EpiCentre

What EpiCentre does

EpiCentre, operating under the trade name Elush and legal entity ElushMob Premium Accessories, is a Singapore-headquartered direct-to-consumer e-commerce retailer selling consumer electronics, home appliances, mobile accessories, and gadgets through the storefront at epicentreasia.com. Its catalog spans air conditioners (window, portable, and dual-inverter models), kitchen and home appliances (washers, dryers, refrigerators, microwaves), PCs and laptops (ultrabooks with Intel Core i7 processors and NVIDIA GPUs), audio and video products (OLED and QLED smart TVs, sound bars), and mobile gadgets (5G smartphones, smartwatches, mirrorless cameras). The site is built on a generic WordPress/WooCommerce-style template, supports standard payment processors (Visa, Mastercard, Stripe, PayPal), and features a 'Deal of the Day' promotional mechanic with countdown timers and inventory caps. There is no proprietary technology, mobile app, API, or disclosed AI capability.

Name

EpiCentre

Legal name

ElushMob Premium Accessories

Website

https://epicentreasia.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Consumer Electronics Online Retail

NAICS

Electronics and Appliance Retailers (4492)

SIC

Retail-Radio, Tv & Consumer Electronics Stores (5731), Electric Housewares & Fans (3634)

akta.pro primary industry

Consumer Electronics & Appliances Online Retailers (CRAFADAD)

akta.pro secondary industry

Personal Comfort & Air Treatment Appliances Retail (Fans, Heaters, Humidifiers, Purifiers) (CRACADAI)

Keywords

• Consumer electronics retail
• Home appliances e-commerce
• Mobile accessories store
• Online electronics marketplace
• Promotional deals electronics

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales: One-time product sales of consumer electronics including air conditioners, audio/video equipment, computers, home appliances, gadgets, and mobile accessories. No subscription or recurring revenue streams indicated.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

EpiCentre (operating as Elush/ElushMob Premium Accessories) sells consumer electronics, home appliances, computing devices, audio/video equipment, and mobile accessories directly to individual consumers through its own e-commerce storefront at epicentreasia.com. The assortment includes air conditioners, washers, dryers, refrigerators, microwaves, ultrabooks, tablets, smart TVs, sound bars, 5G smartphones, smartwatches, and cameras, offered at promotional unit pricing with free shipping over $80 and a 30-day return policy.

Product overview

EpiCentre (operating as Elush) is an electronic store and mobile accessories retailer offering a diverse portfolio of consumer electronics, home appliances, and gadgets. The product portfolio includes air conditioners (window, portable, and dual inverter models), home appliances (washers, dryers, refrigerators, and kitchen appliances), computing devices (laptops, ultrabooks, and tablets), audio/video products (smart TVs, sound bars, and cameras), and mobile gadgets (5G smartphones, fitness smartwatches, and vlogging cameras). The company operates primarily as an e-commerce retailer with products sold through promotional campaigns featuring discounted pricing.

