to-end operational workflow of towing operators: call intake, electronic dispatch from motor club partners, driver assignment through the Xlite mobile app (compatible with Android, iOS, and Windows Phone), GPS-based location tracking, automatic invoicing based on configurable rate charts, branded document generation, and export to 30+ accounting platforms including Sage, QuickBooks, Acomba, and Avantage. The company's technology differentiator is interoperability: TowSoft advertises e-dispatch integrations with six major motor club and roadside assistance networks (CAA/CAANO, Allstate Canada, AXA, Assistance Services Group, DAA, and Nation Safe Drivers) and telematics connectivity through Geotab, Attrix, and Fleet Complete.

TowSoft distributes through a sales-led go-to-market model in which a TowSoft specialist configures and trains each customer during onboarding. The product is sold in two tiers, TowSoft Lite and TowSoft Pro, at a starting price of $249 per month billed monthly, with a government training grant program covering up to 100% of onboarding costs in qualifying jurisdictions. The company serves three primary segments: independent towing operators (the principal segment), motor clubs and roadside assistance providers as integration partners that generate referral demand, and impound/storage facilities as a secondary vertical. The platform is bilingual, with French-language support extending the addressable market into France alongside its Canadian base.

The business is founder-led, with Vincent Stever as CEO and Jonathan Lavoie as CTO, and operates with a team of seven to eight employees handling sales, support, communications, and engineering. No external funding rounds, acquisitions, or investor disclosures are present in the available data, indicating TowSoft has been funded organically since founding. The company has no disclosed patents, certifications, or regulatory actions, and no AI/ML capabilities are described in its product material.

Name

TowSoft

Legal name

TowSoft

Website

https://towsoft.ca

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

TowSoft is a Canadian SaaS company that provides cloud-based dispatch, invoicing, and fleet management software to independent towing operators, impound facilities, and motor club partners across Canada and France, with integrations to 30+ accounting platforms and major roadside assistance networks.

Ownership category

akta.pro rank

Headquarters

HQ city

Saint-jean-sur-richelieu

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscription (TowSoft Lite/Pro): Monthly subscription model with two tier options: Lite and Pro versions. Starting price of $249/month. Includes core dispatch, mobile app access, integrations, and automatic invoicing capabilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

TowSoft sells a cloud-based subscription software platform that manages end-to-end towing operations — from electronic dispatch intake of motor club calls, through driver dispatch and mobile call sheets, to automatic invoicing, accounting export, and branded document generation. The platform is offered in Lite and Pro monthly tiers starting at $249/month and is bundled with the XLite cross-platform mobile app for drivers.

Product overview

TowSoft is a unified towing dispatch management software platform designed for towing operators, impound lots, and motor clubs. The product portfolio consists of the core TowSoft platform, supplemented by the TowSoft XLite mobile app for drivers (compatible with Android, iOS, and Windows Phone), and offered in two tiers: TowSoft Lite (entry-level) and TowSoft Pro (advanced). The platform covers the full dispatch workflow from call intake and e-dispatch automation through driver communication, GPS tracking integration, automatic invoicing with rate calculations, e-Docs generation, stats and reporting, and accounting software export.

Differentiator

Problem solved

Functional benefit

Products and services

• TowSoft Comprehensive towing dispatch management software platform that enables end-to-end optimization of towing operations, including call taking, e-dispatch from motor clubs, driver dispatching, automatic invoicing, GPS tracking integration, e-Docs document generation, and accounting software export. Sold to towing operators, motor clubs, and impound facilities on monthly subscriptions starting at $249/month.
• TowSoft XLite Cross-platform mobile companion application for drivers that supports Android, iOS, and Windows Phone. Drivers receive call alerts with full call details, can capture photos and videos, collect disclaimers on the road, and access driver call sheets. Marketed as the industry's most intuitive mobile tool for drivers.
• TowSoft Lite (Tier) Entry-level subscription tier of the TowSoft towing management platform providing core dispatch and automatic invoicing capabilities at a starting price of $249 per month.
• TowSoft Pro (Tier) Advanced subscription tier of the TowSoft towing management platform offering additional features beyond the Lite version, available alongside Lite at comparable monthly rates starting at $249/month.

