What Reins Therapeutic Riding Program does

Reins Therapeutic Riding Program (legal name "Riding Emphasizing Individual Needs and Strengths," REINS) is a 501(c)(3) nonprofit established in 1984 that delivers equine-assisted therapeutic activities to children and adults with disabilities. From a 10-acre ranch at 4461 S. Mission Rd in Fallbrook, California, the program serves nearly 200 students weekly through adaptive riding lessons and adjacent mental-health, military/Veteran, addiction-recovery, and caregiver-wellness programs, drawing students from Orange, Riverside, and San Diego counties and supported by more than 100 weekly volunteers.

The core product is the Adaptive Riding Program: weekly 30-minute mounted or unmounted sessions held Monday through Saturday from 9:00 AM to 4:30 PM. REINS's therapy methodology leverages the rhythmic three-dimensional movement of horses to stimulate rider musculature, weight shift, and trunk mobility approximating human gait patterns. Beyond adaptive riding, the portfolio includes Mental Health Programs (REINS of Valor for active-duty military and Veterans, plus partnerships with Mustard Seed Ranch for foster/displaced youth and Zak's House for addiction recovery), the Mini Outreach Opportunities (M.O.O.) program bringing miniature horses Zippy and Tinkerbell to off-site community venues, and the CTRI Mentorship Program that trains new PATH-certified instructors. REINS holds PATH International Premier Accredited Center status and operates with a herd of 20 therapy horses, the majority donated by the community.

REINS operates on a subsidized hybrid revenue model. Students pay $400–$600 per trimester (~$1,200 annually), which covers only 24% of REINS's actual per-student lesson cost of ~$4,800. Authorized services are billed directly to San Diego and Inland Regional Centers under vendor number PY2719; specialized programs such as REINS of Valor and the broader Mental Health Programs are funded through foundation partners including the Donegan Burns Foundation, Fallbrook Regional Health District, and Military Spouse Association Camp Pendleton. Operational infrastructure includes the mortgage-free 10-acre property (paid off in 2009 via donation) and the Tack Shack thrift store. Fundraising is anchored by the annual Country Hoedown (drawing 800+ guests) and the Spring Classic horse show, supplemented by direct donations, planned giving, and endowments via the Legacy Endowment Foundation and Rancho Santa Fe Foundation.

Name

Reins Therapeutic Riding Program

Legal name

Riding Emphasizing Individual Needs and Strengths

Website

https://reinsprogram.org

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Reins Therapeutic Riding Program is a 501(c)(3) nonprofit providing equine-assisted therapeutic riding and mental health programs to nearly 200 children and adults with disabilities weekly from its 10-acre Fallbrook, California ranch across Southern California.

Ownership category

akta.pro rank

Product category

Therapeutic Equestrian Services

NAICS

Services for the Elderly and Persons with Disabilities (62412), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Other Individual and Family Services (624190)

SIC

Services-Health Services (8000)

akta.pro primary industry

Adaptive & Special Needs Personal Training (HSADAAAL)

akta.pro secondary industries

Rehabilitation Return-to-Exercise Training (Non-Clinical) (HSADAAAK), Adventure Therapy & Therapeutic Wilderness Programs (THAAAOAG)

Keywords

• Therapeutic horseback riding
• Equine-assisted therapy
• Adaptive riding lessons
• Equine-assisted mental health
• Therapeutic horsemanship program

Headquarters

HQ city

Fallbrook

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Student Sponsorship: Donors can sponsor students at $1,200 per year to cover lesson costs.
2. Mini Outreach Opportunities: Fee-based community visits by mini horses at $350 per session for 2 hours, with mileage zones for travel fees.
3. Planned Giving and Endowment: Legacy/estate giving programs, endowment contributions, and annual fund donations through partners like Legacy Endowment Foundation and Rancho Santa Fe Foundation.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Reins Therapeutic Riding Program (REINS) is a 501(c)(3) nonprofit that delivers adaptive therapeutic horseback riding lessons and equine-assisted activities to nearly 200 children and adults with disabilities each week. Core offerings include weekly 30-minute adaptive riding lessons, equine-assisted mental health programming for at-risk youth, military, veterans, and addiction recovery, and mobile Mini Outreach Opportunities (M.O.O.) bringing miniature horses into the community.

Product overview

REINS Therapeutic Riding Program is a 501(c)(3) nonprofit organization offering a comprehensive therapeutic horsemanship program centered on adaptive riding lessons for nearly 200 children and adults with disabilities weekly. The core offering is the Adaptive Riding Program providing 30-minute therapeutic horseback riding sessions. Additional programs include Mental Health Programs (including REINS of Valor for military/Veterans), the CTRI Mentorship Program for instructor certification, and Mini Outreach Opportunities (M.O.O.) bringing miniature horses to community venues. Supporting operations include the Tack Shack thrift store and various fundraising events including the Annual Country Hoedown and Spring Classic. Sponsorship opportunities exist for both horses and students. The organization serves students from Orange, Riverside, and San Diego counties from its 10-acre ranch in Fallbrook, California.

