SPR Atlanta

What SPR Atlanta does

SPR Atlanta operates as Schroder Public Relations, a boutique public relations consultancy and a division of Schroder Media LLC, headquartered in Smyrna, Georgia (Atlanta metro). Founded in 2002 by Chris Schroder — a fifth-generation Atlantan and former journalist at six Southeastern daily newspapers — and re-launched in 2021 alongside co-founder Richelle following the 2017 sale of his first PR firm to The Wilbert Group, the firm delivers full-service communications work spanning branding, crisis management, media strategy, speech preparation, video production, eNewsletter publishing, and website design. Its case-study portfolio is concentrated in B2B verticals: law firms (King & Spalding), real estate developers and property managers (Hines, Fifth Street Management), architecture firms (Perkins+Will), financial advisory firms (Resurgent Advisors), construction (New South Construction), and select local SMB accounts (Murphy's Restaurant, Gary Hammond/Maryleila Lofts).

The firm has no proprietary technology platform; its offering is human-driven, project-and-retainer based, with custom teams assembled per engagement. GTM is sales-led and direct — founder-led business development against named enterprise targets in the Atlanta market, supplemented by content marketing (company blog, LinkedIn), an adjacent digital publishing arm called The 100 Companies that operates dozens of newsletters and websites, and earned-media thought leadership columns on SaportaReport. It is privately held with no institutional funding, headcount of 1-10 employees, and was recognized on Expertise.com's 2021 "Best Atlanta Public Relations Firms" list. Geographic focus is Southeastern US, with no disclosed expansion beyond that footprint.

Name

SPR Atlanta

Legal name

Schroder Public Relations

Website

https://spratlanta.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Schroder Public Relations (SPR Atlanta) is a boutique, founder-led PR consultancy in the Atlanta metro area offering branding, crisis management, media strategy, video production, and website design to law firms, real estate developers, financial, healthcare, architecture, and construction clients.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820), Public Relations Agencies (54182), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Public Affairs & Government Relations (MPAAADAE)

Keywords

• Public relations services
• Crisis communications
• Media strategy
• Video production
• Branding consulting

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Public Relations Consulting Services: Professional services revenue generated through consulting engagements with clients across law, real estate, financial, medical, healthcare, construction and architecture firms, as well as restaurants, solo practitioners, non-profits and online stores. Services include branding, crisis management, media strategy, speech prep, video production, and website design.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

SPR Atlanta is a boutique public relations consultancy that provides integrated communications services—branding, crisis management, media strategy, speech preparation, video production, website design, and eNewsletter publishing—to clients across law, real estate, financial services, healthcare, construction, architecture, restaurants, nonprofits, and online retail. The firm assembles custom teams per engagement, founded on the principle of mining authentic client stories to deliver clear messaging in cluttered media environments.

Product overview

Schroder Public Relations (SPR Atlanta) is a full-service public relations firm offering a comprehensive suite of communication services. The core offering is Public Relations Services encompassing branding, crisis management, media strategy, speech preparation, video production, and website design. These services are complemented by specialized modules including Crisis Communications Support, eNewsletter Publishing, Thought Leadership Content, and Video Production. The firm serves diverse industries including law, real estate, financial services, medical, healthcare, construction, architecture, non-profits, and restaurants, positioning itself as entrepreneurs who have started and sold businesses, emphasizing clear messaging strategies.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Relations Services Full-service public relations consultancy offering integrated communications across branding, crisis management, media strategy, speech preparation, video production, and website design. Serves clients across law, real estate, financial, medical, healthcare, construction, and architecture industries, with custom teams built per engagement.
• Branding Brand development services including name creation, logo design, brand identity, and brand positioning for new and existing organizations.
• Crisis Management Crisis communications support including media interview preparation, negative social media response management, internal stakeholder communications, and on-site press briefing coordination during crisis events.
• Media Strategy Media relations and earned media strategy including press release development, media outreach, reporter briefing coordination, and coverage placement across traditional and digital publications.
• Video Production Professional video production services for client testimonials, case studies, promotional content, brand storytelling, and award-winning video content.
• Website Design Website design and development services including history pages, sustainability pages, and full website creation for clients across multiple industries.
• eNewsletter Publishing Digital publishing service for creating and distributing email newsletters to targeted audiences, including content creation and list management.
• Speech Preparation Speech writing and preparation services for client executives delivering public addresses, media interviews, and key stakeholder communications.

Quantifiable outcome

• Client (Resurgent Advisors) successfully launched new financial advisory firm with complete branding, website, and marketing materials
• +2 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves7 records

Expansion highlights4 records

Direct peers

• Inkhouse: National boutique PR firm serving technology and professional services clients with media relations, content, and crisis support. Closely comparable on boutique scale, full-service offering, and vertical-specialist positioning.
• Jackson Spalding: Atlanta-based integrated marketing and PR agency of comparable boutique scale serving law, real estate, healthcare, and consumer clients. Highly comparable on geography, vertical mix, and full-service positioning.
• Lewis Communications: Atlanta-headquartered marketing and communications agency serving regional and national brands. Closely comparable on geography, full-service offering, and verticals including financial and professional services.
• Moxie (Moxie/Veritas): Atlanta-based marketing and PR agency with multi-disciplinary services spanning traditional PR, content, and digital. Overlaps Schroder PR on integrated service mix and Atlanta/Southeast footprint.
• PAN Communications: Boutique B2B PR and marketing agency serving similar professional-services and technology clients with media relations, content, and analyst relations. Comparable on boutique positioning and vertical specialization.
• The Wilbert Group: Atlanta-based PR and communications firm that acquired Chris Schroder's first PR firm in 2017. Operates in the same metro market with overlapping verticals (legal, real estate, professional services).
• Arketi Group: Atlanta-based B2B technology and professional services PR firm of similar boutique scale. Comparable on direct-sales GTM, thought-leadership content emphasis, and professional-services client base.
• Walker Sands: Mid-size integrated PR and marketing firm with comparable service mix (media relations, content, crisis, video). Comparable on direct-sales GTM and professional-services client orientation, though larger and Chicago-headquartered.

Broad incumbents

• Edelman: Global public relations firm with an Atlanta office serving many of the same verticals (legal, financial, real estate, healthcare). Competes for the same enterprise clients at a much larger scale and full-service breadth.
• 5W Public Relations: Mid-to-large national PR agency offering crisis communications, media relations, and full-service support comparable to Schroder PR's offering, though at significantly greater scale and broader category coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SPRAtlanta
• YouTubevimeo.com/414012970
• Facebookfacebook.com/spratlanta1
• LinkedInlinkedin.com/company/schroder-pr

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SPR Atlanta