The Digital Agency

What The Digital Agency does

The Digital Agency (legal entity: TDA THE DIGITAL AGENCY LTD) is a privately held, founder-led digital marketing services agency founded in 2008 by Burak Bakay. The firm delivers human-managed performance advertising, SEO and content strategy, Shopify eCommerce enablement, analytics and conversion consulting, and social media marketing for eCommerce businesses and global enterprise brands. Its certified Google Partner and Shopify Partner status underpins platform access, and reported client outcomes include £30 million in client revenue generated on a £2 million managed ad budget across 160+ digital campaigns in 2024, with ROAS ranging from 3.7x to 8x across campaigns.

The agency's underlying technology stack is centered on standard third-party platforms rather than proprietary infrastructure: Google Ads and Meta Ads for paid media, Shopify for storefront builds and optimization, conventional SEO tooling for organic search, and analytics dashboards with weekly client reporting. The product surface is predominantly service-based, complemented by a content/lead-gen layer of free pro-grade report templates (SEO Analysis, Amazon Analysis, Competitor Ads, Website Recommendations) distributed via Google Sheets and Slides, plus a monthly Digital Marketing Report newsletter.

The business model is professional services with project-based fees at project start and end plus monthly retainer arrangements, alongside a transaction-fee component on managed ad spend (paid directly by clients to platforms, not via agency). Go-to-market is sales-led, combining direct enterprise engagement (relationship-based selling to brands like Michelin, Oxford, IHG) with website-driven lead generation for mid-market eCommerce prospects, supported by referrals and content marketing. The agency operates from three offices (London HQ, Dover US, Istanbul) with no external institutional funding.

Name

The Digital Agency

Legal name

TDA THE DIGITAL AGENCY LTD

Website

https://thedigital.agency

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

The Digital Agency is a privately held, Google- and Shopify-certified digital marketing services agency founded in 2008, delivering performance advertising, SEO, Shopify eCommerce enablement, and analytics consulting to eCommerce businesses and global enterprise brands across UK, US, and Turkey.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Brand Campaign & Integrated Communications Agencies (MPAAAAAC), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Digital PR & Social Media Communications (MPAAADAJ)

Keywords

• Digital marketing services
• Performance advertising
• Ecommerce marketing
• Search engine optimization
• Social media marketing

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Digital Marketing Agency Services: The Digital Agency generates revenue through comprehensive digital marketing services including performance advertising (Google Ads, Meta Ads), SEO and content strategy, Shopify eCommerce development, analytics and conversion consulting, and social media marketing. Services are delivered on a project basis with monthly retainer arrangements for ongoing client relationships.
2. Advertising Spend Management: The agency manages client advertising budgets, generating revenue from ad spend managed on behalf of brands. In 2024, they managed £2M in ad spend that generated £30M in client revenue, representing significant leverage and efficiency in advertising ROI delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

The Digital Agency is a digital marketing services agency that plans and executes performance advertising on Google Ads and Meta Ads, search engine optimization and content strategy, Shopify eCommerce development and conversion optimization, social media marketing, and analytics and conversion consulting for eCommerce and enterprise brand clients. Services are delivered end-to-end by an in-house team, supported by weekly dashboards, BI/CRM implementations, and free report templates (SEO, Amazon, Competitor Ads, Website Recommendations) plus a monthly Digital Marketing Report.