Differentiator

Problem solved

Functional benefit

Brands

• M.O.O. (Mini Outreach Opportunities): Mini horse outreach program bringing therapeutic horse interactions to schools, festivals, healthcare facilities, and community events featuring mini ponies Zippy and Tinkerbell.
• REINS of Valor
• REINS CARES
• Tack Shack

Products and services

• Adaptive Riding Program Therapeutic horseback riding lessons for children and adults with disabilities. Weekly 30-minute private or group lessons, mounted or unmounted, held Monday through Saturday between 9am and 4:30pm at the Fallbrook ranch.
• CTRI Mentorship Program Professional development program designed to help aspiring instructors earn PATH International Certified Therapeutic Riding Instructor (CTRI) certification through hands-on experience and mentorship, typically spanning approximately one year.
• Mental Health Programs Equine-assisted mental health programming for at-risk youth, active duty military, Veterans, and individuals struggling with addiction. Includes REINS of Valor, Mustard Seed Ranch partnership, and Zak's House collaboration.
• REINS of Valor Mental health program exclusively for active-duty military and Veterans, featuring flexible scheduling for groups, individuals, and couples with sessions ranging from 60-90 minutes, weekly or monthly.
• Mini Outreach Opportunities (M.O.O.) Community outreach program featuring two miniature horses (Zippy and Tinkerbell) that visit schools, festivals, senior living facilities, and other venues. Offers Basic (petting/interaction), Educational, Advanced Educational, and Experiential service tiers starting at $350 per 2-hour session.
• REINS CARES Supportive wellness program offering caregiver-focused equine-assisted sessions for caregivers of loved ones living with Alzheimer's, dementia, and Parkinson's disease. Offered at no cost to participants.
• REINS Spring Classic Annual horse show event where students demonstrate their capabilities in a supportive, fun environment. Features sponsorship opportunities and is free to attend.
• Annual Country Hoedown Annual fundraiser event drawing over 800 guests. Features BBQ dinner, live country music, silent auction, carnival games, and sponsorship opportunities at various levels (Judge, Sheriff, Deputy).

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and major.

• Southern California University of Health SciencescoreStrategic or Co-development Partner · 1 May 2026OTD (Occupational Therapy Doctoral) students from SCUHS facilitate CARES sessions with licensed clinicians providing supervision.
• Center for Senior WellbeingcoreStrategic or Co-development PartnerPartnership to offer CARES program - a supportive wellness experience for caregivers of loved ones living with Alzheimer's, dementia, Parkinson's. Focuses on Connect, Adapt, Restore, Engage, Strengthen wellbeing principles.
• VA's Equine-Imity ProjectcoreStrategic or Co-development PartnerPartnership with VA to offer services for Veterans struggling with homelessness, addiction, trauma, and mental health. Working with LCSWs from the VA on equine-assisted integrative therapy.
• Daniel's Memorial FoundationmajorStrategic or Co-development PartnerLaunched Country Strong Group Workout - weekly high-intensity workouts integrating ranch work with functional training for active-duty military, Veterans, and first responders.
• Mustard Seed RanchcoreStrategic or Co-development PartnerREINS provides horses, facilities, volunteers and staff for MSR to run equine-assisted psychotherapy sessions at the ranch for foster and displaced youth (ages 12+) experiencing trauma.
• Zak's HousemajorStrategic or Co-development PartnerREINS offers services to Zak's House residents going through drug/alcohol detox/rehabilitation. Monthly 90-minute equine-assisted sessions with transportation and group oversight provided by their staff.
• San Diego Regional CentercoreChannel Partner/ Reseller/ DistributorVendor Number PY2719. Authorized vendor for therapeutic riding services billed directly to Regional Center per IPP authorization. Primary funding channel for clients with developmental disabilities.
• Inland Regional CentermajorChannel Partner/ Reseller/ DistributorAccepts funding via San Diego Regional Center for clients in Inland Empire region.

Scale indicators8 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• PATH International: Industry association and accreditor for therapeutic horsemanship. Not a direct operating peer but the umbrella organization governing REINS' Premier Accredited Center status, instructor certifications (CTRI, ESMHL), and industry standards.

Direct peers

• SpiritHorse International: PATH-affiliated therapeutic riding nonprofit serving children with disabilities, military Veterans, and at-risk youth. Comparable in mission, multi-population service model, and equine-assisted therapy approach.
• Mane Stream: PATH Premier Accredited therapeutic horsemanship center in New Jersey providing adaptive riding and equine-assisted services to individuals with disabilities. Comparable in mission, accreditation, and service model.
• Cheff Therapeutic Riding Center: PATH Premier Accredited therapeutic riding center in Augusta, Michigan serving children and adults with disabilities. Comparable in size, mission, instructor training, and equine-assisted therapy focus.
• High Horses Therapeutic Riding Program: PATH Premier Accredited therapeutic riding center in Vermont serving children and adults with disabilities and mental health needs. Comparable in adaptive riding, mental health programming, and nonprofit structure.
• The Shea Center for Therapeutic Riding: PATH International Premier Accredited therapeutic riding center in San Juan Capistrano, California, serving riders with disabilities. Directly comparable in mission, accreditation, Southern California geography, and adaptive riding service model.
• North American Riding for the Handicapped Association (NARHA) / Equest: Texas-based PATH Premier Accredited therapeutic horsemanship center serving individuals with disabilities through adaptive riding and equine-assisted therapy. Comparable nonprofit operating model and core adaptive riding service.
• BraveHearts Therapeutic Riding & Educational Center: PATH Premier Accredited therapeutic horsemanship center serving children, adults, and military/Veterans. Comparable nonprofit structure, multi-program model (including Veterans programming), and use of volunteer and equine-assisted services.
• Green Chimneys: PATH Premier Accredited nonprofit in New York combining therapeutic riding with animal-assisted mental health and special education programs for at-risk youth. Comparable in multi-population equine-assisted services and youth mental health focus.

Regional players

• Ride On St. Louis: PATH Premier Accredited therapeutic riding center in St. Louis, Missouri serving individuals with disabilities through adaptive riding. Comparable in mission and nonprofit operating model, though serves a different Midwest geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/reinsprogram
• Xx.com/reinsprogram
• LinkedInlinkedin.com/company/reinsprogram

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reins Therapeutic Riding Program