INNO
INNO is a Shanghai-based bilingual (English/Chinese) business advisory and ERP implementation firm serving SMEs in China, operating as the first official Cin7 Core partner and an early Kingdee K/3 Cloud implementation partner for foreign enterprises.
- Company typePrivate
- Founded2019
- HeadquartersShanghai, China
- Headcount11–50
- GTM typeB2B
- OfferingServices
What INNO does
INNO Information System (Shanghai) Co., Ltd is a privately held business advisory and software implementation firm founded in 2019 by Managing Director Jano Tse and headquartered at Xietu Road, Xuhui District, Shanghai. The firm specializes in helping small and medium-sized enterprises in China — particularly foreign-owned or foreign-affiliated SMEs operating in manufacturing, wholesale, retail, and e-commerce — select, implement, and operate cloud ERP systems in a bilingual (English/Chinese) environment that accounts for China's accounting regulations and business practices. INNO does not develop its own core technology; instead it builds services and a structured five-phase implementation methodology around third-party cloud SaaS platforms, primarily Cin7 Core (formerly DEAR Systems) and Kingdee K/3 Cloud.
The firm's product surface is anchored on two core platforms delivered through partnerships: Cin7 Core, a cloud inventory/ERP suite covering sales, purchasing, manufacturing, accounting, B2B portal, POS, and warehouse management, hosted on Microsoft Azure with localized China modules; and Kingdee K/3 Cloud, a domestic Chinese ERP package used for manufacturing and group-level enterprises with bilingual interfaces and multi-GAAP support. INNO's service portfolio spans requirements analysis and software selection, system implementation and user training, application integration and tailored custom development, round-the-clock helpdesk and ongoing monitoring, and an outsourced Virtual CFO / Cloud Accountant service line.
INNO generates revenue through professional services fees (implementation, customization, training, monitoring, and managed CFO/accounting engagements), referral commissions or partner economics from reselling Cin7 Core subscriptions (¥2,000/month or ¥22,000/year as set by Cin7), and ongoing support retainers. The firm operates a sales-led go-to-market anchored on free consultation bookings via its bilingual website, supplemented by content marketing through its blog and customer case studies, plus referral partnerships with accounting firms and virtual CFOs. Cumulative scale to date is 40+ Cin7 Core customers and 100+ users in China, with the firm positioned as the first and unique official Cin7 Core partner in China and one of the earliest Kingdee implementation partners serving foreign enterprises.
INNO firmographics
Firmographics- Name
- INNO
- Legal name
- INNO Information System (Shanghai) Co., Ltd
- Website
- https://inno-is.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- INNO is a Shanghai-based bilingual (English/Chinese) business advisory and ERP implementation firm serving SMEs in China, operating as the first official Cin7 Core partner and an early Kingdee K/3 Cloud implementation partner for foreign enterprises.
- Ownership category
- akta.pro rank
INNO industry classification
Industry- Product category
- ERP Implementation and Consulting Services
- NAICS
- Computer Systems Design Services (541512), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)
- akta.pro primary industry
- ERP Implementation & Systems Integration Services (BPAEAGAA)
- akta.pro secondary industries
- ERP Managed Services & AMS (Application Management) (BPAEAGAB), Strategy & IT Advisory (BPAEAAAA)
Keywords
Where INNO is headquartered
LocationHeadquarters
- HQ city
- Shanghai
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
INNO business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- ERP Implementation & Consulting Services: INNO provides professional implementation services including requirements analysis, software selection, system implementation, user training, application integration, and ongoing helpdesk support. This is their primary revenue stream as a business advisory and software implementation company serving SMEs in China.
- Cin7 Core SaaS Subscription Resale: INNO resells or facilitates Cin7 Core subscriptions (monthly at ¥2000 CNY or annual at ¥22000 CNY) as the first official partner of Cin7 Core in China. While the SaaS subscription is paid to Cin7, INNO earns commissions or referral fees through their partner relationship.
