Schmidlin
- Company typePrivate
- Founded1947
- HeadquartersMiami, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Schmidlin firmographics
Firmographics- Name
- Schmidlin
- Legal name
- Wilhelm Schmidlin AG
- Website
- https://schmidlin.ch
- Company type
- Private
- Founded year
- 1947
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Schmidlin industry classification
Industry- Product category
- Bathroom Fixtures
- NAICS
- Plumbing Fixture Fitting and Trim Manufacturing (332913)
- SIC
- Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)
- akta.pro primary industry
- Plumbing Fixtures (Faucets, Sinks & Bath Fixtures) (IMADALAA)
Keywords
Where Schmidlin is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Schmidlin business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Steel-Enamel Bathroom Fixtures: Sale of manufactured bathroom products including bathtubs, shower bases, shower areas, washbasins, and accessories made from glazed titanium steel. Both standard and made-to-measure products.
- Made-to-Measure Products: Customized dimensions and configurations (Vario and Custom Designs) for bathtubs, shower bases, shower areas, and washbasins. Vario offers fixed prices with 10-day delivery; Custom Designs offer unlimited possibilities.
- Whirl Systems: Whirlpool systems that can be combined with almost any bathtub model, with optional 2-year warranty extension via service agreement.
- Public Sanitary Products: Urinals and washbasins for public washrooms and toilet facilities.
- White- & Blackboards: Custom-made writing boards from glazed titanium steel for professional and educational use.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard Products - Standard range with numerous sizes and variants |
| One time/ perpetual license | Pay-as-you-go | Vario Made-to-Measure - Customized dimensions with fixed prices |
| One time/ perpetual license | Pay-as-you-go | Custom Designs - Unlimited customization possibilities |
| Subscription | Annual | Whirl System Maintenance |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Schmidlin product offering
Product offeringCore offering
Schmidlin manufactures and sells high-quality bathroom fixtures made from glazed titanium steel, including bathtubs, shower trays, shower areas, and washbasins. The company offers standard sizes, made-to-measure (Vario and Custom Designs) configurations, whirl systems, public sanitary products (urinals), white- and blackboards, and architectural panels/facades. All products are produced at its single factory in Oberarth, Switzerland, supported by surface treatments, installation systems, and accessories.
Product overview
Schmidlin (Wilhelm Schmidlin AG) is a Swiss family-owned manufacturing company producing high-quality bathroom fixtures from glazed titanium steel. The core product portfolio centers on bathtubs, shower trays, shower areas, and washbasins, with specialized lines including the SWISS LINE object assortment for architectural projects, Public products for commercial washrooms, and the Sanibad renovation system. The company differentiates through made-to-measure capabilities (Vario and Custom Designs), comprehensive surface treatments (ANTIGLISS PRO, CLEANEFFECT), and the GreenSteel sustainability initiative. Additional offerings include whirl systems, white- & blackboards, and architectural panels & facades. All products are manufactured at the Oberarth facility near Lucerne, Switzerland, with a focus on batch-size-one production enabling short delivery times even for custom configurations.
Differentiator
Problem solved
Functional benefit
Brands
- SWISS LINE: Object assortment product line for bathtubs, shower bases, and washbasins targeting the professional/architectural market
- Sanibad
- GreenSteel
Products and services
- Bathtubs (Badewannen) High-quality bathtubs made from glazed titanium steel, available in standard sizes and custom configurations. Core product line representing the company's primary manufacturing expertise. Customers include luxury hotels, residential renovators, and project developers.
- Shower Trays (Duschwannen) Shower trays manufactured from glazed titanium steel, offered in various sizes and configurations with accessories and fittings. For residential, hotel, and public-sector projects.
- Shower Areas (Duschflächen) Shower area products made from glazed titanium steel for modern bathroom installations in residential, hospitality, and project settings.
- Washbasins (Waschbecken) Washbasins crafted from glazed titanium steel, available in various designs including MAVA, NIRA, and ENYA models with clean design language for hotels, residences, and public washrooms.
- Whirl Systems (Whirlsysteme) Whirlpool systems that can be combined with nearly every bathtub model, offering wellness and hydrotherapy features. Comes with 2-year warranty extendable via service agreement.
- Public Washroom Products (Urinals & Washbasins) Products specifically designed for public washrooms and toilet facilities: urinals and washbasins made from glazed titanium steel. Characterized by high hygiene standards, robustness, and customization options for high-traffic environments.
- White- & Blackboards Custom-made writing boards (white and black) produced from glazed titanium steel, suitable for educational and office environments. Sold via the dedicated swiss-whiteboards.ch website.
- Panels & Facades (Paneele & Fassaden) Facade and panel products made from glazed titanium steel for architectural applications, creating reflections of natural environments. For architects and building developers.
- Sanibad System Replacement bathtub system designed for renovation projects, allowing quick and efficient bathroom upgrades without full renovation. Sanibad exchange bathtubs work with partner installers.
- SWISS LINE Object Assortment Object assortment product line specifically designed for project and architectural applications, including bathtubs, shower trays, washbasins, and shower areas in the SWISS LINE collection for large-volume project business.
- Vario Made-to-Measure (Massanfertigung Vario) Made-to-measure product range with easy ordering, fast delivery (10 working days standard, 4 working days with Subito option), and fixed pricing for selected bathtub, shower tray, shower area, and washbasin models.
