LVVD

What LVVD does

LVVD (Loire Vini Viti Distribution), founded in 2006 and headquartered in Mozé-sur-Louet, France, is a specialized viti-vinicultural distributor and service provider serving winegrowers across the western Val de Loire. The company operates as a subsidiary of the Terrena agricultural cooperative group. Its product portfolio spans vine protection (adjuvants, anti-mildew, anti-Botrytis, herbicides), soil fertilization (including its proprietary LB Fertivie custom on-site blending service), foliar nutrition, trellising, frost protection, and grower PPE, alongside a complete oenological range featuring its Line Biotech® proprietary brand launched in 2007 and distributed products from IOC, Fermentis, Erbslōh, Oenovia, and MVO.

Beyond product distribution, LVVD runs an integrated services platform: seven physical retail spaces across departments 44, 49, and 37; 30 field technicians providing on-site agronomic consultation; a SAV workshop stocking 800+ references; three mobile bottling lines for still wines (1,500–3,800 bph capacity); sparkling wine production (Charmat, Traditional, and Ancestral methods) at its Chacé cave; equipment rental; custom packaging via in-house workshops; and the LB ROBOTIC program commercializing the Pellenc RX-20 autonomous robot. Revenue is generated through one-time product sales, professional service fees, usage-based equipment rentals, and multi-year leasing contracts introduced since 2019. Digital tooling remains nascent, with LB Vinélio parcel-management software launching to comply with 2026 Grenelle II traceability requirements.

Name

LVVD

Legal name

Loire Vini Viti Distribution

Website

https://lvvd.fr

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

LVVD is a French viti-vinicultural distributor and service provider, subsidiary of Terrena, supplying winegrowers in the western Val de Loire with products (vine protection, oenology, equipment, packaging), mobile bottling, sparkling wine production, custom fertilization, and agronomic consulting via 7 retail spaces and 30 field technicians.

Ownership category

akta.pro rank

Product category

Viticultural Distribution and Winemaking Services

NAICS

Wineries (31213), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ)

Keywords

• Viticultural supplies distribution
• Winegrowing technical services
• Winemaking input supplies
• Mobile wine bottling
• Vineyard advisory services

Headquarters

HQ city

Mozé-sur-louet

HQ country

France

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Product Distribution: Distribution of viti-vinicultural supplies including vine protection products, fertilization, oenological products, winemaking equipment, packaging materials, and machinery. Products sold through 7 retail spaces and direct field sales.
2. Sparkling Wine Production Services (Prise de Mousse): Full-service sparkling wine production including tirrage, aging, dégorgement, dosage, and packaging. Offered at customer property or at the Chacé cave facility.
3. Still Wine Bottling Services: Mobile bottling services for still wines using three mobile bottling lines. Service includes rinsing, filling, capsuling, and corking at the customer's property.
4. Equipment Rental: Short-term rental of vineyard and winery equipment including encavineuse, oenocompteur, capsuleuse mousseux, filter plates, and vineyard tools.
5. Custom Packaging: Customization services for cartons and corks through in-house production workshops, including personalization and branding solutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

LVVD distributes viticultural and winemaking supplies (packaging, bottles, stoppers, tying-up materials, soil management, vine protection, winemaking products) and delivers technical services to winegrowers in France's Val de Loire region. Beyond product resale, the company offers on-vineyard advisory through 30 field technicians, mobile still-wine bottling, mobile sparkling wine production (prise de mousse), bespoke winemaking at its Cave du Val de Loire site in Chacé, equipment rental, and proprietary programmes including LB Vinélio traceability, LB Fertivie fertilization, and LB ROBOTIC robotics.

Product overview

LVVD (Loire Vini Viti Distribution) operates as a comprehensive viti-vinicultural distributor and advisor serving the western Loire Valley. Founded in 2006 and headquartered in Mozé-sur-Louet, the company offers an integrated portfolio combining products, services, and proprietary brands. The core offerings span six major categories: (1) Vine/Culture products covering vine protection, soil fertilization, foliar nutrition, trellising, seeds/cover crops, frost protection, and robotics solutions including the LB ROBOTIC program and Pellenc RX-20 autonomous robot; (2) Oenological products including the proprietary Line Biotech® brand (launched 2007) alongside major suppliers like IOC, Fermentis, Erbslöh, Oenovia, and MVO; (3) Winery equipment including presses, tanks, temperature control, pumps, filtration (Spadoni), and after-sales service; (4) Sparkling wine production services using Traditional, Ancestral, and Charmat methods; (5) Mobile bottling services for still wines with three production lines; and (6) Complete packaging solutions including bottles (Verallia distributor), corking, cartons (with internal customization workshop), Bag-in-Box, gift boxes, and custom glassware. Supporting services include LB Fertivie (custom fertilization), LB Vinélio (parcel data management software), seven retail spaces, equipment rental, and the Terroirs d'Avenir eco-responsible initiative.

