PriceOye
PriceOye is a Pakistani managed online marketplace, founded in 2020 in Islamabad, that sells authentic consumer electronics from brands like Samsung, Apple, and Xiaomi to individual buyers across Pakistan, with 45 million users served and plans to add offline experience centers.
- Company typePrivate
- Founded2020
- HeadquartersIslamabad, Pakistan
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What PriceOye does
PriceOye is a Pakistani online consumer electronics marketplace operating under a managed marketplace model, headquartered in Islamabad and founded in 2020. The platform serves Pakistani consumers seeking authentic smartphones, tablets, laptops, smartwatches, earbuds, speakers, home appliances, and increasingly electric two-wheelers, with 45 million users served since launch. PriceOye's core technology stack centers on a managed marketplace with a proprietary recommendation system that personalizes product discovery based on user behavior, supported by features such as side-by-side product comparison, e-warranty activation, and an open-parcel inspection service available in Islamabad, Lahore, and Karachi. Authorized retailer status with flagship brands including Samsung, Apple, Xiaomi, Infinix, Honor, and local audio brands (Audionic, Sound Crush) underpins the company's authenticity guarantee positioning in a market where counterfeit electronics are a persistent concern.
PriceOye monetizes primarily through transaction-based revenue, taking a margin or commission on product sales across its catalog spanning price points from under Rs. 1,000 to over Rs. 500,000, with frequent discount campaigns of 10-79% off retail. The company extends a Buy Now Pay Later installment service and an extended warranty add-on as secondary monetization and conversion levers. Co-founders Adnan Shaffi (CEO) and Adeel Shaffi (VP Engineering) lead an organization of 11-50 employees, with the company operating direct-to-consumer online through priceoye.pk and a mobile app, while planning offline experience centers in Islamabad, Karachi, and Lahore to complement its digital presence.
PriceOye firmographics
Firmographics- Name
- PriceOye
- Legal name
- PriceOye.pk
- Website
- https://priceoye.pk
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PriceOye is a Pakistani managed online marketplace, founded in 2020 in Islamabad, that sells authentic consumer electronics from brands like Samsung, Apple, and Xiaomi to individual buyers across Pakistan, with 45 million users served and plans to add offline experience centers.
- Ownership category
- akta.pro rank
PriceOye industry classification
Industry- Product category
- Consumer Electronics Marketplace
- NAICS
- Electronics and Appliance Retailers (4492), Electronics and Appliance Retailers (449210)
- SIC
- Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
Keywords
Where PriceOye is headquartered
LocationHeadquarters
- HQ city
- Islamabad
- HQ country
- Pakistan
- HQ region
- Asia
Markets served
PriceOye business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Marketing or Sales, Technology or R&D, Operations, Infrastructure, Personnel
Revenue model
- Product Sales: PriceOye operates as a managed marketplace earning revenue through product sales. The platform connects consumers with electronics brands and sellers, taking a commission or margin on transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with frequent discounts |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
PriceOye product offering
Product offeringCore offering
PriceOye is a Pakistani online consumer electronics marketplace operating under a managed marketplace model, listing mobiles, tablets, laptops, smart watches, audio devices, home appliances, and electric vehicles from authorized brands. The platform emphasizes product authenticity, transparent pricing, and post-purchase services such as Extended Warranty, Buy Now Pay Later installments, Open Parcel inspection, and digital E-Warranty activation.
Product overview
PriceOye is a Pakistani online consumer electronics marketplace operating via a managed marketplace model, launched in 2020. The platform offers a comprehensive portfolio of products including mobiles, smart watches, wireless earbuds, Bluetooth speakers, tablets, laptops, TV & home appliances, power banks, mobile accessories, personal care products, air purifiers, and auto products. Supporting services include Extended Warranty, Easy Installments (BNPL), Open Parcel inspection service, E-Warranty Activation, and a seller platform for third-party vendors. The company emphasizes authenticity and transparency in consumer electronics shopping, with product comparison tools and filtering by price, brand, RAM, memory, and other specifications.
Differentiator
Problem solved
Functional benefit
Products and services
- PriceOye.pk Consumer Electronics Marketplace Online marketplace platform that aggregates authorized listings of consumer electronics from multiple brands and third-party sellers for Pakistani retail consumers, with price comparison, filtering, and authenticity guarantees.
- Mobiles Listings of smartphones from brands such as Samsung, Apple, Xiaomi, Infinix, Honor, Tecno, Vivo, Nothing, Oppo, Realme, and Nokia for Pakistani consumers.
- Smart Watches Smart watches and fitness wearables from brands including Samsung, Xiaomi, Huawei, Nothing, Airox, and Zero, sold through the PriceOye platform.
- Wireless Earbuds Wireless earbuds and Bluetooth audio devices from brands including Soundpeats, Airox, Audionic, Zero, Xiaomi, Ronin, and Lenovo.
- Bluetooth Speakers Portable Bluetooth speakers, soundbars, and home audio systems from brands such as Anker, JBL, Tronsmart, Audionic, Xiaomi, and Sound Crush.
- Tablets Tablet devices from brands including Apple iPad, Samsung Galaxy Tab, Xiaomi Redmi Pad, Huawei, Infinix, Lenovo, and Tecno.
- Laptops Laptop computers from brands including Apple MacBook, Dell, HP, Lenovo, Asus, and Infinix.
