iShopping.pk
iShopping.pk is a Magento-based multi-vendor e-commerce marketplace in Pakistan, connecting 140+ third-party sellers with consumers across 100+ cities via 200K+ products in electronics, fashion, home, and lifestyle categories.
- Company typePrivate
- Founded2011
- HeadquartersKarachi, Pakistan
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What iShopping.pk does
iShopping.pk is a multi-vendor horizontal e-commerce marketplace serving consumers across Pakistan. The platform lists over 200,000 products from more than 140 third-party sellers — including branded storefronts such as RLM Store, MoboPro (Official), Accessories Shop New, and iGadgets — across nine categories: mobile phones and tablets, laptops and computers, electronics, men's and women's fashion, home and living, health and beauty, kids, and sports and outdoors. The site combines third-party marketplace listings with its own direct-to-consumer sales, supported by Cash on Delivery, secure checkout, express delivery, and nationwide shipping to 100+ cities and regions.
The platform is built on Magento, with standard e-commerce functionality including user accounts, cart, checkout, and order tracking. It operates without a dedicated mobile app, without a public API or SDK, and without documented AI/ML features. iShopping.pk is operated by JW & FA Companies (Pvt.) Limited, a Pakistani private limited company that serves as the corporate parent. Revenue is generated through three streams: marketplace commissions on third-party seller transactions, direct product sales, and promotional services including featured listings, banner placements, and seasonal sales events (e.g., Summer Gala with up to 71% discounts). Marketing is conducted via organic social media (Facebook, Twitter/X, Instagram, Pinterest, YouTube), SEO, email newsletters, and promotional sales events.
The company is privately held with no publicly disclosed funding, investors, revenue, or management team. Its earliest reference year is 2023, and the website is actively operational as of Summer Gala 2026 promotions. No partnerships, awards, patents, regulatory actions, mergers, or leadership changes are documented in the available sources.
iShopping.pk firmographics
Firmographics- Name
- iShopping.pk
- Legal name
- JW & FA Companies (Pvt.) Limited
- Website
- https://ishopping.pk
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- iShopping.pk is a Magento-based multi-vendor e-commerce marketplace in Pakistan, connecting 140+ third-party sellers with consumers across 100+ cities via 200K+ products in electronics, fashion, home, and lifestyle categories.
- Ownership category
- akta.pro rank
Where iShopping.pk is headquartered
LocationHeadquarters
- HQ city
- Karachi
- HQ country
- Pakistan
- HQ region
- Asia
Offices1 record
Markets served
iShopping.pk business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Marketplace Commission: iShopping.pk operates a multi-vendor marketplace where third-party sellers list and sell products. The platform earns commission from these sellers. Multiple seller names are visible on the platform including RLM Store, MoboPro (Official), Accessories Shop New, iGadgets, and 140+ other sellers.
- Direct Product Sales: The platform also sells products directly, with checkout and cart functionality suggesting owned inventory sales alongside the marketplace model.
- Promotional Services: Sellers can promote products through featured listings, Summer Gala sales events, and banner placements on the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Marketplace pricing - individual seller-determined prices |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
iShopping.pk product offering
Product offeringCore offering
iShopping.pk operates as a multi-vendor online marketplace based in Pakistan, enabling third-party sellers to list and sell products across electronics, fashion, home, beauty, kids, and sports categories. The platform also handles direct product sales, supports Cash on Delivery, and provides countrywide delivery to over 100 cities and regions across Pakistan.
Product overview
iShopping.pk is a comprehensive multi-category e-commerce marketplace platform in Pakistan. The platform operates as a unified marketplace where third-party sellers list products across diverse categories including Mobile Phones & Tablets (featuring brands like Apple, Samsung, Xiaomi, Google), Laptops & Computers (including MacBooks, gaming notebooks, desktops), Electronics (LED TVs, cameras, gaming consoles, home theaters), Fashion for Men & Women (clothing, watches, footwear, accessories), Home & Living (appliances, kitchen items, furniture), Health & Beauty (makeup, personal care, fragrances), Health & Nutrition (medical supplies, supplements), Kids Store (toys, baby care, children's clothing), and Sports & Outdoors. The platform offers Cash on Delivery payment, secure checkout, and countrywide delivery across Pakistan.
