Endiro Coffee

What Endiro Coffee does

Endiro Coffee is a vertically integrated specialty coffee company that operates a tree-to-cup supply chain anchored by a direct trade partnership with the Endiro Growers Bukalasi Women's Group, a women-led farming cooperative in Bukalasi village, Mt. Elgon region of Uganda. Coffee is organically grown at 5,850-6,100 feet altitude, scored 84 on cupping, then exported and roasted to order at a roastery in Aurora, Illinois. The company serves consumers across two primary markets: Uganda, where it operates 11 cafes and delivers via Glovo, and the United States, where it runs one Aurora cafe, a roastery, an e-commerce storefront, and a coffee subscription service powered by Subbly.

The company generates revenue through seven distinct streams: cafe/restaurant operations (espresso, pour-over, cold brew, food); direct e-commerce retail of roasted coffee in 300g and 1kg bags; recurring subscriptions (weekly, bi-weekly, or monthly, from 300g to 5kg); B2B wholesale of roasted and green coffee (300g samples at $5.50, 60kg sacks at $872); white-label roasting for brands and corporate gifting; the Endiro Academy's Master Barista Training Program (Intermediate 4 weeks at 800,000 UGX; Advanced 8 weeks at 1,200,000 UGX) and Supportive Employment Fellowship for adults with neurodevelopmental disabilities; and co-branded products such as the Gindo's Espresso Habanero Hot Sauce. Distribution runs through company-owned cafes, Glovo (Kampala), Toast (Aurora), Subbly subscriptions, Stripe and Xero for payments and invoicing, and a wholesale application process with 8-17 day turnaround.

The business is privately held, B Corp certified, majority black and woman-owned, and reports 501-1,000 employees. Strategic positioning rests on third-party verified social and environmental credentials (B Corp, carbon neutrality commitment by 2030, pay gap capped at 10x, farmer wages above Fair Trade floor), specialty-grade single-origin coffee, and an inclusive employer brand built around the Sign Language Café legacy and the Endiro Academy platform. The core technology footprint is operational rather than software-native: roast-to-order production, an integrated supply chain from cooperative to consumer, and a multi-channel retail and wholesale stack.

Name

Endiro Coffee

Legal name

Endiro Coffee LLC

Website

https://endirocoffee.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Endiro Coffee is a vertically integrated specialty coffee company that sources from a women-led Ugandan cooperative, roasts in Aurora, Illinois, and sells through 12 cafes, e-commerce, subscriptions, and wholesale across Uganda and the USA.

Ownership category

akta.pro rank

Product category

Specialty Coffee

NAICS

Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192), Beverage Manufacturing (3121)

SIC

Beverages (2080), Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA)

akta.pro secondary industries

Coffee, Tea & Cocoa Trading/Wholesale (AFAIAKAD), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Tea, Coffee & Cocoa Farming (Beverage Specialty Crops) (AFAGAGAG)

Keywords

• Specialty coffee
• Single-origin coffee
• Coffee roasting services
• Wholesale coffee supply
• Coffee subscription service

Headquarters

HQ city

Aurora

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Cafe/Restaurant Operations: Endiro Coffee operates 12 cafe locations in Uganda and 1 in Aurora, Illinois, generating revenue from food and beverage sales. Menus include espresso drinks, house coffee, pour-over, aeropress, french press, cold brew, and food items including breakfast, lunch, and dinner.
2. E-commerce Retail (Direct-to-Consumer): Online sales of roasted coffee (300g, 1kg bags), coffee accessories, gift cards, and merchandise through the company's website (endirocoffee.com/shop) and roastery subdomain (roastery.endirocoffee.com). One-time purchase model for individual consumers.
3. Coffee Subscriptions: Recurring subscription model offering weekly, bi-weekly, or monthly delivery of roasted coffee. Available in sizes from 300g (0.7lbs) to 5kgs (11lbs), in whole bean or ground. Cancel anytime. Powered by Subbly platform.
4. Wholesale Coffee Sales: B2B wholesale sales of roasted and green coffee. Roasted options include 300g and 1kg retail packaging; green coffee available in 300g samples ($5.50) and 60kg sacks ($872). Targets cafes, restaurants, offices, and other businesses.
5. White-Label Roasting: Custom white-label roasting services for other brands, events, or corporate gifting. Coffee is roasted and packaged per the client's branding requirements.
6. Co-branded Products: Revenue from co-branded products such as the Gindo's Espresso Habanero Hot Sauce, a collaboration featuring Endiro's village-lot espresso ground Ugandan coffee.
7. Training Programs (Master Barista & Academy): Endiro Academy offers the Master Barista Training Program (Intermediate Level: 800,000 UGX for 4 weeks; Advanced Level: 1,200,000 UGX for 8 weeks) and the Supportive Employment Fellowship Program for adults with neurodevelopmental disabilities in Uganda.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels7 records

