Infosoft
Infosoft is a privately-held Nordic SaaS company, founded in 1990, that provides a cloud-native, API-first subscription management and billing platform (INFO-Subscription) plus integration tooling (INFO-Systems) to B2B and B2C enterprises and public sector organizations across Norway, Sweden, and Denmark.
- Company typePrivate
- Founded1990
- HeadquartersLejre, Denmark
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Infosoft does
Infosoft is a privately-held Nordic SaaS company founded in 1990 that develops and operates INFO-Subscription, a cloud-native, API-first subscription management and billing platform targeting organizations that sell through recurring revenue models. The platform automates the full order-to-billing lifecycle, covering flexible pricing and product configuration, invoicing, payment automation, a self-service customer portal ("My Page"), and pre-built or customized reporting. An adjacent module, INFO-Systems, provides integration connectivity with external ERP, CRM, accounting, and payment systems via a documented public API and a developer sandbox.
The company operates through three legal entities — Infosoft AS (Norway, headquarters in Oslo), Infosoft AB (Sweden, Gothenburg), and Infosoft DK A/S (Denmark, Kolding) — serving a customer base of Nordic enterprises and mid-market firms across media/publishing (Amedia, Dagens Næringsliv, Akers Avis Groruddalen, Jamtlands), retail and consumer brands (Synoptik, Brilleland), pharmaceuticals (SanaPharma), environmental services (Miljø), and technology (Nemitek), as well as public sector organizations on a secondary basis.
Infosoft generates revenue primarily through recurring annual subscriptions sized to transaction volume and integration scope, supplemented by implementation and professional services for setup, onboarding, migration, and training. The company has no external funding rounds and is bootstrapped across its nearly 30-year operating history. GTM is sales-led with inside-sales and API-first elements, anchored on a demo-and-opportunity-meeting motion, developer self-service evaluation via sandbox, and content marketing via its Insight blog. Headcount is small (11–50) relative to the platform's scope, and the company's competitive narrative emphasizes long-tenured domain expertise and platform durability over rapid scaling.
Infosoft firmographics
Firmographics- Name
- Infosoft
- Legal name
- Infosoft AS
- Website
- https://infosoft.dk
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Infosoft is a privately-held Nordic SaaS company, founded in 1990, that provides a cloud-native, API-first subscription management and billing platform (INFO-Subscription) plus integration tooling (INFO-Systems) to B2B and B2C enterprises and public sector organizations across Norway, Sweden, and Denmark.
- Ownership category
- akta.pro rank
Infosoft industry classification
Industry- Product category
- Subscription Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Invoicing, Billing & Accounts Receivable Automation (FSAGAJAC)
- akta.pro secondary industry
- B2B/EDI & Partner Integration (BPAMAOAJ)
Keywords
Where Infosoft is headquartered
LocationHeadquarters
- HQ city
- Lejre
- HQ country
- Denmark
- HQ region
- Europe
Offices3 records
Markets served
Infosoft business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription Management Platform: Recurring subscription-based pricing for INFO-Subscription platform access, configuration, and support services. Flexible subscription models tailored to customer needs and transaction volume.
- Implementation & Professional Services: Setup, configuration, integration, onboarding, training, and continuous support services. Professional services to assist with migration, data transfer, testing, and configuration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Flexible subscription pricing based on transaction volume and setup requirements |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Infosoft product offering
Product offeringCore offering
Infosoft sells INFO-Subscription, a cloud-native, API-first subscription management and billing platform that automates the entire order-to-billing flow for B2B and B2C businesses, covering flexible price/product/campaign configuration, automated invoicing and payment processing, a self-service customer portal, smart reporting, and automated SMS/email communications. The complementary INFO-Systems module provides integration connectivity with ERP, CRM, accounting, and payment platforms, with professional services for setup, configuration, integration, and onboarding.
Product overview
Infosoft offers a platform-plus-modules architecture centered on INFO-Subscription and INFO-Systems. INFO-Subscription is the core cloud-native subscription management and billing platform that handles flexible pricing, automated invoicing, payment processing, and customer self-service (My Page portal). INFO-Systems serves as the integration module providing connectivity with external IT systems including ERP, CRM, accounting systems, and payment providers. Together, these products enable organizations to automate the entire subscription lifecycle from order to billing with scalable, API-first technology.
Differentiator
Problem solved
Functional benefit
Brands
- INFO-Subscription: Cloud native subscription management and billing solution with flexible pricing, automated billing, and self-service customer portal for B2B and B2C businesses
- INFO-Systems
Products and services
- INFO-Subscription Cloud-native subscription management and billing platform that automates the entire flow from order to billing, supporting flexible pricing and product configuration, automated invoicing and payment processing, a self-service customer portal (My Page), automated SMS and email communications, and smart reporting for both B2B and B2C businesses.
- INFO-Systems Integration module that provides connectivity between INFO-Subscription and external IT systems and software, enabling data flow with ERP, CRM, accounting, and payment platforms.