- TV & Home Appliances LED TVs, air conditioners, refrigerators, and other home appliances from brands including Samsung, TCL, Ecostar, Sony, Gree, Haier, Kenwood, Dawlance, Pel, and Orient.
- Power Banks Portable power banks and battery packs from brands including Baseus, Airox, Joyroom, Xiaomi, and Anker.
- Mobile Accessories Charging cables, wall chargers, wireless chargers, car chargers, and other mobile peripherals from various brands.
- Personal Care & Beauty Devices Trimmers, shavers, hair straighteners, hair dryers, epilators, and electric toothbrushes from brands including Philips, Remington, Panasonic, Braun, Xiaomi, and Kemei.
- Air Purifiers Air purifiers and air quality devices from brands including Xiaomi, Beurer, Infinix, Gree, and Homage.
- Auto (Electric Bikes & Motorcycles)
Companies that use PriceOye
Customer profileSegments1 record
Ideal customer profiles1 record
PriceOye technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
PriceOye partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship and core.
- SamsungflagshipPriceOye operates as an official authorized retailer for Samsung products including smartphones, tablets, smartwatches, and accessories.
- AppleflagshipPriceOye is an authorized Apple retailer offering iPhones, iPads, MacBooks, and Apple accessories.
- XiaomiflagshipOfficial Xiaomi retailer offering smartphones, tablets, smartwatches, earbuds, and other Xiaomi ecosystem products.
- AudioniccorePakistani audio brand whose products including speakers, earbuds, and soundbars are sold exclusively/primarily through PriceOye.
- Audionic, Sound Crush, Tronsmart, Anker, JBL, Zero, AiroxcoreMultiple audio and electronics brands including Audionic, Sound Crush, Tronsmart, Anker, JBL, Zero, and Airox partner with PriceOye for distribution of speakers, earbuds, power banks, and accessories.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
PriceOye competitors and assessment
Company assessmentDirect peers
- Paklap: Pakistan-focused online laptop and computing retailer. Directly comparable on the laptop/computing sub-vertical of PriceOye's assortment.
- iShopping.pk: Pakistani e-commerce electronics retailer offering smartphones, laptops, and accessories with installment plans. Overlaps with PriceOye on BNPL and authorized-distributor credentials.
- Yayvo (TCS): TCS-backed Pakistani online marketplace with electronics, fashion, and general merchandise. Competes on logistics reach and installment payment options in the same consumer base.
- Daraz: Alibaba-backed horizontal marketplace and the dominant e-commerce platform in Pakistan. Direct competitor in consumer electronics, smartphones, and home appliances with similar BNPL and free-shipping tactics.
- Telemart: Pakistani e-commerce platform specializing in smartphones, laptops, and consumer electronics with nationwide delivery. Closest vertical competitor to PriceOye in assortment and target customer.
- Shophive: Pakistan-based online retailer focused on consumer electronics, gadgets, and home appliances. Competes head-to-head with PriceOye for authorized-retailer positioning and price-conscious buyers.
Broad incumbents
- AlFatah: Established Pakistani retail chain with significant electronics and appliance footprint, including a growing online store. A broader incumbent moving into the same online electronics space PriceOye serves.
- Amazon Global Store: Global e-commerce giant that Pakistani consumers access via direct shipping/forwarders for branded electronics. Sets the price-discovery and authenticity benchmark PriceOye must match.
Emerging players
- OLX Pakistan: C2C classifieds platform where individuals and small sellers list used and new electronics. Overlaps with PriceOye on price-comparison and discovery for electronics buyers in Pakistan.
- Goto.com.pk: Pakistani online electronics and gadgets retailer offering smartphones, laptops, and accessories. Smaller-scale competitor in the same electronics vertical PriceOye targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
PriceOye social profiles
Digital presencePriceOye financial estimates
Financial estimateRevenue estimate
Valuation estimate
PriceOye leadership team
Management profileNumber of profiles
Profiles2 records
PriceOye funding detail
Funding detailFunding overview
Funding rounds5 records
Investors15 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PriceOye M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PriceOye
What does PriceOye do?
PriceOye is a Pakistani online consumer electronics marketplace operating under a managed marketplace model, listing mobiles, tablets, laptops, smart watches, audio devices, home appliances, and electric vehicles from authorized brands. The platform emphasizes product authenticity, transparent pricing, and post-purchase services such as Extended Warranty, Buy Now Pay Later installments, Open Parcel inspection, and digital E-Warranty activation.
Is PriceOye a public or private company?
PriceOye is a private company. It is classified as venture growth investor backed and is currently operating.
When was PriceOye founded?
PriceOye was founded in 2020. It employs 11 to 50 people.
Where is PriceOye based?
PriceOye is headquartered in Islamabad, Pakistan, in the Asia region.
How does PriceOye make money?
One revenue line is on record: product Sales.
Who are PriceOye's main competitors?
Direct peers on record are Paklap, iShopping.pk, Yayvo (TCS), Daraz, Telemart and Shophive. Broad incumbents are AlFatah and Amazon Global Store. Emerging players are OLX Pakistan and Goto.com.pk.
Does PriceOye have an API?
No public API is recorded for PriceOye.
What industry is PriceOye in?
PriceOye's product category is Consumer Electronics Marketplace. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms. Its NAICS code is 4492 and its SIC code is 5734.