Jersey Cape Realty

What Jersey Cape Realty does

Jersey Cape Realty is a privately held real estate brokerage headquartered at 739 Washington Street in Cape May, New Jersey, founded in 1988 and operating continuously for over 35 years. The company serves individual buyers, sellers, property investors, and vacation renters in the Cape May area, with a product split between traditional residential and commercial property sales brokerage and short-term vacation rental management of 316+ properties across Cape May, West Cape May, Cape May Point, and surrounding communities.

The company's technology stack is a self-serve web platform at jerseycaperealty.com that integrates Paragon (ICE Real Estate) MLS for property listings, an online rental search and booking engine with availability calendars and filtering (dates, bedrooms, amenities such as pet-friendly and pool, location), and PayLease/Zego for tenant electronic rent payments. Distribution combines direct website booking, MLS syndication, VRBO marketplace listing, and direct phone/email agent contact, supported by an organic content library covering Cape May webcams, neighborhoods, restaurants, events, and local guides. Social presence on Facebook and Instagram plus the JCR Market Pulse newsletter serve top-of-funnel demand.

Revenue is generated through two transaction-based streams: real estate brokerage commissions on residential and commercial property transactions, and vacation rental management fees on short-term bookings. Pricing is unit-based for rentals (ranging from ~$950/night off-season to $5,500-$13,375/week in peak season for larger properties) and commission-based for sales. The business operates with 1-10 employees and a single office, with no disclosed funding, acquisitions, or institutional ownership.

Name

Jersey Cape Realty

Legal name

Jersey Cape Realty

Website

https://jerseycaperealty.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

Jersey Cape Realty is a privately held Cape May, New Jersey real estate brokerage founded in 1988, offering residential and commercial sales plus vacation rental management of 316+ properties for individual buyers, sellers, investors, and seasonal visitors in the Cape May area.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Real estate brokerage
• Vacation rental management
• Residential property sales
• Commercial real estate
• Property listing services

Headquarters

HQ city

Cape May

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Sales Commissions: Traditional real estate brokerage commissions from buying and selling residential and commercial properties in Cape May area. Agents represent buyers and sellers in transactions.
2. Vacation Rental Management: Booking and management fees from vacation rental properties. Company manages 316+ vacation rental properties available for short-term stays ranging from weekly rentals in summer season to off-season nightly rates.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Jersey Cape Realty is a Cape May, New Jersey real estate brokerage that provides residential and commercial property sales representation backed by MLS search, along with vacation rental management for 316+ short-term rental properties across Cape May, West Cape May, Cape May Point, and surrounding areas. The firm operates through a single website with integrated property search, direct booking, and online rent payment, combining traditional agent-led brokerage with a self-serve rental platform.

Product overview

Jersey Cape Realty operates as a traditional real estate brokerage offering two primary service lines: real estate sales (residential, commercial, and investment properties) and vacation rental management. The company lists properties through MLS search and manages over 316 vacation rental units with online booking capabilities. The platform includes property search tools, rental calendar/availability systems, and payment processing via PayLease/Zego. The product architecture consists of a unified web platform with integrated property search, booking engine, and payment features rather than distinct modular software products.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Sales Services Full-service residential and commercial property sales including featured property listings, MLS search, buyer and seller representation, and commercial property services across Cape May County for individual buyers, sellers, and investors.
• Vacation Rentals Short-term vacation rental management offering 316+ properties including houses, condos, duplexes, and apartments across Cape May, West Cape May, Cape May Point, and surrounding areas with online booking and PayLease/Zego electronic payment for leisure travelers and families.
• Commercial Properties Commercial real estate sales services for investment properties and commercial listings in Cape May County area targeting small investors and commercial property buyers.

Quantifiable outcome

• Properties can generate peak rental income up to $15,000 per week for premium properties

Named customers3 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Paragon (ICE Real Estate)coreTechnology or IntegrationMLS data provider integration for property listings. Powers the real estate search and listing display functionality on the Jersey Cape Realty website.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Cape May Realty: Independent local brokerage serving Cape May. Closest direct competitor in terms of geographic focus, customer base, and the combined sales-plus-rentals model JCR operates.
• Weichert Realtors: New Jersey-headquartered residential brokerage with strong shore presence. Directly comparable in residential sales brokerage model, geographic focus, and reliance on MLS-driven lead flow.
• Sotheby's International Realty: Luxury-leaning residential brokerage with offices covering the New Jersey shore. Competes for high-end Cape May listings (JCR's premium $3.5M+ properties) and brings a national referral network that JCR does not have.
• Vacasa: National vacation rental management company that competes with Jersey Cape Realty's 316+ rental portfolio. Vacasa offers professional management services that homeowners might choose instead of JCR's local management.
• Coldwell Banker Real Estate (Cape May): National residential brokerage with a Cape May presence offering the same combination of home buying/selling services and vacation rentals as Jersey Cape Realty. Directly competes for the same local buyer, seller, and rental guest.
• Berkshire Hathaway HomeServices (Fox & Roach): Large regional residential brokerage operating across New Jersey including Cape May County. Competes with Jersey Cape Realty for residential listings, buyer representation, and adjacent vacation rental exposure in the same shore market.

Broad incumbents

• Compass: National tech-forward residential brokerage expanding into premium coastal markets. While not a Cape May specialist, Compass represents competitive pressure for high-end listing inventory and agent recruitment.
• Airbnb: Dominant vacation rental marketplace. Airbnb does not directly manage rentals but shapes guest demand, pricing expectations, and booking behavior that affect JCR's rental occupancy and direct-booking strategy.

Emerging players

• Evolve Vacation Rental: Tech-enabled vacation rental manager offering lighter-touch management services. Targets many of the same vacation homeowners JCR serves in Cape May, providing an alternative management partner.

Others

• PayLease / Zego: Property technology vendor providing the payment platform integrated into JCR's vacation rental site. Ecosystem participant whose product changes directly affect JCR's tenant payment experience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/jerseycaperealtyinc
• Instagraminstagram.com/jerseycaperealty
• Xx.com/JerseyCapeHomes
• LinkedInlinkedin.com/company/jersey-cape-realty

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jersey Cape Realty