Rock Steady
Rock Steady is a Long Beach, California-based custom fabrication company that designs, builds, and installs brand activations, retail displays, trade show booths, pop-ups, and museum exhibits for enterprise brands, agencies, and cultural institutions across the United States.
- Company typePrivate
- Founded2006
- HeadquartersLong Beach, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Rock Steady does
Rock Steady is a full-service custom design and fabrication company headquartered at 3201 East 59th Street in Long Beach, California. Founded in 2006, the firm operates an in-house shop that delivers physical experiential builds for enterprise brands, agencies, exhibit houses, and cultural institutions, covering brand activations, retail displays, trade show booths, pop-up shops, and museum-quality exhibits from concept through installation. The core capability set is built around metalwork, woodwork, powder coating, LED lighting integration, acrylic work, graphic production, and a modular SEG (Silicone Edge Graphics) frame system, all consolidated under a single roof to control quality and lead time.
The product surface is organized into six service lines: Brand Activations, Retail Display Services, Trade Show Display Services, Pop-Up Shop Services, SEG Frame Rental, and Custom Fabrication. These are sold through a sales-led, project-based go-to-market motion in which pricing is quote-driven and scoped per engagement. Distribution is primarily direct enterprise sales for custom fabrication, supplemented by a SEG Frame Rental program that ships modular frames nationally and globally to exhibit houses and agencies alongside design and printing support.
The customer base consists of recognizable enterprise brands across beverage (Pepsi, Rock Star Recovery), technology and media (YouTube, Apple Original Films), sports and retail (Nike, Wilson), financial services (Rocket Mortgage, Chase), and entertainment and culture (Luna Luna, FX properties via Comic-Con work). Strategic partnerships with creative agencies such as Good Sense & Company and Creative Riff have positioned Rock Steady on marquee projects including the YouTube Backstage Studio at Coachella and immersive FX sets at San Diego Comic-Con 2024, alongside Super Bowl LVIII activations in Las Vegas.
Rock Steady firmographics
Firmographics- Name
- Rock Steady
- Legal name
- Rock Steady
- Website
- https://rocksteadyinc.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rock Steady is a Long Beach, California-based custom fabrication company that designs, builds, and installs brand activations, retail displays, trade show booths, pop-ups, and museum exhibits for enterprise brands, agencies, and cultural institutions across the United States.
- Ownership category
- akta.pro rank
Rock Steady industry classification
Industry- Product category
- Custom Fabrication and Experiential Display Services
- NAICS
- Hardware Manufacturing (332510)
- SIC
- Sheet Metal Work (3444)
- akta.pro primary industry
- Rigging, Truss & Overhead Hanging Signage (THAHAHAF)
Keywords
Where Rock Steady is headquartered
LocationHeadquarters
- HQ city
- Long Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rock Steady business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Custom Fabrication Services: Project-based custom fabrication of brand activations, retail displays, trade show booths, pop-up shops, and event environments. Full-service from concept through installation.
- SEG Frame Rentals: Rental of modular SEG (Silicone Edge Graphics) frame systems to exhibit houses, agencies, and brands for trade shows, events, and pop-ups. Includes design assistance, printing, and logistics support.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Rock Steady product offering
Product offeringCore offering
Rock Steady is a full-service design and fabrication company that builds custom physical displays, installations, and experiential environments for brands, agencies, and event organizers. Services span brand activations, retail displays, trade show booths, pop-up shops, and modular SEG frame rentals, with in-house capabilities covering metalwork, woodwork, powder coating, LED lighting, acrylic work, and graphics production. Each project is delivered from concept and design through fabrication and on-site installation.
Product overview
Rock Steady is a full-service design and fabrication company offering physical experiential marketing solutions. The portfolio consists of six core service offerings: Brand Activations (immersive brand experiences), Retail Display Services (custom retail displays and fixtures), Trade Show Display Services (custom exhibition booths), Pop-Up Shop Services (temporary retail spaces), SEG Frame Rental (modular frame rentals), and Custom Fabrication (in-house metalwork, woodwork, powder coating, LED lighting, acrylic work, and graphics). These services are delivered as an integrated suite where the custom fabrication capabilities underpin all experiential builds, while the specialized services (brand activations, retail, trade shows, pop-ups) represent distinct market verticals that share common fabrication techniques and SEG rental inventory.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Activations Design, fabrication, and installation of immersive brand experiences and experiential marketing installations that engage consumers and build brand awareness. Targeted at enterprise consumer brands seeking memorable activations at events, festivals, and product launches.
- Retail Display Services Custom retail displays, fixtures, and store environments designed to extend customer dwell time and drive sales through visually compelling merchandising. Built for brick-and-mortar retailers looking to create immersive in-store experiences.
- Trade Show Display Services Custom-designed trade show booths and exhibits fabricated for inline, corner, island, peninsula, and perimeter configurations. Serves enterprise exhibitors, exhibit houses, and agencies needing tailored exhibition structures.
