Projectcasa

What Projectcasa does

Projectcasa is an Italian real estate agency operated as a sole proprietorship ('Project casa di De Cagna Ernestino', P.IVA 04043430752) headquartered at Via Ospedale 55, Maglie, in the province of Lecce, Salento region of Puglia. Founded circa 2007 and active under its current web presence since at least 2018, the firm intermediates residential and commercial property transactions (sales and rentals) for individual buyers, sellers, and small-business clients across approximately 22 municipalities in Salento (including Maglie, Scorrano, Soleto, Castrignano De' Greci, and Uggiano La Chiesa). At any given time, the agency's active inventory consists of roughly 105 sale listings and 5 rental listings, with asking prices spanning from approximately €29,000 (independent houses, land plots) to €460,000 (villas), and commercial rental space listed between €1,000 and €3,500 per month. Two named professionals lead operations: Ernestino De Cagna (owner/broker) and Vito De Cagna (real estate consultant), with overall staffing reported in the 11-50 range.

The agency's core product is brokerage commission revenue from completed sale and rental transactions. Around this core, it has assembled a portfolio of branded add-on services: 'Valuta la tua casa' (free property valuation, used as a lead-generation tool), 'Immobile Garantito' (verification of four fundamental property documents), 'Mutuo' (mortgage assistance), and 'RiNuovo' (an exclusive interior design and renovation service partnership). The technology stack is a standard WordPress-based website with an integrated property listing management system, hosting on Aruba, supporting SEO-driven organic search, direct phone/email lead capture, and an in-person walk-in office channel. No mobile app, API, AI features, or proprietary technology assets are disclosed. The business operates on a sales-led, agent-driven GTM typical of traditional single-market Italian real estate agencies, with no external funding, no subsidiaries, no certifications, no awards, and limited geographic footprint restricted to the Salento region.

From a customer and segment perspective, Projectcasa targets a horizontal mix of residential buyers/sellers (primary segment), commercial investors and small-business tenants (secondary), and rental seekers. Its marketing channels are heavily local: organic website search, direct phone/email, and physical office visits, supplemented by word-of-mouth across the Salento network. With no named enterprise customers, no disclosed anchors, and a long-tail individual client base, customer concentration risk is structurally low, though scale remains modest.

Name

Projectcasa

Legal name

Project casa di De Cagna Ernestino

Website

https://projectcasa.net

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Projectcasa is a sole-proprietor Italian real estate agency based in Maglie, Lecce province, brokering residential and commercial property sales and rentals across approximately 22 municipalities in the Salento region, complemented by branded add-on services for valuation, documentation verification, mortgages, and interior design.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Land Brokerage (Raw Land & Development Sites) (FSAEAJAD)

Keywords

• Residential property sales
• Commercial property rentals
• Real estate brokerage
• Property valuation services
• Property transaction services

Headquarters

HQ city

Maglie

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Property Sales Commission: Traditional real estate agency earning commissions on property sales transactions. Listings include residential properties (apartments, independent houses, villas) and commercial properties (commercial spaces, warehouses, land).
2. Property Rental Commission: Agency earns commission fees on rental transactions, including commercial space rentals.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Projectcasa is a real estate brokerage agency operating in the Salento region of Italy, primarily in the province of Lecce. The company facilitates residential and commercial property sales and rentals, listing approximately 110 active properties across 22 municipalities. In addition to brokerage, the agency offers complementary services including free property valuation, mortgage assistance, document verification (Immobile Garantito), and interior design/renovation services (RiNuovo).

Product overview

Projectcasa is a real estate agency operated by De Cagna Ernestino based in Maglie, Lecce province, serving the Salento region. The company offers a unified platform combining property sales (Vendita) and rentals (Affitto) listings, with specialized services including property valuation (Valuta la tua casa), mortgage assistance (Mutuo), guaranteed property documentation (Immobile Garantito), and interior design/renovation (RiNuovo). The core offering consists of residential properties (apartments, independent houses, villas, rustic farmhouses) and commercial properties (commercial spaces, workshops, warehouses, land) across various municipalities in the Lecce province.

Differentiator

Problem solved

Functional benefit

Brands

• RiNuovo: Interior design service offered by Projectcasa that adds value to properties
• Immobile Garantito
• Valuta la tua casa
• Mutuo

Products and services

• Vendita (Property Sales) Property sales brokerage service offering residential and commercial property listings for buyers and sellers across the Salento region and province of Lecce, Italy. Includes approximately 105 active sale listings.
• Affitto (Property Rentals) Property rental brokerage offering residential and commercial spaces available for rent across the Salento region, with approximately 5 active rental listings.
• Valuta la tua casa (Property Valuation) Free property valuation service that allows homeowners to estimate the market value of their property, used to engage potential sellers.
• Mutuo (Mortgage Assistance) Mortgage assistance service that supports property buyers in obtaining financing for their purchases.
• Immobile Garantito (Property Documentation Guarantee) Guaranteed property service providing verification of four fundamental documents required for property transactions, reducing documentation risk for buyers and sellers.
• RiNuovo (Interior Design and Renovation) Exclusive interior design and renovation service offered through Projectcasa that enhances the aesthetic appeal and functionality of properties for owners preparing them for sale or rental.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• ArubaminorOthersAruba provides web hosting services for Projectcasa's website infrastructure. The server infrastructure is managed by Aruba, which guarantees server functionality and intrusion protection standards.
• RiNuovo (Interior Design)coreStrategic or Co-development PartnerExclusive interior design and renovation service partnership branded as 'RiNuovo'. This service adds value to properties by offering renovation and interior design solutions to property owners, creating a comprehensive service offering alongside property sales.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Soloaffitti: Italian rental-focused real estate agency and franchise network. Comparable for Projectcasa's rental segment, addressing the same landlord and tenant base in Italy with a similar commission-based model.
• Tecnocasa: Italy's largest real estate brokerage franchise network with offices throughout Italy, including Puglia. Directly comparable as a traditional commission-based residential brokerage serving Italian homebuyers and sellers with similar agent-driven GTM.
• RE/MAX Italy: Global real estate franchise with significant Italian footprint. Competes with Projectcasa for the same residential and commercial listings in southern Italy, with comparable agent-driven brokerage model.
• Engel & Völkers Italy: Premium international real estate brand with Italian offices including in Puglia. Targets the higher end of the same Salento market that Projectcasa serves, including foreign buyers purchasing villas and luxury properties.
• Coldwell Banker Italy: Italian arm of the global Coldwell Banker brand, operating a franchise network across Italy including Puglia. Directly competes for the same residential brokerage mandates in the Salento region.
• Gabetti: Long-standing Italian real estate brokerage franchise with regional offices across Italy, including southern regions. Comparable business model (residential sales, rentals, ancillary services) and similar target customer segments.

Broad incumbents

• Immobiliare.it: Major Italian property portal listing residential and commercial properties nationwide. Functions as both a distribution channel and competitive threat to traditional agencies like Projectcasa through portal-led buyer matching.
• Casa.it: Established Italian real estate portal with broad national coverage. Comparable as a distribution channel for Projectcasa's listings and as a structural competitor to the traditional full-service agency model.
• Idealista: Italy's leading real estate listing portal. While not a brokerage itself, it is a broad incumbent that aggregates Projectcasa's listings and increasingly competes for buyer attention and lead generation in the same market.

Emerging players

• Wikicasa: Italian proptech offering digital-first brokerage and instant-buy services for residential property. An emerging player targeting the same Italian residential market with a tech-enabled alternative to traditional agencies like Projectcasa.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/projectcasa_net
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/projectcasa

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Projectcasa