Quantifiable outcome
- Companies that sell through subscriptions grow faster than others
Companies that use Infosoft
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Infosoft technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature6 records
Infosoft partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Google Tag ManagercoreSmart integration with Google Tag Manager for tracking and analytics capabilities within the subscription management platform.
- Mail and SMS ProviderscoreAutomated SMS and email dialogue integration for customer notifications, relevant changes, offers, and outstanding balances throughout the subscription lifecycle.
- Payment Service ProviderscoreIntegration with payment services to enable automated billing and payment processing with multiple payment options for customers.
- ERP SystemscoreSmart integrations with ERP-systems for seamless connectivity and financial overview of subscription business operations. Many clients integrate with one or two systems initially and expand over time.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Infosoft competitors and assessment
Company assessmentDirect peers
- Aria Systems: Cloud-based subscription billing and revenue management platform serving enterprise customers with complex pricing models. Overlaps with Infosoft's enterprise billing and usage-based pricing capabilities.
- Zuora: Cloud-based subscription management and billing platform serving B2B and B2C subscription businesses globally. Closest direct comparable to INFO-Subscription in product scope (pricing, invoicing, revenue recognition) and target customer profile, though operating at much larger scale.
- Recurly: Subscription management and billing platform focused on recurring revenue businesses. Overlaps with Infosoft on subscription billing, dunning, and payment integrations, and competes for the same B2B/B2C subscription customer segment.
- Maxio: SaaS billing and financial operations platform formed from the merger of SaaSOptics and Maxio. Competes with Infosoft in subscription billing and financial reporting for SaaS and recurring revenue businesses.
- Chargebee: Subscription billing and revenue management platform with API-first architecture targeting SaaS and subscription businesses. Directly competes with Infosoft on recurring billing, invoicing, and self-service portals, with a similar SMB-to-enterprise go-to-market motion.
Broad incumbents
- Stripe Billing: Billing module within Stripe's broader payments platform, offering subscription billing alongside payments infrastructure. Competes with Infosoft by leveraging Stripe's global distribution, payment processing scale, and developer-first ecosystem.
- Salesforce Industries: Industry cloud offerings within Salesforce that include subscription and contract management capabilities. Represents a broad incumbent threat that could bundle subscription billing into larger CRM/ERP deals competing with Infosoft in the enterprise segment.
Regional players
- Visma: Large Nordic-based provider of business software including ERP, accounting, HR, and financial management solutions. Competes in the same Nordic geography with broader finance software portfolios, and represents both a competitor and a potential integration/distribution partner for Infosoft.
- Lime Technologies: Nordic-based CRM and sales platform provider with presence across Sweden, Norway, Denmark, and the Netherlands. Operates in the same Nordic geography as Infosoft and competes for the same mid-market IT budget, with overlapping customer profiles.
Emerging players
- Pleo: Nordic fintech offering company cards and expense management with API-first architecture. While focused on spend management rather than subscription billing, it shares Infosoft's Nordic regional focus, API-first philosophy, and target on automating B2B financial workflows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Infosoft social profiles
Digital presenceInfosoft financial estimates
Financial estimateRevenue estimate
Valuation estimate
Infosoft leadership team
Management profileNumber of profiles
Infosoft funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Infosoft M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Infosoft
What does Infosoft do?
Infosoft sells INFO-Subscription, a cloud-native, API-first subscription management and billing platform that automates the entire order-to-billing flow for B2B and B2C businesses, covering flexible price/product/campaign configuration, automated invoicing and payment processing, a self-service customer portal, smart reporting, and automated SMS/email communications. The complementary INFO-Systems module provides integration connectivity with ERP, CRM, accounting, and payment platforms, with professional services for setup, configuration, integration, and onboarding.
Is Infosoft a public or private company?
Infosoft is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Infosoft founded?
Infosoft was founded in 1990. It employs 11 to 50 people.
Where is Infosoft based?
Infosoft is headquartered in Lejre, Denmark, in the Europe region.
How does Infosoft make money?
Two revenue lines are on record. Subscription Management Platform is the primary driver. The others are implementation & Professional Services.
Who are Infosoft's main competitors?
Direct peers on record are Aria Systems, Zuora, Recurly, Maxio and Chargebee. Broad incumbents are Stripe Billing and Salesforce Industries. Regional players are Visma and Lime Technologies. Pleo is listed as an emerging player.
Does Infosoft have an API?
Yes. Infosoft offers a public API for integrating INFO-Subscription with ERP, CRM, accounting systems, and payment providers. The platform is described as API-first with modern technology. Developer documentation and technical assistance are available for advanced integration requirements. A sandbox environment is offered for testing workflows. Developer documentation is at infosoft.as/api.
What industry is Infosoft in?
Infosoft's product category is Subscription Management Software. Its primary akta.pro industry code is FSAGAJAC, Invoicing, Billing & Accounts Receivable Automation, with a secondary code of BPAMAOAJ, B2B/EDI & Partner Integration. Its NAICS code is 51821 and its SIC code is 7372.