Quantifiable outcome

• Reduce dispatch time through one-click dispatch and automatic call routing
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature7 records

Partnerships

Ten partnerships are on record, tiered core.

• GeotabcoreTechnology or IntegrationGPS integration partnership enabling real-time driver location tracking, route tracing, and automated call logs. Geotab's fleet management data connects directly with TowSoft dispatch system for enhanced operational visibility.
• Assistance Services GroupcoreTechnology or IntegrationE-dispatch partnership enabling digital reception of roadside assistance calls from Assistance Services Group's network of service providers.
• AXAcoreTechnology or IntegrationE-dispatch partnership enabling digital reception of roadside assistance calls from AXA's automotive service network.
• Allstate CanadacoreTechnology or IntegrationE-dispatch partnership enabling digital reception of roadside assistance calls from Allstate Canada's network of approved towing providers.
• DAA (Drive Auto Insurance)coreTechnology or IntegrationE-dispatch partnership enabling digital reception of roadside assistance calls from DAA's automotive insurance network.
• Nation Safe DriverscoreTechnology or IntegrationE-dispatch partnership enabling digital reception of roadside assistance calls from Nation Safe Drivers' network.
• CAA/CAANOcoreTechnology or IntegrationE-dispatch partnership enabling digital reception of roadside assistance calls from CAA's automobile club network in Canada.
• SagecoreTechnology or IntegrationAccounting software integration partner, enabling automatic invoice export to Sage accounting systems.
• QuickBookscoreTechnology or IntegrationAccounting software integration partner, enabling automatic invoice export to QuickBooks accounting systems.
• AcombacoreTechnology or IntegrationAccounting software integration partner serving Quebec and Canadian markets, enabling automatic invoice export.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Motive: Motive (formerly KeepTruckin) is a fleet management and driver operations platform with hardware and software bundled. While trucking-focused, its scale and capital position it as a potential expansion threat into towing verticals.
• Fleetio: Fleetio is a fleet management SaaS platform focused on maintenance, fuel, and asset tracking. It addresses adjacent fleet operator pain points and could expand into towing-specific dispatch workflows over time, competing for the same SMB customer base.
• Samsara: Samsara is a broad IoT and fleet management platform serving commercial transportation and field operations. While not towing-specific, its scale, capital, and bundled telematics/dispatch offering position it as a potential encroach competitor into TowSoft's niche.
• Geotab: Geotab is a large, well-capitalized fleet management and telematics platform. It is already a TowSoft integration partner for GPS but, given its scale and capital, could plausibly expand into towing-specific dispatch workflows and become a much larger competitor.
• Verizon Connect: Verizon Connect is a large fleet and asset management platform built on telematics. Its enterprise sales reach and integrated GPS/dispatch offering make it a credible long-term competitor for towing operators seeking consolidated platforms.
• Omnitracs: Omnitracs is an established trucking and fleet management software provider with deep enterprise relationships. Its breadth across transportation software makes it a relevant broader incumbent, though it does not specialize in towing dispatch.

Direct peers

• Towbook: Towbook is a cloud-based towing dispatch and management software platform serving towing operators in North America. It is the closest direct competitor to TowSoft in the same vertical, with comparable dispatch, invoicing, and mobile-driver workflows.
• Digital Dispatcher: Digital Dispatcher provides towing-specific dispatch, impound, and fleet management software to towing operators. It competes directly with TowSoft in the same niche vertical with overlapping call-taking, dispatch, and invoicing functionality.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/towsoftfamily
• Facebookfacebook.com/towsoft
• LinkedInlinkedin.com/company/towsoft

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TowSoft