Ring Knutstorp

What Ring Knutstorp does

Ring Knutstorp AB is a privately held Swedish motorsport and driver training facility operating from Kågeröd in northwestern Skåne (Scania). Founded in 1963 with racing activity dating to the 1950s, the venue combines a 2 km motor circuit, an ice/skid track, and an off-road terrain course as core infrastructure. The facility is the only ice track in northwestern Skåne and has delivered mandatory Risk 2 (Halkkörning) ice driving education for Swedish license applicants since 1979. The business operates as a multi-purpose motorsport destination with on-site cabins, pit boxes, conference facilities (capacity up to 90), restaurant, and medical center, positioning it for trackdays, corporate events, racing competitions, and overnight stays.

The company's revenue model is diversified across several streams: track rental to motorsport teams and OEMs (SEK 20,000-95,000 per day depending on season), driver training programs (BMW M Driving Experience portfolio including Drift Academy at SEK 4,900, Grip Control from SEK 2,400, Safety Driving at SEK 3,000), amateur trackday experiences (SEK 1,800-2,900), cabin rentals (SEK 1,080 per night), conference and VIP facilities (from SEK 2,000), and event hosting including the annual Newsrace racing event with corporate sponsorship tiers. The go-to-market combines self-service online booking via BookSpot and Tickster for individual consumers, a dedicated corporate sales contact, and channel distribution through the BMW M Driving Experience partnership for premium training. Customer segments span driver's license candidates, motorsport enthusiasts, racing teams (Ginetta, Legends, Radical, Formula Nordic), corporate clients, and vocational students at the on-site Svalöfs Gymnasium. The management team is small (approximately 8 named individuals) with the CEO Magnus Öhrström also serving as track manager.

Name

Ring Knutstorp

Legal name

Ring Knutstorp AB

Website

https://ringknutstorp.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

1–10 employees

Short description

Ring Knutstorp is a privately held Swedish motorsport and driver training facility in Kågeröd, Skåne, operating a 2 km race circuit, ice track, and off-road course. It serves driver's license candidates, motorsport enthusiasts, corporate clients, and racing teams through track rental, BMW-branded training programs, trackdays, and events.

Ownership category

akta.pro rank

Product category

Motorsport Facility and Driver Training Services

NAICS

Racetracks (711212), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Race Tracks, Circuits & Motorsport Venues (MPAKAGAE)

akta.pro secondary industries

Race Promoters & Event Organizers (Race Weekend Operations) (MPAKAGAC), Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD)

Keywords

• Motorsport facility
• Driver training services
• Race track rental
• Ice driving courses
• Corporate driving events

Headquarters

HQ city

Kågeröd

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Track Rental: Race track rental to motorsport teams, vehicle manufacturers, and event organizers. High season (March 16 - October 31): 50,000-95,000 kr per day. Low season (November 1 - March 15): 20,000-35,000 kr per day.
2. Driver Training Programs: Professional driving education including BMW Driving Experience, BMW M Drift Academy (4,900 kr), BMW Grip Control (from 2,400 kr), BMW Safety Driving (3,000 kr campaign 2026), and general driver training. Revenue from per-person course fees.
3. Risk 2 / Ice Driving Training: Compulsory driver risk education for Swedish license holders. 3.5-hour comprehensive training program using electric vehicles. Single booking per participant.
4. Trackday Experiences: Open trackday events where private drivers bring their own cars. Half-day 1,800 kr, full-day 2,900 kr (includes SMA insurance and lunch). Additional drivers 200 kr each.
5. Cabin Accommodations: 14 cabins on-site available for overnight stays. 1,080 kr per cabin per night. Optional end cleaning (500 kr) and bed linen rental.
6. Pit Box / Garage Rental: Weather-protected garage spaces for teams and drivers to prepare, maintain, and store vehicles during events. Available in various sizes with 220V power.
7. Conference Facilities: Conference rooms with capacity for up to 90 people (75 seated) with modern AV equipment including LED screen and sound system. From 2,000 kr. Also available for corporate events and VIP hospitality during race weekends.
8. Event Hosting (Newsrace): Hosting Newsrace event with ticket sales, corporate sponsorship packages (Bronze 5,000 kr, Silver 10,000 kr, Gold 15,000 kr), and car club exhibition areas.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Ring Knutstorp operates a motorsport and driver training facility in Kågeröd, southern Sweden, offering a 2 km racing circuit, an ice/skid track, and an off-road terrain course. The venue provides mandatory Riskutbildning 2 (Risk 2) hazard training for Swedish driver's license candidates, professional driver training including BMW Driving Experience programs, open trackdays for enthusiasts with their own cars, corporate events and conferences, on-site cabin accommodations, and hosts the annual Newsrace racing event.

Product overview

Ring Knutstorp is a motorsport and driver training center offering a portfolio of interconnected services centered around its 2-kilometer racing circuit. The core offerings include Riskutbildning 2 (ice/skid training), Förarutbildning (professional driver training), Trackdays (open circuit sessions), and Newsrace (annual racing event). Supporting facilities include the Motorbanan (main circuit), Halkbanan (ice track), Terrängbanan (off-road track), plus amenities such as cabin accommodations (14 stugor), pitboxes, and conference/VIP spaces. The center also partners with BMW for Driving Experience programs and hosts a high school automotive program. The venue serves as southern Sweden's hub for racing, driver development, and motor-enthusiast experiences since 1963.

