Brix Company
BrixCRM B.V. is a Benelux-based CRM consulting and implementation specialist, reselling and deploying SugarCRM, HubSpot and TalkDesk alongside its proprietary Traffix integration middleware. Founded in 2005 and headquartered in Almelo, it serves over 100 mid-market and enterprise customers across manufacturing, government and logistics.
- Company typePrivate
- Founded2005
- HeadquartersAlmelo, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Brix Company does
BrixCRM B.V. (operating as Brix Company, dba BrixCRM) is a Dutch CRM consulting and implementation specialist headquartered in Almelo, Netherlands, with additional offices in Amsterdam and Eindhoven. Founded in 2005, the company serves more than 100 organizations across the Benelux region, delivering CRM implementations, migrations, integrations, and ongoing support on the SugarCRM, HubSpot and TalkDesk platforms. It holds exclusive Advanced Implementation Certified (AIC) Platinum partner status from HubSpot in the Benelux and is a long-standing experienced SugarCRM partner.
Its core technology offering combines implementation services with Traffix, a proprietary cloud-based middleware platform that functions as an omnichannel data director. Traffix supports REST and SOAP protocols, handles routing, authentication, data transformation, queueing, monitoring, scheduling and proxying, and underpins certified connectors such as the AFAS-HubSpot integration. The company complements these with broader integration capabilities across ERP systems (SAP, AFAS, Exact, Microsoft Dynamics, Infor), e-commerce (Adobe Magento), and analytics tools (Sales-I, Leadinfo, Vainu, Dun & Bradstreet).
BrixCRM's revenue model is a hybrid of professional services (CRM implementation, migration, training, support under multi-year contracts), recurring subscription revenue from Traffix and connectors (offered as Integration-as-a-Service with annual billing), and software license resale from SugarCRM and HubSpot. The company pursues a sales-led, verticalized go-to-market targeting manufacturing, government/public sector, and transport & logistics clients, with named customers including Odido (Ben), Ewals Cargo Care, Bollegraaf Recycling Solutions, KNB, Het Concertgebouw, Beeckestijn Business School and Gemeente Hengelo. It is ISO 27001 certified, GDPR-compliant with Dutch data residency, and operates as part of the Six & Flow Group.
Brix Company firmographics
Firmographics- Name
- Brix Company
- Legal name
- BrixCRM B.V.
- Website
- https://brixcrm.nl
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BrixCRM B.V. is a Benelux-based CRM consulting and implementation specialist, reselling and deploying SugarCRM, HubSpot and TalkDesk alongside its proprietary Traffix integration middleware. Founded in 2005 and headquartered in Almelo, it serves over 100 mid-market and enterprise customers across manufacturing, government and logistics.
- Ownership category
- akta.pro rank
Brix Company industry classification
Industry- Product category
- CRM Implementation and Integration Services
- NAICS
- Computer Systems Design Services (541512), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372)
- akta.pro primary industry
- CRM Implementation & Systems Integration (BPAFAFAB)
- akta.pro secondary industry
- Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)
Keywords
Where Brix Company is headquartered
LocationHeadquarters
- HQ city
- Almelo
- HQ country
- Netherlands
- HQ region
- Europe
Offices3 records
Markets served
Brix Company business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- CRM Implementation Services: Professional services for implementing CRM platforms (SugarCRM, HubSpot), including consulting, configuration, data migration, and training. Revenue generated through project-based engagements and ongoing consultancy.
- Integration Solutions: Revenue from Traffix middleware platform and pre-built connectors like AFAS-HubSpot. Offered as IAAS (Integration as a Service) with monthly subscription pricing.
- SugarCRM Resale: As an experienced SugarCRM partner, revenue is generated through resale of SugarCRM licenses (cloud SaaS or on-premise) and related professional services.
- HubSpot Services: Revenue from HubSpot implementation, migration, and integration services as an Advanced Implementation Certified Platinum partner.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | AFAS-HubSpot Connector - Annual subscription |
| Other | Multi-year contract | CRM Services - Quote-based pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Brix Company product offering
Product offeringCore offering
BrixCRM is a Dutch CRM consulting and implementation specialist that helps mid-market and enterprise organizations in the Benelux deploy, migrate, and integrate SugarCRM and HubSpot platforms. The company also offers its proprietary Traffix cloud-based middleware for omnichannel data integration between CRM and back-office systems, certified connectors (e.g., AFAS-HubSpot), TalkDesk CXA deployment, and AI implementation services.