Differentiator
Problem solved
Functional benefit
Products and services
- iShopping.pk Multi-Vendor Online Marketplace
Companies that use iShopping.pk
Customer profileSegments5 records
Ideal customer profiles3 records
iShopping.pk technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
iShopping.pk partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- JW & FA Companies (Pvt.) LimitedparentJW & FA Companies (Pvt.) Limited is the parent company powering iShopping.pk. The parent company provides corporate backing and operational infrastructure for the e-commerce platform. Contact email is [email protected] and the WhatsApp support uses the same corporate domain.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
iShopping.pk competitors and assessment
Company assessmentBroad incumbents
- AliExpress: Global cross-border marketplace serving Pakistani consumers alongside local players. Competes on price for the same imported electronics and fashion SKUs that anchor iShopping.pk's catalog.
- Amazon: Global e-commerce incumbent that Pakistani consumers cross-shop for electronics and premium brands. Sets the bar on logistics, returns, and trust that iShopping.pk must match locally.
Direct peers
- Daraz: Alibaba-backed multi-vendor marketplace operating across Pakistan with electronics, fashion, home, and beauty categories. Most direct competitor to iShopping.pk, sharing the marketplace commission + first-party hybrid model.
- Telemart: Pakistani online retailer specializing in electronics, mobiles, and home appliances with nationwide delivery. Competes directly with iShopping.pk in its highest-traffic categories.
- Shophive: Pakistani e-commerce platform focused on consumer electronics, gaming, and home entertainment. Direct overlap with iShopping.pk's electronics and laptops categories.
- HomeShopping.pk: Pakistani home and lifestyle-focused online retailer. Competes with iShopping.pk specifically in home appliances, kitchen, and home decor categories.
Regional players
- Goto (Tokopedia): Indonesia's largest multi-vendor marketplace, now part of the GoTo ecosystem. Comparable marketplace model and category breadth though geographically separate from Pakistan.
Emerging players
- Flipkart: India's leading horizontal marketplace with deep multi-seller model and electronics leadership. Useful comparable for unit economics, seller onboarding, and category expansion strategies relevant to iShopping.pk.
- Myntra: India-focused fashion marketplace with deep seller base and brand assortment. Comparable on the fashion vertical that is one of iShopping.pk's primary customer segments.
Others
- OLX Pakistan: Pakistani classifieds and peer-to-peer marketplace for used goods, electronics, and vehicles. Adjacent player capturing some of the same consumer wallet though with a fundamentally different listing model.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
iShopping.pk social profiles
Digital presenceiShopping.pk financial estimates
Financial estimateRevenue estimate
Valuation estimate
iShopping.pk leadership team
Management profileNumber of profiles
iShopping.pk funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iShopping.pk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iShopping.pk
What does iShopping.pk do?
iShopping.pk operates as a multi-vendor online marketplace based in Pakistan, enabling third-party sellers to list and sell products across electronics, fashion, home, beauty, kids, and sports categories. The platform also handles direct product sales, supports Cash on Delivery, and provides countrywide delivery to over 100 cities and regions across Pakistan.
Is iShopping.pk a public or private company?
iShopping.pk is a private company. It is classified as corporate owned and is currently operating.
When was iShopping.pk founded?
iShopping.pk was founded in 2011. It employs 51 to 100 people.
Where is iShopping.pk based?
iShopping.pk is headquartered in Karachi, Pakistan, in the Asia region.
How does iShopping.pk make money?
Three revenue lines are on record. Marketplace Commission is the primary driver. The others are direct Product Sales and promotional Services.
Who are iShopping.pk's main competitors?
Broad incumbents on record are AliExpress and Amazon. Direct peers are Daraz, Telemart, Shophive and HomeShopping.pk. Goto (Tokopedia) is listed as a regional player. Emerging players are Flipkart and Myntra. OLX Pakistan is listed as an others.
Does iShopping.pk have an API?
No public API is recorded for iShopping.pk.