Differentiator

Problem solved

Functional benefit

Products and services

• Riskutbildning 2 (Halkkörning) A 3.5-hour hazard driving course required for Swedish driver's license candidates, conducted exclusively on modern electric automatic vehicles on the ice track. Valid for both manual and automatic transmission licenses.
• Förarutbildning (Driver Training Programs) Professional driver training for companies and individuals using electric BMW vehicles, covering ice track, motor circuit, and off-road terrain. Includes BMW Driving Experience, BMW M Drift Academy, BMW Grip Control, and BMW Safety Driving programs.
• Trackdays Bil Open trackday events where participants drive their own vehicles on the 2 km racing circuit, offered as half-day or full-day sessions including SMA insurance and lunch.
• Newsrace Racing Event Annual two-day spectator and competitive racing event with multiple racing classes (Ginetta, Legends, Radical, Formula Nordic, Skrotbilsrejset), entertainment offerings, food trucks, drifting demonstrations, and corporate sponsorship packages.
• Track Rental (Motorbanan) 2-kilometer motor racing circuit rental for motorsport teams, vehicle manufacturers, and event organizers, suitable for both car and motorcycle racing and automotive industry vehicle testing. Seasonal pricing applies.
• Ice Track (Halkbanan) Modern ice/skid driving track for risk training and driver development under controlled conditions, featuring a drift circle used for BMW Drift Academy and Risk 2 training.
• Off-road Track (Terrängbanan) Off-road terrain course through forests, water features, and steep inclines, designed for clubs and corporate team-building experiences.
• Cabin Accommodations (Stugor) 14 on-site cabins (each 16 m² with 7 m² terrace) fully equipped with 4 beds, kitchenette, and parking, located adjacent to the racing circuit for overnight stays during trackdays, races, and training events.
• Pit Boxes (Depåboxar) Weather-protected garage spaces for teams and drivers to prepare, maintain, and store vehicles during trackdays and races, available in multiple sizes with 220V power.
• Conference & VIP Facilities Conference rooms with racing circuit views accommodating up to 90 people (75 seated), featuring LED screens, sound system, and catering; also available for corporate events and VIP hospitality during race weekends.
• BMW M Driving Experience Programs BMW M-certified instructor-led premium driving programs including BMW M Drift Academy, BMW Grip Control winter training, and BMW Safety Driving courses, all using electric BMW I5 eDrive vehicles.
• Gymnasieskola (Motorsport Vocational Program) Svalöf Gymnasium vehicle and transport program with competition technology specialization located directly on the racing circuit premises, training future motorsport technicians.

Quantifiable outcome

• Over 2 km challenging race track layout
• +3 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Ljungbyhed Airport RaceminorGTM or Marketing Partner · 28 August 2026Combined sponsorship package offered linking Newsrace at Ring Knutstorp with Ljungbyhed Airport Race event. Provides double exposure opportunity for corporate sponsors across two racing venues.
• BMW M Driving ExperiencecoreStrategic or Co-development PartnerBMW M certified instructors deliver professional driving experience programs at Ring Knutstorp. Partnership includes BMW Drift Academy, BMW Grip Control, BMW Safety Driving, and general BMW Driving Experience offerings. BMW I5 eDrive vehicles are used for training programs. Niklas Persson serves as BMW M Driving Experience Sweden contact at the venue.
• HexisminorGTM or Marketing PartnerHexis is listed as a partner on the Ring Knutstorp website. Hexis is a graphics and vehicle wrapping company.
• Förenade BilminorGTM or Marketing PartnerFörenade Bil (United Car) is listed as a partner. They are a Swedish automotive dealership/network.
• Porsche Center HelsingborgminorGTM or Marketing PartnerPorsche Center Helsingborg is listed as a partner. Regional Porsche dealership serving southern Sweden.
• ASP VVSminorOthersASP VVS is listed as a partner. They appear to be a plumbing and HVAC (VVS) service company providing building infrastructure services.
• BravidaminorOthersBravida is listed as a partner. They are a major Nordic installation and service company for electrical, plumbing, and HVAC systems.
• AssistancekårenminorGTM or Marketing PartnerAssistancekåren (The Assistance Corps) is listed as a partner. They provide fun demonstrations and competitions for families during Newsrace events. Also provides roadside assistance services referenced in footer.
• Svalöfs Gymnasium & VuxenutbildningcoreStrategic or Co-development PartnerOn-site vocational high school program offering Vehicle and Transport Program with competition technology specialization. The school is located directly on Ring Knutstorp premises with facilities adapted for motorsport. Creates pipeline of trained personnel for motorsport industry.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Rudskogen Motorsenter: Norwegian motorsport center offering trackdays, driver training, and corporate events across multiple track configurations. Comparable Nordic venue with similar multi-format track offerings.
• Mosten Racing: Danish motorsport facility operating track rental, corporate events, and driver experiences. Cross-Nordic peer sharing the trackday and corporate hospitality model.

Direct peers

• Tierp International Motor Park: Swedish motorsport facility hosting rallycross, trackdays, and corporate events. Directly comparable multi-purpose motorsport venue operating racing events alongside training and corporate offerings.
• Anderstorp Racing: Historic Swedish race circuit (formerly F1 host) offering trackdays, corporate events, and driver training. Directly comparable in venue-based motorsport services for the Nordic market.
• Mantorp Park: Swedish motorsport circuit with comparable driver training, trackdays, and event hosting. Similar Nordic motorsport venue operating track rental, corporate events, and racing events with on-site amenities.
• Sturup Raceway: Southern Sweden racing facility focused on car and motorcycle events, trackdays, and corporate experiences. Geographic and service-line overlap with Ring Knutstorp in Skåne.

Emerging players

• BMW M Driving Experience (standalone programs): BMW-operated driving experience programs that partner with Ring Knutstorp. Comparable curriculum (drift, grip, safety) using premium OEM vehicles, though executed via partner venues rather than owned infrastructure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ringknutstorp

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ring Knutstorp