Good Sense & Company

What Good Sense & Company does

Good Sense & Company is a Brooklyn-based, independently owned event production and design agency founded in 2005 by Jared Siegel and Joshua Cicerone. The firm specializes in producing and designing high-stakes spectacles for major brands, entertainment studios, cultural institutions, and government clients, with a service portfolio spanning main-stage show production, stage management, creative and visual design, talent coordination, front-of-house operations, and on-site staffing. Its flagship engagement is the YouTube Brandcast, which it co-originated in 2012 and has produced continuously for 12+ years, and it historically managed Tribeca Film Festival special events for 18 years (2002-2019). The client roster includes Google, YouTube, HBO, Paramount Pictures, Warner Bros., Universal Pictures, A24, Lionsgate, Focus Features, NFL, Walmart Connect, Carnegie Hall, and the Metropolitan Opera, among others.

The company operates through two primary lines: Good Sense & Co. (production and design services) and Good Sense Reserved, a wholly-owned subsidiary created via the acquisition of boutique agency Wise & Co. that focuses on front-of-house operations including invitations, RSVP management, seating, ticketing, check-in, and on-site staffing. Revenue is generated through project-based, quote-driven professional service fees with no publicly disclosed pricing tiers, and the go-to-market motion is relationship-driven and reputation-based, relying on portfolio, word-of-mouth referrals, and long-tenured enterprise relationships rather than outbound sales or paid marketing.

The firm is founder-led with no external institutional investment, no parent company, and no funding rounds disclosed. Headcount is in the 11-50 range, and operations are anchored at 77 Washington Avenue, Brooklyn, with primary geographic concentration in the Northeast US while servicing select international engagements (e.g., Doha Tribeca Film Festival). The agency is described as balancing corporate projects with not-for-profit partnerships, and it has demonstrated capacity for large-scale public events such as the 300-performance NY PopsUp festival produced for New York State in 2021.

Name

Good Sense & Company

Legal name

Good Sense & Company

Website

https://goodsenseandcompany.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Good Sense & Company is a Brooklyn-based event production and design agency founded in 2005 that produces high-stakes spectacles and front-of-house services for major brands, entertainment studios, and cultural institutions, with YouTube Brandcast as its flagship 12+ year engagement.

Ownership category

akta.pro rank

Product category

Event Production Services

NAICS

Convention and Trade Show Organizers (561920), Performing Arts Companies (7111), Other Performing Arts Companies (71119)

SIC

Services-Amusement & Recreation Services (7900), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Full-Service Event Planning & Production (HSACAAAA)

akta.pro secondary industries

Corporate Event Planning & Management Services (Agencies/Planners) (MPAGAHAL), Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB), Event Theming, Mood Boards & Concept Design (HSACAOAH)

Keywords

• Event production services
• Stage management
• Front-of-house operations
• Corporate event design
• Premium event production

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Event Production Services: Project-based professional services for producing and designing high-stakes spectacles including corporate events, film festival activations, brand experiences, and entertainment productions. Revenue is generated through service fees for production management, design, staging, and on-site execution.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Good Sense & Company is an independently owned event production and design agency that executes high-stakes spectacles for corporate, entertainment, and cultural clients. Services span end-to-end production including stage management, show direction, creative design, audiovisual production, talent coordination, and front-of-house operations. The firm operates through two primary offerings: Good Sense & Co. (main show production and design) and Good Sense Reserved (FOH, guest management, ticketing, and on-site staffing).

Product overview

Good Sense & Company operates as an independently owned event production and design agency since 2005, providing production services for high-stakes spectacles. The company consists of two primary offerings: Good Sense & Co. (core production and design services for main shows, stage management, and major brand events) and Good Sense Reserved (a subsidiary specializing in front-of-house operations including guest management, ticketing, and on-site staffing). The two services work together to deliver comprehensive event experiences from production through guest-facing operations.

Differentiator

Problem solved

Functional benefit

Brands

• Good Sense Reserved: An events management agency specializing in front-of-house operations, dedicated to delivering personal service with a high-touch, logistics-minded approach. Offers invitations, RSVP management, seating, ticketing, check-in/guest flow, on-site staffing, and post-event reporting services.