- Pop-Up Shop Services Design and build of temporary retail spaces and pop-up shop environments that capture attention, drive foot traffic, and deliver memorable brand interactions. Targeted at brands running short-term retail campaigns.
- SEG Frame Rental Rental of modular, tool-free Silicone Edge Graphics (SEG) frame systems in straight, curved, and lightbox configurations. Includes design assistance, printing, and logistics support for exhibit houses, agencies, and brands running trade shows, pop-ups, and events.
- Custom Fabrication In-house fabrication shop capabilities including metalwork, woodwork, powder coating, LED lighting integration, acrylic work, and graphics production. Underpins all experiential display builds and is offered as a standalone capability for client-specific projects.
Quantifiable outcome
- Successful execution of major activations at Super Bowl LVIII and Coachella Valley Music and Arts Festival
Companies that use Rock Steady
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Rock Steady technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Rock Steady partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Creative RiffcoreStrategic collaboration for San Diego Comic-Con 2024 activations. Rock Steady and Creative Riff partnered to build immersive experiences including a fully immersive set for FX's The Bear and an American Horror Story experience for Comic-Con attendees.
- Good Sense & CompanycoreCollaborated on the YouTube Backstage Studio activation at Coachella Valley Music and Arts Festival. Good Sense & Company and Rock Steady worked together to design and build a hospitality and content creation space for YouTube artists, creators, and guests featuring custom fabrication, architectural details, and branded graphics.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Rock Steady competitors and assessment
Company assessmentDirect peers
- Derse: Full-service exhibit and experience provider building custom trade show booths, brand activations, and environments. Directly comparable in delivery model and customer base (enterprise brands and agencies).
- Hamilton Exhibits: Custom trade show exhibits and event environments fabricator. Competes head-to-head for brand and agency RFPs across inline, island, and peninsula booth configurations.
- 2020 Exhibits: Custom exhibit design and fabrication house serving trade show and event clients. Operates a similar design-build-install model with comparable service scope to Rock Steady's trade show offering.
- Displayworks: Direct competitor in custom retail displays, fixtures, and brand environments. Closely comparable service offering (design-to-install custom fabrication for retail and event clients) and similar mid-sized private operator profile.
- MAS Event Design: Experiential fabrication and event design studio producing custom builds for brand activations and corporate events. Similar boutique-to-mid-market positioning and project-based delivery model.
Emerging players
- MKG: Independent experiential marketing agency with creative, content, and production capabilities. Emerging competitor in brand activations with partial overlap on fabrication and event execution.
Broad incumbents
- Freeman: Largest North American event and exhibit services provider with in-house custom fabrication. Competes for trade show booth builds and brand activations but operates at materially greater scale.
- Sparks: Global experiential marketing agency with in-house fabrication and design capabilities. Larger incumbent offering overlapping services (brand activations, exhibits, pop-ups) but as part of a broader agency portfolio.
- Jack Morton Worldwide: Global brand experience agency producing immersive activations, exhibits, and event environments. Larger and agency-led but overlaps in custom fabrication and experiential build delivery.
- George P. Johnson Experience Marketing: Major global experiential agency building brand experiences, trade show exhibits, and event environments. Wider portfolio and global footprint but overlapping core capability in custom fabrication and brand activations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Rock Steady social profiles
Digital presenceRock Steady financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rock Steady leadership team
Management profileNumber of profiles
Profiles1 record
Rock Steady funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rock Steady M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rock Steady
What does Rock Steady do?
Rock Steady is a full-service design and fabrication company that builds custom physical displays, installations, and experiential environments for brands, agencies, and event organizers. Services span brand activations, retail displays, trade show booths, pop-up shops, and modular SEG frame rentals, with in-house capabilities covering metalwork, woodwork, powder coating, LED lighting, acrylic work, and graphics production. Each project is delivered from concept and design through fabrication and on-site installation.
Is Rock Steady a public or private company?
Rock Steady is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rock Steady founded?
Rock Steady was founded in 2006. It employs 11 to 50 people.
Where is Rock Steady based?
Rock Steady is headquartered in Long Beach, United States, in the North America region.
How does Rock Steady make money?
Two revenue lines are on record. Custom Fabrication Services are the primary driver. The others are SEG Frame Rentals.
Who are Rock Steady's main competitors?
Direct peers on record are Derse, Hamilton Exhibits, 2020 Exhibits, Displayworks and MAS Event Design. MKG is listed as an emerging player. Broad incumbents are Freeman, Sparks, Jack Morton Worldwide and George P. Johnson Experience Marketing.
Does Rock Steady have an API?
No public API is recorded for Rock Steady.
What industry is Rock Steady in?
Rock Steady's product category is Custom Fabrication and Experiential Display Services. Its primary akta.pro industry code is THAHAHAF, Rigging, Truss & Overhead Hanging Signage. Its NAICS code is 332510 and its SIC code is 3444.