What Australian Vintage does

Australian Vintage Limited (ASX: AVG) is a publicly listed Australian wine and beverage company headquartered in Sydney, founded in 1991, employing 251-500 people and operating 17+ brands across wine, ready-to-drink, and value-add categories. Its portfolio spans heritage wine brands led by McGuigan (four generations, 100+ years of Hunter Valley winemaking), regional varietals (Nepenthe, Barossa Valley Wine Co, Tempus Two), innovation-led brands (CTZN marketed with AI-precision blending, Poco Vino single-serve format, Not Guilty zero-alcohol wines), and RTD/spritzer products (Lemsecco, Tempus One, Mr Stubbs, Kilkenny Cream). The company owns vineyards, production facilities, and cellar doors, giving it vertical integration across the supply chain.

The business generates revenue primarily through wholesale and retail wine and beverage sales in Australia and nine international markets (UK, Ireland, Europe, Canada, US, New Zealand, Middle East, Hong Kong). FY25 revenue was approximately A$257m. The company also earns distribution fees by distributing third-party brands (Fellr RTDs, Howard Park Wines, Invivo/Graham Norton, MadFish) using its established Australian and UK infrastructure. Growth is being driven by international expansion of single-serve formats (Poco Vino), no/low alcohol innovation, RTD category expansion, and a portfolio pivot away from heavy red wines toward white, rosé, sparkling, and lighter styles that align with shifting consumer preferences.

The company is in active turnaround mode following FY24's A$93m net loss, having narrowed to a A$9.6m loss in FY25 and guided to first positive operating cash flow since 2021. Liquidity is supported by A$128m of debt facilities refinanced to March 2028, and management expects 5% revenue growth in H2 FY26 despite ongoing headwinds from red grape oversupply, FX volatility, and structural Australian wine category decline.

Name

Australian Vintage

Legal name

Australian Vintage Limited

Website

https://australianvintage.com.au

Company type

Public

Founded year

1991

Operating status

Operating

Headcount range

251–500 employees

Short description

Australian Vintage Limited (ASX: AVG) is a publicly listed Australian wine and beverage producer operating 17+ brands across wine, RTD, and no/low-alcohol categories, distributing through retail and wholesale channels across nine countries including Australia, the UK, Europe, and the US.

Ownership category

akta.pro rank

Product category

Wine

NAICS

Wineries (312130), Wineries (31213), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820), Beverage Manufacturing (3121)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wine Production & Winemaking (AFAFAAAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)

Keywords

• Wine production
• Ready-to-drink beverages
• No-alcohol wine
• Wine distribution
• Australian winemaking

Headquarters

HQ city

Owanyilla

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Wine Sales: Traditional wine product sales across diverse portfolio including still wines, sparkling, rosé, and premium varietals under brands like McGuigan, Tempus, Nepenthe, Barossa Valley Wine Co, and Chateau Marmalade.
2. RTD and Drinks Sales: Ready-to-drink products including Lemsecco Spritz, Tempus One spritzers, Mr Stubbs RTDs, and Kilkenny Cream liqueur generating transaction-based revenue.
3. No/Low Alcohol Products: Zero alcohol wines (Not Guilty) and reduced alcohol offerings capitalizing on structural shift away from heavy red wines toward lighter options.
4. Distribution Services: Distribution partnerships where Australian Vintage distributes third-party brands (Howard Park, Invivo, Fellr) leveraging existing sales and distribution infrastructure.
5. Value-Add Products: AusGrape supplies grape derived products to winemaking and food and beverage manufacturing sectors.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Australian Vintage produces, markets, and distributes a diversified portfolio of wines and alcoholic beverages across multiple consumer brands. Its offerings span traditional still and sparkling wines (McGuigan, Tempus, Barossa Valley Wine Co, Nepenthe), innovative formats such as single-serve wine (Poco Vino) and AI-blended wines (CTZN), ready-to-drink spritzers (Lemsecco, Tempus One), cream liqueurs (Kilkenny Cream), and no/low alcohol wines (Not Guilty). The company also distributes third-party beverage brands and supplies grape-derived ingredients through its AusGrape subsidiary.

