Bloembollenboetiek

What Bloembollenboetiek does

Bloembollenboetiek (doing business as Dutch-Bulbs.Com) is a Netherlands-based direct-to-consumer e-commerce retailer specializing in Dutch flower bulbs and perennial garden plants. Founded in 2020 and operating from the world's leading center for flower bulb production, the company sources products directly from Dutch growers and sells them online to home gardeners and hobbyists across 30 European countries. Its catalog covers spring- and summer-flowering bulbs (tulips, daffodils, hyacinths, crocuses, alliums, amaryllis, lilies, gladioli, dahlias) plus perennials such as peonies, hydrangeas, astilbe, daylilies, and irises, with exclusive varieties marketed under the company's own brand.

The storefront runs on a custom e-commerce platform with multilingual support across 12 languages (Dutch, English, German, Italian, Spanish, French, Romanian, Danish, Polish, Finnish, Swedish, Portuguese). A proprietary custom box and packaging system has been developed to ensure safe transport of live bulbs and plants, supporting a stated 100% quality and growth guarantee and 7–10 day delivery. Individual unit pricing ranges roughly from €3.20 to €59.95, with regular 10–25% promotional discounts and free shipping on orders over €100. Customer acquisition is product-led and entirely organic: a blog (blog.dutch-bulbs.com), email newsletter, and active profiles on Facebook, Instagram, YouTube, Pinterest, and TikTok drive top- and mid-funnel demand with no sales team involvement. The company has reached over 100,000 European gardeners cumulatively and has expanded its SKU set over time from pure bulbs into perennials and specialty collections (e.g., the 2026 Tulip Collection, 30+ amaryllis varieties).

The revenue model is a transactional one-time-sale DTC commerce business; no subscription, B2B/wholesale, or services layer is disclosed. The entity is privately held, with no public revenue, headcount, or funding data available. Operating geographies span at least 13 named European markets (Austria, Belgium, Denmark, Finland, France, Germany, Italy, Netherlands, Poland, Portugal, Romania, Spain, Sweden), with the site claiming 30-country delivery coverage overall.

Name

Bloembollenboetiek

Legal name

Dutch-Bulbs.Com

Website

https://bloembollenenknollen.nl

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Bloembollenboetiek (Dutch-Bulbs.Com) is a Netherlands-based DTC e-commerce retailer that sells Dutch flower bulbs and perennial garden plants directly to home gardeners across 30 European countries via a 12-language multilingual storefront with free shipping over €100.

Ownership category

akta.pro rank

Product category

Online Garden & Bulb Retail

NAICS

Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)

Keywords

• Flower bulb retail
• Garden plant ecommerce
• Dutch bulb sales
• Perennial plant sales
• Online nursery shop

Headquarters

HQ city

Bovenkarspel

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Product Sales: One-time sales of flower bulbs and garden plants directly to consumers via e-commerce platform. Individual product purchases with free shipping threshold of €100.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Bloembollenboetiek (Dutch-Bulbs.Com) operates a direct-to-consumer e-commerce store that sells Dutch flower bulbs and perennial garden plants to home gardeners across Europe. Products are sourced directly from Dutch growers, packed using a proprietary custom packaging technology, and shipped to customers in approximately 30 European countries. The company offers a broad assortment of bulbs (tulips, daffodils, hyacinths, alliums, amaryllis, lilies, and seasonal varieties) and perennials (peonies, hydrangeas, iris, astilbe, daylilies), backed by a 100% quality and growth guarantee and free shipping on orders over €100.

Product overview

Dutch-Bulbs.Com operates as an e-commerce platform specializing in Dutch flower bulbs and perennial plants. The core offering includes a comprehensive range of flower bulbs (tulips, daffodils, hyacinths, crocuses, alliums, amaryllis, lilies, iris, and seasonal bulbs) alongside a growing selection of perennial plants (peonies, hydrangea, astilbe, hemerocallis, iris varieties). Products are sourced directly from Dutch growers, with emphasis on exclusive and rare varieties. The platform offers seasonal collections, special promotions, and a blog for gardening guidance. Key value propositions include 100% quality guarantee, free shipping above certain thresholds, and delivery to 30 European countries.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Gardener's Supply Company: US-based omnichannel retailer of gardening supplies including live plants, bulbs, and tools. Comparable in selling bulbs and plants to home gardeners, but with a broader garden-supplies assortment and physical catalog heritage.
• Burpee: Large, established North American horticultural brand selling seeds, bulbs, and plants online and via catalogs. Comparable in offering bulbs and perennials to home gardeners, but operates at much larger scale and broader assortment.
• Thompson & Morgan: Major UK-headquartered horticultural brand selling seeds, bulbs, and plants across Europe via e-commerce and catalogs. Comparable in selling bulbs and perennials to home gardeners; broader and more established than Dutch-Bulbs.

Direct peers

• Breck's Bulbs: North American online retailer of Dutch-sourced flower bulbs and perennials. Comparable in reliance on Dutch grower supply, hobbyist customer base, and quality-guarantee-led value proposition.
• Bluestone Perennials: US online retailer specializing in perennial plants and flowering bulbs delivered directly to home gardeners. Comparable assortment of perennials (peonies, hydrangeas, daylilies) and consumer-direct e-commerce model.
• Peter Nyssen: UK online bulb specialist offering a broad selection of spring- and summer-flowering bulbs to hobbyist gardeners. Overlaps with Dutch-Bulbs on assortment (tulips, daffodils, alliums, lilies) and consumer-direct shipping model.
• Bakker.com: Dutch-headquartered online retailer of flower bulbs, perennials, and garden plants shipping across Europe. Directly comparable to Dutch-Bulbs.Com in product category, sourcing region (Netherlands), and pan-European D2C fulfillment model.
• Van Meuwen: UK-based online retailer of bulbs, perennials, and garden plants serving European hobbyist gardeners. Comparable target customer (home gardeners), product categories, and self-serve e-commerce GTM.
• Gee Tee Bulbs: UK-based flower bulb supplier serving both retail gardeners and trade customers with a Dutch grower supply chain. Comparable product focus and partial overlap with Dutch-Bulbs on consumer-grade bulbs.
• K. van Bourgondien: Long-established Dutch-origin online bulb specialist selling flower bulbs and perennials directly to consumers in North America and Europe. Comparable in assortment breadth, Dutch sourcing heritage, and online direct-to-gardener value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCO9K02PUYYGHZ-j0APTUIbA
• Facebookfacebook.com/dutchbulbscom
• Instagraminstagram.com/dutchbulbscom
• Pinterestpinterest.com/dutchbulbscom
• TikToktiktok.com/@dutchbulbs

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bloembollenboetiek