Coachcom

What Coachcom does

Coachcom / Connected Reality GmbH is a Munich-based private German limited liability company (GmbH) operating since 2011 as a specialized extended reality (XR) services agency. Note: the firmographic header identifies the parent entity "Coachcom" (founded 1999, website coach-communication.de, described as a communication agency); however, all operational, product, customer, technology, and legal-entity data in the input describes Connected Reality GmbH (Balanstraße 73, 81541 München, connected-reality.com). The two names' relationship is not documented in the source material, and the analysis below reflects the Connected Reality operating entity where the data is concentrated.

Connected Reality delivers immersive technology services across four primary streams: (1) Event Full Service — corporate events, incentives, congresses, Christmas parties and team events for 20 to 1,000+ participants, integrating VR/AR staging; (2) XR Consulting & Advisory — workshops and strategy sessions on VR/AR/XR/Metaverse for business clients; (3) Great at Work VR/AR — HR-oriented modules covering training (Schulung), further education (Fortbildung), recruiting, location-based experiences, onboarding, and marketing; (4) Content Creation — 360° film/photo production and 3D scanning of products, people, and objects. Underlying technology includes VR, AR, MR, XR, Metaverse platforms, 360° production pipelines, 3D scanning rigs, and Apple Vision Pro development. Sub-brands VR4Kids (children's VR) and Job Dive (VR career exploration) extend the footprint into consumer and HR-tech adjacent areas.

Revenue is generated through direct, consultation-led professional services engagement (phone + email sales motion, no public pricing), targeting enterprise customers across sports (FC Bayern München Basketball, Allianz Arena, Hockenheimring), finance (UniCredit), automotive (Bühler Motor, Motorworld/Allianz), retail (BayWa Märkte, Novotel), real estate (Gewofag, Vils Residenz), robotics (Universal Robots), and government (Stadt München). The company is privately held, founder-owned, has no disclosed external investors or funding rounds, and reports headcount in the 11–50 range. It is a founding member of the XRB XR Business Network and has accumulated six industry awards including the CDR Award 2024 and an Ispo GoldAward.

Name

Coachcom

Legal name

Connected Reality GmbH

Website

https://coach-communication.de

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Connected Reality GmbH is a Munich-based XR (VR/AR/MR/Metaverse) services agency, founded 2011, delivering consulting, immersive event production, enterprise HR/training solutions, and 360°/3D content creation to enterprise clients across sports, finance, automotive, and real estate.

Ownership category

akta.pro rank

Product category

Extended Reality Services

NAICS

Convention and Trade Show Organizers (561920), Professional and Management Development Training (611430), Computer Systems Design and Related Services (54151)

SIC

Services-Amusement & Recreation Services (7900), Services-Motion Picture & Video Tape Production (7812), Computer Peripheral Equipment, Nec (3577)

akta.pro primary industry

Virtual/Hybrid Conference Production & Platform Management (THAHACAM)

akta.pro secondary industries

Corporate Virtual Events (All-Hands, Town Halls, Product Launches) (MPAGAOAI), Virtual Training, Workshops & Masterclasses (Interactive Sessions) (MPAGAOAJ)

Keywords

• Extended reality services
• Virtual reality solutions
• Augmented reality agency
• Immersive event technology
• Corporate event management

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Event Full Service: Full-service event planning and execution for corporate events, incentives, congresses, and team events. Services include Weihnachtsfeiern (Christmas parties), firmenpartys (corporate parties), and company celebrations. Delivered for 20 to 1,000+ participants.
2. XR Consulting & Advisory: VR/AR/XR/Metaverse consulting services including workshops and presentations for business clients on XR technologies.
3. Great at Work VR/AR Solutions: Training, recruiting, onboarding, marketing, and location-based XR solutions for enterprise clients including VR/AR-based further education, recruitment experiences, and onboarding programs.
4. Content Creation Services: VR/AR content creation including 360-degree production and scanning services for products, people, and objects.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Coachcom (Connected Reality GmbH) delivers end-to-end Virtual Reality, Augmented Reality, Extended Reality, and Metaverse services for corporate clients, including immersive event experiences, XR consulting and workshops, VR/AR-based HR solutions (training, recruitment, onboarding, marketing), and content creation through 360-degree production and 3D scanning. Services are delivered directly to enterprise customers for events ranging from 20 to 1,000+ participants, combined with XR hardware (VR/AR/MR glasses, Apple Vision Pro) provisioning.