- Virtual CFO and Cloud Accountant Outsourcing: INNO provides shared/outsourced CFO services and cloud accounting services, placing experienced senior financial experts with multiple clients to handle accounting tasks, financial strategy, and business software-based advisory.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Cin7 Core Monthly Plan |
| Subscription | Annual | Cin7 Core Annual Plan |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
INNO product offering
Product offeringCore offering
INNO is a business advisory and software implementation company that helps small and medium-sized enterprises in China select, implement, and operate cloud ERP systems, primarily Cin7 Core (formerly DEAR Systems) and Kingdee K/3 Cloud. They offer bilingual (English/Chinese) consulting, requirements analysis, system configuration, user training, custom integration, and ongoing helpdesk support. They also provide outsourced virtual CFO and cloud accountant services to SMEs.
Product overview
INNO is a business advisory and software implementation company that provides cloud ERP solutions for small and medium-sized businesses operating in manufacturing, wholesale, retail, and e-commerce sectors in China. The company offers two core SaaS products: Cin7 Core (formerly DEAR Inventory) - a cloud inventory management system designed for SMEs with features for inventory, sales, purchasing, manufacturing, and accounting; and Kingdee K/3 Cloud - an ERP package for medium-sized and group-level enterprises with comprehensive financial, supply chain, and production management capabilities. Both products are available with bilingual (English/Chinese) support.
Differentiator
Problem solved
Functional benefit
Products and services
- Requirements Analysis and Software Selection Consulting service that collects data on a client's business processes and translates it into system configurations and software selection recommendations, primarily for Cin7 Core or Kingdee K/3 Cloud, targeted at SMEs in China.
- System Implementation and User Training End-to-end implementation of Cin7 Core or Kingdee K/3 Cloud ERP including configuration, blueprinting, go-live preparation, and user training for SMEs operating in China.
- Application Integration and Tailored Program Development Custom development and integration services to meet non-standard functional requirements, with bilingual design teams capable of providing designs tailored to Chinese business needs and connecting ERP to e-commerce, accounting, or CRM platforms.
- Helpdesk and Round-the-clock Service Post-implementation helpdesk and ongoing monitoring services that proactively track data accuracy and system operation correctness after go-live, providing continuous support to SME clients.
- Outsourcing Virtual CFO and Cloud Accountants Shared or outsourced CFO and cloud accountant services placing experienced senior financial experts with SMEs to handle accounting tasks, establish financial controls, plan tax and finance, and participate in business strategy using data from cloud software.
Quantifiable outcome
- Full ERP implementation completed from initial meeting to go-live in 13 days (Green Monday case)
- +5 more outcomes
Companies that use INNO
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles3 records
INNO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability2 records
Feature4 records
INNO partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and supporting.
- Cin7 Core (formerly DEAR Systems)coreINNO is the first official partner of Cin7 Core (formerly DEAR Systems) in China. This exclusive partnership enables INNO to provide localized implementation, training, and ongoing support for Cin7 Core's cloud ERP software to SMEs in China. Cin7 Core is hosted on Microsoft Azure in China, features bilingual (English/Chinese) interface, and is compliant with China accounting regulations.
- KingdeecoreINNO is one of the earliest Kingdee software implementation partners serving foreign enterprises in China. They provide implementation services for Kingdee K/3 Cloud ERP, which is widely used in China for manufacturing and group-level enterprises. Kingdee K/3 Cloud accommodates different GAAP requirements for foreign customers and supports bilingual interfaces.
- Microsoft AzuresupportingDEAR/Cin7 Core software in China is hosted on Microsoft Azure servers, ensuring high-speed performance for Chinese users. This is a technology infrastructure partnership that enables INNO to offer reliable cloud ERP services in China.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
INNO competitors and assessment
Company assessmentDirect peers
- Compass ERP Consulting: Boutique ERP consulting firm delivering implementation and advisory services to mid-market and SME clients. Comparable boutique-consulting footprint, though operates primarily in Western markets rather than China.
- Slalom: US-headquartered consulting firm with a strong cloud ERP implementation practice (Workday, Salesforce, Microsoft, Oracle, Infor) serving mid-market and enterprise clients. Comparable boutique-consulting model with delivery-anchored ERP services, though serving a different geographic market.