Core offering

Endiro Coffee produces and sells single-origin specialty coffee from the Bukalasi village in Uganda's Mt. Elgon region, operating a vertically integrated tree-to-cup model. The company sells roasted and green coffee directly through company-owned cafes in Uganda and Aurora, Illinois, an e-commerce storefront, a subscription delivery service, and wholesale/B2B accounts including white-label roasting.

Product overview

Endiro Coffee operates a vertically integrated coffee business spanning from farming to consumer. The core offering is their Uganda Bududa Bukalasi flagship coffee, available as retail bags (300g and 1kg) for direct purchase, wholesale packages (3x1kg, 5x1kg, 10x300g) for retailers, and green coffee (300g samples and 60kg sacks) for roasters and distributors. Coffee subscriptions provide recurring deliveries of various sizes (300g to 5kg) with whole bean or ground options. White label services enable custom branded packaging for businesses. The company also offers training programs through Endiro Academy: the Master Barista Training Program (intermediate and advanced levels in Uganda) and the Supportive Employment Fellowship Program for adults with neurodevelopmental disabilities. Ancillary products include the Gindo's Espresso Habanero Hot Sauce collaboration and Endiro Coffee stickers. Gift cards are available for both online and in-store (Aurora) redemption.

Differentiator

Problem solved

Functional benefit

Brands

• Endiro Growers Bukalasi Women's Group: Women-led farming cooperative in Bukalasi village, Mt. Elgon region of Uganda that grows coffee for Endiro Coffee
• Master Barista Program
• Supportive Employment Fellowship Program
• Sign Language Cafe

Products and services

• Uganda Bududa Bukalasi Coffee Kikoyi (300g retail)

Quantifiable outcome

• Highest wages of any coffee farmers in Uganda for the Endiro Growers Bukalasi Women's Group
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core, supporting and minor.

