ProCycling

Name

ProCycling

Legal name

ProCycling

Website

https://procyclingwarehouse.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Bicycle Retail

NAICS

Motorcycle, Boat, and Other Motor Vehicle Dealers (44122)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

E-Bike Retail (CRAMAHAE)

akta.pro secondary industries

Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD), Bike Service, Repair & Maintenance Shops (CRAMAHAH), Bike Rental, Demo & Tour Operators (Retail-Adjacent) (CRAMAHAJ)

Keywords

• Bicycle retail
• Bike shop
• Cycling gear
• Bike maintenance
• Electric bicycles

Headquarters

HQ city

Colorado Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales

Revenue model

1. Bicycle Retail Sales: ProCycling generates revenue through retail sales of Specialized bicycles across multiple categories including mountain, road, gravel, electric, hybrid, cruiser, and kids bikes. Sales occur through physical storefront and online marketplace integration.
2. Bike Accessories and Gear Sales: Revenue from selling cycling gear, apparel, helmets, shoes, clothing, gloves, and bike parts including wheels, tires, tubes, saddles, handlebars, seatposts, pedals, stems, lights, water bottles, bags, and pumps.
3. Service and Demo Fees: Revenue generated from bike service, maintenance, and demo experiences offered to customers.
4. Financing Partnership Revenue: The store offers financing through Affirm (0% APR up to 24 months on eligible Tarmac SL9 models), which may contribute to higher-ticket sales conversion.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

ProCycling is a Specialized authorized bicycle retailer that sells the full Specialized lineup of mountain, road, gravel, electric, hybrid, cruiser, and kids bikes alongside cycling gear, apparel, and accessories. The store provides professional services including bike fitting, demo rides, and maintenance/repair, serving cyclists of all ages and skill levels in Colorado Springs through a physical storefront and online channels including the Incycle Marketplace.

Product overview

ProCycling is a Specialized bicycle retailer offering a comprehensive portfolio of bikes across multiple categories including electric mountain bikes (Turbo Levo, Turbo Kenevo), electric road bikes (Turbo Creo), electric hybrid bikes (Turbo Vado, Turbo Como, Turbo Tero), electric cargo bikes (Globe Haul), mountain bikes (Epic, Rockhopper, Chisel, Stumpjumper, Enduro, Status, Demo, P.Series), performance road bikes (Tarmac SL9, Roubaix, Aethos, Allez, Shiv), gravel bikes (Diverge, Crux), hybrid bikes (Sirrus, Roll), and kids bikes (Hotwalk, Riprock, Turbo Levo SL Kids). The store also provides a full range of cycling gear including helmets, shoes, clothing, gloves, wheels, tires, tubes, saddles, handlebars, seatposts, pedals, stems, lights, water bottles, bottle cages, bags, pumps, and grips. ProCycling offers bike demos, financing through Affirm, and access to the Incycle Marketplace for expanded online selection.