Products and services

• Good Sense & Co. Production & Design Services Full-service event production and design agency specializing in high-stakes spectacles, including main stage shows, red carpet events, VIP parties, and large-scale corporate presentations for major brands.
• Good Sense Reserved Events management agency specializing in front-of-house operations, offering invitations, RSVP & list management, seating & ticketing, design & printing, check-in/guest flow, on-site staffing, and post-event reporting.

Quantifiable outcome

• Produced 300+ performances over 6 months for NY PopsUp festival
• +2 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered flagship, core and major.

• YouTubeflagshipStrategic or Co-development PartnerLong-standing strategic partnership producing YouTube Brandcast since 2012, evolving from Digital Newfront to Network Upfront. GS&CO manages production, talent coordination, stage management, and FOH experience for this flagship annual event.
• Google Events & ExperiencescoreStrategic or Co-development PartnerCollaboration on Google and YouTube branded events including product launches, sales conferences, and creator-focused experiences.
• Obscura DigitalmajorTechnology or IntegrationTechnical production partner for large-scale visual installations and projection mapping, particularly for YouTube Brandcast events.
• De-Yan Design StudiomajorTechnology or IntegrationStage design and video content partner for YouTube Brandcast productions.
• Wise & Co.coreStrategic or Co-development PartnerAcquired boutique agency to launch Good Sense Reserved, expanding front-of-house operations and guest management services.
• Tribeca Film FestivalflagshipStrategic or Co-development PartnerInstrumental role in design, development, and execution of Tribeca Film Festival Special Events from 2002-2019, including premiere screenings, red carpets, parties, panels, and awards ceremonies.
• New York StatemajorStrategic or Co-development PartnerPartnership with NY State to produce NY PopsUp festival (Feb-Aug 2021), an ongoing festival of popup performances across NYC and State featuring 300 free public performances.
• Zack WinokurmajorStrategic or Co-development PartnerArtistic director collaboration for NY PopsUp festival production.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Opus Agency: Opus Agency is a Beaverton-based experiential events agency that produces brand experiences and flagship events for major tech clients (Nike, Amazon, Google); a directly comparable peer serving enterprise technology and entertainment brands with high-stakes productions.
• MKG: MKG is a Brooklyn/NYC-based experiential marketing agency producing high-profile brand activations, product launches, and corporate events — directly comparable in geography, service mix (production + design + talent), and Fortune 500 client base to Good Sense & Co.
• MAS Event Design: MAS Event Design is a Boston/NYC-area event production and design firm delivering high-end corporate, nonprofit, and gala events — closely matched to Good Sense on bespoke production-and-design service offering and premium clientele.
• Rafanelli Events: Rafanelli Events is a high-end NYC event production firm producing corporate galas, premieres, and luxury brand experiences; closely aligned with Good Sense on premium clientele, full-service production, and red-carpet/A-list talent coordination.
• G7 Entertainment Marketing: G7 Entertainment is a NYC-based boutique production and entertainment marketing agency producing premieres, red carpets, and celebrity-driven events for studios and streamers — directly comparable to Good Sense's film/TV premiere and awards-cycle work for A24, Paramount, and HBO.
• AOK Group: AOK Group is a small boutique event production and design agency producing corporate, brand, and entertainment events with a hands-on creative team — similar in size, service offering, and bespoke positioning to Good Sense & Co.
• Factory 360: Factory 360 is a NYC experiential marketing agency producing brand activations, launch events, and consumer experiences; comparable in scale, geography, and category (corporate experiential production) to Good Sense & Co.
• ByDesign Experience Makers: ByDesign is a NYC-based experiential event production agency serving enterprise clients with end-to-end event design and execution — comparable in target market (corporate enterprise), service mix (production + design), and scale to Good Sense & Co.

Broad incumbents

• Jack Morton Worldwide: Jack Morton is a global brand experience agency (IPG-owned) producing large-scale corporate events, brand experiences, and sponsorships; overlapping with Good Sense on the corporate experiential and tech client side, but operating at far greater scale and geographic breadth.
• Sparks: Sparks is a global experiential marketing agency (part of Omnicom) producing brand experiences, exhibits, and corporate events worldwide; comparable to Good Sense in service category but with significantly larger scale and a holding-company distribution backbone.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/goodsensenyc
• Xx.com/goodsensenyc
• Facebookfacebook.com/goodsenseandcompany

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good Sense & Company