Product overview

Australian Vintage operates a diversified wine and beverage portfolio structured across four categories: Wine brands (12 offerings including CTZN with AI-powered precision blending, McGuigan with 100+ years of heritage, single-serve format leader Poco Vino, and other regional varietals), Drinks (cream liqueurs and RTD products including Tempus One spritzers and Mr Stubbs cocktails), Collaborations (partnerships like Silky Wines with TikTok creator Silk Cartwright), and Value-Add products (Ausgrape supplying grape-derived ingredients). The company is restructuring away from heavy reds toward white, rosé, sparkling, and no/low alcohol products while pursuing geographic expansion and portfolio innovation to drive recovery amid market challenges.

Differentiator

Problem solved

Functional benefit

Brands

• McGuigan: Four generations and over 100 years of winemaking from the McGuigan family in the Hunter Valley.
• Tempus Two
• Poco Vino
• Lemsecco
• Barossa Valley Wine Co
• Chateau Marmalade
• CTZN
• Nepenthe
• Not Guilty
• Passion Pop
• Kilkenny Cream
• Mr Stubbs
• Tempus One
• The Butcher's Cellar
• The Shy Pig
• AusGrape
• Silky Wines

Products and services

• McGuigan Premium Australian wine portfolio with four-generation, 100+ year winemaking heritage from the Hunter Valley; flagship brand offering traditional varietals with sustainable packaging innovations.
• Poco Vino Format-first, flavour-led premium quality varietally correct wine in sleek single-serve bottles designed for modern, on-the-go consumption; expanding internationally across nine countries including the US.
• CTZN AI-powered wine brand that melds algorithmic precision with traditional winemaking passion, delivering unique blends designed for the modern palate.
• Tempus Two Unconventional wine brand encouraging wine enthusiasts to break free from the ordinary and savour wines in their own unique way.
• Barossa Valley Wine Co Premium regional wine brand established in 2001, hand-crafting the best expressions of the Barossa Valley varietals.
• Nepenthe Benchmark Adelaide Hills winery established in 1994, producing premium wines that showcase the unique nature of the region.
• Not Guilty Full flavoured, full bodied zero alcohol wine range that maintains the characteristics of traditional wine while offering alcohol-free alternatives.
• Passion Pop Easy-drinking sparkling wine combining fruit flavours with a bubbly personality for sweeter-beverage consumers and casual celebratory occasions.
• Chateau Marmalade Lighter, sweeter wines with French-inspired branding catering to younger wine lovers and the growing thirst for approachable wines.
• The Butcher's Cellar Wine brand celebrating meat industry workers with distinctive meat-themed labels recognising and supporting those in the butchery trade.
• The Shy Pig Casual, approachable wine brand inspired by a mischievous pig character, targeting relaxed social drinking occasions.
• Lemsecco Spritz Prosecco-based spritz made with real lemons, featuring fresh lemon aromas with hints of florals and a citrusy refreshing tart finish; targeting 3x growth.
• Tempus One Fruit prosecco-based spritzer available in watermelon, berry, and passionfruit flavours, positioned as a fruity, juicy and refreshing wine-spritzer alternative.
• Mr Stubbs Ready-to-drink cocktail brand targeting at-home entertainment occasions without dress code, lockout time, or bar queues.
• Kilkenny Cream Decadent chocolate and coffee Irish cream liqueur, enjoyed chilled over ice or as a versatile cocktail base.
• AusGrape Wholly-owned subsidiary supplying grape-derived products to winemaking, food and beverage manufacturing sectors since 1998.
• Silky Wines Collaboration wine brand with TikTok creator Silk Cartwright merging art, sustainability, and wine, targeting Gen Z consumers.
• MadFish Wines Western Australian wine brand acquired with international rights from Burch Family Wines; distributed in UK, Ireland, Europe, and Canada.
• Fellr RTD Distribution Distribution partnership service managing sales of Fellr's 4% ABV ready-to-drink products across all Australian states and territories.