Differentiator

Problem solved

Functional benefit

Products and services

• Turbo Levo Award-winning electric trail mountain bike sold by ProCycling, designed for trail riding on Colorado's diverse terrain.
• Turbo Kenevo Most-capable electric trail mountain bike with 170mm travel, sold by ProCycling for aggressive trail and enduro riding.
• Turbo Creo Ultra-capable electric road and gravel bike sold by ProCycling for assisted road and gravel riding.
• Turbo Vado Capable electric bike for commuting and transport sold by ProCycling for urban commuters.
• Turbo Como Comfortable upright electric bike for city cruising sold by ProCycling for casual urban riders.
• Turbo Tero Versatile full-suspension electric sport utility bike sold by ProCycling for off-road and utility use.
• Globe Haul Customizable electric cargo bike available in two lengths, sold by ProCycling for cargo hauling and family transport.
• Epic Fastest cross-country race mountain bike with 120mm travel, sold by ProCycling for competitive cross-country racing.
• Rockhopper Durable entry-level hardtail mountain bike sold by ProCycling for beginners and recreational trail riders.
• Chisel Budget-friendly alloy cross-country mountain bike with 120mm travel, sold by ProCycling for cross-country trail riding.
• Stumpjumper The ultimate trail mountain bike with 145mm travel, sold by ProCycling for versatile trail riding.
• Enduro Enduro-focused all-mountain bike with 170mm travel, sold by ProCycling for aggressive enduro racing and riding.
• Status Affordable trail mountain bike with 140-170mm travel, sold by ProCycling for trail riders seeking value.
• Demo Gravity downhill mountain bike with 200mm travel, sold by ProCycling for downhill racing and aggressive riding.
• P.Series Lightweight and versatile dirt jump bike sold by ProCycling for dirt jumping and pump track riding.
• Tarmac (including Tarmac SL9) The fastest race road bike in the world, sold by ProCycling for competitive road racing and performance riding.
• Roubaix Endurance road bike equipped with front suspension, sold by ProCycling for long-distance comfort riding.
• Aethos Featherweight road bike with sublime ride quality, sold by ProCycling for premium road cycling enthusiasts.
• Allez Budget-friendly classic alloy road bike sold by ProCycling for entry-level road cyclists.
• Shiv Aerodynamic road bike optimized for time trials, sold by ProCycling for competitive time trial racing.
• Diverge Versatile adventure gravel bike for diverse terrains, sold by ProCycling for gravel and adventure riding.
• Crux Lightweight gravel bike with high tire clearance, sold by ProCycling for gravel racing and cyclocross.
• Sirrus Multi-purpose hybrid bike for life, non-electric, sold by ProCycling for fitness and urban riding.
• Roll Comfortable cruiser bike for streets and paths, non-electric, sold by ProCycling for casual cruising.
• Hotwalk Easy-assemble balance bike for mini riders ages 1.5-4 years, sold by ProCycling for toddlers learning to ride.
• Riprock Durable kids mountain bike for ages 4-10 years, sold by ProCycling for young riders.
• Turbo Levo SL Kids High-performance electric mountain bike for young riders, sold by ProCycling for older kids seeking e-bike technology.
• Cycling Helmets Cycling helmets for rider safety, sold by ProCycling across mountain bike and road categories.
• Cycling Shoes Cycling shoes for road and mountain biking, sold by ProCycling for performance riding.
• Cycling Clothing Cycling clothing and apparel, sold by ProCycling for road and mountain biking.
• Cycling Gloves Cycling gloves for road and mountain biking, sold by ProCycling.
• Bike Wheels Bike wheels for replacement and upgrades, sold by ProCycling.
• Bike Tires Bike tires for road, mountain, and gravel riding, sold by ProCycling.
• Bike Tubes Inner tubes for bicycles, sold by ProCycling for replacement needs.
• Bike Saddles Bike saddles for comfort and performance, sold by ProCycling.
• Handlebars Bike handlebars for various riding styles, sold by ProCycling.
• Seatposts Bike seatposts for fit and performance adjustments, sold by ProCycling.
• Bike Pedals Bike pedals for road and mountain biking, sold by ProCycling.
• Bike Stems Bike stems for fit adjustments, sold by ProCycling.
• Bike Lights Bike lights for visibility and safety, sold by ProCycling.
• Water Bottles and Bottle Cages Water bottles and bottle cages for hydration on rides, sold by ProCycling.
• Bike Bags Bike bags for commuting and touring, sold by ProCycling.
• Bike Pumps Bike pumps for tire inflation, sold by ProCycling.
• Grips and Bar Tape Handlebar grips and bar tape for comfort and control, sold by ProCycling.
• Electric Bike Accessories Accessories specifically designed for electric bikes, sold by ProCycling.
• Service Parts Replacement service parts for bike maintenance and repair, sold by ProCycling.
• Bike Fitting Service Professional bike fitting service offered by ProCycling's expert staff to optimize comfort and performance for individual riders.
• Bike Demo Experience Bike demo experience allowing customers to test Specialized bikes before purchase, offered by ProCycling to attract serious cyclists.
• Bike Maintenance and Repair Service Full-service bike maintenance and repair services offered by ProCycling's trained staff for all bicycle types.