Differentiator

Problem solved

Functional benefit

Products and services

• Star 9,500 BTU 115V Dual Inverter Window Air Conditioner with Wi-Fi Control Window air conditioner with 9,500 BTU cooling, dual inverter technology, and Wi-Fi smart-home control, sold to individual consumers at $199.00.
• Dual Hose Portable Air Conditioner Portable air conditioner with dehumidifier, fan, and activated carbon filter, priced at $74.50 on sale.
• Air Conditioner 5000 BTU Compact 5000 BTU air conditioner sized for bedrooms and guest rooms, priced at $79.50 on sale.
• BTU 115V Window-Mounted Air Conditioner with Remote Control Window-mounted air conditioner with remote control functionality, priced at $89.50 on sale.
• Full-Automatic Compact Washer with Wheels Compact washing machine with 1.6 cu. ft., 11 lbs capacity, 6 wash programs, and wheels for portability, priced at $154.50 on sale.
• Compact Pulsator Washer for Clothes Compact washing machine with pulsator technology and 0.9 cu. ft. tub, priced at $159.50 on sale.
• 18 lbs Combination Washer Dryer Combined washer and dryer unit with sanitize, allergen, and winterize functions, 2021 model, priced at $164.50 on sale.
• Double Door Mini Fridge with Freezer Compact double-door refrigerator with freezer compartment and adjustable glass shelves, suited for office or dorm use, priced at $239.50 on sale.
• 2 Door Apartment Size Refrigerator with Freezer Apartment-size refrigerator with freezer, 7.2 cu ft, Platinum Series stainless steel, priced at $449.50 on sale.
• 36-Inch Side-by-Side Refrigerator and Freezer Large side-by-side refrigerator and freezer with 25 cu. ft. total capacity, priced at $399.50 on sale.
• 0.9 Cubic Feet 900W Countertop Stainless Steel Microwave Countertop stainless steel microwave with 0.9 cu. ft. capacity and 900 watts power, priced at $299.50 on sale.
• 15.6-inch Rugged Ultrabook - 4K UHD Rugged ultrabook with 15.6-inch 4K UHD display (3840x2160), Intel Core i7-1195G7 11th Gen, 32GB RAM, 1TB SSD, priced at $399.50 on sale (was $799.00).
• 13 Ultrabook Gaming Laptop Gaming ultrabook with Intel Core i7-1165G7, NVIDIA GeForce GTX 1650 Ti Max-Q, 13.3-inch 1080p 120Hz display, 16GB RAM, 512GB SSD, Chroma RGB, Thunderbolt 4, priced at $749.50 on sale.
• 14-inch FHD Ultrabook (400 nits) FHD ultrabook with 400 nits brightness, 10th Gen Intel i7-10510U, 1TB PCIe SSD, 16GB RAM, Windows 11 Pro, priced at $549.50 on sale.
• 15.6-inch FHD Display Laptop Laptop with 15.6-inch FHD display, Intel i7 processor, Intel HD Graphics 6000, webcam, WiFi, Bluetooth, HDMI, Windows 11, Grey, priced at $514.50 on sale.
• Android Tablet 10.5-inch LCD Screen Android tablet with 10.5-inch LCD display, 64GB storage, long-lasting battery, kids content, and expandable memory.
• 75-Inch Class Neo QLED QN90A Series 4K UHD Smart TV 75-inch Neo QLED smart TV with 4K UHD resolution, Quantum HDR 32x, smart TV functionality, 2021 model, priced at $874.50 on sale.
• OLED C1 Series 55-inch 4K Smart TV 55-inch OLED smart TV with 3840x2160 resolution, 120Hz refresh rate, AI-powered 4K, Dolby Cinema, WiSA Ready, gaming mode, priced at $1,249.00.
• X80J 55-Inch 4K Ultra HD LED Smart Google TV 55-inch 4K Ultra HD LED Smart Google TV with Dolby Vision HDR, priced at $1,329.00 (original $1,449.00).
• Max SR Home Theater Surround Sound Bar Home theater surround sound system with HDMI and optical cables, wireless subwoofer, and two speakers, priced at $629.00.
• 5G Factory Unlocked Android Cell Phone Factory unlocked 5G Android smartphone with 128GB storage, pro-grade camera with 30X space zoom and night mode, Space Grey, priced at $549.50 on sale.
• 5G Unlocked Smartphone with Hasselblad Quad Camera 5G unlocked smartphone with 12GB RAM + 256GB storage, 120Hz fluid display, Hasselblad quad camera, 65W ultra-fast charge and 50W wireless charge, priced at $649.50 on sale.
• Note 10 Pro Smartphone with 128GB storage and 6GB RAM, factory unlocked for GSM networks, international model, priced between $659.00 and $699.00.
• 4K Digital Camera Bundle 4K digital camera bundle with 12-32mm and 45-150mm lenses, 16 megapixel, 5-axis in-body dual image stabilization, Black color.
• Mirrorless Vlogging Camera Polaroid Kit with EF-M 15-45mm Lens Mirrorless camera kit designed for vlogging, includes EF-M 15-45mm lens, available in multiple colors, priced at $599.00.
• Health and Fitness Smartwatch Smartwatch with heart rate monitoring, music playback, Alexa built-in, sleep tracking, and swim tracking, priced at $64.50 on sale.

Segments1 record

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Major Brand Partners (Unnamed)minorOthersEpiCentre displays logos of major brand partners in their 'Major Brands' section, but specific partner names are not disclosed in the source material. The site shows placeholder image references for partner logos.

Recent moves1 record

Expansion highlights3 records

Broad incumbents

• Best Buy: Largest specialty consumer electronics retailer in North America with extensive online and in-store assortment in laptops, TVs, appliances, and mobile. Comparable on category breadth though not geography.
• Apple Online Store: Apple's direct online channel for Apple products and accessories — competes for the portion of EpiCentre's catalog that overlaps with iPhones, iPads, MacBooks, and Apple-branded accessories.
• Amazon: Global e-commerce incumbent with massive electronics and appliance assortment, Prime shipping, and aggressive pricing — sets the upper bound on competitive pressure for any online electronics retailer.

Direct peers

• Shopee: Major Southeast Asian e-commerce platform with strong electronics and appliance assortment, promotional pricing, and free-shipping thresholds — directly comparable in GTM and category mix.
• B&H Photo Video: Online electronics and A/V specialty retailer with strong camera, computing, and home theater assortment. Comparable on e-commerce-led electronics retail and customer service positioning.
• Newegg: Online-first consumer electronics and computer retailer known for promotional pricing and broad assortment. Most analogous direct-to-consumer electronics e-tailer to EpiCentre's catalog mix.
• Lazada: Leading Southeast Asian e-commerce marketplace selling electronics, home appliances, and mobile gadgets directly to consumers. Most direct comp for EpiCentre in APAC online consumer electronics retail.

Regional players

• Challenger: Singapore-based multi-brand consumer electronics and IT retailer with both physical stores and online channels. Comparable on breadth of electronics categories and Singapore consumer base.
• Courts Singapore: Singapore-headquartered big-box electronics and home appliance retailer with omnichannel presence. Comparable on category mix (ACs, washers, TVs, laptops) and Singapore market overlap.
• Harvey Norman: Asia-Pacific consumer electronics and home appliance retailer operating stores and online channels in Singapore. Comparable on product categories and target consumer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/epi_centre
• Facebookfacebook.com/epicentresg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EpiCentre