Quantifiable outcome

• Poco Vino expanding across 9 countries
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• FellrminorChannel Partner/ Reseller/ Distributor · 1 August 2026Distribution partnership with Australian RTD brand Fellr to sell 4% abv ready-to-drink products across all Australian states and territories. Agreement also supports Fellr's expansion into vodka-based RTDs and full bottled spirits. Commencing 1 August 2026.
• InvivocoreChannel Partner/ Reseller/ Distributor · 1 February 2026Distribution partnership for Graham Norton wine range in UK and Europe. Australian Vintage manages distribution leveraging existing infrastructure to expand international reach of Invivo products.
• Silk CartwrightminorGTM or Marketing Partner · 4 September 2025Collaboration with TikTok creator and artist Silk Cartwright (1.7M followers) for Silky Wines brand. Silk Cartwright brings Gen Z appeal, art sensibility, and sustainability focus to wine marketing partnership.
• Burch Family WinescoreStrategic or Co-development Partner · 23 May 2025Strategic partnership involving acquisition of international ownership of MadFish Wines brand and exclusive distribution of Howard Park Wines in European and North American markets. Burch Family Wines retains rights in Australia. Deal aims to expand product portfolio and leverage mutual growth in premium wine sector.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Diageo: Diageo is the world's largest spirits company and a broad incumbent in the global beverage alcohol category. While primarily spirits-focused, Diageo's RTD investments and global distribution network make it a comparable platform for cross-category alcohol growth and distribution leverage.
• Pernod Ricard: Pernod Ricard is a global wine and spirits incumbent owning brands like Jacob's Creek, which directly competes with Australian Vintage's McGuigan portfolio. Comparable in the wine and RTD categories globally, though much broader in scope across spirits.
• Brown-Forman: Brown-Forman is a global wine and spirits incumbent with brands including Australian wines via its portfolio. Comparable as a publicly-listed global beverage company navigating RTD expansion and shifting consumer demographics.
• E. & J. Gallo Winery: E. & J. Gallo is the world's largest family-owned wine company and a broad incumbent in mass-market and premium wine. It is comparable as a diversified global wine producer with multiple brands spanning price points and innovation formats.
• Constellation Brands: Constellation Brands is a large global wine and beer producer with a substantial premium wine portfolio. It is a broad incumbent in the same product category and competes with Australian Vintage for shelf space and consumer attention in export markets.

Emerging players

• Naked Wines: Naked Wines is a direct-to-consumer wine platform that competes with Australian Vintage's wine club and subscription-style offerings. Comparable in DTC channel innovation and direct consumer engagement, though with a distinct crowdsourcing funding model.
• Vintage Wine Estates: Vintage Wine Estates is a US-based aggregator of wine brands and vineyards. It is comparable to Australian Vintage as a multi-brand wine platform pursuing portfolio diversification, though operating primarily in the US market.

Direct peers

• Casella Wines: Casella Wines is the privately-held Australian producer of Yellow Tail, the country's largest exported wine brand. It is a direct peer in Australian wine production, mass-market export channels, and category innovation.
• Treasury Wine Estates: Treasury Wine Estates (ASX: TWE) is Australia's largest listed wine company and Australian Vintage's most direct public peer. Both produce and distribute Australian wine brands globally (Penfolds, Wolf Blass vs McGuigan, Tempus, Barossa Valley Wine Co), and compete in the same trade and export channels.
• Accolade Wines: Accolade Wines is one of Australia's largest wine producers (Hardys, Banrock Station, St Hallett), directly comparable to Australian Vintage in scale, Australian sourcing, and global brand portfolio. Both navigate similar challenges around heavy red wine oversupply and shifting consumer preferences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/australian-vintage-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Australian Vintage