Granicrete International
- Company typePrivate
- Founded2006
- HeadquartersTempe, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Granicrete International firmographics
Firmographics- Name
- Granicrete International
- Legal name
- Granicrete International, Inc.
- Website
- https://granicrete.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Granicrete International industry classification
Industry- Product category
- Decorative Concrete and Epoxy Coatings
- NAICS
- Paint and Coating Manufacturing (325510), Paint and Coating Manufacturing (32551)
- SIC
- Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)
- akta.pro primary industry
- Architectural & Decorative Coatings (IMAEAGAA)
Keywords
Where Granicrete International is headquartered
LocationHeadquarters
- HQ city
- Tempe
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Granicrete International business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel
Revenue model
- Product Sales: Direct sales of decorative concrete overlays and epoxy coating products through the company's e-commerce website at wholesale prices for both professional contractors and DIY/beginner customers. Products include countertop coatings, floor coatings, vertical coatings, casting epoxies, and related accessories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Wholesale pricing for professionals and beginners |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Granicrete International product offering
Product offeringCore offering
Granicrete International manufactures and sells proprietary decorative concrete overlay and epoxy coating systems used to finish floors, countertops, bartops, walls, showers, and artistic castings. The company markets its award-winning, made-in-USA products at wholesale prices directly through its e-commerce site to both professional contractors and DIY/beginner customers, complemented by Granicrete University training and 24/7 technical support.
Differentiator
Problem solved
Functional benefit
Companies that use Granicrete International
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Granicrete International technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Granicrete International partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
Granicrete International competitors and assessment
Company assessmentBroad incumbents
- Sherwin-Williams: Global architectural and industrial coatings incumbent with extensive professional contractor distribution; an indirect competitor in decorative floor and surface coatings, relevant as a comparison point for distribution scale and brand reach.
- Rust-Oleum: Large incumbent specialty coatings brand (owned by RPM International) with broad retail distribution of floor epoxies, countertop coatings, and decorative paints; competes with Granicrete in DIY floor and countertop coating kits but operates at vastly greater scale across many coating categories.
- Quikrete: Large incumbent in bagged concrete, cement mixes, and resurfacing products widely distributed through home improvement retailers; competes with Granicrete in decorative concrete overlays and DIY resurfacing but at much broader product and distribution scale.
Direct peers
- Leggari Products: Direct peer in decorative concrete overlays, metallic epoxy floor systems, and countertop coatings, selling kits direct-to-consumer and offering training programs — closely comparable product line, customer base, and business model to Granicrete.
- Stone Coat Countertops: Direct peer specializing in decorative epoxy countertop kits, floor coatings, and metallic epoxy systems, with a heavy YouTube/training-led content strategy targeting DIYers and professionals — directly competing with Granicrete across countertops, floors, and art castings.
- Daich Coatings: Direct peer producing decorative concrete floor coatings, countertop resurfacing systems, and stone/textured finishes for DIY and contractor channels, with retail distribution through home improvement stores — overlapping product categories and target customers with Granicrete.
- Encore Coatings: Specialty manufacturer of metallic epoxy floor kits and decorative epoxy coatings sold direct to DIYers and contractors; comparable chemistry focus (metallic epoxies), similar DTC/wholesale motion, and overlapping end-use applications.
- Super Stone Inc. Manufacturer of concrete countertop mixes, coatings, sealers, and training resources for the decorative concrete trade; comparable product mix (overlay, sealer, training) and professional/DIY customer overlap with Granicrete.
Others
- Concrete Countertop Institute: Industry training and certification organization serving decorative concrete countertop professionals; not a product peer but a relevant ecosystem participant whose training model parallels Granicrete University's role in customer enablement.
Emerging players
- Countertop Epoxy (Epoxy countertops brand): Specialty DTC supplier of countertop and casting epoxies with training content aimed at DIY fabricators; narrower focus than Granicrete but overlapping product chemistry and a similar content-led DIY acquisition approach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Granicrete International financial estimates
Financial estimateRevenue estimate
Valuation estimate
Granicrete International leadership team
Management profileNumber of profiles
Granicrete International funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Granicrete International M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Granicrete International
What does Granicrete International do?
Granicrete International manufactures and sells proprietary decorative concrete overlay and epoxy coating systems used to finish floors, countertops, bartops, walls, showers, and artistic castings. The company markets its award-winning, made-in-USA products at wholesale prices directly through its e-commerce site to both professional contractors and DIY/beginner customers, complemented by Granicrete University training and 24/7 technical support.
Is Granicrete International a public or private company?
Granicrete International is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Granicrete International founded?
Granicrete International was founded in 2006. It employs 1 to 10 people.
Where is Granicrete International based?
Granicrete International is headquartered in Tempe, United States, in the North America region.
How does Granicrete International make money?
One revenue line is on record: product Sales.
Who are Granicrete International's main competitors?
Broad incumbents on record are Sherwin-Williams, Rust-Oleum and Quikrete. Direct peers are Leggari Products, Stone Coat Countertops, Daich Coatings, Encore Coatings and Super Stone Inc.. Concrete Countertop Institute is listed as an others. Countertop Epoxy (Epoxy countertops brand) is listed as an emerging player.
Does Granicrete International have an API?
No public API is recorded for Granicrete International.
What industry is Granicrete International in?
Granicrete International's product category is Decorative Concrete and Epoxy Coatings. Its primary akta.pro industry code is IMAEAGAA, Architectural & Decorative Coatings. Its NAICS code is 325510 and its SIC code is 2851.