Product overview

Connected Reality is a VR/AR/XR service company based in Munich, Germany, operating since 2011. The company offers a comprehensive portfolio of extended reality services organized into core technology offerings (Virtual Reality, Augmented Reality, Metaverse, Extended Reality) and specialized service modules including XR Consulting (strategy, workshops), Great at Work VR/AR (HR solutions for training, recruiting, onboarding, marketing), Event Full Service (corporate events, incentives, parties), XR-Interactive (live event experiences), XRPod (staging solutions), Apple Vision Pro services, hardware provision, 360° content production, and 3D scanning services. The company positions itself as experts in immersive technology for business applications across industries including manufacturing, sports, real estate, education, and events.

Differentiator

Problem solved

Functional benefit

Brands

• VR4Kids: A dedicated VR offering targeting children, accessible at vr4kids.de.
• Job Dive

Products and services

• Virtual Reality Services Virtual Reality services for business applications, providing immersive experiences for training, marketing, product presentations, virtual tours, and events for enterprise clients.
• Augmented Reality Services Augmented Reality solutions overlaying digital content onto the real world for events, marketing, and industrial applications, including AR-based event invitations.
• Metaverse Services Metaverse platform experiences for businesses to engage audiences in virtual digital environments.
• Extended Reality (XR) Services Comprehensive XR services combining VR, AR, and mixed reality technologies for enterprise solutions across industries.
• XR Consulting Professional consulting services for VR, AR, XR, and Metaverse strategy and implementation, including workshops and business-focused presentations for enterprise clients.
• Great at Work VR/AR Comprehensive VR/AR solutions for HR and corporate needs including training, recruitment, onboarding, marketing, and location-based applications.
• Event Full Service Full-service event management for corporate events, incentive trips, Christmas parties, congresses, and team events using VR/AR technologies for 20 to 1,000+ participants.
• XR-Interactive Interactive XR experiences for live presentations and event engagement.
• XRPod Staging XR staging and presentation solutions for immersive event experiences, including proprietary staging technology.
• Apple Vision Pro Services Specialized development and content creation for the Apple Vision Pro spatial computing device, including custom enterprise experiences.
• VR/AR/MR Glasses Provision Provision and management of VR, AR, and MR headsets and glasses for events and enterprise deployments.
• 360-Degree Production 360-degree video and photo production services for virtual tours and immersive content creation.
• 3D Scanning Services 3D scanning of products, people, and objects for digital replication and AR/VR applications.

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• XRB (XR Business Network)minorOthersFounding member (Gründungsmitglied) of XRB, indicating membership in the XR Business Network community for XR industry collaboration and knowledge sharing.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Holo-Light: Munich-based XR engineering company focused on industrial AR/MR visualization and streaming — regional DACH peer with industrial VR overlap to Coachcom's manufacturing references.
• ARHT Media: Provider of holographic capture and display technology for live events and corporate presentations — adjacent XR-for-events peer with some overlap to Coachcom's XR-Interactive and XRPod staging.

Direct peers

• Mursion: VR simulation provider for soft-skills training and corporate learning — overlaps with Coachcom's XR-based further education and training use cases.
• Groove Jones: US-based XR studio delivering VR/AR experiences for brand activations, events and enterprise — directly overlaps Coachcom's event and marketing XR offering.
• Talespin: Enterprise XR training and learning platform — directly comparable to Coachcom's Great at Work VR/AR training, recruiting and onboarding module.
• INDE: UK-based XR agency producing immersive AR/VR experiences for events, museums and enterprise clients; closest Europe-based comparable to Coachcom's event XR practice.
• Strivr: VR-based training and employee experience platform for enterprises, paralleling Coachcom's VR training, onboarding and location-based services.
• PIXO Group: XR/AR enterprise services firm building immersive training and operational applications — direct competitor in the enterprise XR services space.

Broad incumbents

• Apple (Vision Pro): Platform owner of visionOS / Apple Vision Pro, for which Coachcom develops dedicated content — incumbent ecosystem partner that both enables and threatens agency economics.
• Microsoft (Mixed Reality): Owner of HoloLens and Mesh — broad incumbent shaping enterprise XR standards and tooling that Coachcom's XR consulting practice is built around.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/coach-communication

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coachcom