Product overview
BrixCRM is a Dutch CRM consulting and implementation company offering a multi-platform approach to customer relationship management. The company serves as an experienced partner for multiple CRM platforms including SugarCRM and HubSpot (the only Advanced Implementation Certified Platinum partner in Benelux), plus integration with TalkDesk CXA for customer experience automation. Core offerings include SugarCRM (with Sugar Market, Sugar Sell, Sugar Serve, and Sugar Enterprise modules) and HubSpot (with Marketing Hub, Sales Hub, Service Hub, and Content Hub). Supporting products include Traffix (proprietary integration middleware for omnichannel data management), AI Services (SugarAI and TalkDesk CXA implementations), and specialized connectors like the AFAS-HubSpot certified connector. The company also offers implementation, migration, and support services across all platforms, with expertise in complex integrations with ERP systems (SAP, AFAS, Exact, Microsoft Dynamics, Infor), e-commerce (Adobe Magento), and analytics tools (Sales-I, Leadinfo).
Differentiator
Problem solved
Functional benefit
Brands
- Traffix: Omnichannel data director middleware solution for CRM integrations
- BrixCloud
Products and services
- SugarCRM Implementation Services Implementation, customization, migration, and integration services for the SugarCRM customer experience platform, delivered to Benelux mid-market and enterprise customers with cloud or on-premise deployment options.
- HubSpot Implementation Services Full implementation, migration, and integration services for the HubSpot all-in-one CRM platform, delivered as the sole Advanced Implementation Certified Platinum partner in the Benelux.
- TalkDesk CXA Implementation Services Implementation and integration services for the TalkDesk Customer Experience Automation platform, integrating AI-driven contact center capabilities with HubSpot or SugarCRM.
- Traffix Middleware Platform Proprietary cloud-based middleware that connects CRM systems with back-office applications (cloud or on-premise), supporting REST and SOAP protocols with routing, authentication, data transformation, queueing, monitoring, scheduling, and proxy functionality, offered as Integration-as-a-Service.
- AFAS-HubSpot Connector Certified connector providing real-time data exchange between AFAS ERP and HubSpot CRM, with intelligent mapper for custom field synchronization and no storage of privacy-sensitive data, offered as an annual subscription.
- AI Services AI implementation and consulting services covering SugarAI deployment within SugarCRM and TalkDesk CXA rollouts for automated customer experience and intelligent agent workflows.
- CRM Quickscan Free diagnostic assessment that evaluates an organization's current CRM setup, identifies gaps, and recommends optimization strategies for customer relationship management.
- Sales-I Analytics Implementation Implementation services for the Sales-I sales analytics add-on within SugarCRM, providing revenue insights, customer analysis, spend mix, product slippage, and margin erosion analysis at SKU level.
- Leadinfo Implementation Implementation of the Leadinfo B2B lead generation tool integrated with HubSpot, identifying website visitors in real time, gathering company data, and enabling personalized marketing with GDPR-compliant, cookie-free visitor identification.
- Support Services Ongoing technical support, maintenance, troubleshooting, updates, and optimization services for SugarCRM, HubSpot, and TalkDesk implementations.
Quantifiable outcome
- Time-to-market reduced from 5 weeks to 3 days
- +2 more outcomes
Companies that use Brix Company
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
Brix Company technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration27 records
AI capability11 records
Feature3 records
Brix Company partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- HubSpotcoreBrixCRM is the only Advanced Implementation Certified (AIC) Platinum partner of HubSpot in the Benelux region. They provide implementation, migration, and integration services for HubSpot's CRM, Marketing, Sales, and Service Hubs. This is a flagship partnership representing the company's primary go-to-market motion for cloud-based CRM solutions.
- SugarCRMcoreBrixCRM is an experienced Partner of SugarCRM, providing implementation, customization, and integration services for SugarCRM's customer experience platform. They serve customers in Netherlands, Belgium, and Luxembourg. The partnership covers both cloud (SaaS) and on-premise deployments.
- GoalGorillaminorDrupal specialist that collaborated with BrixCRM on the Odido (Ben) project to develop a custom solution based on Sugar and Drupal for customer care and marketing optimization.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Brix Company competitors and assessment
Company assessmentRegional players
- CM.com: Euronext-listed Dutch customer engagement and CPaaS platform offering conversational AI, messaging, and CRM-adjacent capabilities. Comparable Benelux-anchored vendor competing for the same customer experience budget as BrixCRM's TalkDesk CXA practice.