Differentiator

Problem solved

Functional benefit

Brands

• Line Biotech®: Own brand of oenological products launched in 2007 by LVVD oenologists, focused on sustainable viticulture with products free from allergens and GMOs, using short supply chains and French-origin products.
• LB FERTIVIE
• LB VINELIO
• LB ROBOTIC

Products and services

• Viticultural supply distribution Resale and distribution of viticultural inputs — packaging, bottles, stoppers, tying-up materials, soil management products, vine protection products, and winemaking products — across 60,000+ stock references for Val de Loire winegrowers.
• Vineyard technical advisory (45,000+ interventions/year) On-vineyard technical advisory and intervention visits delivered by 30 field technicians, covering crop protection, soil management, fertilization, and tying-up support for winegrowers.
• Mobile still-wine bottling (Tirage) Mobile bottling unit deployed at customer vineyards to perform tirage (bottling) of still wines, eliminating the need for fixed on-site bottling infrastructure.
• Mobile sparkling wine production (Prise de mousse) Mobile unit deployed at customer vineyards to perform prise de mousse — secondary fermentation for sparkling wine production — on site.
• Cave du Val de Loire bespoke winemaking (Chacé) Bespoke winemaking services at the dedicated Cave du Val de Loire production site in Chacé, allowing winegrowers to outsource winemaking without investing in fixed cellar capacity.
• Equipment rental Rental of viticultural and winemaking equipment to winegrowers across the Val de Loire region.
• LB Vinélio (traceability programme) Proprietary traceability software/programme for winegrowers to track vineyard interventions and comply with regulatory and certification traceability requirements.
• LB Fertivie (custom fertilization) Proprietary bespoke fertilization programme advising winegrowers on tailored nutrient applications based on soil and vine analysis.
• LB ROBOTIC (vineyard robotics programme) Proprietary robotics service featuring the RX-20 Pellenc robot, providing mechanized vineyard operations to address labour challenges for winegrowers.
• Line Biotech (private-label range) LVVD's own-brand product range marketed under the Line Biotech label as part of the company's viti-vinicultural catalogue.
• Tying up vines (attachage) Supply and installation service for tying-up materials (attachment of vine shoots/training wires) as part of vineyard technical services.
• Soil management (travail du sol) Soil management products and advisory services supporting winegrower soil-health practices.
• Vine protection (protection du vignoble) Plant protection product range (phytosanitary inputs) and associated advisory for disease and pest management on vineyards.
• Winemaking products (produits de vinification) Oenological inputs and supplies used during fermentation, ageing, and finishing of wines.
• Packaging (conditionnement) Wine packaging supplies distributed to Val de Loire winegrowers.
• Bottles and stoppers (bouteilles et bouchons) Wine bottles and closures distributed as core packaging inputs to Val de Loire winegrowers.

Quantifiable outcome

• 30+ years of expertise in sparkling wine production
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered minor, core and strategic.

• Axe EnvironnementminorChannel Partner/ Reseller/ DistributorPartnership for providing exploitation equipment including washing areas, storage cabinets, and Phytosec® effluent treatment systems for wine estates.
• OcéaniacoreStrategic or Co-development PartnerCOFRAC-accredited laboratory partner specializing in physico-chemical, microbiological and organoleptic analysis of wines. Collects samples at LVVD retail spaces for oenological analysis services.
• VeralliacoreChannel Partner/ Reseller/ DistributorMain distributor of Verallia glass packaging products including bottles for still and sparkling wines, selective line premium bottles, and ECOVA lighter bottles with better carbon footprint.
• PellencstrategicTechnology or IntegrationTechnology partnership for RX-20 autonomous tracked robot for inter-row weeding. LVVD demonstrates, commercializes and provides technical support for Pellenc robotics solutions.
• IOC (Institut Œnologique de France)minorChannel Partner/ Reseller/ DistributorOenological products supplier distributed by LVVD
• FermentisminorChannel Partner/ Reseller/ DistributorOenological products supplier (yeasts) distributed by LVVD
• ErbslöhminorChannel Partner/ Reseller/ DistributorOenological products supplier distributed by LVVD
• OenoviaminorChannel Partner/ Reseller/ DistributorOenological products supplier distributed by LVVD
• MVOminorChannel Partner/ Reseller/ DistributorOenological products supplier distributed by LVVD
• PARTENAIRminorChannel Partner/ Reseller/ DistributorNitrogen generator supplier for winery applications

Scale indicators9 records

Recent moves8 records

Direct peers

• Pellenc: French manufacturer of vineyard tools, battery-powered equipment, and the RX-20 autonomous robot. Both a partner (LVVD distributes and services Pellenc robotics) and competitor in vineyard equipment supply.
• Euralis: Southwest France agricultural cooperative with a viticulture division (Euralis Vigne) that distributes supplies and equipment to winegrowers. Comparable business model combining cooperative backing with regional winegrower service focus.
• Grégoire Group: French vineyard equipment manufacturer (sprayers, harvesters) and supplier. Comparable as part of the vineyard equipment ecosystem serving LVVD's customer base, though operating more upstream as a manufacturer.
• Perret SA: Specialist French distributor of viti-vinicultural equipment and oenological products. Closely comparable to LVVD in product mix and customer base (winegrowers, wineries) but with a different geographic footprint.
• Soufflet Vigne (InVivo): National viti-vinicultural distributor owned by InVivo, the largest French agricultural cooperative group. Directly competes with LVVD across vine protection, oenological products, and equipment distribution to French winegrowers.

Others

• Verallia: European glass packaging leader whose bottles (including ECOVA lighter-weight range) are distributed by LVVD. Not a competitor but a key upstream supplier within LVVD's packaging category.

Broad incumbents

• De Sangosse: Major French crop protection and plant nutrition supplier with a viticulture portfolio. Comparable as a broad supplier of vine protection products but distributed through multiple channels rather than direct retail.
• Bayer Crop Science: Global crop protection and seeds major with a significant viticulture portfolio. Competes indirectly with LVVD's vine protection range through direct manufacturer sales and alternative distribution channels.
• Phyteurop: Established French manufacturer and supplier of vine protection and crop products. Overlaps with LVVD's vine protection category but operates as a manufacturer serving multiple distributors rather than as a direct retailer to winegrowers.
• Action Pin: French specialist in pine-resin-based crop protection and viticulture biosolutions. Comparable as a vine protection product supplier serving LVVD's winegrower customers through alternative distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/loire-vini-viti-distribution

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LVVD