Product overview

The Digital Agency is a digital marketing services agency offering a portfolio of human-managed services rather than a unified software platform. The core service offerings include Performance Advertising (Google Ads and Meta Ads), SEO and Content Strategy, Shopify and eCommerce Enablement, Analytics and Conversion Consulting, and Social Media Marketing. These services are delivered by a team of digital marketing professionals and are complemented by free report templates (SEO Analysis, Amazon Analysis, Competitor Ads, and Website Recommendations) available via Google Sheets and Slides, plus The Digital Marketing Report trend publication. The agency operates as Google Partner and Shopify Partner certified, managing campaigns and strategies end-to-end for eCommerce brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Performance Advertising ROI-driven Google Ads and Meta Ads campaign management for eCommerce and enterprise brand clients, covering paid search, paid social, and full-funnel media strategy.
• SEO & Content Strategy Search engine optimization and content marketing services including backlink acquisition, blog strategy, and authority building to grow organic traffic and keyword rankings.
• Shopify & eCommerce Enablement Shopify website development and eCommerce platform optimization focused on conversion rate improvement, returning customer rate, multi-channel sales integration, and scaling DTC operations.
• Analytics & Conversion Consulting Analytics and conversion rate optimization consulting including weekly dashboard reporting, real-time insights, BI Dashboard and CRM implementation, and data-driven growth decision support for eCommerce and enterprise clients.
• Social Media Marketing Social media content creation, paid and organic campaign management, and community engagement across Facebook, Instagram, LinkedIn, YouTube, and other platforms for brand and eCommerce clients.
• Free Pro-Grade Reports Bundle Complimentary pro-grade digital marketing reports — SEO analysis, Amazon analysis, competitor ads analysis, and website UX recommendations — provided to newsletter subscribers as lead magnets.
• The Digital Marketing Report Monthly digital marketing trend report covering marketing insights, frameworks, and case-based learnings, distributed via email newsletter.

Quantifiable outcome

• £30M revenue generated for clients in 2024 on £2M ad spend
• +6 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationThe Digital Agency is a certified Google Partner with documented expertise in Google Ads management, demonstrating capabilities in performance advertising, search engine marketing, and digital campaign optimization. Partnership enables access to Google resources, certifications, and support.
• ShopifycoreTechnology or IntegrationThe Digital Agency is a certified Shopify Partner with proven track record of building and optimizing Shopify stores, including £6m Shopify sales with 25% returning customer rate and 70% growth on new Shopify implementations.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Rokkan: Digital agency focused on brand storytelling, digital transformation, and performance marketing for enterprise brands. Comparable to TDA's brand-campaign and integrated communications work at the enterprise end.
• PA Digital: Mid-sized digital marketing agency covering paid media, SEO, and analytics with an emerging focus on enterprise clients. Comparable to TDA in service mix though smaller in scale and geographic footprint.

Direct peers

• KlientBoost: Performance marketing agency specializing in paid acquisition, CRO, and creative services for SaaS and eCommerce brands. Closely aligned with TDA's paid media, Meta/Google Ads, and conversion optimization service stack.
• Disruptive Advertising: US-based performance digital marketing agency focused on paid media, SEO, and CRO for eCommerce and SaaS brands. Directly comparable to TDA's performance advertising and analytics services with similar client profiles and ROAS-driven value proposition.
• WebFX: Full-service digital marketing agency offering SEO, paid media, web design, and analytics for mid-market and enterprise clients. Comparable in scope as an integrated digital agency with a strong performance and measurement orientation.
• OuterBox: Digital marketing agency specializing in eCommerce (Shopify, Magento) design, development, and SEO/paid media. Highly comparable to TDA's Shopify & eCommerce enablement plus performance advertising combination.
• Neil Patel Digital: Globally recognized digital marketing agency specializing in SEO, paid advertising, and content strategy. Comparable to TDA's SEO and content strategy offerings and analytics-driven approach, with a similar SMB/enterprise mix.
• Lounge Lizard: Full-service digital agency offering branding, web design, SEO, and paid media for B2B and B2C brands. Comparable as a multi-service creative-plus-performance agency serving enterprise clients.

Regional players

• ClickTech (formerly Search Laboratory): UK-based digital marketing agency focused on paid media, SEO, and analytics for global brands. Strongly comparable to TDA's UK headquarters and multi-market service delivery, with a similar performance-marketing emphasis.

Broad incumbents

• Brainlabs: Large digital media agency with proprietary programmatic technology and paid search/SEO capabilities. Comparable to TDA in performance-led media services but at significantly larger scale and with algorithmic differentiation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/thedigital_ist
• Instagraminstagram.com/thedigitalagency
• Facebookfacebook.com/thedigitalagencyist
• LinkedInlinkedin.com/company/thedigital-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Digital Agency