• GlovocoreChannel Partner/ Reseller/ DistributorEndiro Coffee partners with Glovo for food and beverage delivery in Kampala, Uganda. Customers can order Endiro menu items including coffee and food for delivery through the Glovo app.
• ToastcoreChannel Partner/ Reseller/ DistributorEndiro Coffee partners with Toast for online ordering and delivery in the Aurora, Illinois area. Toast also handles e-gift card sales for the Aurora coffee shop location.
• SubblycoreTechnology or IntegrationEndiro Coffee uses Subbly as the subscription e-commerce platform powering its coffee subscription service. Subbly handles subscription management, billing, and checkout for recurring coffee deliveries.
• StripesupportingTechnology or IntegrationEndiro Coffee uses Stripe as a payment processor for online orders. Stripe payment links are sent to wholesale customers upon request for card-based payment.
• XerosupportingTechnology or IntegrationEndiro Coffee uses Xero for invoicing wholesale customers. Wholesale clients receive invoices via Xero for their bulk coffee orders.
• Gindo's Hot SaucesupportingStrategic or Co-development PartnerEndiro Coffee collaborated with Gindo's Hot Sauce to create the Gindos Espresso Habanero Hot Sauce, featuring Endiro's village-lot espresso ground Ugandan coffee combined with habanero peppers. This 5oz co-branded product is sold through Endiro's online shop.
• B Lab (B Corporation)coreOthersEndiro Coffee earned B Corp certification from B Lab after a two-year evaluation process. The certification covers all aspects of the business from tree to cup, including fair farmer pay (exceeding Fair Trade floor price), 100% organic and sustainable farming, max 10x pay gap between highest and lowest paid employees, and majority black and woman-owned verification. Endiro has committed to carbon neutrality by 2030.
• Specialty Coffee Association (SCA)supportingOthersEndiro Coffee is a member of the Specialty Coffee Association, the global trade body representing the specialty coffee industry.
• Specialty Food AssociationsupportingOthersEndiro Coffee is a member of the Specialty Food Association, recognizing it as a specialty food and beverage producer. Endiro won the Sofi Awards 2022 from this association for its Uganda Bududa Bukalasi coffee.
• ABSA BankminorOthersEndiro Coffee is featured on the ABSA Africa and World Economic Forum client page, suggesting a banking relationship with ABSA for financial services.
• Endiro Growers Bukalasi Women's GroupcoreStrategic or Co-development PartnerEndiro Coffee maintains a direct trade partnership with the Endiro Growers Bukalasi Women's Group, a women-led farming cooperative in Bukalasi village, Mt. Elgon region of Uganda. The cooperative practices sustainable and organic farming, and its members earn the highest wages of any coffee farmers in Uganda. Endiro oversees every part of the supply chain, from farming to serving customers.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Equator Coffees: B Corp certified specialty roaster and cafe operator with strong direct-trade farming relationships and wholesale. Comparable to Endiro across B Corp positioning, origin-focused profile, and cafe-plus-wholesale mix.
• Stumptown Coffee Roasters: Pioneer third-wave specialty roaster (now Peet's-owned) with vertically integrated sourcing, retail cafes, wholesale, and direct-to-consumer subscriptions. Comparable to Endiro across the full DTC + cafe + wholesale stack and on direct-trade values.
• Counter Culture Coffee: Specialty coffee roaster with strong direct-trade and transparency commitments, US-based cafes, and wholesale into universities and foodservice. Directly comparable to Endiro on single-origin focus, sustainability positioning, and wholesale-plus-cafe model, though at much larger US scale.
• Blue Bottle Coffee: Specialty coffee company (majority-owned by Nestlé) operating cafe retail, e-commerce, and subscriptions globally. Comparable to Endiro as a vertically oriented specialty brand chasing premium consumers across cafes and DTC, but at vastly larger scale.
• Peace Coffee: B Corp certified, values-led specialty roaster selling fair-trade organic coffee via wholesale and DTC. Closely comparable to Endiro on B Corp + direct-trade + small-batch specialty positioning, with overlapping buyer profiles.
• Mayorga Coffee: Specialty roaster focused on organic, single-origin Latin American coffees with strong wholesale and DTC presence. Similar to Endiro on origin storytelling, organic certification, and B2B/wholesale go-to-market.
• Intelligentsia Coffee: Specialty coffee roaster (acquired by Peet's) with cafe locations, direct trade, and a reputation for high-cupping-score single origins. Aligns with Endiro on origin-focused roast profiling and barista training-driven category leadership.

Emerging players

• Caravela Coffee: Origin-focused green-coffee supplier and micro-roaster network working directly with Latin American farmers. Comparable to Endiro's tree-to-cup vertical model and direct-farmer relationships, particularly on the green-coffee/wholesale side.
• Onyx Coffee Lab: Award-winning specialty roaster (Cup of Excellence credentials) with a small cafe/roastery footprint, DTC, and wholesale. Comparable to Endiro on specialty scoring, origin focus, and small-scale DTC-plus-cafe operations.

Broad incumbents

• Starbucks: Largest global coffee chain with its own roastery operations and DTC subscriptions. Sets the mass-market bar against which Endiro's premium single-origin positioning competes for consumer share and wholesale shelf space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/EndiroCoffee
• YouTubeyoutube.com/@endirocoffee
• Facebookfacebook.com/endirocoffee
• LinkedInlinkedin.com/company/endiro-coffee
• Instagraminstagram.com/endirocoffee
• Pinterestpinterest.com/endirocoffee

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Endiro Coffee