Regional players
- MicroChannel: APAC-based ERP and CRM implementation partner (Sage, NetSuite, Microsoft Dynamics) operating across Australia, New Zealand, and Asia. Closely comparable mid-size ERP/SI partner model serving SMEs, though focused on different APAC geographies.
- Grant Thornton China: Member firm of Grant Thornton International operating across mainland China with audit, tax, and advisory services for mid-market and foreign-invested enterprises. Provides ERP and digital transformation advisory that overlaps with INNO's bilingual ERP services for foreign SMEs.
Broad incumbents
- Hitachi Solutions: Global systems integrator with extensive ERP implementation capabilities (Microsoft Dynamics, SAP, Oracle) and a presence in Asia. Competes for enterprise and mid-market ERP services work but operates at significantly greater scale and with a broader portfolio than INNO.
- BDO Global: Global accounting and advisory network with a dedicated China practice and ERP/digital advisory offerings for SMEs and mid-market. Comparable combined accounting + ERP services positioning, though at considerably greater scale.
- Avanade: Accenture and Microsoft joint venture focused on Microsoft ecosystem ERP and cloud implementations, with global delivery centers including Asia. Competes for similar ERP implementation work but at enterprise scale; a credible substitute for INNO in larger client opportunities.
- Crowe Global: Top-10 global accounting and consulting network with an active ERP/digital transformation practice and operations in China. Bundles audit, tax, and ERP advisory services for SMEs and mid-market, directly overlapping INNO's positioning with accounting firm referrals.
- RSM International: Global audit, tax, and consulting network serving mid-market companies with a meaningful ERP/digital transformation practice including in China. Targets the same foreign-SME-in-China buyer profile with bundled accounting and ERP services.
Others
- NetSuite Solution Providers (Channel Partners): The broader ecosystem of authorized Oracle NetSuite implementation partners that resell and deploy a competing cloud ERP platform to SMEs globally. Many function as the same buyer-of-record in INNO's segment and compete for foreign SME ERP budgets in China.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
INNO social profiles
Digital presenceINNO financial estimates
Financial estimateRevenue estimate
Valuation estimate
INNO leadership team
Management profileNumber of profiles
Profiles1 record
INNO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
INNO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about INNO
What does INNO do?
INNO is a business advisory and software implementation company that helps small and medium-sized enterprises in China select, implement, and operate cloud ERP systems, primarily Cin7 Core (formerly DEAR Systems) and Kingdee K/3 Cloud. They offer bilingual (English/Chinese) consulting, requirements analysis, system configuration, user training, custom integration, and ongoing helpdesk support. They also provide outsourced virtual CFO and cloud accountant services to SMEs.
Is INNO a public or private company?
INNO is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was INNO founded?
INNO was founded in 2019. It employs 11 to 50 people.
Where is INNO based?
INNO is headquartered in Shanghai, China, in the Asia region.
How does INNO make money?
Three revenue lines are on record. ERP Implementation & Consulting Services are the primary driver. The others are cin7 Core SaaS Subscription Resale and virtual CFO and Cloud Accountant Outsourcing.
Who are INNO's main competitors?
Direct peers on record are Compass ERP Consulting and Slalom. Regional players are MicroChannel and Grant Thornton China. Broad incumbents are Hitachi Solutions, BDO Global, Avanade, Crowe Global and RSM International. NetSuite Solution Providers (Channel Partners) is listed as an others.
Does INNO have an API?
Yes. Cin7 Core (DEAR) offers an API that allows external integrations with other business tools. The API enables integration with accounting software like Xero and CRM platforms. The pricing tiers mention 'External Integrations' capability (2 for monthly plan), indicating the API supports connecting external applications to the ERP system.
What industry is INNO in?
INNO's product category is ERP Implementation and Consulting Services. Its primary akta.pro industry code is BPAEAGAA, ERP Implementation & Systems Integration Services, with a secondary code of BPAEAGAB, ERP Managed Services & AMS (Application Management). Its NAICS code is 541512 and its SIC code is 7373.