The Fine Food Store

What The Fine Food Store does

The Fine Food Store is a single-location, family-owned café and bar operating in The Rocks historic precinct of Sydney, Australia, founded in 2009. Its core offering is sit-down and takeaway breakfast and lunch service built around in-house coffee roasting and a third wave specialty coffee programme, including a six-hour cold brew extraction process and V60 pourover brewing. The menu spans A$8–A$64 covers across breakfast, lunch, and an all-day range, with a beverage programme extending into cocktails, wine, beer, and non-alcoholic drinks.

Beyond the storefront, the business operates three ancillary revenue lines. Catering services provide pick-up and delivery across The Rocks and surrounding suburbs seven days a week, with a A$100 delivery minimum and tiered platters (A$45–A$95) and packages (A$20–A$38 per person). Venue hire monetises the space for private functions with Executive Chef-customised menus. Digital gift cards in A$25–A$100 denominations, sold online with no expiry, round out an e-commerce channel.

The company is operated by two business partners: Executive Chef Detlef Haupt, who brings international culinary experience spanning Japan to Qatar, and Richard, a former marketing professional. The business is bootstrapped with no disclosed institutional investors or parent company. Distribution is entirely domestic within Sydney, with marketing reliant on organic foot traffic from The Rocks precinct, a Facebook presence, and direct email enquiry handling.

Name

The Fine Food Store

Legal name

The Fine Food Store

Website

https://finefoodstore.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

The Fine Food Store is a family-owned café in The Rocks, Sydney, serving in-house roasted specialty coffee, wholesome breakfast and lunch, with catering, venue hire, and gift card services for local and corporate customers.

Ownership category

akta.pro rank

Product category

Specialty Coffee Café

NAICS

Full-Service Restaurants (722511), Special Food Services (7223)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

All-Day Dining Restaurants (THAFACAJ)

Keywords

• Specialty coffee roastery
• Café and restaurant
• Corporate catering services
• Venue hire events
• Third wave coffee

Headquarters

HQ city

The Rocks

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Marketing or Sales

Revenue model

1. Food and Beverage Sales: On-site café serving breakfast, lunch, and all-day menu items alongside specialty coffee, teas, cocktails, wine, beer, and non-alcoholic beverages. In-house roasted coffee programme generates incremental beverage revenue.
2. Catering Services: Corporate and private event catering available 7 days per week for pick-up or delivery within The Rocks area. Minimum order requirements apply ($100 delivery minimum, minimum 6 persons for most platters). Pre-order required by 12pm day prior.
3. Gift Cards: Digital gift cards sold in A$25, A$50, A$75, and A$100 denominations. Never expire. Redeemable against any in-store purchase.
4. Venue Hire: Private event space hire with Executive Chef-customised menus for functions. Contact via [email protected] for enquiries.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

The Fine Food Store is a family-owned café and bar in The Rocks, Sydney, serving breakfast, lunch, and an all-day menu of wholesome food alongside in-house roasted specialty coffee, teas, cocktails, wine, and beer. The business extends its hospitality offering through corporate and private catering with pick-up and delivery within The Rocks and surrounding suburbs, as well as private function venue hire and digital gift card sales.

Product overview

The Fine Food Store is a single-location family-owned café and restaurant in The Rocks, Sydney, operating as a unified hospitality business. The core offering centers on in-house roasted specialty coffee and seasonal wholesome food served for breakfast and lunch. The business extends its hospitality through three interconnected service lines: catering services (delivering fresh food for events), venue hire (hosting private functions), and gift cards (for customer gifting). All offerings operate under one brand at a single physical location.

Differentiator

Problem solved

Functional benefit

Products and services

• Café and Restaurant Dining A family-owned café and bar in The Rocks, Sydney, serving wholesome breakfast, lunch, and all-day menu items alongside in-house roasted specialty coffee, teas, cocktails, wine, beer, and non-alcoholic beverages. Open 7 days a week for walk-in dine-in and takeaway customers.
• Catering Services Corporate and private event catering with pick-up or delivery within The Rocks and surrounding suburbs, available 7 days a week. Food is made fresh on premise and to order, with platter, per-person package, and breakfast options available, subject to a minimum order of 6 persons and a A$100 delivery minimum.
• Venue Hire
• Gift Cards

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Regional players

• St Ali Coffee Roasters: Melbourne-based specialty coffee roaster and café with strong third-wave positioning, in-house roasting, and venue hire for events. Comparable in specialty coffee focus, in-house roasting, and integrated café/event model, though based in Melbourne.
• Pellegrini's Espresso Bar: Long-standing Melbourne-based Italian café and coffee bar with strong traditional coffee heritage. Comparable in single-location specialty coffee café positioning and decades-long community following, though based in Melbourne rather than Sydney.

Direct peers

• Bourke Street Bakery: Sydney-born bakery café and catering operation serving specialty coffee, breakfast, lunch, and event platters with multiple locations. Directly comparable in offering breadth (café + catering + coffee) and customer demographic to The Fine Food Store.
• Bills (Bill Granger): Long-established Sydney breakfast and lunch café brand with multiple locations, catering arm, and strong tourist/locals following. Comparable in customer demographic, all-day breakfast/lunch positioning, and family-friendly premium café identity.
• The Grounds of Alexandria: Sydney-based café, restaurant, and venue-hire destination with strong destination dining positioning, in-house bakery/coffee program, and event hosting. Highly comparable to The Fine Food Store's integrated café-plus-venue-hire model, though operating at significantly larger scale in Alexandria.
• Single O: Sydney-based specialty coffee roaster and café operator with in-house roasting program, third-wave positioning, and wholesale distribution. Directly comparable to The Fine Food Store's in-house roasting and specialty coffee focus.
• Mecca Coffee: Australian specialty coffee roaster and café operator with in-house roasting program and multiple locations. Comparable to The Fine Food Store's third-wave coffee and roastery positioning.
• Campos Coffee: Iconic Sydney specialty coffee roaster and café chain with strong third-wave positioning, multiple locations, and bean wholesale. Comparable specialty coffee offering and in-house roasting approach to The Fine Food Store.
• Paramount Coffee Project: Sydney specialty coffee and brunch café with strong third-wave coffee program and all-day brunch offering. Directly comparable in specialty coffee focus, brunch menu, and Sydney café market positioning.
• Devon Café: Sydney brunch and specialty coffee destination with multiple locations and strong Instagram-driven positioning. Comparable in brunch-focused menu, premium coffee offering, and Sydney café market competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.finefoodstore.com%2Fshop%2Fthe-fine-food-store-gift-card
• Xx.com/thefinefoodstre
• LinkedInlinkedin.com/company/the-fine-food-store

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Fine Food Store