- Custom Designs (Massanfertigung Spezialanfertigung) Fully custom design products offering unlimited possibilities: extended, shortened, widened, or narrowed dimensions; custom holes; beveled, rounded, or sharp corners; oblique angles; and seamless enamel aprons. Quote-based bespoke manufacturing.
Quantifiable outcome
- 30-year warranty against manufacturing defects on all main products
- +3 more outcomes
Companies that use Schmidlin
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Schmidlin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
Schmidlin partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship and minor.
- KWCflagshipKWC is a fittings (faucets/valves) manufacturer and one of four partners in 'Das Schweizer Bad' (The Swiss Bath) brand partnership. This market partnership combines bathroom expertise from four Swiss companies for concentrated added value.
- KoralleflagshipKoralle is a shower screen specialist and one of four partners in 'Das Schweizer Bad' (The Swiss Bath) brand partnership. This market partnership combines bathroom expertise from four Swiss companies for concentrated added value.
- BodenschatzflagshipBodenschatz is a bathroom accessories expert and one of four partners in 'Das Schweizer Bad' (The Swiss Bath) brand partnership. This market partnership combines bathroom expertise from four Swiss companies for concentrated added value.
- Institut für Bauen und Umwelt e.V. (IBU)minorIBU verified and published Schmidlin's Environmental Product Declaration (EPD) which conforms to ISO 14025 and EN 15804+A2 standards.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Schmidlin competitors and assessment
Company assessmentBroad incumbents
- Laufen Bathrooms: Laufen is a Swiss premium bathroom brand (part of the Roca Group) offering washbasins, bathtubs, and shower solutions for the same luxury hospitality and architectural specification market as Schmidlin, though focused on ceramic rather than steel.
- Ideal Standard: Ideal Standard is a European bathroom brand offering bathtubs, washbasins, and shower solutions across mid-premium and premium segments, competing for the same project specification business that Schmidlin serves in EMEA.
- Geberit: Geberit is a Swiss-listed leader in sanitary technology (installation systems, bathroom ceramics) and serves the same European architectural and construction specification channel as Schmidlin, though with a broader plumbing product portfolio.
- Duravit: Duravit is a German premium bathroom manufacturer with a broad portfolio (acrylic, ceramic, steel) serving the same luxury hotel, residential, and architectural project markets that Schmidlin targets with its steel-enamel products.
- Roca (Roca Sanitario): Roca is a global Spanish bathroom fixture manufacturer with a broad portfolio across bathtubs, washbasins, and shower trays serving the same European and international architectural specification channels as Schmidlin.
- Villeroy & Boch: Villeroy & Boch is a major European bathroom and tableware brand offering a broad portfolio including acrylic and steel bathtubs, competing across the same premium hotel and architectural specification channels as Schmidlin.
Direct peers
- Bette: Bette is a German family-owned manufacturer of steel-enameled bathroom fixtures including bathtubs and shower trays, directly comparable to Schmidlin in material technology (titanium steel), customization, and premium positioning.
- Bette (additional reference, see above): Included again for emphasis as the most direct material- and positioning-comparable peer to Schmidlin in the steel-enamel premium bath fixture niche.
- Kaldewei: Kaldewei is the leading German manufacturer of steel-enameled bathtubs, shower trays, and washbasins, the closest direct competitor to Schmidlin's proprietary glazed titanium steel product range and the benchmark for premium steel-enamel bath fixtures in Europe.
Others
- KWC: KWC is a Swiss manufacturer of faucets and fittings and a flagship partner of Schmidlin within the 'Das Schweizer Bad' alliance, sharing showrooms, trade shows, and the Swiss premium specification channel.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Schmidlin social profiles
Digital presenceSchmidlin compliance and trust
Trust signalCompliance2 records
Schmidlin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Schmidlin leadership team
Management profileNumber of profiles
Profiles25 records
Schmidlin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Schmidlin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Schmidlin
What does Schmidlin do?
Schmidlin manufactures and sells high-quality bathroom fixtures made from glazed titanium steel, including bathtubs, shower trays, shower areas, and washbasins. The company offers standard sizes, made-to-measure (Vario and Custom Designs) configurations, whirl systems, public sanitary products (urinals), white- and blackboards, and architectural panels/facades. All products are produced at its single factory in Oberarth, Switzerland, supported by surface treatments, installation systems, and accessories.
Is Schmidlin a public or private company?
Schmidlin is a private company. It is classified as family owned and is currently operating.
When was Schmidlin founded?
Schmidlin was founded in 1947. It employs 101 to 250 people.
Where is Schmidlin based?
Schmidlin is headquartered in Miami, United States, in the North America region.
How does Schmidlin make money?
Five revenue lines are on record. Steel-Enamel Bathroom Fixtures are the primary driver. The others are made-to-Measure Products, whirl Systems, public Sanitary Products and white- & Blackboards.
Who are Schmidlin's main competitors?
Broad incumbents on record are Laufen Bathrooms, Ideal Standard, Geberit, Duravit, Roca (Roca Sanitario) and Villeroy & Boch. Direct peers are Bette, Bette (additional reference, see above) and Kaldewei. KWC is listed as an others.
Does Schmidlin have an API?
No public API is recorded for Schmidlin.
What industry is Schmidlin in?
Schmidlin's product category is Bathroom Fixtures. Its primary akta.pro industry code is IMADALAA, Plumbing Fixtures (Faucets, Sinks & Bath Fixtures). Its NAICS code is 332913 and its SIC code is 3430.