Emerging players
- Make (formerly Integromat): Visual automation and iPaaS platform widely used by SMB and mid-market teams for CRM integrations. Competes with Traffix on price-sensitive integration workloads where BrixCRM would otherwise attach its middleware.
- Workato: Enterprise iPaaS platform offering CRM-to-back-office integrations comparable in function to BrixCRM's proprietary Traffix middleware. A well-funded direct competitor to Traffix for integration-as-a-service deals in the Benelux.
Direct peers
- Spotler Group: Dutch SaaS group providing marketing automation, email, and CRM-adjacent software with implementation services in the Benelux. Competes with BrixCRM's CRM and integration practice for the same regional mid-market customers, while also serving as a software vendor.
- Incentro: Dutch digital transformation consultancy and HubSpot Elite partner headquartered in the Netherlands. Closely comparable to BrixCRM in size, geography, and HubSpot-led CRM implementation focus, with a similar mid-market and enterprise client base across Benelux.
Broad incumbents
- SugarCRM: Time-aware customer experience platform vendor offering Sugar Sell, Serve, Market, and SugarAI. BrixCRM is an experienced SugarCRM partner; SugarCRM's direct enterprise push and AI roadmap directly shape BrixCRM's services pipeline.
- HubSpot: Global CRM platform vendor whose Marketing, Sales, Service, and Content Hubs BrixCRM resells and implements. HubSpot's broader portfolio and direct enterprise motion set the competitive ceiling for BrixCRM's Platinum partner positioning.
- Salesforce: Global CRM leader competing with SugarCRM and HubSpot. Salesforce and its SI ecosystem represent the alternative path customers often evaluate before choosing SugarCRM/HubSpot and therefore the alternative BrixCRM must position against.
- Deloitte Digital: Global systems integrator with a large CRM and customer experience practice covering Salesforce, SAP, and Microsoft. Represents the tier-1 alternative BrixCRM competes against in large multi-country enterprise CRM transformation deals.
- Microsoft Dynamics 365: Microsoft's CRM and ERP suite, frequently integrated by BrixCRM with HubSpot. Competes for the same enterprise CRM and customer engagement budget that BrixCRM's clients allocate, and represents an incumbent threat to BrixCRM's SugarCRM-heavy book of business.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Brix Company social profiles
Digital presenceBrix Company compliance and trust
Trust signalCompliance3 records
Brix Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brix Company leadership team
Management profileNumber of profiles
Profiles4 records
Brix Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brix Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brix Company
What does Brix Company do?
BrixCRM is a Dutch CRM consulting and implementation specialist that helps mid-market and enterprise organizations in the Benelux deploy, migrate, and integrate SugarCRM and HubSpot platforms. The company also offers its proprietary Traffix cloud-based middleware for omnichannel data integration between CRM and back-office systems, certified connectors (e.g., AFAS-HubSpot), TalkDesk CXA deployment, and AI implementation services.
Is Brix Company a public or private company?
Brix Company is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Brix Company founded?
Brix Company was founded in 2005. It employs 11 to 50 people.
Where is Brix Company based?
Brix Company is headquartered in Almelo, Netherlands, in the Europe region.
How does Brix Company make money?
Four revenue lines are on record. CRM Implementation Services are the primary driver. The others are integration Solutions, sugarCRM Resale and hubSpot Services.
Who are Brix Company's main competitors?
CM.com is listed as a regional player. Emerging players are Make (formerly Integromat) and Workato. Direct peers are Spotler Group and Incentro. Broad incumbents are SugarCRM, HubSpot, Salesforce, Deloitte Digital and Microsoft Dynamics 365.
Does Brix Company have an API?
Yes. BrixCRM offers API integration capabilities through their Traffix middleware platform, enabling data exchange between CRM systems and external applications. The platform supports routing, authentication, data transformation, queueing, monitoring, scheduling, and proxy functionality. Integrations with external systems are built using standard protocols including REST and SOAP. BrixCRM can create custom integrations and has extensive API documentation available for implementing connections. Developer documentation is at www.brixcrm.nl/en/traffix.
What industry is Brix Company in?
Brix Company's product category is CRM Implementation and Integration Services. Its primary akta.pro industry code is BPAFAFAB, CRM Implementation & Systems Integration, with a secondary code of BPAFAFAK, Customer Service/Support CRM & Contact Center Platforms. Its NAICS code is 541512 and its SIC code is 7373.