Quantifiable outcome

• Colorado Springs recognized as a Bicycle Friendly Community with Silver Status
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Specialized Bicycle ComponentscoreChannel Partner/ Reseller/ DistributorProCycling is an authorized Specialized retailer, operating as a channel partner/distributor for Specialized's complete lineup of bicycles, gear, and accessories. This partnership provides access to Specialized's full product portfolio, marketing support, and brand affiliation. The store operates under Specialized's retail ecosystem with store finder integration on specialized.com.
• Incycle MarketplacecoreStrategic or Co-development PartnerProCycling is connected to the Incycle Marketplace, an online platform where the store's products are sold alongside an expanded selection including new bikes, pre-owned bikes, apparel, and gear from bike shops across the USA. This marketplace integration extends ProCycling's reach beyond its physical location and provides customers with access to a broader inventory.
• AffirmminorGTM or Marketing PartnerProCycling offers financing through Affirm, enabling customers to purchase higher-priced items like the Tarmac SL9 with 0% APR for up to 24 months. This partnership helps drive sales conversion on premium products by making them more accessible through payment plan options.

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Jenson USA: Direct-to-consumer and online bike retailer carrying multiple premium brands with a strong service and clearance program. Comparable to ProCycling in product breadth (mountain, road, e-bikes, gear) but competing primarily via national online reach rather than a single local storefront.
• Mike's Bikes: Multi-location independent bicycle retailer on the West Coast carrying premium brands (Specialized among them), with full sales, service, and fitting operations. Closely mirrors ProCycling's model as a multi-brand premium LBS with services.
• Competitive Cyclist: Premium online retailer of road, mountain, gravel, and e-bikes with expert consultation and high-end brand focus. Comparable to ProCycling's premium-road and mountain bike positioning, though it competes without a physical retail service offering.

Broad incumbents

• REI Co-op: America's largest consumer co-op for outdoor gear with multi-category bike retail (road, mountain, e-bikes), in-house service centers, and financing. Comparable to ProCycling as a multi-line cycling retailer offering sales, service, and accessories, but at vastly greater scale and broader outdoor assortment.
• Trek Bicycle Corporation (retail stores): Major bicycle manufacturer with a large company-owned and franchise retail network (Trek retailers) offering full-line sales, service, and demos. Direct competitor to ProCycling for premium road, mountain, gravel, and e-bike sales in the Colorado market.
• Performance Bicycle (legacy network / Nashbar): Historically one of the largest multi-brand bike retailers in the U.S. with a clearance and online operation. Comparable to ProCycling across all cycling categories and price points.

Regional players

• University Bicycles: Long-established independent bike shop in Colorado Springs / Boulder region offering sales, service, and a broad multi-brand portfolio. Direct local competitor to ProCycling within the same Colorado Springs market.
• Wheat Ridge Cyclery: Colorado-based independent bicycle retailer carrying road, mountain, and e-bikes from multiple brands with in-house service. Comparable LBS model competing for the same regional cycling demographic.

Emerging players

• eBike Central: Specialty e-bike retailer focused exclusively on electric bicycles across commuter, mountain, and cargo categories. Comparable to ProCycling's e-bike customer segment and Turbo lineup focus, but e-bike pure-play.
• Rad Power Bikes: Direct-to-consumer e-bike specialist with broad model lineup and growing retail/showroom presence. Comparable to ProCycling in the e-bike category but competing through DTC pricing rather than local service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/ProCyclingWarehouse
• Instagraminstagram.com/procyclingwarehouse
• LinkedInlinkedin.com/company/pro-cycling

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProCycling