What Decorative Lighting does

Decorative Lighting and Display Pty Ltd (trading as Decorative Lighting Company, decolight.com.au) is an Australian private company founded in 2007 that imports and supplies commercial-grade 24-volt LED decorative lighting systems for indoor and outdoor use. Its product portfolio spans four core categories — fairy lights, festoon lights, garden lights, and accessories — built around a proprietary modular architecture featuring 'screw-together' connectivity, IP65/IP67 weatherproof ratings, UV-resistant rubber cabling, and optional RGB/RGBW smart color control via remote and smartphone. The company sells individual components up to complete installation kits (e.g., fairy light tree kits, 10–100m festoon belts) with unit prices ranging from approximately $5 to $2,470.

The business is primarily direct-to-consumer via its Shopify-based e-commerce website, supplemented by a wholesale registration program for trade customers and a free custom-quote/design-consultation service for enterprise and government buyers. Its stated customer base spans over 50 Australian councils, electrical contractors, event planners, retailers, hospitality operators (including Hilton Surfers Paradise and Edgewater Restaurant), wholesalers, building and landscape architects, and residential homeowners. Operations are anchored at a single warehouse and distribution center in Acacia Ridge, Brisbane, from which orders are fulfilled same or next business day Australia-wide; the company has no disclosed international footprint.

Revenue is generated through one-time hardware sales with no subscription or recurring component. There is no disclosed external funding, no parent company, no acquisitions, and no public financial reporting; the company is privately held by its founders. The competitive position rests on Australian-standard certifications (CE, ROHS, SAA), a 2-year warranty on fairy lights, fast domestic fulfillment, and brand recognition built over 17 years of operation in a fragmented import-and-resell category.

Name

Decorative Lighting

Legal name

Decorative Lighting and Display Pty Ltd

Website

https://decolight.com.au

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Decorative Lighting and Display Pty Ltd is an Australian private company, founded in 2007, that imports and supplies commercial-grade 24V LED decorative lighting systems (fairy, festoon, garden, accessories) via e-commerce, wholesale, and custom-quote channels to councils, trade contractors, event planners, hospitality operators, and homeowners across Australia.

Ownership category

akta.pro rank

Product category

Commercial Decorative Lighting

NAICS

Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Electric Lighting Equipment Manufacturing (3351), Residential Electric Lighting Fixture Manufacturing (335131)

SIC

Electric Lighting & Wiring Equipment (3640), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior) (IMAGAIAB)

akta.pro secondary industries

Outdoor Lighting & Landscape Lighting Retail (CRAIAIAJ), Seasonal, Holiday & Party Home Décor Retail (CRAIACAD)

Keywords

• Decorative LED lighting
• Festoon lighting systems
• Commercial outdoor lighting
• Fairy light installations
• Garden flood lighting

Headquarters

HQ city

Gold Coast

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Product Sales: One-time sales of LED lighting products including fairy lights, festoon lights, garden lights, flood lights, and accessories. Products are sold as individual units or complete kits. No recurring subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Decorative Lighting imports and supplies commercial-grade LED decorative lighting systems for indoor and outdoor use in Australia. The product range spans fairy lights, festoon lights, garden/flood lights, marquee lights, and supporting accessories (power supplies, controllers, splitters, dimmers), all built on a 24V low-voltage modular platform with proprietary screw-together connectivity and smart RGB/RGBW color control. Offerings are sold as individual units, replacement parts, or complete installation kits to residential DIY customers, trade professionals, councils, event planners, and commercial venues.

Product overview

Decorative Lighting Company is an Australian-owned supplier of commercial-grade LED decorative lighting products, operating as a single unified product portfolio with four core product categories (Fairy Lights, Festoon Lights, Garden Lights, and Accessories) sold through an e-commerce platform. The product ecosystem is built around a proprietary 24V low-voltage lighting system featuring modular, connectable components including light strings, festoon belts with bulbs, flood lights, and supporting accessories (power supplies, controllers, splitters, extension leads). Products are designed for both residential DIY installation and commercial applications, with offerings ranging from individual replacement parts to complete installation kits in small, medium, and large configurations. The company serves diverse sectors including councils, electrical contractors, event planners, retailers, hospitality businesses, and wholesalers.

Differentiator

Problem solved

Functional benefit

Products and services

• Fairy Lights LED fairy light strings and tree kits in various lengths (1m-18m) at 24V low-voltage, including static warm white, RGB color-changing, and RGBW options. Products include connectable string lights, hanging curtain lights, and complete tree installation kits (small, medium, large) for residential DIY and commercial venues.
• Festoon Lights Commercial-grade 24V festoon lighting systems including belt cables (10m-100m lengths), replacement bulbs (45mm, 60mm, 125mm sizes), and complete festoon kits. Features IP65 weatherproof ratings, various bulb spacing options (500mm, 1000mm), and compatible accessories including splitters and dimmers.
• Garden Lights Outdoor LED flood lights and wash lights for landscape illumination, including RGB and RGBW color-changing flood lights (10W-45W), warm white static flood lights, and professional multi-light kits with daisy-chain connectivity. Features 60-degree and 120-degree beam angles, IP65 ratings, and 24V DC operation.
• Marquee Lights Marquee letter and number lighting products intended for events and signage applications. No products currently available in this category at the time of the source data.
• Lighting System Accessories Supporting components for fairy lights and festoon systems including LED power supplies (20W-600W), extension leads, splitters (2-way, 3-way, 5-way), RGB/RGBW color controllers, and dimmers. All accessories are 24V rated with IP44-IP67 weatherproof ratings for indoor or outdoor use.
• Custom Lighting Design and Quote Service Free design consultation and obligation-free custom quote service for large commercial projects, targeting architects, councils, event planners, and commercial businesses requiring tailored lighting solutions and design advice.
• Wholesale Trade Program Registered wholesale account program providing trade pricing and bulk access to the full Decorative Lighting product range for electrical contractors, wholesalers, retailers, and event planners.

Quantifiable outcome

• Over 50 Councils across Australia have worked with the company for community lighting projects
• +1 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Signify (Philips Lighting): Global lighting giant behind Philips Hue and professional lighting systems. Competes at the broader commercial/architectural lighting level and could move further down-market into decorative/outdoor LED in Australia.
• Domus Lighting: Australian lighting supplier covering decorative, architectural and outdoor LED ranges to trade and commercial customers. Comparable on commercial/project lighting supply model, though broader in scope.
• Brilliant Lighting: Established Australian lighting brand offering residential, commercial and outdoor decorative fixtures. Comparable on outdoor decorative LED offering and Australian trade distribution, though with a broader, more mass-market range.
• Beacon Lighting Group: Australia's largest specialty lighting retailer with national showrooms and trade/contractor channels. Overlaps directly on residential and commercial decorative LED lighting but offers a much broader catalog including ceiling fans and general lighting.

Direct peers

• Festive Lights: Australian decorative lighting retailer specializing in festoon, fairy and outdoor event lighting. Closely comparable in product range, customer mix (events, venues, residential) and DTC e-commerce model.
• Havit Lighting: Australian lighting brand supplying decorative, outdoor and architectural LED fixtures via trade distribution. Comparable on outdoor LED product mix, IP-rated fixtures and trade/wholesale GTM.
• Christmas Lights Etc: US-based online retailer of commercial-grade festoon, fairy and decorative string lighting for events, venues and municipalities. Highly comparable product catalog and event/council customer use cases.

Regional players

• Light Hub Australia: Australian online retailer focused on LED strip and outdoor architectural lighting. Comparable on residential/SMB outdoor LED lighting and e-commerce GTM in Australia.

Emerging players

• Energizer LED / Outdoor Lighting Brands: Consumer brands selling decorative and outdoor LED string/festoon lighting through retail. Comparable on outdoor decorative string lighting products targeting homeowners and event use cases.
• Sunnylife: Australian lifestyle brand selling outdoor entertaining, pool and decorative lighting globally. Comparable on residential outdoor decorative lighting, event/venue aesthetics and DTC brand-building, though with a stronger consumer/lifestyle positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCc0KYEFgVvHRn_uErxG5Tjg
• Xx.com/Deco_Lighting

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Decorative Lighting